Test Bank for Sociology, 17th Edition, John J Macionis
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Chapter 7: Mass Media and Social Media
In this revision of the test bank, I have updated all of the questions to reflect changes in Sociology, 17th edition. The questions are tagged to indicate one of four levels of learning that move from lower-level to higher-level cognitive reasoning. The four levels are:
Remember the Facts: a question involving recall of key terms or factual material Understand the Concepts: a question testing comprehension of more complex ideas Apply What You Know: a question applying sociological knowledge to some new situation
Analyze It: a question requiring identifying elements of an argument and their interrelationship
The 104 questions in this chapter’s test bank are divided into four types True/False questions are the least demanding. As the table below shows, all of these questions fall within the two lowest levels of cognitive reasoning (“Remember the Facts” and “Understand the Concepts”). Multiple-choice questions also fall primarily within the lowest levels of cognitive reasoning, although these questions span a broader range of skills and are somewhat more demanding. Short answer questions also span a broad range of skills (from “Remember the Facts” to “Analyze It”). Finally, essay questions are the most demanding, with nearly all of the questions at the two highest levels of cognitive reasoning (“Apply What You Know” and “Analyze It”).
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Chapter 7: Mass Media and Social Media
TRUE/FALSE QUESTIONS
1. In the United States, women are somewhat more likely than men to use socialnetworking sites.
Answer: True
Learning Objective: LO 7.1: Explain the meanings of three key concepts: media, mass media, and social media.
Topic: What Is the Media?
Difficulty Level: Easy Skill Level: Remember the Facts
2. The concept “media” refers to any type of face-to-face interaction.
Answer: False
Learning Objective: LO 7.1: Explain the meanings of three key concepts: media, mass media, and social media.
Topic: What Is the Media?
Difficulty Level: Easy Skill Level: Understand the Concepts
3. Various “mass media” transmit information from a single source to a vast number of people.
Answer: False
Learning Objective: LO 7.1: Explain the meanings of three key concepts: media, mass media, and social media.
Topic: What Is the Media?
Difficulty Level: Easy Skill Level: Understand the Concepts
4. The first computers, built back in the 1960s, were far smaller than the personal computers we use today.
Answer: False
Learning Objective: LO 7.1: Explain the meanings of three key concepts: media, mass media, and social media.
Topic: What Is the Media?
Difficulty Level: Easy Skill Level: Remember the Facts
5. Today, about 4 billion of the world’s people (roughly half) are linked by the internet.
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Answer: True
Learning Objective: LO 7.1: Explain the meanings of three key concepts: media, mass media, and social media.
Topic: What Is the Media?
Difficulty Level: Easy
Skill Level: Remember the Facts
6. Social media differ from mass media in that they are based on computer technology.
Answer: True
Learning Objective: LO 7.1: Explain the meanings of three key concepts: media, mass media, and social media.
Topic: What Is the Media?
Difficulty Level: Moderate
Skill Level: Understand the Concepts
7. Marshall McLuhan claimed that media technology is so valuable because it allows us to transmit information without changing it in any way.
Answer: False
Learning Objective: LO 7.2: Investigate the issue of media bias and the need for media literacy.
Topic: Media and the Message: Media Bias and Media Literacy
Difficulty Level: Moderate
Skill Level: Understand the Concepts
8. Many people consider CNN and MSNBC to have a liberal political bias and Fox News to have a conservative political bias.
Answer: True
Learning Objective: LO 7.2: Investigate the issue of media bias and the need for media literacy.
Topic: Media and the Message: Media Bias and Media Literacy
Difficulty Level: Easy
Skill Level: Remember the Facts
9. Because there are so many media sources today, most people in the United States make use of many different sources, representing various sides of any political issue.
Answer: False
Learning Objective: LO 7.2: Investigate the issue of media bias and the need for media literacy.
Topic: Media and the Message: Media Bias and Media Literacy
Difficulty Level: Moderate
Skill Level: Remember the Facts
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10. The concept “media literacy” refers to the fact that the media helps to educate people.
Answer: False
Learning Objective: LO 7.2: Investigate the issue of media bias and the need for media literacy.
Topic: Media and the Message: Media Bias and Media Literacy
Difficulty Level: Easy Skill Level: Understand the Concepts
11. The concept “fake news” took on considerable importance during the 2016 presidential election.
Answer: True
Learning Objective: LO 7.2: Investigate the issue of media bias and the need for media literacy.
Topic: Media and the Message: Media Bias and Media Literacy
Difficulty Level: Easy Skill Level: Understand the Concepts
12. The first of the mass media was radio.
Answer: False
Learning Objective: LO 7.3: Describe the historical evolution of mass media and social media.
