Iceni Projects - Strategic Land

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An Introduction to Iceni Projects

Strategic Land

www.iceniprojects.com iceni-projects iceniprojects iceniprojects

Introduction Our Projects Added Value

Introduction 2
3 Introduction
Introduction 4

Introduction | A multi-skilled consultancy

STRATEGIC LAND

Formed in 2005, Iceni is now the market leader and preferred consultancy for a fast-growing number of clients. We have always sought to provide the skills of an advisor with the instincts of a developer.

We achieve this by knowing our tradecraft – the technical skills that come through years of education and on-the-job experience that is recognised by professional accreditation. But it is also daring to be different; being proactive and thinking strategically. Our client relationships are built on trust, togetherness, enthusiasm, and a courage to challenge, where appropriate. The technical specialisms that the company hold have widened, but this fundamental objective remains the same. We are committed to putting our client’s interests first – and providing them with the tools to significantly improve their performance.

To Iceni, strategic planning is simple. It’s what we fundamentally believe to be the right way of doing things; to assess needs, evaluate constraints and identify effective solutions. It’s about having a strategic vision for opportunities, looking beyond the throttling constraint of development management policies, and utilising a diverse range of skills to deliver large scale infrastructure and development projects to a client’s commercial advantage.

Strategic planning projects are diverse, yet they have numerous common threads. It’s not their size, but the scale of ambition that drives them. It’s the importance of a depth of understanding of the planning system, its driving principles and its processes. It’s about community engagement. It’s about influence in the seats of power. It’s about the understanding of development viability constraints and opportunities. It’s about an understanding of technical disciplines. It’s about forging relationships between landowners, developers, delivery agencies, authorities and national and local stakeholders. It’s about harnessing the dynamics of a site - and its wider area.

Iceni’s team of accomplished strategic planners is complemented by a range of specialist fields, and we can provide you with a team that can successfully deliver ground-breaking strategic land projects for our clients. We are passionate about wanting to change the narrative so that strategic schemes are seen as key drivers of sustainable social and economic growth. We also believe they provide the best opportunities to deliver transformative development that can correct inherent structural deficiencies, as well as achieving exemplar environmental performance. Our strategic projects lie at the heart of our Futures initiative, which puts climate change at the heart of our thinking and planning strategies.

We pride ourselves on being highly adaptable, and willing to learn new skills and adapting the business to respond to the everchanging world within which we operate; and we believe we are well positioned to drive forward innovative solutions to the obstacles that policy and political directions can raise. This is more important now than ever.

5 Introduction

Our Strategic Planning Expertise

Climate Emergency & Carbon Response Representations Visioning Development Masterplanning & Land Budgeting Digital Site Search Environmental Due Diligence Brief / Scheme Conception Planning & Political Due Diligence Establishing Future Need & Strategic Growth Opportunities Working with Agents & Landowners Intelligent Site Finding Iceni Intelligence Plan & Decision Monitoring Demonstrating Sustainability Client Brief Client Brief Client Brief Introduction 6
Expert Witness Political Engagement Officer & Consultant Engagement Scheme Design Formation & Evolution Developing Benefits Package Development Plan Promotion Development Management Delivery / Sale of Asset Successful Stratland Development Local Engagement Case Management PreApplication & Scheme Finalisation EIA SocioEconomic Benefits Transport Townscape & Heritage Landscape Archaeology Sales Support Reserved Matters NMA/MMA Scheme Amendments Condition Clearance 7 Introduction

Our Strategic Planning Expertise | Intelligent Site Finding

Given Iceni’s knowledge of future development needs, area characteristics and market insight, we are well positioned to assist in identifying the opportunities of tomorrow.

Site Finding

Masterplanning & Land Budgeting Digital Site Search Environmental Due Diligence Brief / Scheme Conception Planning & Political Due Diligence
Opportunities Working with Agents & Landowners Intelligent
Establishing Future Need & Strategic Growth
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Planning/ Project Management Economic Social Environmental Housing Needs Assessment inc. specialist provision (extra care/student) Affordable Housing Needs Studies Five Year Housing Land Supply Assessments Housing Delivery Studies Community Infrastructure Audits Headline Social Economic Benefit Infographic Community Wealth Nitrate Neutrality Advice Green Belt Assessments/Gap Analysis Heritage Assessments Employment Land & Commercial Assessments Landscape/Green Infrastructure Strategies/ Landscape and Visual Impact Assessments Planning Appraisal Digital Site Search/GIS Engagement Team 9 Introduction

Our Strategic Planning Expertise |

Development Plan Promotion

Stratland projects often begin with a Development Plan conflict! We specialise in Development Plan review work; acting for both the public sector in identifying development priorities and challenges, and the development industry in responding to and addressing these challenges through innovative strategic development proposals.

