Jaik Balakumar: Maximizing ROI on Technology Investments
Published on: 05/06/2025
In today’s digital era, businesses increasingly invest in new technologies to stay competitive, improve efficiency, and enhance customer experiences However, measuring the return on investment (ROI) is essential to ensure these investments genuinely pay off. Understanding how to calculate and maximize ROI on technology investments can help businesses make smarter decisions and ensure they get the most value from their tech spending, as Jaik Balakumar described
ROI on technology investments is a critical metric that evaluates the profitability of a technology expenditure It involves comparing the cost of the technology to the tangible benefits it brings to the business, such as increased revenue, reduced operational costs, or improved productivity. A positive ROI means the investment yields more value than the original cost, while a negative ROI indicates the opposite
One of the first steps in maximizing ROI is selecting the right technology. Any new tech solutions must be aligned with business goals and challenges. For instance, a company focused on improving customer experience might invest in a customer relationship management (CRM) system that streamlines communication and enhances personalization Understanding the long-term impact of such investments is key to ensuring that the benefits outweigh the costs
Another factor in achieving a strong ROI is proper implementation and adoption Technology is only valuable if it is effectively integrated into the business's daily operations. Training