Topic: The Historical Evolution of Mass Media and Social Media
Difficulty Level: Easy Skill Level: Remember the Facts
13. The history of radio shows that AM stations predominantly transmit “talk” and that FM stations provide high-quality music.
Answer: True
Learning Objective: LO 7.3: Describe the historical evolution of mass media and social media.
Topic: The Historical Evolution of Mass Media and Social Media
Difficulty Level: Easy
Skill Level: Remember the Facts
14. Television was invented in the 1970s.
Answer: False
Learning Objective: LO 7.3: Describe the historical evolution of mass media and social media.
Topic: The Historical Evolution of Mass Media and Social Media
Difficulty Level: Easy Skill Level: Remember the Facts
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15. The power of television to shape the nation’s political attitudes can be seen in how TV coverage of the Vietnam War turned the public against that military campaign.
Answer: True
Learning Objective: LO 7.3: Describe the historical evolution of mass media and social media.
Topic: The Historical Evolution of Mass Media and Social Media
Difficulty Level: Moderate
Skill Level: Remember the Facts
16 Research tells us that the average adult in the United States does not watch television at all on most days.
Answer: False
Learning Objective: LO 7.3: Describe the historical evolution of mass media and social media.
Topic: The Historical Evolution of Mass Media and Social Media
Difficulty Level: Easy Skill Level: Remember the Facts
17. Computer-based media outlets such as Netflix, Amazon Prime, and Hulu Plus are more popular with older people than younger people.
Answer: False
Learning Objective: LO 7.3: Describe the historical evolution of mass media and social media.
Topic: The Historical Evolution of Mass Media and Social Media
Difficulty Level: Moderate Skill Level: Remember the Facts
18. The creation of the internet had considerable support from the U.S. military.
Answer: True
Learning Objective: LO 7.3: Describe the historical evolution of mass media and social media.
Topic: The Historical Evolution of Mass Media and Social Media
Difficulty Level: Easy
Skill Level: Remember the Facts
19. The popularity of social media is relatively greater among younger people than among older people.
Answer: True
Learning Objective: LO 7.3: Describe the historical evolution of mass media and social media.
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Topic: The Historical Evolution of Mass Media and Social Media
Difficulty Level: Easy
Skill Level: Remember the Facts
20. The concept “digital divide” refers to the fact that half of the world’s people use handheld computer devices and half of the world’s people use larger, personal computers.
Answer: False
Learning Objective: LO 7.3: Describe the historical evolution of mass media and social media.
Topic: The Historical Evolution of Mass Media and Social Media
Difficulty Level: Easy
Skill Level: Understand the Concepts
21. Among young people in the United States, individuals in various racial and ethnic categories of the population are about equally likely to have access to the internet.
Answer: True
Learning Objective: LO 7.3: Describe the historical evolution of mass media and social media.
Topic: The Historical Evolution of Mass Media and Social Media
Difficulty Level: Moderate Skill Level: Remember the Facts
22. About half of young adults in the United States make use of the internet.
Answer: False
Learning Objective: LO 7.3: Describe the historical evolution of mass media and social media.
Topic: The Historical Evolution of Mass Media and Social Media
Difficulty Level: Easy Skill Level: Remember the Facts
23. Marshall McLuhan is the sociologist who studied how people present themselves to others, a process he called the “presentation of self.”
Answer: False
Learning Objective: LO 7.4: Explore how the use of social media affects individuals.
Topic: The Effects of Social Media on the Individual
Difficulty Level: Easy
Skill Level: Understand the Concepts
24. In the world of social media, people tend to present idealized images of themselves.
Answer: True
Learning Objective: LO 7.4: Explore how the use of social media affects individuals.
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Topic: The Effects of Social Media on the Individual
Difficulty Level: Easy
Skill Level: Remember the Facts
25. Sherry Turkle claims that young people who use social media may lose some of their capacity for empathy.
Answer: True
Learning Objective: LO 7.4: Explore how the use of social media affects individuals.
Topic: The Effects of Social Media on the Individual
Difficulty Level: Easy Skill Level: Remember the Facts
26. The concept “cyber-bullying” refers to committing any crime through the use of social media.
Answer: True
Learning Objective: LO 7.4: Explore how the use of social media affects individuals.
Topic: The Effects of Social Media on the Individual
Difficulty Level: Easy Skill Level: Understand the Concepts
27. To date, researchers have found no evidence that people may become addicted to the use of social media.
Answer: False
Learning Objective: LO 7.4: Explore how the use of social media affects individuals.
Topic: The Effects of Social Media on the Individual
Difficulty Level: Moderate Skill Level: Remember the Facts
28. Most teens claim that the use of social media makes them feel more connected to their friends.
Answer: True
Learning Objective: LO 7.5: Assess how the use of social media may affect social relationships.