Expert Witness Political Engagement Officer & Consultant Engagement Scheme Design Formation & Evolution Climate Emergency & Carbon Response Representations Visioning Developing Benefits Package Development Plan Promotion Iceni Intelligence Plan & Decision Monitoring Demonstrating Sustainability
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Management

Economic Impact and Benefits Assessment Employment, Skills and Training Strategies Community infrastructure audits Community wealth Headline social economic benefit infographic Heritage Impact Assessments Nitrate Neutrality Advice Energy Strategies/ Overheating Assessments/ Whole Life Carbon Assessments Sustainability Statements/ Sustainable Development Scorecards Circular Economy Statements Climate Change Impact Assessments Green Belt Assessments/ Gap Analysis Landscape and Visual Impact Assessments/ Landscape Strategies Self- & Custom-Build Housing Demand Studies Housing Needs Assessment inc. specialist provision (extra care/student/ affordable housing) Five Year Housing Land Supply Assessments Housing Delivery Studies Loss of Employment Justification Reports Employment Land & Commercial Assessments Representations to Local Plans Stakeholder consultations Political engagement Expert Witness Masterplanning Transport Statements Statement of Community Engagement 11 Introduction
Planning/ Project
Economic Social Environmental

Our Strategic Planning Expertise | Development Management

Our mix of specialist in-house disciplines mean we are well positioned to prepare and submit comprehensive planning applications with a suite of technical accompanying documents. Indeed, we have thought carefully in assembling our specialisms to align with strategic land projects.

Development Management

Local Engagement Case Management PreApplication & Scheme Finalisation EIA SocioEconomic Benefits Transport Townscape & Heritage Landscape Archaeology
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Planning/
Economic Social Environmental Economic Impact and Benefit Assessments / Economic Infographics Employment, Skills and Strategies Social- Economic Assessments Health Impact Assessments EIA Assessments Nitrate Neutrality Advice Site Waste Management Plans Flood Risk Assessments/ Sustainable Drainage Strategies Sustainability Statements/ Sustainable Development Scorecards Energy Strategies/ Overheating Assessments/ Whole Life Carbon Assessments Climate Change Impact Assessments Circular Economy Statements Equality Impact Assessments Socio Infrastructure Audits Open Space Assessments Social Value Assessment Self- & Custom-Build Housing Demand Studies Housing Needs Assessments inc. specialist provision (extra care/student/ affordable housing) Five Year Housing Land Supply Assessments Housing Delivery Studies Loss of Employment Justification Reports Employment Land & Commercial Assessments Planning Statements Coordination , submission and monitoring of applications Project Management Transport Assessment and Travel Plans Expert Witness Statement of Community Involvement 13 Introduction
Project Management

Our Strategic Planning Expertise | Delivery / Asset

Depending upon the client, our brief extends into the delivery phase in different ways and forms. No matter the delivery strategy, we are well placed to support client ambitions.

Sale Delivery / Sale of Asset Sales Support Reserved Matters NMA/MMA Scheme Amendments Engagement
delivery stakeholders Due diligence
plan monitoring Condition Clearance
with key
/ongoing
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Planning/ Project Management

Project

Management of Condition Approval

Applications to Vary Planning Permissions

Ongoing

Ongoing Monitoring of Development Plan Activity

Management Reserved Matters Coordination
Due Diligence
Liaison with Key Delivery Stakeholders
Planning Advice
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Introduction Our Projects Added Value

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17 Our Projects

West Horndon

Thurrock & Brentwood

We passionately believe that West Horndon is one of the best locations in the South East of England to deliver strategic scale development

West Horndon has all the right attributes to support strategic scale growth – it has the key infrastructure and jobs to support sustainable living and working, but just lacks the requisite homes and the highest standards of 21st century placemaking.

Iceni identified the opportunity for strategic scale growth at West Horndon and with the majority of the land being in one principal ownership, we took it upon ourselves to advance the land forward as a development opportunity prior to assisting an existing longstanding and valued client to agree promotion terms with the landowner. Iceni is promoting the land through the Development Plan process, with all teams and disciplines engaged to accentuate the compelling case for development that exists.

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Development Plan Promotion Intelligent Site Finding Delivery / Sale of Asset Development Management
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East Tilbury Thurrock

Iceni Projects has a strong and committed presence in the Thames Estuary.

