GRAPHIC DESIGN PORTFOLIO
JAKE TRUDELL
SECTION
NO 01
TYPOGRAPHIC PERSONALITY
These simple text treatments are the result of an assignment in Frank Chimero’s Typography class at Portland State. I chose to highlight various words with negative connotations and transform them into something playful through simple changes.
Design by: Jake Trudell
Design by: Jake Trudell
Design by: Jake Trudell
Design by: Jake Trudell
Design by: Jake Trudell
Design by: Jake Trudell
SECTION
NO02
MARKS + IDENTITY
This is a logo for a dark-comedy about an Italian family in New Jersey that runs a funeral parlor.
A trademark for a company that makes custom cases for laptops and phones.
A logo for a hearing aid company
The Community Development Law Center is a Portland non-profit law firm that works to improve the housing conditions and availability for the disadvantaged, underemployed, or physically or mentally disabled.
SECTION
NO03
ZINE DESIGN + LAYOUT
The following spreads are from a mocked-up Museum of Modern Art exhibit program featuring the history and works of Aleksandr Rodchenko.
SECTION
NO04
T-SHIRT DESIGN
THE GESTALT THEORY APPLIED TO PRINCIPLES OF DESIGN
CLOSURE SIMILARITY FIGURE & GROUND CONTINUATION PROXIMITY designs provided by Stay Classy Internet © 2010 Jake Trudell
GESTALT PSYCHOLOGY was founded in 1910 by three German psychologists, Max Wertheimer, Kury Koffka and Wolfgang Kohler. Years prior to this, Wertheimer had studied in Prague with an Austrian philosopher named Christian von Ehrenfels, who had published a paper in 1890 entitled “On Gestalt Qualities.” In this paper he acknowledged that a melody is still recognizable when played in different keys, even though none of the notes are the same. He declared that if a melody and the notes that comprise it are so independent, then a whole is not simply the sum of its parts, but a synergistic “whole effect,” or gestalt. Although the individual elements may contain some meaning, the coherent whole will have a greater meaning than the sum of the parts. The effect of apparent movement is generated not so much by its individual elements as by their dynamic interrelation. (Behrens 1998, 299) This satisfies the brain’s need to find, or impose, meaning to situations. With this revelation, came the ideas that formed Gestalt psychology. Gestalt psychology proposed that the brain is holistic with self-organizing tendencies. Due to these supposed innate abilities, the brain is capable of organizing and structuring individual elements, shapes or forms into a coherent, organized whole. (JADE 27.1, 63) In Wertheimer’s paper called “Theory of Form,” published in 1923, he expressed that our brain
designs provided by Stay Classy Internet © 2010 Jake Trudell
has an innate tendency to constellate, or to see as ‘belonging together’ elements that look alike (called ‘similarity grouping’), are lose together (“proximity grouping”) or that have structural economy (“good continuation”). Since judgments about similarity or proximity in compositions of paintings, posters or page layouts are comparative, different parts may be purposely made to connect by one grouping tendency (similarity of color, for example) but to disconnect by others (distance, for example, or differences of shape, size or direction). Likewise edges that align to each other in space create a connection and therefore appear to belong together.
A poster for a PSU project to summarize an integral design theory: the Gestalt designs provided by Stay Classy Internet © 2010 Jake Trudell
SECTION
NO05
MARKETING + GRAPHIC POSTERS
TOMMY LEE
JONES a
JAVIER
BARDEM
JOSH
BROLIN
COEN BROTHERS film BaSEd ON THE NOvEl By CORmaC mCCaRTHy
Obisqui OmnihillabOr sam diOrem esecus sum, tem dOlest eiur. quia dOlOre mO ium et eicius vOluptur, vOlOreiusam dOlOrep tissunt. am fuga. hitassunt estis nObis maximin vendem eOsam ab in ra vOlOriOn cOnsequi ad est aut aut dOlute Odit, sunt Oditia prerchicia venihil liciunt empelia andanti ide a cOnseque net intO Optaest, seque pOrehentiur. tibusda cOrerfe rferit, cus est ut ad quatem vOlupta sitatescipid que nOs sumquat Officit.
Poster for a modern western directed by the Coen Brothers, based on a book by Cormac McCarthy.