PORTFOLIO
MagdalenaKerber
ABOUTME
I have been working in the broader communications industry for more than 8 years. I started my career with internships in newsrooms and at a marketing agency. Currently, I have extensive experience in independently managing and coordinating communication campaigns, especially in the field of media relations, influencer marketing,eventproductionandnon-standardactivities.
For the past 3 years, I have been taking the position of Head of Accounts at 2KOMA7 agency, where I manage a team of 12 people and campaigns for both regularandprojectclients.
MYCLIENTS
During my career, I have had the opportunity to work primarily on lifestyle projects, as well as CSR. Dominant among my clients are brands from the beautyandfashionsegments.Ihavealsoledprojects for the alcohol, FMCG, as well as parenting and entertainmentindustries.
360CAMPAIGNS
Campaignactivities:
Influencermarketing
Creativeseeding
Collaboration with Fort Mokotów restaurant and creationofthe1stSomersbygarden
Consumercompetition
Event
Socialmedia
Responsibility:
Developmentofyearlycommunicationstrategy
Budgetdevelopment
Recommendandcontractambassadorsand supportinginfluencers
Year-roundcoordinationofinfluenceractivities
Productionofcreativeseeding
Coordinationoftheconsumercontest
Productionofconsumercontestprizes
Partnerrecommendationandcoordinationof cooperation
Eventproduction
Takingcareofthebrand'ssocialmedia
FUNISINTHEMIX2024CAMPAIGN
Campaignactivities: Influencermarketing
Productionofphotoshootwithambassadors OOH CooperationwithSoHard musiccolective CooperationwithChaosclothingbrand Socialmedia
Responsibility:
Developmentofcommunicationstrategyfor2024
Pricingofactivities
Recommendandcontractambassadorsandsupporting influencers
Year-roundcoordinationofinfluenceractivities
Recommendationofpartnersandcoordination ofcooperation
Creativeconceptofthephotosessionand videoshoot
Productionofthephotosessionandshoot
Takingcareofthebrand'ssocialmedia
Campaignactivities:
Influencermarketing
Photoshoot
Creativeseeding
Event PR Responsibility: Communicationstrategy
Budgetdevelopment
Recommendation and contracting of ambassadors andsupportinginfluencers
Coordinationofinfluenceractivities
Productionofaphotoshootwithanambassador
Productionofthecreativeseeding
Productionofapressevent
PR
LAUNCHOFTOŁPAPREAGE
Campaignactivities:
Influencermarketing
PhotoshootandproductionofspotdirectedbyRalph Kaminski
Creativeseeding KVdevelopment
Landingpagedevelopment
Productionofpaidcampaign
PR
Responsibility:
Communicationstrategywithcreativeconcept
Budgetdevelopment
Recommendandcontractambassadorsand supportinginfluencers
Coordinationofactivitiesofinfluencersand ambassadors
Photoandvideoshootproduction
Productionofcreativeseeding
CollaboratewithartdirectorintheproductionofKV
Coordinateproductionofassetsforpaidcampaign
PR
Project: RE-LAUNCHOFLIERACLIFTINTEGRAL
Campaignactivitiesundertaken
Influencermarketing
Creativeseeding
Pressevent
Creativemural
PRandpaidmedia(press)
Responsibility:
Pricingofactivities
Recommendandcontractinfluencersforcooperation
Coordinationofinfluenceractivitiesand Productionofthepressevent
Productionofthemural-purchaseofthemediumand coordinationofthecreationoftheproject
PRincludingcoordinationofpressadpurchase
EVENTPRODUCTION
Client:
ELLE/BURDAMEDIAPOLAND
Project: ELLE30thANNIVERSARY
Responsibility:
Pricinganddevelopmentoftheevent costestimate
Overallproductionoftheevent Developingthescenariofortheevent Settlementoftheeventwiththeclient
Client: L'ORÉALPARIS
Project: COMMUNICATIONOFREVITALIFTFILLER RANGE
Responsibility:
Developmentofthetender presentation
Pricinganddevelopmentoftheevent costestimate
Creativeconceptofscenographyand attractions
Overallproductionoftheevent
Settlementoftheeventwiththeclient
Client: L'ORÉALPARIS
Project:
REVITALIFTCLINICALPOP-UPATOPENER FESTIVAL
Responsibility:
Developmentofthetenderpresentation
Pricinganddevelopmentoftheeventcost estimate
Creativeconceptofscenographyand attractions
Overallproductionoftheevent
Settlementoftheeventwiththeclient
Client:
SKIN&BEAUTYBYSUPER-PHARM
Project:
OPENINGANEWDRUGSTORE(CONSUMER POP-UP+VIPEVENT)
Responsibility:
Developmentofthetenderpresentation
Pricinganddevelopmentofcostestimate forthezoneandevent
Creativeconceptofthestagedesignand attractions
Overallproductionoftheevent
Ensuringattendanceattheevent
Settlementoftheeventwiththeclient
Client: ESTEELAUDER
Project:
EXHIBITIONINCELEBRATIONBREAST
CANCERAWARENESSMONTH
Responsibility:
Pricinganddevelopmentofcost
estimatesfortheevent
Creativeconceptofthestagedesign anddisplayoftheworks
Overallproductionoftheevent
Ensuringattendanceattheevent
Settlementoftheeventwiththeclient
Responsibility:
Pricinganddevelopmentofcost
estimatesfortheevent
Creativeconceptofscenography
Overallproductionoftheevent
Settlementoftheeventwiththeclient
Customer: ERANOWYCHKOBIET
Project: PERFORMANCEINAFORMODA
FASHIONSHOWASAPATRTODTHE 12/15CAMPAIGN
Responsibility:
Pricinganddevelopmentofcost estimatefortheevent
Conceptandproductionofsetdesign Productionoftheshow
Cooperationwiththedirectorofthe showKasiaSokołowska
Client: KERASTASE
Project: LAUNCHOFKERASTASEPREMIERE
Responsibility: Developmentofthetender presentation
Pricinganddevelopmentoftheevent costestimate
Creativeconceptofscenographyand attractions
Overallproductionoftheevent
Settlementoftheeventwiththeclient
INFLUENCERCAMPAIGNS
Client KERASTASE
Campaign
Campaign,promotingtheKerastaseChronologiste luxuryrange
Socialmediachannels
Client NIVEA
Campaign
Influenceractivation#MIXANDMATCH,promoting differentwaystocombineNiveaskincareproducts
Socialmediachannels
TikTok,Instagram
Client L'ORÉALPARIS
Campaign
Influenceractivation#POCZUJHYALURON, promotingtheHyaluronSpecialistskincarerange
Socialmediachannels
TikTok
Client L'ORÉALPARIS
Campaign
#RodzinnyPlanNaOdpornośćcampaign,promoting Actimelastheperfectdrinktoboostimmunityforthe wholefamily
Socialmediachannels
Instagram,TikTok
PHOTOSHOOTS
Photoandvideoshoot withMuglerambassadors
Responsibility:
Productionofthesession
Talentcasting
Post-production
Client:
MUGLER
Project:
Project:
Photoandvideoshoot withGarageambassadors
Responsibility:
Creativeconcept
Productionofthesessionandvideoshoot
Talentcasting
Post-production
Client: MUGLER
THANK YOU