East Tilbury is strategically well-placed within the Thames Gateway. It is positioned to the east of London, it is well connected by rail and the Strategic Highway Network (with the existing A13 and proposed Lower Thames Crossing) and has superb place-making potential.

Iceni has been promoting land at East Tilbury since the inception of our company in 2005, with the land’s Green Belt status and repeated Local Plan delays hampering aspirations to deliver the strategic-scale growth that the settlement can accommodate. Notwithstanding, 300 homes were granted via a Public Inquiry appeal in 2010 and a large scale planning application was submitted for 1,000 homes linked to an associated relief road in 2022.

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Development Plan Promotion Intelligent Site Finding Delivery / Sale of Asset Development Management
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Fossett’s Growth Area

Southend and Rochford

Iceni Projects is promoting land to the north of Southend in the form of eight separate but inter-related villages to create an exceptional place, as part of a long term growth strategy for both Boroughs.

Iceni Place has developed a preliminary vision for the area to inform a future Development Plan allocation, with all Iceni disciplines contributing to a development brief to inform the Local Plan Review.

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Development Plan Promotion Intelligent Site Finding Delivery / Sale of Asset Development Management
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Garlicks Arch

Guildford

Iceni Projects successfully promoted a 30 hectare Green Belt site through the Guildford Local Plan process, securing its removal from the Green Belt and allocation for 550 residential dwellings as part of an urban extension to the village of Send. The scheme will deliver a sustainable, well designed new residential community to help meet the identified housing needs of the Borough, and create a more logical and clearly defined southern boundary to the village.

Iceni subsequently secured a hybrid planning permission for the residential-led development of the site, alongside a separate application for a Suitable Alternative Natural Greenspace (SANG) on the opposite side of the A3.

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Development Plan Promotion Intelligent Site Finding Delivery / Sale of Asset Development Management
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Lenham

Maidstone

Iceni secured a Neighbourhood Plan allocation and two subsequent detailed planning permissions for 72 and 65 homes to the south of Lenham railway station.

Iceni established a good working relationship with officers at Maidstone Borough Council, as well as key consultees such as Kent County Council Highways, the Kent Downs AONB board and the Environment Agency.

Iceni supported our client, the landowner on development Plan and Development Management matters and supported them in disposing of the land parcels to a housebuilder.

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Development Plan Promotion Intelligent Site Finding Delivery / Sale of Asset Development Management
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Highland Court Farm Canterbury

Highland Court Farm and Canterbury Business Park is a strategically significant existing Business Park located just off the A2 in Bridge, Canterbury, and within the Kent Downs Area of Outstanding Natural Beauty.

Iceni has been promoting the site for an expanded commercial-led development through the Development Plan process since 2015, with the site considered to be a critical element for Canterbury’s spatial strategy. The land has subsequently been identified for an extension to the Business Park for 51,400sqm of B8 and viticulture uses in the emerging Local Plan.

Our clients, Hico Group and Quinn Estates, have partnered with Chapel Down and Defined Wine to prepare and submit a planning application for the development of an industrial winery for Chapel Down, wine storage facilities for Chapel Down and Defined Wine, and an associated rural employment zone comprising ancillary light industrial, commercial and community uses.

Iceni provided planning, socio-economic, heritage and sustainability support to convey the very significant economic benefits of the proposal and demonstrate its acceptability against the backdrop of AONB policy set out in the NPPF.

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Development Plan Promotion Intelligent Site Finding Delivery / Sale of Asset Development Management
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Money Hill

North West Leicestershire

Iceni Projects secured planning permission for a neighbourhood extension of the market town of Ashby-de-la-Zouch on behalf of the ‘Money Hill Consortium’ made up of Cogent Land LLP (a strategic land partnership), Bloor Homes and Taylor Wimpey.

Money Hill is a proposed neighbourhood of 605 dwellings, a school, a medical centre, a community hall, extra care facility and 13 hectares of public open space and woodland close to Ashby-de-la-Zouch town centre.

The project required significant land promotion and development management work with Iceni providing Planning, Transport, Sustainable Development and Design expertise.

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Development Plan Promotion Intelligent Site Finding Delivery / Sale of Asset Development Management
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Alfold Crossways

Waverley

Iceni Projects were instructed by W.E Black Ltd to secure planning permission for an Outline Application for an 86 home residential development on an edge of settlement site in Waverley District.

The application was refused for 6 reasons and was pursued to appeal. This was an expected outcome, as despite Waverley being unable to demonstrate a 5 year housing land supply, the District were unwilling to grant planning permissions on unallocated sites.