Topic: The Effect of Social Media on Relationships
Difficulty Level: Easy Skill Level: Remember the Facts
29. Most internet predators who engage with children are men who are interested in sex.
Answer: True
Learning Objective: LO 7.5: Assess how the use of social media may affect social relationships.
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Topic: The Effect of Social Media on Relationships
Difficulty Level: Easy
Skill Level: Remember the Facts
30. Couples who spend the most time using social-networking sites are also those who report the greatest amount of conflict in their relationships.
Answer: True
Learning Objective: LO 7.5: Assess how the use of social media may affect social relationships.
Topic: The Effect of Social Media on Relationships
Difficulty Level: Moderate
Skill Level: Remember the Facts
31. Evidence suggests that social-media technology encourages a deeper and more meaningful way of life.
Answer: False
Learning Objective: LO 7.6: Identify several effects of social media on society
Topic: The Effect of Social Media on Society
Difficulty Level: Easy
Skill Level: Remember the Facts
32. An early example of using mass media to accomplish political objectives are President Franklin D. Roosevelt’s “fireside chat” broadcasts on radio.
Answer: True
Learning Objective: LO 7.6: Identify several effects of social media on society.
Topic: The Effect of Social Media on Society
Difficulty Level: Easy Skill Level: Remember the Facts
33. Structural-functional theory suggests that mass media and social media help generate a more integrated society based on common culture.
Answer: True
Learning Objective: LO 7.7: Apply sociology’s major theories to social media.
Topic: Theories of Social Media
Difficulty Level: Easy
Skill Level: Understand the Concepts
34. Symbolic-interaction analysis shows us that various media simply pass along information and do not shape reality.
Answer: False
Learning Objective: LO 7.7: Apply sociology’s major theories to social media.
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Topic: Theories of Social Media
Difficulty Level: Easy
Skill Level: Understand the Concepts
35. The fact that ownership of major media outlets is in the hands of a small number of people and organizations is described as “media consolidation.”
Answer: True
Learning Objective: LO 7.7: Apply sociology’s major theories to social media.
Topic: Theories of Social Media
Difficulty Level: Easy
Skill Level: Understand the Concepts
36. The main claim made by feminist theory is that the mass media are now dominated by women rather than men.
Answer: False
Learning Objective: LO 7.7: Apply sociology’s major theories to social media.
Topic: Theories of Social Media
Difficulty Level: Easy Skill Level: Understand the Concepts
MULTIPLE-CHOICE QUESTIONS
37. The social movement #BlackLivesMatter emerged after the shooting death of
a. Martin Luther King, Jr.
b. Trayvon Martin
c. George Zimmerman.
d. Stokely Carmichael.
Answer: b
Learning Objective: LO 7.1: Explain the meanings of three key concepts: media, mass media, and social media.
Topic: What Is the Media?
Difficulty Level: Moderate Skill Level: Remember the Facts
38. The concept “media” refers to
a. computer-based technology.
b. the newspaper business.
c. channels of communication.
d. rules of interaction.
Answer: c
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Learning Objective: LO 7.1: Explain the meanings of three key concepts: media, mass media, and social media.
Topic: What Is the Media?
Difficulty Level: Moderate
Skill Level: Understand the Concepts
39. Which of the following concepts refers to interactive media that allows people to communicate with one another and to form communities based on interests and goals?
a. Media
b. Mass media
c. Fake media
d. Social media
Answer: d
Learning Objective: LO 7.1: Explain the meanings of three key concepts: media, mass media, and social media.
Topic: What Is the Media?
Difficulty Level: Moderate
Skill Level: Understand the Concepts
40. The insight of Marshall McLuhan can be summed up with which of the following statements?
a. “The medium is the message.”
b. “The truth depends on your point of view.”
c. “The truth will set you free.”
d. “What is ‘medium’ is rarely ‘well done ’”
Answer: a
Learning Objective: LO 7.2: Investigate the issue of media bias and the need for media literacy.
Topic: Media and the Message: Media Bias and Media Literacy
Difficulty Level: Moderate
Skill Level: Understand the Concepts
41. One effective strategy to advance our capacity for media literacy is to
a. make use of multiple sources of information.
b. assume that there is no “truth” at all.
c. believe everything you read.
d. assume that you know more than others do.
Answer: b
Learning Objective: LO 7.2: Investigate the issue of media bias and the need for media literacy.
Topic: Media and the Message: Media Bias and Media Literacy
Difficulty Level: Moderate
Skill Level: Understand the Concepts
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42. The first medium of mass communication was the
a. radio.
b. television.
c. internet.
d. newspaper.
