4 Dominant Social Media Marketing Trends You Need To Follow in 2020

4 Dominant Social

Media Marketing Trends You Need To Follow in 2020

Introduction ● To keep the buzz alive in the lives of today’s search-savvy minds, the eCommerce market is accepting social media penetration with their arms wide open! The social media trends are inevitably changing, and we live in an era where algorithm changes are an everyday thing! ● With an approximate estimation of 221 million social media users by the year 2022 stand alone in the United States, it is one of the key marketing strategies to build a strong social media presence. ● Digital marketers should keep up with the latest social media marketing trends to up their marketing game in 2019. With this being said, here are the most lucrative social media trends for the business you shouldn’t miss out on!

Social Media Trend #1 – Short span, Long Effect Yes, we’re talking about the 24-hour thing that’s buzzing on almost all the social media platforms. Stories! Brands indulging into creative story content is the latest social media trend of 2019. Snapchat might be the pioneer of the concept but other social platforms are pacing up really quick!

Snapchat Stories Snapchat was the market leader and pioneer in the story concept until Instagram introduced the same feature on their Mobile App and soon followed the Facebook and WhatsApp (status). In 2018, nearly 84.8 million U.S Snapchat users were there, which is estimated to reach 103.6 million by 2020.

Instagram Stories

The exponential growth of the Instagram business, as well as personal accounts, is not a mystery anymore. And, to deliberately mention it, the not-so-old Instagram story feature is gaining popularity at the same pace as well. Investing in Instagram marketing should already be a part of your social media strategy because that’s where the leverage is.

Facebook & Facebook Messenger Ads

The most influential social media platform of all time – Facebook! With over 1.52 billion daily active users as of the third quarter of 2018, Facebook reigns the social media market.

Facebook ads are reaching new heights with marketers investing more and more in the Facebook retargeting structure. But the social media trend that will rule the ad’s world in 2019 is the trend of stories.

Social Media Trend #2 – Omnichannel Marketing ● The second social media trend that’ll approach with its full force is the Omnichannel Marketing Trend. Social media marketers are running their ad campaigns on multiple channels and it is time when they will actually switch to the omnichannel marketing approach. The Omnichannel marketing structure emphasizes the importance of reaching and interacting with customers in all and every channel of social platforms.

The best part about thinking of marketing like this is that paid ads, social, content, and email channels don’t have to compete against each other for sales or customers.

Marketers and brands can grow your business by strategically integrating all these channels together.

Social Media Trend #3 – AI-Driven, Personalized User Experience �

Personalization is not limited to the email marketing campaigns. Marketers now follow hyper-personalization functions and take the help of technology like machine learning to approach the audiences with the RELEVANT data that have higher chances to convert.

With the help of artificial intelligence and various social media metrics, brands now focus on providing helpful, interest-based content for better results.

Instagram has changed its chronological order algorithm long back to come up with user preference that is more focused on users’ likes and interests. The same neuromarketing concept has been followed by giant names like Google and Facebook.

Social Media Trend #4 – Great Content Brings Great Conversions �

As far as content is concerned, the emphasis will remain the same with the changing years.

In fact, with social platforms getting smarter each day, the algorithm updates are getting more and more content-centric. The latest example of the same is Instagram hiding Likes count.

It is predicted that engaging and intent-based creatives will take over. One of the most pivotal social media trends for 2020 will be to come up with original ideas and interactive ways of storytelling. It is predicted that by 2022, 82% of all online traffic will be coming from videos. Make sure you incorporate this while preparing your marketing strategy for 2020.

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