An informal hearing took place in January 2022 and the appeal was subsequently allowed. Iceni supported our client with disposal of the site to a housebuilder.

Iceni led and provided expert witness support for a successful appeal of the refused scheme, which was granted in March 2022. We then supported with the sale of the site to Vistry Homes to advance a suitable reserved matters application and delivery of a high quality neighbourhood extension of the settlement.

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Hoplands Park Canterbury

Iceni obtained outline planning permission for up to 250 homes, commercial and industrial areas, and approximately 16ha of open space in 2017 for Quinn Estates. The outline planning permission was the culmination of a site promotion that was pursued through the Canterbury Local Plan and planning application route simultaneously, with Iceni pressing the Council on 5 year land supply at EIP.

Iceni supported Quinn with disposal of the residential component of the extension to Redrow and provided planning, sustainability and environmental support to Redrow to help secure planning permissions for two phases of residential development against a challenging backdrop of the area being at the coal face of developing nutrient neutrality advice and positions adopted by Natural England and the Environment Agency and a culture of third party Judicial Reviews to major development taken in the area. This led Iceni to supporting Redrow in defeating to JR claims and navigating a way through to deliver the homes secured in the original outline permission, as well as securing additional development at the location on behalf of both Redrow and Quinn Estates.

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Development Plan Promotion Intelligent Site Finding Delivery / Sale of Asset Development Management
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Shire Hill Farm

Uttlesford

Iceni Projects secured outline planning consent for 100 new homes and land for a primary school on a greenfield site, to form an urban extension to the historic town of Saffron Walden.

We provided inputs Masterplanning, Planning, Transport and Community Engagement services. This involved working closely with the developers on the adjacent site to accommodate a link road to connect the sites and alleviate transport and air quality impacts on the town centre. The masterplan seamlessly links to existing committed development on its northern edge, as well providing new sports pitches and a network of open spaces.

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SHIREHILLLANE
Development Plan Promotion Intelligent Site Finding Delivery / Sale of Asset Development Management
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SHIRE HILL FARM

Sellindge

Folkstone and Hythe

Iceni has supported Quinn estates in securing a neighbourhood extension of 162 homes and commercial development at a small but strategically located settlement in Folkestone & Hythe. Our services, which included planning, heritage, archaeology and sustainability, has helped Quinn to deliver a broad tenure of housing at the site, with the residential development nearing completion.

Separately, Iceni has supported Quinn in advancing a second separate neighbourhood extension for residential and village infrastructure at Sellindge to complement the 162 home development and deliver Sellindge’ proportionate contribution to the District’s growth strategy. Iceni has provided advice tom address key planning issues including nutrient neutrality, community infrastructure provision, heritage impact and housing delivery both within and outside of the District’s Plan Strategy.

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Development Plan Promotion Intelligent Site Finding Delivery / Sale of Asset Development Management
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Weylands Treatment Works

Elmbridge

Iceni Projects has submitted a hybrid planning application for circa 500,000sq. ft of commercial and up to 40 affordable homes on land designated Green Belt at Hersham, North Surrey.

Despite the land’s Green Belt designation, much of the land is previously developed and uses for a range of waste and non-waste uses through the 10 year rule. Furthermore, the site is safeguarded for waste management and identified for further waste development in the Surrey Waste Plan, subject to demonstrating very special circumstances. The application veers away from the Waste Plan designation through a mixed-use commercial-led redevelopment and has been reverse engineered to result in a reduction in HGV movements, a key benefit given the suboptimal local highway network and nearby residential streets.

https://theweylandsestate.co.uk/

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Development Plan Promotion Intelligent Site Finding Delivery / Sale of Asset Development Management
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Bearsden East Dunbartonshire

Iceni Projects previously advised on a greenbelt release site in Bearsden, East Dunbartonshire for 100 units.

Iceni Projects ran representations to the previous Local Development Plan and in parallel ran a full planning application on behalf of the client. Despite the site still being part of the greenbelt planning permission was granted by the Council, given the progress made with the emerging Local Development Plan at this time. We are now promoting a second phase for this development for a further 70 units.

The approach taken with phase 1 in working with the Council to deliver a sustainable settlement extension was positively welcomed by the Planning Authority. This is one of the only sites granted planning permission (by the local authority) while it was still part of the greenbelt in the adopted Local Development Plan. As advised above we have recently submitted a comprehensive representation to the emerging Local Development Plan in respect of a second phase proposed for greenbelt release.