Answer: d
Learning Objective: LO 7.3: Describe the historical evolution of mass media and social media.
Topic: The Historical Evolution of Mass Media and Social Media
Difficulty Level: Easy
Skill Level: Remember the Facts
43. About what year in human history did mass communication first exist?
a. 1600
b. 1800
c. 1900
d. 2000
Answer: b
Learning Objective: LO 7.3: Describe the historical evolution of mass media and social media.
Topic: The Historical Evolution of Mass Media and Social Media
Difficulty Level: Moderate Skill Level: Remember the Facts
44. By 1955, half of all U.S. households
a. had access to the internet.
b. had satellite radio in at least one car.
c. owned at least one television.
d. had a cable-television subscription.
Answer: c
Learning Objective: LO 7.3: Describe the historical evolution of mass media and social media.
Topic: The Historical Evolution of Mass Media and Social Media
Difficulty Level: Moderate Skill Level: Apply What You Know
45. Research indicates that the average U.S. adult typically watches hours of television each day.
a. One
b. Three
c. Five
d. Fifteen
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Answer: c
Learning Objective: LO 7.3: Describe the historical evolution of mass media and social media.
Topic: The Historical Evolution of Mass Media and Social Media
Difficulty Level: Moderate
Skill Level: Remember the Facts
46. If you were marketing products effectively by using sociological data, you would
a. use older technology such as cable and satellite technology to sell to older people and newer, internet-based media to sell to younger people.
b. use older technology such as cable and satellite technology to sell to younger people and newer, internet-based media to sell to older people.
c. assume that both younger and older people make equal use of all mass and social media.
d. assume that both women and men make equal use of all mass and social media.
Answer: a
Learning Objective: LO 7.3: Describe the historical evolution of mass media and social media.
Topic: The Historical Evolution of Mass Media and Social Media
Difficulty Level: Difficult
Skill Level: Apply What You Know
47. The fundamental difference between older mass media and newer social media is that social media
a. involves a vast number of people.
b. is interactive.
c. involves both words and images.
d. can transmit information over many miles.
Answer: b
Learning Objective: LO 7.3: Describe the historical evolution of mass media and social media.
Topic: The Historical Evolution of Mass Media and Social Media
Difficulty Level: Moderate
Skill Level: Understand the Concepts
48. The U.S. military supported the development of the internet because
a. there was a lot of money to be made from the internet.
b. other countries already had the internet.
c. the military feared that war would destroy city-based mass media.
d. commanders needed a way to directly contact soldiers under their control.
Answer: c
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Learning Objective: LO 7.3: Describe the historical evolution of mass media and social media.
Topic: The Historical Evolution of Mass Media and Social Media
Difficulty Level: Moderate
Skill Level: Understand the Concepts
49. The first use of the term “World Wide Web” and the creation of the first socialnetworking site both took place during the
a. 1930s.
b. 1950s.
c. 1970s.
d. 1990s.
Answer: d
Learning Objective: LO 7.3: Describe the historical evolution of mass media and social media.
Topic: The Historical Evolution of Mass Media and Social Media
Difficulty Level: Moderate
Skill Level: Remember the Facts
50. Worldwide, the share of people who access the internet
a. is the same in every region of the world.
b. is higher in regions of the world with lower average incomes.
c. is lower in regions of the world with lower average incomes.
d. is, on average, larger than the share of people in the United States who use the internet.
Answer: c
Learning Objective: LO 7.3: Describe the historical evolution of mass media and social media.
Topic: The Historical Evolution of Mass Media and Social Media
Difficulty Level: Moderate Skill Level: Apply What You Know
51. For the world as a whole, about what share of men and women use the internet?
a. 51 percent of men and 45 percent of women
b. 45 percent of men and 51 percent of women
c. 71 percent of men and 73 percent of women
d. 21 percent of men and 27 percent of women
Answer: a
Learning Objective: LO 7.3: Describe the historical evolution of mass media and social media.
Topic: The Historical Evolution of Mass Media and Social Media
Difficulty Level: Moderate
Skill Level: Remember the Facts
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52. The concept “digital divide” refers to the fact that
a. most people spend about half their time online.
b. a far larger share of women than men use the internet.
c. there are large differences in internet use among various categories of people within a country or for the world as a whole.
d. only half of the world’s populated areas have internet access.
Answer: c
Learning Objective: LO 7.3: Describe the historical evolution of mass media and social media.
Topic: The Historical Evolution of Mass Media and Social Media
Difficulty Level: Moderate Skill Level: Understand the Concepts
53. Which of the following statements about race and internet use in the United States is correct?
a. Twice the share of white people compared to black people use the internet.
b. Among affluent, college-educated people, the share of black people and white people using the internet is the same.
c. Among people without a high-school diploma, the share of black people and white people using the internet is the same.
d. Twice the share of black people compared to white people use the internet.
