Final Guideline Book

Page 23

For more than a century, the word

Over the years, the Shell logo has

the Shell brand and endorsed the

the shell graphic has stood

‘Shell’ has immensely acknowledged commercial character. Undoubtedly,

the Shell logo, highlighted in red and yellow since

decades, has played a vital role in the promotion of the company. Shell logo holds distinctive qualities that draw audience’s attention to itself. It

projects an emotion of professionalism and defines the company’s

outstanding position and stupendous products.

been renovated quite a lot of time but courageously to benefit the logo

design. The current Shell logo was

sketched by a pre eminent designer

Raymond Loewy in 1971. Shell logo has proved to be the most impressive design by the

contributions of the great designer.


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