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Development Plan Promotion Intelligent Site Finding Delivery / Sale of Asset Development Management
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Kirkintilloch

East Dunbartonshire

Iceni Projects previously advised on the Local Development Plan promotion, Planning Permission in Principle application and then successful appeal on a greenbelt site in East Dunbartonshire for Barratt Homes (circa 120 units). This was initially on behalf of the landowner before the housebuilder acquired the site.

This appeal success is one of the only positive decisions to come from the DPEA in Scotland, in East Dunbartonshire on a greenbelt site, in recent times. It was shown that there was a shortfall in the effective 5-year housing land supply and that despite the Council’s view to the contrary the site was considered a sustainable settlement extension against the Planning Authority’s own site scoring matrix. The development has created a new edge to the eastern side of Kirkintilloch and provided a very successful site for the house builder, including an element of affordable provision.

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Development Plan Promotion Intelligent Site Finding Delivery / Sale of Asset Development Management
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Caledonian Solar Park Glasgow

Iceni Projects are providing strategic planning advice to Derwent London Green Energy Ltd in respect of a proposed solar farm development at Lochfauld Farm in north Glasgow.

Iceni Projects role involves the co-ordination of a large multi-disciplinary team to advise on planning strategy, environmental impact assessment, archaeology, heritage, socioeconomics and consultation with the local community and key stakeholders. This pioneering and innovative project would be the first ground-mounted solar farm within the Glasgow City Council boundary.

The proposed solar park development will involve the installation of ground mounted photovoltaic panels with associated infrastructure to generate up to 18.4MW of renewable energy which will feed directly into the local electricity grid network, and positively contribute towards national energy targets, in particular the Government’s target of achieving net-zero greenhouse gas emissions by 2045.

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Development Plan Promotion Intelligent Site Finding Delivery / Sale of Asset Development Management
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Holmston Old Toll

Ayrshire

On behalf of James Craig Ltd, Iceni Projects promoted land at Holmston Old Toll through the South Ayrshire Local Development Plan process for residential-led development. The site comprises a predominantly greenfield site on the edge of the Ayr settlement boundary.

In March 2022, Iceni submitted an application for planning permission in principle for residential led development at the site. The proposed development would deliver a new crossing of the A77, providing enhanced active travel routes between the site and Ayr town centre. The development would deliver neighbourhood retail facilities and enhancements to the road infrastructure surrounding the site to facilitate the proposed development and deliver benefits to the baseline road position. The application for planning permission in principle was accompanied by a Socio-Economic Benefits Statement prepared by Iceni.

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Development Plan Promotion Intelligent Site Finding Delivery / Sale of Asset Development Management
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Kingdom Park

Kirkcaldy

Callum Fraser of Iceni Projects provided Murray Estates with planning advice in support of the development of a 53ha former open-cast coal mine site in eastern-Kirkcaldy.

Initially securing a ‘Strategic Development Area’ allocation within the Local Development Plan, Callum was responsible for coordinating a planning permission in principle application for a major mixed-use development comprising 1100 homes, commercial/business and retail use, community facilities and education provision.

Permission was secured in 2014 with the first phases of the Kingdom Park development commencing in 2019. Iceni Projects continue to advise Murray Estate on the detailed aspects of the overall development, including approval of matters specified in conditions applications, amendments to the originally consented masterplan, preparation of development briefs for each phase of development and application to vary conditions.

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Development Plan Promotion Intelligent Site Finding Delivery / Sale of Asset Development Management
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Land at Wemysshill Farm

Wishaw

Callum Fraser of Iceni Projects advised the landowners of this 70ha site in South Wishaw in relation to a major application for planning permission in principle for residential development (601 units) on green belt land.

Callum undertook statutory public consultation and pre-application discussions with North Lanarkshire Council before co-ordinating preparation of the planning application and managing it through to determination.

Following the application’s refusal by committee, Callum ran the appeal on the client’s behalf. Following an appeal hearing and numerous further information requests, in June 2018 the Reporter determined that permission in principle should be granted. It is understood this represents one of the largest green belt releases to be granted permission on appeal in Scotland.

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Development Plan Promotion Intelligent Site Finding Delivery / Sale of Asset Development Management
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Land South of Main Street

Aberdour

Iceni Projects are advising CALA in relation to their settlement expansion plans in Aberdour, a historic coastal village in Fife. This major development proposal relates to a 5.44 ha edge-of settlement site within the designated ‘countryside’ area.

The proposal has proved to be highly controversial locally, attracting a large volume of public objection. Iceni Projects were responsible for coordinating the application for planning permission in principle.