Answer: b
Learning Objective: LO 7.3: Describe the historical evolution of mass media and social media.
Topic: The Historical Evolution of Mass Media and Social Media
Difficulty Level: Moderate Skill Level: Apply What You Know
54. Which of the following statements about age and internet use in the United States is correct?
a. About 99 percent of adults, regardless of age, use the internet.
b. About 50 percent of adults, regardless of age, use the internet.
c. About 99 percent of adults who have reached the age of sixty-five use the internet, as do about 60 percent of young adults.
d. About 99 percent of young adults use the internet, as do about 60 percent of adults who have reached the age of sixty-five.
Answer: d
Learning Objective: LO 7.3: Describe the historical evolution of mass media and social media.
Topic: The Historical Evolution of Mass Media and Social Media
Difficulty Level: Moderate Skill Level: Remember the Facts
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55. The sociologist who explored the “presentation of self” was
a. Marshall McLuhan.
b. Emile Durkheim
c. Karl Marx.
d. Erving Goffman
Answer: d
Learning Objective: LO 7.4: Explore how the use of social media affects individuals.
Topic: The Effects of Social Media on the Individual
Difficulty Level: Moderate Skill Level: Remember the Facts
56. In general, people using social media present images of themselves.
a. idealized
b. incorrect
c. entirely truthful
d. highly critical
Answer: a
Learning Objective: LO 7.4: Explore how the use of social media affects individuals.
Topic: The Effects of Social Media on the Individual
Difficulty Level: Easy Skill Level: Understand the Concepts
57. Research by Sherry Turkle concluded that the use of social media tends to make young people
a. more sensitive to other people’s feelings.
b. more aggressive toward other people.
c. experience less empathy toward others.
d. have deeper emotional feelings.
Answer: c
Learning Objective: LO 7.4: Explore how the use of social media affects individuals.
Topic: The Effects of Social Media on the Individual
Difficulty Level: Moderate Skill Level: Understand the Concepts
58. Which of the following situations is consistent with Sherry Turkle’s research involving college students?
a. People always pay close attention to those sitting with them.
b. Norms have emerged making it okay to use smartphones in class.
c. The best students are those who spend the most time online.
d. Norms have emerged making it okay to “tune out” of face-to-face conversations to check for online information.
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Answer: d
Learning Objective: LO 7.4: Explore how the use of social media affects individuals.
Topic: The Effects of Social Media on the Individual
Difficulty Level: Moderate
Skill Level: Apply What You Know
59. Which of the following statements is supported by research conducted at UCLA?
a. Students are likely to feel positively about online photos that they see have lots of “likes.”
b. Students tend to dismiss images that many other people have “liked.”
c. Students do not seem to care what other students think about the world.
d. There is little evidence that students conform to the attitudes of others in the world of social media.
Answer: a
Learning Objective: LO 7.4: Explore how the use of social media affects individuals.
Topic: The Effects of Social Media on the Individual
Difficulty Level: Moderate
Skill Level: Apply What You Know
60. Research at Microsoft Corporation concluded that the use of social media increases
a. people’s intelligence.
b. capacity to multitask.
c. attention span.
d. capacity for empathy.
Answer: b
Learning Objective: LO 7.4: Explore how the use of social media affects individuals.
Topic: The Effects of Social Media on the Individual
Difficulty Level: Moderate
Skill Level: Understand the Concepts
61. Which of the following people is at the highest risk to experience cyber-bullying?
a. A man at the age of sixty-five
b. A woman at the age of sixty-five
c. A young boy
d. A young girl
Answer: d
Learning Objective: LO 7.4: Explore how the use of social media affects individuals.
Topic: The Effects of Social Media on the Individual
Difficulty Level: Moderate
Skill Level: Understand the Concepts
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62. Research shows that about what share of U.S. teens claim that using social media makes them feel better connected to their friends?
a. 20 percent
b. 40 percent
c. 60 percent
d. 80 percent
Answer: d
Learning Objective: LO 7.5: Assess how the use of social media may affect social relationships.
Topic: The Effect of Social Media on Relationships
Difficulty Level: Easy
Skill Level: Remember the Facts
63. In 2015, about of U.S. adults reported that they had used an online dating site.
a. 15 percent
b. 35 percent
c. 55 percent
d. 85 percent
Answer: a
Learning Objective: LO 7.5: Assess how the use of social media may affect social relationships.
