At JAMES BARK we are in the business of quality and style. We believe quality should not be sacrificed when building staples, and we are working to deliver a change in the industry that pushes everyone to be better and build pieces that last.
O U R STO R Y.
JAMES BARK, a brand built on quality and friendship.
In 2015, in the heart of Miami, a group of friends, united by their frustration with the fleeting quality of fashion, discovered a shared vision. They wished for clothes that wouldn't shrink after a single wash, colors that stayed true through the seasons, and accessories that endured the test of time. They saw beyond the transient trends and recognized a void in the market for truly enduring staples.
Thus, the friends embarked on a quest to weave the principles of quality, style, and excellence into the very fabric of their brand. They envisioned a line of polos, t-shirts, and accessories that didn't just last but also embodied the comfort and ease of a timeless wardrobe.
As they dived into the intricacies of textiles and design, they partnered with experts who shared their dedication to craftsmanship. Together, they selected materials that promised resilience and comfort, and they honed designs that balanced classic elegance with modern sensibility.
OUR EMBLEM
The French Bulldog, with its sturdy build and amiable nature, became the emblem of James Bark. It symbolized not just the companionship that their clothes would offer to customers in their everyday lives but also the teamwork, collaborative spirit, and enduring friendships that formed the cornerstone of the James Bark Organisation.
From the vibrant streets of Miami to the quiet corners of the world, James Bark's reputation for quality and style spread. Customers, drawn by the allure of a brand that stood for more than just fashion, found in JAMES BARK a true companion for life's journey. And as the years passed, the French Bulldog remained a steadfast symbol of the brand's commitment to companionship, quality, and the enduring bonds of friendship.
OUR PURPOSE.
Our purpose at JAMES BARK is to inspire customers to discover their true personal style through high quality staple pieces that stand the test of time.
MISSION
Become a change-making industry leader through style and quality.
VISION
To become a true companion brand for all our customers in their everyday life. By evolving our product assortment and staying true to the relevance of staple pieces as part of everyoneās style, we aim to be the go-to brand for lasting-quality and style.
B RAND VALUES.
INTEGRITY
At JAMES BARK we believe in fostering genuine relationships through respect, honour and transparency.
EXCELLENCE
We commit to surpass the industry standard, innovate and deliver products and service that exceed expectations.
AUTHENTICITY
Through high quality pieces that stay genuine to our roots and honesty throughout our business.
L OYALTY
We are loyal to our customers and believe in delivering enduring quality products, fostering a bond that stands the test of time.
OUR CORE THE POLO.
Paying tribute to a style that has been a staple in wardrobes since the 19th century, we strive to craft it with high quality materials that stand the test of time.
OUR STAPLES TIMELESS CLASSICS.
We focus on creating icon classics including polos, button down shirts, t-shirts, sweaters and more, all designed to fit into any wardrobe, ensuring thereās always a perfect piece for any occasion of the day.
At JAMES BARK we focus on icon classics including polos, button down shirts, t-shirts, sweaters and more, all designed to fit into any wardrobe.
B RAND VOICE.
Our voice is the ways we use to communicate through our brand experience and it should be consistent in every aspect.
At JAMES BARK we speak with a mix of SOPHISTICATION & AUTHENTICITY.
CONFIDENCE
We are assertive yet humble.
INSPIRING
We believe our clothes encourage and enable you to aspire and be at your best.
INTEGRITY
Honest and reliable.
BRAND PERSONALITY.
THE PROTAGONIST
This type is often described as loyal, warm, empathetic and responsible. Open to forge friendships with all types of people, is derived from our drive to help others be the best they can be.
EXTROVERTED
We are engaging with customers and communities around us in an inviting and approachable way.
INTUITIVE
We focus on understanding and anticipating customer needs, staying ahead of trends while staying true to timelessness.
FEELING
Human connection is key to show we value our stakeholders and aim to deliver a personalized experience in every interaction.
JUDGING
We are organized and decisive in our commitment to excellence and high quality in all aspects of our product and brand experience.