Having presented robust housing land supply arguments, detailed supporting technical submissions and following lengthy negotiations with officers, a positive recommendation to Planning Committee was secured. Following Committee refusal and resulting appeal process, in May 2019 the Scottish Ministers upheld the appeal and granted planning permission in principle.

Iceni Projects are now advising CALA in support of the approval of matters specified in conditions application which we will shortly submit on their behalf.

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Development Plan Promotion Intelligent Site Finding Delivery / Sale of Asset Development Management
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Crofthead Phase 1 & 2

Bishopbriggs

On behalf of Mactaggart & Mickel Homes, Iceni Projects promoted Phase 1 and Phase 2 of Crofthead, Bishopbriggs for housing through the recent East Dunbartonshire Local Development Plan process.

In 2022, Iceni Projects successfully attained planning permission for housing at Phase 1 of the site. Phase 1 would deliver 29 units including affordable housing on site. Iceni continue to advise Mactaggart & Mickel on the planning strategy for Phase 2 which will include promotion of the site through the forthcoming LDP process.

The site is subject to a number of designations including part of the site being designated as open space and a Local Nature Conservation Site (LNCS). The site is also located in close proximity to the Antonine Wall World Heritage Site and the Forth and Clyde Canal Scheduled Monument.

The development would deliver much needed new high-quality housing for the East Dunbartonshire area, including delivery of affordable housing, open space and biodiversity enhancements.

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Development Plan Promotion Intelligent Site Finding Delivery / Sale of Asset Development Management

FORTH AND CLYDE CANAL

Kirkintilloch Road Cole Road STRATHKELVIN RETAIL PARK CADDER CEMETERY MARLEY CADDER LNCS LORETTO
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Crosshill Road (B819)

Drymen | Loch Lomond and the Trossachs National Park

Iceni Projects provided strategic planning consultancy services to support Mactaggart & Mickel Homes in the promotion of the Gartness Road site in Drymen through the Local Development Plan process. Iceni then successfully secured planning permission for a new residential development at the site.

The site occupies a sensitive location in Loch Lomond & the Trossachs National Park, within the village of Drymen. As a result of the location, the proposal required a significant amount of engagement and negotiation with Loch Lomond & the Trossachs National Park, Stirling Council, the local Community Council and a number of other local organisations.

Iceni Projects led these discussions and secured planning permission for 88 new homes. 50% of the homes will be affordable housing, with 30 social rent and 14 discounted for sale units. The development will also provide a new upgraded and extended public car park as well as a natural play space.

Iceni Projects successfully demonstrated that it would be appropriate to bring forward both the short term and long-term (post-2027) housing allocations at the site due to the significant benefits that would result from the early delivery of the site.

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Killearn

Stirling

Iceni Projects recently advised on the Local Development Plan promotion and subsequent planning application for 40 units in a sensitive rural site in Killearn.

This was a large development for the settlement and careful community consultation and collaborative working with the planning authority was key to the delivery of this development.

This site was up against a competing location through the last Local Development Plan for release. Working with a proactive client and multi-discipline project team Iceni Projects managed to convince the planning authority and DPEA appointed Reporter that this was the best site for greenfield release in Killearn at the time. Part of this was through progressive consultation and a significant amount of up front supporting information being prepared for the Local Development promotion period.

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West Craigs Edinburgh

Iceni Projects presently advising on one of the largest land releases in West Edinburgh for the land owner West Craigs Ltd (up to 2000 units initially).

This was a greenbelt release site that we had been promoting for a number of years. Planning Permission in Principle was granted at appeal in September 2019, we are now running a number of AMSIC applications on the site. We are continuing to promote other land holdings in the area for this client.

This has been a long-term strategic promotion of one of the most connected sites in West Edinburgh. It is served by a train station and tram stop in close vicinity, furthermore it can take advantage of existing and improved cycle and pedestrian linkages to the nearby Gyle Shopping Centre and the wider Edinburgh area.

The much needed housing for West Edinburgh will be one of the largest greenfield releases in the City in recent times. As advised, we continue to promote other landholdings for our client elsewhere in West Edinburgh.

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Waterbrook Park

Ashford

Iceni has been supporting Mulberry Homes to co-ordinate and submit a reserved matters submission for 364 dwellings and supporting neighbourhood facilities as part of the wider redevelopment of Waterbrook which includes a new international truck stop and commercial business park. The site is a strategic allocation with the Ashford Borough Local Plan 2030.