Topic: The Effect of Social Media on Relationships
Difficulty Level: Moderate
Skill Level: Remember the Facts
64. Read the statements below. Which of these statements is NOT correct?
a. Couples who meet online marry sooner than couples who meet in more conventional ways.
b. Couples who meet online have a higher chance of divorce than couples who meet in more conventional ways.
c. Couples who meet online are typically older than couples who meet in more conventional ways.
d. Couples who meet online are less likely to share existing friends than couples who meet in more conventional ways.
Answer: c
Learning Objective: LO 7.5: Assess how the use of social media may affect social relationships.
Topic: The Effect of Social Media on Relationships
Difficulty Level: Moderate
Skill Level: Analyze It
65. Survey research suggests that couples who make the greatest use of social media are
a. likely to have the highest levels of relational conflict.
b. likely to be older.
c. typically in minority categories of the population.
d. typically people with low levels of education.
Answer: a
Learning Objective: LO 7.5: Assess how the use of social media may affect social relationships.
Topic: The Effect of Social Media on Relationships
Difficulty Level: Moderate
Skill Level: Apply What You Know
66. Research indicates that social media contains a considerable amount of content that
a. makes people more opposed to any form of violence.
b. makes people turn away from any type of risk.
c. glorifies various types of risk-taking
d. encourages a deeply moral way of life.
Answer: c
Learning Objective: LO 7.6: Identify several effects of social media on society.
Topic: The Effect of Social Media on Society
Difficulty Level: Moderate Skill Level: Understand the Concepts
67. Research by Nancy Jo Sales involving more than 200 young women found that the use of social media encouraged these women to place greater value on their
a. intellect.
b. physical appearance and sex appeal.
c. education.
d. family ties.
Answer: b
Learning Objective: LO 7.6: Identify several effects of social media on society.
Topic: The Effect of Social Media on Society
Difficulty Level: Easy
Skill Level: Remember the Facts
68. The most “followed” people on Twitter are
a. religious leaders.
b. members of Congress.
c. leaders of various social movements.
d. entertainers.
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Answer: d
Learning Objective: LO 7.6: Identify several effects of social media on society.
Topic: The Effect of Social Media on Society
Difficulty Level: Easy
Skill Level: Remember the Facts
69. An increasing share of U.S. employers
a. consider social media to be an employee’s personal and private concern.
b. pay little attention to all social media.
c. monitor the social media posted by their employees.
d. do not allow employees to apply for a job online.
Answer: c
Learning Objective: LO 7.6: Identify several effects of social media on society.
Topic: The Effect of Social Media on Society
Difficulty Level: Easy
Skill Level: Remember the Facts
70. President Franklin D. Roosevelt gained public support with his “fireside chats,” which made use of the
a. radio.
b. television.
c. newspaper.
d. internet.
Answer: a
Learning Objective: LO 7.6: Identify several effects of social media on society.
Topic: The Effect of Social Media on Society
Difficulty Level: Easy
Skill Level: Remember the Facts
71. Social media and mass media have a number of functions for society as a whole. Which of the following is NOT included in the chapter as one of these functions?
a. An agent of socialization
b. Advancing a uniform culture
c. An agent of social control
d. Increasing the degree of political democracy
Answer: a
Learning Objective: LO 7.6: Identify several effects of social media on society.
Topic: The Effect of Social Media on Society
Difficulty Level: Moderate Skill Level: Understand the Concepts
72. Symbolic-interaction theory explains how the mass media and social media
a. serve to help society as a whole to operate.
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b. shape the reality we experience.
c. establish and perpetuate social inequality.
d. distribute social resources to various categories of people.
Answer: b
Learning Objective: LO 7.7: Apply sociology’s major theories to social media.
Topic: Theories of Social Media
Difficulty Level: Moderate
Skill Level: Understand the Concepts
73. The theoretical approach closely linked to the ideas of Karl Marx is
a. the structural-functional approach.
b. the symbolic-interaction approach.
c. the social-conflict approach.
d. the feminist approach.
Answer: c
Learning Objective: LO 7.7: Apply sociology’s major theories to social media.
Topic: Theories of Social Media
Difficulty Level: Moderate
Skill Level: Understand the Concepts
74. Which of the following statements illustrates the concept “media consolidation?”
a. Social media have become more interactive.
b. More and more people make use of social media.
c. The “reach” of social media is not worldwide.
d. A larger share of media outlets is owned by a small number of people.
Answer: d
Learning Objective: LO 7.7: Apply sociology’s major theories to social media.
Topic: Theories of Social Media
Difficulty Level: Moderate Skill Level: Apply What You Know
75. Feminist theory makes the claim that
a. an increasing share of media outlets is controlled by a small number of people.
b. mass media and social media support the domination of males over females.
c. mass media and social media have important functions for society.
d. media are owned and operated mostly by women.
