Role Of Augmented Reality (AR) On Mobile Apps

Role of Augmented Reality (AR) On Mobile Apps

Augmented Reality Augmented Reality can be defined as a technology that places digital data, such as text, sound, and video within your view in the real world. For instance, the Snapchat filters, which you can choose with just scanning your fingers through it, take interesting selfies and add some filters to it along with swapping faces with anyone you like.

The options and choices offered by AR aren’t limited to clicking fun selfies, but it goes beyond that – you can use it as a strong mobile marketing tool. You might be aware of the traditional marketing and digital marketing.

As a marketing tool, it helps in bolstering customer engagement, while creating realistic, virtual experiences across products. Some of the apps, such as IKEA Place, allow shoppers to get a virtual view of how certain items, for example, a dining table would appear in their house – which helps them to choose an item that would fit into the mood and ambiance of their home before they go ahead and order it.

Role Of Augmented Reality on Mobile Apps Easy Visualisation: This technology is all about creativity. It can cater to different kinds of visions depending on the type of industry. The virtual object being used could be for the online retail purpose such as a garment or accessory, or it could be used in the real estate industry to give a better visualisation to people’s imagination.

Better User Experience: With the help of a digital platform, customers can make great use of this technology. They can view the products, even try them virtually and know all the details of the product. This helps in better judgement and decision making regarding their purchase which leads to enhanced user experience.

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