ILLUSTRATION & ICONOGRAPHY

All WANDER drawings need to radiate a sense of life and designed with motion in mind. Take not of the simplistic style but, know that these shouldn’t be simple in execution. Each icon is made to a complex grid system, with elements aligning to specific spots. This is done to create a sense of familiarity across the entire WANDER brand.

The Illustration family of WANDER is based around the character: “A talking sassy chicken from Outter Space traveling around Earth and taking in the beautiful autumn fall!”.

The grid template can be found in the company dropbox.

Working with the full color palette and relying heavily on the use of gradients, the WANDER backgrounds are easily distinguishable. Each one should be able to show some sort of journey that serves as a canvas and playground for the WANDER character to discover.

The abstract illustrations and iconography should be used to compliment the prominent shapes used in the backgrounds. Some consistent features should be some form of gradient shapes, as well as the gradient lines flowing throughout the image.

The iconography has been designed utilizing the same complex grid system for all its illustrations and logo.

Check out the full iconography using the company DropBox