OUR TAGLINE.
Playing on the words āMake your Markā, itās a tagline that immediately reinforces spirit to encourage individuals to leave a lasting impact and express their individuality through style choices. It additionally ties back to our brand symbol (The French Bulldog - āThe Barkā), further imprinting a sense of authenticity and presence.
Furthermore, it serves as a call-to-action encouraging customers to engage with the brand and products actively, thus fostering community.
MAKE YOUR BARK.
COMUNICATION PILLARS.
JAMES BARK provides new alternatives in style that outdo traditional offering by other retail alternatives.
JAMES BARK is an alternative to traditional destinations for classic pieces with higher quality and longer lasting materials at the same price point than other retailers.
JAMES BARK is here to nurture long lasting relationships with our stakeholders, creating a community and fostering a collaborative environment.
Hundreds of classic styles for an effortless everyday wardrobe.
Hundreds of classic styles for an effortless everyday wardrobe.
Loyal to our customers in every way.
BRAND MESSAGING PLATAFORM.
UPPER FUNNEL
Reasons to Believe
MID FUNNEL
Reasons to Believe
LOWER FUNNEL
Reasons to Believe
Brand Campaigns (Brand Purpose, offering, etc.)
Focused on introducing the brandās purpose, values, ideals and core products.
Category Content ( Polos, T-shirts, etc.)
Collections Content (Mykonos, Mexico, Elements.)
Value Propositions (Style, Quality, etc.) Discounts and Promotions.
Focused on promoting specific items for sale, focused on mid and short term goals.
OUR COMMUNITY.
THE ACTIVE CONNOSSEUR
Who are they?
Seasoned professionals who travel for work, requiring an attire thatās sophisticated and practical. They maintain an active lifestyle which requires clothes that are flexible, yet durable. They enjoy quality moments socializing around sports and parties, seeking apparel thatās versatile to stay stylish.
Demographics
Age: 25-35
Population Target: TBC by country
Reasons to buy
James Bark represents a brand that resonates with that aspirational lifestyle, offering them a sense of belonging to a community that appreciates quality in simplicity without sacrificing style.
Key Rationales for purchase
Versatility, Quality, comfort.
OUR COMMUNITY.
THE CAMPUS TRENDSETTER
Who are they?
Young University students who are oftens seen at parties, they care about being always in style, well presented and carry a traditional, but elevated look. They are āinfluencersā of small groups in their own right, setting the bar for whatās desirable among their peers.
Demographics
Age: 18-24
Population Target: TBC by country
Reasons to buy
JAMES BARK serves as a badge of identity and belonging, a brand that resonates with their young spirit and gives a sense of community. James bark pieces give them the versatility to be dressed for any occasion through classic options. Good VFM.
Key Rationales for purchase
Style, Social Appeal & Quality.
OUR COMMUNITY.
THE FAMILY STYLIST
Who are they?
A parent from a comfortable middle-class family with three children, who values convenience, quality and style. A savvy shopper that appreciates the ability to shop for everyone in one place and the opportunity to match with the whole family for a special occasion.
Demographics
Age: 25-44
Population Target: TBC by country
Reasons to buy
JAMES BARK is a one stop shop for the whole family, itās a great place to buy clothes for any occasion. There are classic staple pieces that help dress up anyone in the family quick and easy.
Key Rationales for purchase
One-stop-shop, Durability, Styles for any occasion
COPY ETHOS.
JAMES BARK communicates with confidence and warmth, embracing a polished, inclusive tone that reflects its dedication to quality, innovation, and customer relationships. The brand's ethos is to engage and inspire through storytelling, authenticity, and a consistent, approachable voice across all platforms.
DOāS
ā¢ Focus on the brand's commitment to quality, style, and customer satisfaction.
ā¢ Use inclusive language that resonates with a diverse audience.
ā¢ Maintain consistency across all platforms to strengthen brand recognition.