The application is currently awaiting determination as issues around nutrient neutrality are addressed with Natural England. This includes a strategy to offset through taking the existing truck stop out of use and the provision of an on-site wetland. It is anticipated that planning permission will be granted and works will start on site in 2023.

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Golf Course

Maidenhead

Iceni are providing planning consultancy services to assist Cala Homes to deliver a new residential-led development at Maidenhead Golf Course in the Royal Borough of Windsor and Maidenhead (RBWM). This site was released from the Green Belt and allocated as part of the wider South West Maidenhead allocation (AL13) in the Borough Local Plan (2022) and is anticipated to deliver up to 1,800 new homes (of the wider 2,600 home allocation), a local centre, primary and secondary school as well as a range of open space and landscaping.

The site is being delivered as part of a joint venture with RBWM (as freeholders of the site) through their property arm (RBWM Property Company). A Planning Performance Agreement (PPA) was agreed with the Council, under which monthly pre-application meetings have been undertaken alongside workshops with key consultees. Two rounds of public consultation, engagement with local stakeholder groups and two Design Review Panels with Design South East have also been attended as part of the application preparation. An outline application, with all matters reserved except access will shortly be submitted to the LPA.

It is anticipated that following a positive decision, reserved matters applications would be submitted for each phase of the scheme to deliver it over a 10-15 year period. Given the longer delivery timescales, part of the strategy for the site would also include establishing meanwhile uses on part of the site to utilise the former golf club buildings and create activity to support the new community.

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North East Stevenage

Hertfordshire

Iceni Design and Landscape have been leading the project at North East Stevenage, which comprises a settlement extension on allocated land, for around 600 dwellings, a primary school, a community centre, allotments, and associated open space and infrastructure. The site is heavily constrained, and Iceni have been working with the various consultants to achieve the placemaking visions, whilst accommodating the various land uses, and limiting and mitigating landscape, heritage, and ecological effects.

Iceni Design and Landscape have been leading the project at North East Stevenage, which comprises a settlement extension on allocated land, for around 600 dwellings, a primary school, a community centre, allotments, and associated open space and infrastructure. The site is heavily constrained, and Iceni have been working with the various consultants to achieve the placemaking visions, whilst accommodating the various land uses, and limiting and mitigating landscape, heritage, and ecological effects.

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Introduction Our Projects Added Value

Added Value 70
71 Added Value

Added Value

Irrespective of the scale, complexity or societal benefits of a development proposal, it will always attract local opposition, which makes decision taking harder.

Iceni prides itself on formulating new, distinct and innovative tools and techniques for demonstrating why new development should be supported and why it will have positive transformational positive effects on communities.

We have developed our own techniques for formulating development proposals, operating at the local level within communities to identify how developments can have the greatest effect on peoples lives, and be delivered in a highly successful and sustainable way.

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Iceni Intelligence

Whilst Iceni is a national consultancy, we pride ourselves on having a thorough local understanding of the communities we are seeking to change. We therefore have a suite of area based experts to understand, monitor and identify planning and political change across geographic areas.

This work extends beyond monitoring of Local Plans and considers issues such as the political composition and priorities of an area. Objectively Assessed Need and signs of market failure across the full use spectrum from housing, through employment to social and transport infrastructure. We also monitor significant planning decisions and the ways in which planning policies are applied in practice through casework decisions at Planning Committees and the Planning Inspectorate. This work greatly enhances the quality of the commercial advice we provide.

DE CORNWALL Added Value 74

SHROPSHIRE

STAFFORDSHIRE

DERBYSHIRE NOTTINGHAMSHIRE

LINCOLNSHIRE

LEICESTERSHIRE

WEST MIDLANDS

HEREFORDSHIRE WORCESTERSHIRE WARWICKSHIRE

GLOUCESTERSHIRE

AVON

SOMERSET WILTSHIRE

OXFORDSHIRE

NORTHAMPTONSHIRE

CAMBRIDGESHIRE

BEDFORDSHIRE

BUCKINGHAMSHIRE

BERKSHIRE

HAMPSHIRE

HERTFORDSHIRE

GREATER LONDON

SURREY

NORFOLK

ESSEX

SUFFOLK

KENT

EAST SUSSEX WEST SUSSEX

DORSET

DEVON

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iSite 360

iSite pulls together a number of services to enable the promoter of a project – but equally the respective consultant, local authority, consultee, local community and wider interested party – to gain the knowledge and understanding of a site or location that historically has only been possible from an in-depth site visit. Moreover, many projects are of the size and scale that even a physical site visit renders difficult to comprehend.

