Pepsi-Cola unveiled a new logo that
Pepsi-Cola is one of the most
and global recognition. The new
wide.
symbolized the brand’s innovation Pepsi logo consists of a three-di-
mensional globe against an ice blue
background, with the inclusion of the previously designed Pepsi typeface. It has been the official Pepsi logo of PepsiCo, till date.
Over the past century, the Pepsi logo has been evolved into remarkable
designs with significant modifications. All in all, Pepsi logo is an exemplary
piece of creativity and innovation. No doubt, it is one of the most recognized logos, ever.
famous soft drinks consumed worldManufactured and marketed by
PepsiCo, it was first developed and
produced in the early 1890’s by Caleb Bradham, a pharmacist in New Bern, North Carolina labeled as “Brad’s
drink”. In 1898, Bradham renamed his drink into “Pepsi-Cola”.
On June 16, 1903, the title Pepsi-
Cola was trademarked and had since
remained unchanged. But one aspect of Pepsi-Cola that witnessed many
transformations over the years is the Pepsi logo. The Pepsi logo is one of
the most famous and well-recognized logos in the world.
In 1898, Bradham used a scribbled logo script as the first Pepsi logo to brand the product. When his business got
established and people started enjoying his drink, Bradham decided to modify the Pepsi logo into a more customized
version of the previous logo script.
Thus, in 1905, a modified script logo was
introduced, followed by a second change in Pepsi logo in 1906. In
1940, Walter Mack introduced the new bottle design with crown, la-