"Create endless styles with our comfy Striped Polos"
"Revolutionize your paradigm-shifting lifestyle with our cutting-edge, synergistic products that will optimize your holistic well-being like never before! #LifeChanging #NextLevel"
ā¢ Use jargon or overly complex language that might alienate customers.
ā¢ Make exaggerated claims that cannot be substantiated.
ā¢ Stray from the brand's core values and messaging pillars.
WAYS TO EXPRESS.
ā¢ Use stories to connect with the audience, showcasing real-life applications of the brand's values.
ā¢ Employ visual language that paints a picture of the lifestyle JAMES BARK embodies.
ā¢ Incorporate customer testimonials to build trust and authenticity.
VISUAL IDENTITY
This guide lays out the visual elements that represent the JAMES BARK brand. It's a key tool to make sure we use our graphic identity correctly, keeping our message consistent and showing off our company as strong, attractive, and together.
These guidelines highlight JAMES BARK's dedication to maintaining quality, consistency, and style throughout its brand representation. It's crucial for the brand's look and feel to remain uniform across all media and contexts. The effectiveness of this graphic identity relies heavily on the precise implementation and adherence to these guidelines.
LOGO.
Secondary Logo
Primary Logo
Symbol
NEGATIVE
CLEAR SPACE.
The minimum clear space surrounding the logo is determined by the height of a capital "B", and this space should be consistent on all sides. When positioning the logo near the edge of a design element, the clear space should be doubled.
Minimum Size
Print: 0.9 x 1.1 cm
Digital: 53.25 x 65.5 px
COLOR PALETTE.
JAMES BARK's color palette is selected to communicate simplicity, elegance, and a hint of vibrancy, embracing a minimalist approach with a timeless appeal.
We utilize monochromatic shades within the grayscale spectrum to maintain uniformity and coherence across all brand materials. These tones not only improve readability but also establish a clear visual hierarchy, making our brand communication more effective.
Additionally, we incorporate accents of red and navy to highlight key elements, reflecting the essence of our brand while resonating within the American market.
TYPEFACE.
Headlines
Avenir Bold (Tracking: 50)
ABCDEFGHIJKLMNOPQR
Avenir
Our chosen sans-serif typeface is timeless, offering versatility with its clean lines and balanced proportions, ensuring a clean and editorial aesthetic across all brand communications.
Body
Avenir Light or Medium (Tracking: 0 default)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijlmnopqrstuvwxyz123456789!@#$% ^&*()_+{}|:ā<>?
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijlmnopqrstuvwxyz123456789!@#$ %^&*()_+{}|:ā<>?
Mix & Match
(Tracking: 50)
ABCDFG ABCDFG
LOGO COLOR APPLICATION.
The logo may only be used in the following cases and colors:
ā¢ Original: On backgrounds that are 100% white or black in any medium. This is used for all brand communication.
ā¢ In any alternative colors, following the guidelines. Usually used for clothing, merch and others.
HOW TO:
On solid backgrounds (excluding patterns):
(A) White fill or black outline on any color.
(B) A different shade of the background color.
(C) Any color on a white or clear background.
PLEASE NOTE:
ā¢ The outline color must always be darker than the background, and the fill color must always be lighter.
ā¢ The text of the logo must match the border of the isotype.
(A)
(B)
(C)
LOGO APPLICATIONS.
OVER IMAGES:
When applied over photography or patterns, it's crucial to position the logo within a clear space to ensure its visibility.
ā¢ The logo size should range from 10% to 25% of the size of the image.
ā¢ The logo should always be used in its original colors (black and white).
ā¢ If necessary for proper visibility, the logo could be enclosed in a box.
ā¢ You can also use the secondary logo with only letters for simplicity or when the dog logo have been used in the main space.
OVER PATTERNS:
When the logo is placed on busy patterns, use a solid color box around it, following the clear space rules for each situation.
LOGO WRONG USES.
DONāTS - COLOR APPLICATIONS:
The logo should not be utilized with inverted colors, such as black or dark filling with a white or light silhouette, against any background. Additionally, it should not be employed in multi-color combinations or placed over patterns.
JAMES BARK
2024