ABOUT

These days there’s an app for just about everything. The ironic thing is that half the time these social apps make us more distant from physical humans. They can be the very antithesis of what they intend to be. In the process of connecting online, we can forget to connect in person and miss out on great opportu nities that are right on your doorstep.

Wander is an app targeted at people who have moved to a new city and travellers who are looking for events and activities to meet like minded people. The content of the app will be based on input from both commercial accounts (such as small businesses / events groups) or users who log events nearby. The platform works off the users geo-location and user preferences. It is based in real time, allowing users to chat directly to other interested attendees before wandering in.

WANDER is a brand bursting with personality, humour and character. It shouldn’t take itself too seriously when engaging with the customer - helping to create a truely unique experience that’s memorable.

The company could be best split up into two archetypes: Explorer & Jester.

Explorer: we crave excitment and are always looking for the next adventure. As an Explorer, always strive to stay current with trends to en courage Growth.

Jester: Our strategy at the end of the day is to encourage play and wanderlust. It is vital that the customer is never bored with the WANDER product or brand!

In order to gain the most accurate representation of who are customers are likely to be, both B2B and B2C personas have been created. These personas were based on previously conducted interviews and highlight their personality traits, demographics and activity interests.

All personas can be found in DropBox.