The key focus of iSite is to provide an intelligent digital design and consultation tool. This incorporates the use of drone photography, 360° camerawork (think Google Street View for buildings), interactive, virtual consultation halls and project web sites that can pool together all of the information for effective file management and sharing. So whether you need to initiate an initial site survey appraisal, team site visit, pre-application meeting, public consultation event or committee presentation, iSite can help.

Added Value 76
77 Added Value

Place

Sites don’t start with, and aren’t defined by, planning policy. They’re defined by people. And people bring a melting pot of ideas and opinions.

Not everyone will necessarily share the view that a site needs developing, regenerating or renewal, especially in areas undergoing massive amounts of change or those where nothing has happened despite the will to see it happen.

They are sites that often mean more to people than an abstract red line on an OS plan, where physical and social barriers override site boundaries. Where people have a connection to their incidental bit of city they call home.

They have a past, they have a present and a future. Just like people.

Iceni Place delivers an approach that welcomes all of these views, fears, hopes and dreams into a collaborative process built on listening. It starts with people, asking “What does success look like to you?” and ends with a legacy of better places.

Added Value 78
79 Added Value
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Iceni Futures

The Iceni Futures team was set up in response to the rapidly changing world and the acknowledgment that more than ever, we need to create futureproofed and sustainable development. The teams role is to assess, predict and influence change across the development industry. In practice that means exploring how places and people will function in the future, analysing existing barriers and providing strategic advice which aligns with clients goals and aspirations to ensure development is fit for the future.

The team doesn’t claim to be experts in every new discipline or product, but they understand the existing barriers and outdated development processes that persist across the industry and the importance of working innovatively and smarter to deliver client visions and change that actually works. It’s understood that each client will need tailored advice and the Futures team look to work collaboratively to provide advice which is tailored to a specific site, company strategy or product. Essentially, if you’re looking to plan for or capitalise on the future, Iceni Futures can be there to support you and drive that ambition.

Added Value 80
Iceni Futures: Smarter Sustainability
81 Added Value

Your Strategic Adviser

Birmingham

The Colmore Building

20 Colmore Circus

Birmingham, B4 6AT

T: 0121 262 4148

Edinburgh

7 Alva Street

Edinburgh, EH2 4PH T: 0131 370 3486

London

Da Vinci House

44 Saffron Hill, London, EC1N 8FH

T: 020 3640 8508

Glasgow

201 West George Street

Glasgow, G2 2LW

T: 0141 465 4996

Manchester

WeWork, Dalton Place

29 John Dalton Street

Manchester, M2 6FW

T: 0161 509 2840

Landscape Design Engagement Place Planning Economics Archaeology Built Heritage & Townscape Impact Management Transport
Added Value 82

The Team Structure of Iceni

Ian Anderson Chief Executive

Andrew Gale Chief Operating Officer

James Bompas Director | Business Devt. & Strategic Planning ARCHAEOLOGY

Claire Cogar Director

Laurie Handcock Director

Nick Walker Director

Paul Drew Director DESIGN

Nick Ireland Director

Matt Kingham Director

James Jaulim Director

Paul McColgan Director Silke Gruner Director

Gemma Gallant Director

Philippa Curran Director

Callum Fraser Director

Chris Jones Director

Gary Mappin Director

Ian Gallacher Director

Ian Mayhead Director

James Waterhouse Director

Jamie Sullivan Director

John Mumby Director

Kieron Hodgson Director

Leona Hannify Director

Lewis Westhoff Director

Lorna O’Carroll Director

Nick Grant Director

Simon Fowler Director

PLANNING
Clive Burbridge Director Fred Peters Director Mike England Director
TRANSPORT
Rob Amey Director
PLACE BUILT HERITAGE
TOWNSCAPE
ENGAGEMENT &
&
IMPACT MANAGEMENT
ECONOMICS
LANDSCAPE 83 Added Value

London: Da Vinci House, 44 Saffron Hill, London, EC1N 8FH Manchester: WeWork, Dalton Place,

Archaeology | Design | Economics | Engagement | Heritage | Impact Management | Landscape Planning | Sustainable Development | Townscape | Transport
20
Circus
Birmingham,
6AT
Birmingham:
Colmore
Queensway,
B4
Edinburgh: 7 Alva Street, Edinburgh, EH2 4PH Glasgow: 201 West George Street, Glasgow, G2 2LW
| iceni-projects | iceniprojects | iceniprojects
29 John Dalton Street, Manchester, M2 6FW www.iceniprojects.com
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