JC24

SE L E CTE D WORK FR OM PAST PR OJECT S.

S E NIOR RE TA I L D ES I G N ER //ART D IRE C TO R

_C ONTACT 1 OAK STR EE T HE BD E N BR I D G E YOR K SHI R E HX 7 7 D L

J-C

_ONLINE Jakeconway12@googlemail.com www.linkedin.com/in/con-way/

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JAKE C ONWAY

CONTENTS

Resume.

Projects.

Index.

Summary.

SE L E CTED WORKS

JAK E CO NWAY/ / S NR . D S G N

_DE SI GN & DI RE C TI ON

CREATIVE INTERIORS & CONCEPTS

Resume

IMA-HOME / London-Leeds Senior Designer, Retail / 2022 - Present Day Develop creative concepts for in-store product launches for high profile brands Provide creative direction and mentor junior team members Production, implementation and management JD Sports / Manchester Retail Interior Designer / 2021 Working across multiple brands and managing projects from design to completion

Dedicated and innovative professional with extensive

Interior concept design and roll-out

retail design and creative project management

Responsible for design project management and approval

experience. Pragmatic problem-solver with meticulous attention to detail and proven success developing advanced interior designs to enhance commercial operations.

A brand guardian with experience in maintaining key design principles and establishing a creative identity.

Freelance / London Retail Interior Designer / 2020 - 2021 Deliver design consultancy sessions based on years of expertise.

Engage with clients to understand needs, research commercial trends, and develop innovative retail design concepts in line with brand expectations.

Conducted site visitations, performed evaluations, and translated job briefs into advanced creative design concepts, through the use of visual renders and 2D plans.

Oasis | Warehouse / Shoreditch, London Creative Design Manager / 2015 - 2020 Held sole responsibility for designing all UK store layouts as well as design management for international projects.

Earned fast-tracked promotion from role as Creative Artwork to Creative Design Manager position in 2016.

Collaborated with cross-functional teams to ensure overall consistency of brand identity.

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EDWIN

INTE RIOR C ONCE P T D E V E LO PM EN T //D E S IGN & D E L IV E RY

A full interior design concept was required for the Edwin, Paris & London existing stores. For the refurb Working closely with the client and production partners to create a minimal store environment that had a restricted materials palette, that let the architecture of the building speak and was achievable within budget restraints.

A considered selection of timber, aluminium, branded wallpaper and light wall finishes meant that and industrial and minimalistic interior with modular furniture gave Edwin the flexibility they required from their stores.

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INTE RIO R C O N C EPT D EV ELO PM EN T //L AUN C H PH OTO S

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ELAVATION D

JAK E CO NWAY/ / S NR . D S G N

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Scale 29.03.1 CREATIVE INTERIORS & CONCEPTSProject

SIZE?

A R CH I V E EVEN T SHO R EDI TCH / / D E S I GN & D IR E C TIO N The renowned sneaker store required the design and creative direction to tell the 20th year anniversary story for an invite only press event that would then be opened to the wider public.

For the event, SIZE? had collaborated with local artists and digital touch-points were required to tell these stories.

Archive walls and plinths displaying classic footwear pieces from the past were built from scaffolding and featured the signature orange colour. Each room in the space told a different story and invited participants to learn more.

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S PATIAL L AYOUT - FIXTURE D RAW INGS - S TYL IN G - R EN D ER S - LO O K & F EEL

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SIZE?XNIKE

N A X REWIN D. CAR N ABY ST / / D E SIGN & D EL IVERY A staple on the iconic Carnaby Street, London, the SIZE? store needed to transform into an exhibition space that was engaging and told the story of the significance of the Nike Air Max 90 on British street culture.

A central table inspired by a production sound desk displayed a series of AM90 along with a memorabilia wall that displayed key moments in the time-line and stand out artists, underground music scenes that all highlighted the impact and trajectory of the shoe within music and culture.

