SOCIAL MEDIA AUDIT
VISUAL STRATEGIST
@house.ade
Overall, your branding on the landing page is strong. Your professional setup lets the audience know exactly what you’re offering.
The first line, ‘Adaptive Womenswear clothing’ again tells the customer exactly what you are. Do you think its necessary to have clothing written after womenswear? Just something to think about.
think the ‘handmade and customised in London by you’ is a nice touch, allowing the audience to feel how transparent your brand is.
However, the connotations of the word handmade. To some, this may be positive; however ‘made at home’ can sometimes be interpreted as "not made to a high standard" by some people or come across as crafty. It depends on your target market.
Slow fashion, adaptive fashion, conscious fashion—these terms seem too repetitive, especially since adaptive is being used twice.
would see how this feels for you.
Adaptive Womenswear
Slow | Adaptive | Conscious
Handmade & Customised in London
Your icon makes sense; it gives a little insight into your brand and includes your logo. Is this clean enough? Would just having your logo be more professional? Again, it’s completely up to you, as you know your target/ current market.
Still want to include your images on your landing? Then, place the images into your highlight icons.
I really enjoy the green, and I think it carries very nicely in between your social media and the website, so that’s another thing to think about.
All of your highlights are showcasing the perfect things, we can have a deeper dive into perfecting the content at a later date.
The last point for your landing is that your ‘name’ ADE STUDIOS is different to your tag and website, which is HOUSE.ADE
I would pick one and stick with it, only because if someone came across your page and decided to search you up, they could be using the wrong terms. This is a case where they don’t click the direct links. But, think it’s something to think about.
@house.ade
Overall, the visuals are strong; it’s giving campaign shoot. Which is such a positive for a small brand.
think it’s important to capture more photos/videos that you think of so that you can continuously plan what you’re going to post even after a new launch.
Your brand image is not defined by the way a campaign is shot, but the campaign should mirror/embody your brand. We can have a deeper dive into perfecting the content at a later date. But also, coming up with the BRAND’s image vs CAMPAIGN images and social media posts is a great place to start.
The colours are complementary, and I think this deep contrast between the raw brick/wood/metal is reflecting already on your brand image.
Your content is relevant to the brand and the customer 100%, and there is room to tailor the visuals.
Again, we can plan some content ideas, including reels, moving images, graphics, bts, closeup shots, and product-focused images, which will be a huge help in differentiating the posts.
This will also help in building hype for new collections releases/ offers and just overall excitement when you do post.
I have listed a few things to think about in the future when curating and posting on social media. Not that think you need all these tips, but just for future reference.
1. Brand/Theme Consistency
2. Color Palette
3. Composition and Layout
4. Typography and Text Usage
5. Lighting and Quality of Imagery
6. Use of Filters and Editing
7. Visual Storytelling
8. Video and Movement
9. Hashtags and User-Generated Content
10. Engagement and Interaction
11. Consistency with Branding
12. Overall Visual Flow
Also, using the pinned tool within Instagram means you could post a photo of yourself in the studio and write a bit about yourself. This will make the account more personal and relatable, and the customer will get to know the creator.
@house.ade
Optimising Instagram is about making sure your posts are discoverable both within the app and on external search engines. By using the right keywords in captions and hashtags, optimising alt text, engaging with your audience, and posting consistently, you can significantly improve your account’s visibility and engagement.
ALT TEXT: Instagram allows you to add alt text to your photos for accessibility, and this is also useful for SEO. Alt text helps search engines understand the content of your images.
KEYWORD-RICH
CAPTIONS: Include relevant keywords naturally within your captions. Think about what people might search for in your niche and use those phrases. Instagram's search algorithm considers these keywords when showing posts in the Explore feed and search results.
ENGAGING CAPTIONS: Instagram’s algorithm rewards engagement. Encourage your followers to comment, share, and like by including a call to action (CTA) in your captions (e.g., “What’s your favorite method of workout? Comment below!”).
RELEVANT HASHTAGS: Hashtags are like keywords for Instagram. Use hashtags that are highly relevant to your content, audience, and niche. Research popular hashtags in your industry to increase the chances of your content being discovered.
MIX POPULAR AND NICHE HASHTAGS: Use a mix of high-volume (popular) hashtags and niche (less competitive) ones. For example, #fitness and #fitmom or #fitnessjourney might help reach broader and more specific audiences.
HASHTAG QUANTITY: Instagram allows up to 30 hashtags per post, but research shows engagement tends to peak with about 7–15 hashtags. Test and see what works best for your audience.
BRANDED HASHTAGS: Create and use your own branded hashtags to foster community and track usergenerated content (UGC).
Posting consistently is another thing to think about; this could be that you promise yourself that you will post twice a week and a couple of times on your Instagram story.
It’s important that when shooting for campaigns, you take more than you need so that you have things to post in between product launches.
Again, captions, tagging, hashtags are so important. We can have a deeper dive into perfecting the copywriting at a later date.
Your Instagram is visually amazing as it is, but these small changes are not to change your aesthetic; they are to make your brand more visible to a wider audience.
Once these are all complete, you can start reaching out to get real-life product placements into to the world. On influencers, on bigger creative shoots. In the hands of stylists.
Down below is a SWOT analysis for your online presence.