Answer: b
Learning Objective: LO 7.7: Apply sociology’s major theories to social media.
Topic: Theories of Social Media
Difficulty Level: Moderate
Skill Level: Understand the Concepts
Copyright © 2019, 2017, 2014 Pearson Education, Inc. All rights reserved.
76. The Bechdel Test asks whether or not a film
a. presents women and their lives in a significant way.
b. deals with race.
c. portrays people from various class positions.
d. has very much global content.
Answer: a
Learning Objective: LO 7.7: Apply sociology’s major theories to social media.
Topic: Theories of Social Media
Difficulty Level: Moderate
Skill Level: Understand the Concepts
77. Perhaps the most important consequence of the development of mass media and social media has been
a. ending inequality based on gender.
b. increasing the degree of democracy.
c. expanding people’s access to information.
d. helping people to connect with others in their physical presence.
Answer: c
Learning Objective: LO 7.7: Apply sociology’s major theories to social media.
Topic: Theories of Social Media
Difficulty Level: Moderate
Skill Level: Apply What You Know
SHORT ANSWER QUESTIONS
78. What are the definitions of the concepts “media,” “mass media,” and “social media”?
Answer:
Learning Objective: LO 7.1: Explain the meanings of three key concepts: media, mass media, and social media.
Topic: What Is the Media?
Difficulty Level: Moderate
Skill Level: Understand the Concepts
79. What is “media bias”?
Answer:
Learning Objective: LO 7.2: Investigate the issue of media bias and the need for media literacy.
Topic: Media and the Message: Media Bias and Media Literacy
Difficulty Level: Moderate
Skill Level: Understand the Concepts
Copyright © 2019, 2017, 2014 Pearson Education, Inc. All rights reserved.
80. What is the main insight about the media offered by Marshall McLuhan?
Answer:
Learning Objective: LO 7.2: Investigate the issue of media bias and the need for media literacy.
Topic: Media and the Message: Media Bias and Media Literacy
Difficulty Level: Moderate Skill Level: Apply What You Know
81. When and where did newspapers first appear?
Answer:
Learning Objective: LO 7.3: Describe the historical evolution of mass media and social media.
Topic: The Historical Evolution of Mass Media and Social Media
Difficulty Level: Easy Skill Level: Remember the Facts
82 What is the meaning and importance of “sensationalism” in the history of newspapers?
Answer:
Learning Objective: LO 7.3: Describe the historical evolution of mass media and social media.
Topic: The Historical Evolution of Mass Media and Social Media
Difficulty Level: Moderate Skill Level: Understand the Concepts
83. How did mass media, including radio and television, advance a national culture in the United States?
Answer:
Learning Objective: LO 7.3: Describe the historical evolution of mass media and social media.
Topic: The Historical Evolution of Mass Media and Social Media
Difficulty Level: Difficult Skill Level: Analyze It
84. When was television invented? When did a majority of U.S. households have at least one television set?
Answer:
Learning Objective: LO 7.3: Describe the historical evolution of mass media and social media.
Topic: The Historical Evolution of Mass Media and Social Media
Difficulty Level: Moderate
Copyright © 2019, 2017, 2014 Pearson Education, Inc. All rights reserved.
Skill Level: Remember the Facts
85. What did research into the 1960 Kennedy-Nixon debate teach us about the power of the mass media to shape public perception of events? How did radio and television audiences differ in their perceptions of the debate?
Answer:
Learning Objective: LO 7.3: Describe the historical evolution of mass media and social media.
Topic: The Historical Evolution of Mass Media and Social Media
Difficulty Level: Moderate Skill Level: Apply What You Know
86. What is the meaning of the concept “digital divide”? Apply this concept to the United States as well as the entire world.
Answer:
Learning Objective: LO 7.3: Describe the historical evolution of mass media and social media.
Topic: The Historical Evolution of Mass Media and Social Media
Difficulty Level: Moderate Skill Level: Apply What You Know
87. How did the emergence of computer technology and the internet support the development of not just mass media but also social media?
Answer:
Learning Objective: LO 7.3: Describe the historical evolution of mass media and social media.
Topic: The Historical Evolution of Mass Media and Social Media
Difficulty Level: Moderate Skill Level: Understand the Concepts
88. What does research tell us about the link between use of social media and our capacity for empathy?
Answer:
Learning Objective: LO 7.4: Explore how the use of social media affects individuals.
Topic: The Effects of Social Media on the Individual
Difficulty Level: Moderate
Skill Level: Understand the Concepts
89. How are the relationships of couples who meet online likely to differ from those of couples who meet in more conventional ways?
Answer:
Copyright © 2019, 2017, 2014 Pearson Education, Inc. All rights reserved.
Learning Objective: LO 7.5: Assess how the use of social media may affect social relationships.