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JAK E CO NWAY/ / S NR . D S G N

_DE SI GN & DI RE C TI ON

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PR OP L AYOUT - INTE RNAL RENDERS - C ONSU MER ENG AGE ME NT - AC TIVATI ON

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THE NORTH FACE C U M B RIA. MO UN TAIN F EST I VA L / / D E SIGN & C R EATIVE For TNF x Kendall Mountain Festival I was tasked with designing a popup space that used some display items from an existing inventory, such as product podiums and lightboxes and a modest budget.

The requirements for the space were to tell key product stores, highlight the tech benefits of the new range of “Summit” jackets and include a level of consumer engagement - KPI: Email sign up’s

Starting with moodboards and utilising campaign imagery, I developed a look & feel that made the space feel premium and less like the exhibition style stands that the brand had worked with in previous years.

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SPAT I A L L AYOU T - CREAT I V E - LO OK&FE E L

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-PR ESEN TAT I ON VI SUA L

- PRE S E NTATION MO OD B OARD

- S E T OUT - P L AN V IE W S PATIA L L AYO UT - MO O DBOA RDS - PI TCH PRESENTAT I ON - E L E VATIONS SE L E CTED WORKS

JAK E CO NWAY/ / S NR . D S G N

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CREATIVE INTERIORS & CONCEPTS

ADIDAS ORIGINALS X OFFSPRING SE LF RID GE S P O P -UP / / D E SIGN & C R EATIVE PR ODU CT I ON A Pop-up space on the Footwear floor of Selfridges, London. The brief for this collaborative space required a 70’s look & feel that was in keeping with the wider Originals campaign story. 1970’s style shelving in a walnut finish, wavy shelves, retro home decor and a central Trefoil velvet seating area delivered a nostalgic vibe suitable to showcase the Adidas Gazelle, Samba and Handball silhouettes.

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JAK E CO NWAY/ / S NR . D S G N

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JAK E CO NWAY/ / S NR . D S G N

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ADIDAS P E RMANE NT IN- S TORE //GRAP HICS Evergreen graphics that are non-campaign specific to sit at the back of the Adidas flagship stores on the apparel and Footwear back-walls.

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ADIDAS X SPORTS DIRECT PR OD UCT L AUNC H //TO OL KIT AP P LI CAT I O N / KE Y TOUCH- PO I N T S As part of the Adidas XSPEEDPORTAL launch campaign, Sports direct required a retail execution that was bespoke to them. Deliverables for this project included a re-working of campaign key visuals and assets, as well as window displays and lauchzones that packed in the RICK & MORTY visual language to create a sci-fi/ cartoon like retail environment.

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CRE ATIV E D IRE CTION - TE AM MANAGE ME NT- CR EAT I V E PR O D U C T I O N

*VI SUA LS CA RRI ED OU T BY INTE RNAL IMA 3 D TE AM

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JAK E CO NWAY/ / S NR . D S G N

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KOHLER

CL E RKE NW E L L S H OW R O O M //W IND OW S & I N - S TO R E / GLOBAL TO OL- K I T As part of the 150th Anniversary, “Come all Creators’ campaign, the premium bathroom and kitchen manufacturer Kohler, required a modular product display that could sit either in the window or as part of the showroom environment.

A Limited Edition run of 150 products that were created with well established female artists meant that the display had a phased approach and acted as an exhibition/ storytelling piece.

This was rolled out globally by the brand.

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JAK E CO NWAY/ / S NR . D S G N

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PHA S E ON E - C R EATIVE DIR ECT I ON- CREAT I VE PR ODU CT I ON

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P HAS E TWO - CRE ATIV E D IRE CTION- TO O L - K I T D EV ELO PM EN T

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JAK E CO NWAY/ / S NR . D S G N

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S AMUE L R OS S - CRE ATIV E D IRE CTION- C O L L A B

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JAK E CO NWAY/ / S NR . D S G N

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MOVING WATER. C RE AT I V E D IR EC TIO N - D ESIGN - CREAT I VE PR ODU CT I ON

A collaboration between KOHLER & Samuel Ross od SR_A & A COLDWALL. The collab called for a product launch display to sit in the Kohler showrooms, gloabally.

