1 minute read
GRID SYSTEM
All WANDER advertisements amd press releases (digital or printed copy) should be made to a 6x5 column grid system, with a minimum of 5px guttering. Consistent box margins should be used with the WANDER logo located in any of the corners using the appropriate spacing rules.
Utilize the illustrations to create a more playful atmosphere on the page. FREEDOM OF
ARTIST EXPRESSION APPLIES HERE.
THE PROBLEM
Wander is a startup concept brand combining two fi elds of interest, Travel and Social Activities. WANDER is a product that is fronted by a colourful character. Right now though, he has no voice!
MEET THE CHARACTER
Here he is, the WANDER Space Chicken. He may look like a cute and innocent character, but he’s packed with sarcasm, a mischievous personality and a powerful voice to go with it!
THE BIG PICTURE
WANDER as a product, is in its very early stages. Currently developing the concept and application with ambitions of presenting for seed investment by mid 2020. However, this is something that could go much further! An employment team of experienced artists, developers and marketers is already starting to be formed in London and Toulouse, with consultancy and guidance from a fi rm in St. Louis, Missouri.
I’m hoping that there’ll be plenty of opportunity to reuse your voice with the WANDER character and more video’s to come in the future.
WHAT’S NEEDED NOW SUPPORT ASSETS
A professionally recorded character voice over. The Script The Character Image Example Track Recording Concept Storyboard A Virtual High Five
A QUICK NOTE
The overarching concept for this product and brand is meant to be playful and lighthearted fun. So please feel free to place your own style and personality with him. The most important thing to remember is that this is a living brand - with bundles of character, humour and whit. Try not to deviate too far away from the script, but have fun with it! I can’t wait to see what you come back with.