Topic: The Effect of Social Media on Relationships
Difficulty Level: Moderate
Skill Level: Understand the Concepts
90. What is the “shallow culture” hypothesis? In your opinion, is this a valid hypothesis? Why or why not?
Answer:
Learning Objective: LO 7.6: Identify several effects of social media on society.
Topic: The Effect of Social Media on Society
Difficulty Level: Moderate
Skill Level: Apply What You Know
91. Explain ways in which the use of social media is changing the U.S. workplace.
Answer:
Learning Objective: LO 7.6: Identify several effects of social media on society.
Topic: The Effect of Social Media on Society
Difficulty Level: Difficult
Skill Level: Analyze It
92. List several functions of mass media and social media for society as a whole.
Answer:
Learning Objective: LO 7.7: Apply sociology’s major theories to social media.
Topic: Theories of Social Media
Difficulty Level: Moderate Skill Level: Understand the Concepts
93. What is the Bechdel Test? What does applying this test tell us about gender and film?
Answer:
Learning Objective: LO 7.7: Apply sociology’s major theories to social media.
Topic: Theories of Social Media
Difficulty Level: Moderate Skill Level: Apply What You Know
94. What is “media consolidation”? Provide data in support of the assertion that media consolidation has taken place in the United States.
Answer:
Learning Objective: LO 7.7: Apply sociology’s major theories to social media.
Topic: Theories of Social Media
Difficulty Level: Moderate
Skill Level: Apply What You Know
ESSAY QUESTIONS/TOPICS FOR SHORT PAPERS
95. Explain how social media differs from mass media. How do these differences change society?
Answer:
Learning Objective: LO 7.1: Explain the meanings of three key concepts: media, mass media, and social media.
Topic: What Is the Media?
Difficulty Level: Difficult
Skill Level: Analyze It
96. What is “media literacy”? In what ways can gaining media literacy help people assess media bias?
Answer:
Learning Objective: LO 7.2: Investigate the issue of media bias and the need for media literacy.
Topic: Media and the Message: Media Bias and Media Literacy
Difficulty Level: Moderate
Skill Level: Apply What You Know
97 Explain the phrase “the medium is the message.” Illustrate this idea using television news.
Answer:
Learning Objective: LO 7.2: Investigate the issue of media bias and the need for media literacy.
Topic: Media and the Message: Media Bias and Media Literacy
Difficulty Level: Moderate
Skill Level: Apply What You Know
98. Trace the historical development of newspapers, radio, television, and the internet.
Answer:
Learning Objective: LO 7.3: Describe the historical evolution of mass media and social media.
Topic: The Historical Evolution of Mass Media and Social Media
Difficulty Level: Moderate
Skill Level: Understand the Concepts
Copyright © 2019, 2017, 2014 Pearson Education, Inc. All rights reserved.
99. Explain the link between age and use of social media. How is race related to the use of social media? What about gender?
Answer:
Learning Objective: LO 7.3: Describe the historical evolution of mass media and social media.
Topic: The Historical Evolution of Mass Media and Social Media
Difficulty Level: Difficult
Skill Level: Analyze It
100. Explain how people use social media in the “presentation of self.” How does the use of social media shape people’s self-image?
Answer:
Learning Objective: LO 7.4: Explore how the use of social media affects individuals.
Topic: The Effects of Social Media on the Individual
Difficulty Level: Moderate
Skill Level: Understand the Concepts
101. Identify ways in which mass media and social media help stabilize society. In what ways do various types of media encourage social change?
Answer:
Learning Objective: LO 7.7: Apply sociology’s major theories to social media.
Topic: Theories of Social Media
Difficulty Level: Difficult
Skill Level: Analyze It
102. Analyze the connections between mass media and social media and social inequality. On balance, do you think various types of media are a force to advance or reduce equality? Why?
Answer:
Learning Objective: LO 7.7: Apply sociology’s major theories to social media.
Topic: Theories of Social Media
Difficulty Level: Difficult
Skill Level: Analyze It
103. Overall, in what ways do you think the development of social media has improved social life in the United States? In what ways has it made life more challenging?
Answer:
Learning Objective: LO 7.7: Apply sociology’s major theories to social media.
Topic: Theories of Social Media
Difficulty Level: Difficult
Skill Level: Analyze It
104. Looking ahead twenty-five years, how do you imagine new computer technology will change our everyday lives? Be as specific as you can.
Answer:
Learning Objective: LO 7.7: Apply sociology’s major theories to social media.
Topic: Theories of Social Media
Difficulty Level: Difficult
Skill Level: Analyze It
Copyright © 2019, 2017, 2014 Pearson Education, Inc. All rights reserved.