The display took inspriation from the SR_A faucet and was in-keeping with the SR-A visual language and signature colour.

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JAK E CO NWAY/ / S NR . D S G N

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ADIDAS Z.N.E.

Z . N . E . TO O L KIT //FW23

Development of the global retail toolkit to launch the new Z.N.E. product following a re-position and new brand guidence.

Followed by the rollout of the toolkit globally, working cross functionally with comms & digital agencies. Touchpoints included bespoke window display, in-store displays, POS ,gift with purchase and product education tools.

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JAK E CO NWAY/ / S NR . D S G N

_DE SI GN & DI RE C TI ON

CREATIVE INTERIORS & CONCEPTS

CRE ATIV E D IRE CTION - TE AM MANAGE ME NT- CR EAT I V E PR O D U C T I O N

* VIS UA LS CA RRI ED OU T BY I NT ERNA L IMA 3 D TE AM

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JAK E CO NWAY/ / S NR . D S G N

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P HAS E TWO - CRE ATIV E D IRE CTION- TO O L - K I T D EV ELO PM EN T

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JAK E CO NWAY/ / S NR . D S G N

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CREATIVE INTERIORS & CONCEPTS

ADIDAS ADIZERO

GLOBA L TO O L KIT / /G O TO MAR KET An immersive and educational activation to communicate the ADIZERO product benefits and the key message “FOR THE FAST”.

The GTM toolkit included scalable options for window displays, try-on experiences and product tech tools.

An architectural build with a fast appearance and programmable ights provided product shelving, digital screen, a treadmill and deconstructed shoes.

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JAK E CO NWAY/ / S NR . D S G N

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CREATIVE INTERIORS & CONCEPTS

SE L E CTED WORKS

JAK E CO NWAY/ / S NR . D S G N

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CRE ATIV E D IRE CTION - D E S IGN INTE NT- CRE ATIV E PR O D U C T I O N *V IS UAL S CARRIE D OUT B Y INTE RNAL IMA 3 D TE A M

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JAK E CO NWAY/ / S NR . D S G N

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ALPHATAURI

K NIGH T S BR ID GE , F L AGSHI P / / SS2 3 WIN DOW S

For the knightbridge, flagship store, Red Bulls sister brand and F1 team ALPHATAURI required a seasonal approach to their window displays that was minimal in its look to compliment the new store interior but worked hard enough to tell the campaign story.

Bespoke product rails and luggage straps created a link to the product features and hand crafted flower forms in a muted colour palette told the campaign story; based on travel and an exclusive private island feel.

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JAK E CO NWAY/ / S NR . D S G N

_DE SI GN & DI RE C TI ON

CREATIVE INTERIORS & CONCEPTS

CRE ATIV E D IRE CTION - D E S IGN INTE NT- CRE ATIV E PR O D U C T I O N

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JAK E CO NWAY/ / S NR . D S G N

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PI TCH PRESEN TATION - CRE ATIV E D IRE CTION - R OL L OUT

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INDEX 03_RESUME 04-06_EDWIN 07-12_SIZE? 13-15_THE NORTH FACE 16-22_ADIDAS 23-27_KOHLER 28-30_ADIDAS 31-33_ADIDAS 34-36_ALPHATAURI

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SUMMARY This portfolio is intended to provide a snapshot of some of the work that I have carried out and projects that I have enjoyed creating and collaborating on.

Further detail and references are available upon request.

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JAK E CO NWAY/ / S NR . D S G N

_DE SI GN & DI RE C TI ON

CREATIVE INTERIORS & CONCEPTS

THANK YOU +44 7516 452 710 JAKECONWAY123GMAIL.COM

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JAK E CO NWAY/ / S NR . D S G N

_DE SI GN & DI RE C TI ON

CREATIVE INTERIORS & CONCEPTS