AboutMe...
I am a graduate in Marketing Communications with Digital media, with a history of working in educational based jobs spanning leadership and mentoring roles, teaching, student advice in Higher Education, and Marketing roles both paid and voluntary for training providers.
MARKETING EXPERIENCE
Social Media Assistant at Bournemouth University | September 2023 - May 2024
Created content for and managed Instagram account with an emphasis on breaking down documents and website pages into smaller graphics and captions, advertising events, and signposting students to services
Arranged appointments and gave advice to clients on the job application process
Provided information about additional student services to students, signposting and referring when appropriate
Content Creation - SwimExpert | October 2024 [Volunteer]
Created recruitment marketing content for Facebook and presentations to be presented at schools and colleges
Content Creation and Digital Communications Audit - Digital Skill Hub | May 2024 [Volunteer]
Completed a digital communications audit for Boscombe’s Digital Skill Hub, focusing on their LinkedIn content
Skills
Content creation - Canva, Mailchimp, HTML code, photography, graphic design
Social Media - Instagram, Facebook, LinkedIn
Copywriting - blogposts, social media, articles, press releases
Microsoft Office
Communications - excellent written and verbal communications, customer service, teaching and mentoring
Created a bank of Linkedin posts and photographs for future use by the hub for promotion of their events and information regarding their free services
Content Creation - Hope4Food | 2022 [Volunteer]
Created instagram and website content for the charity Hope4Food, focussing on highlighting the impact the charity had in providing food parcels and essential clothing and furniture to families
Marketing Assistant at Oxley Sports Centre | October 2022 - August 2023
Conducted all marketing for the company including market research, poster and social media post design and account management, website copy and monitoring of analytics
Represented the company at events such as career fairs and country fairs
Managed professional relationships with local businesses and charities
Previous Work
Instagram CONTENT
I worked for Bournemouth University between September 2023 and May 2024, running the Career Service’s Instagram - producing their Instagram graphics, stories, photography, and writing all captions
Social MediaCONTENT
I worked as a Marketing Assistant for Oxley Sports Centre from October 2022 until August 2023 runing all markeitng channels and content creation
Oxley Sports Centre is the public Sports and Leisure facility of Sherborne Girls which has been in opperation for sixteen year.
As a charity, the company has predominatly been focused on providing access to sports and social events to the local area.
LinkedIn CONTENT
Alongside a digital audit and taking stock images of the Hub's space, I created 5 draft LinkedIn posts with Grace Skinner for the Digital Skills Hub, Boscombe in March 2024
The Digital Skills Hub offer a wide range of free workshops and events, providing training from basic computer skills to more advanced digital skillsets, aiding small businesses and entrepreneurs
example post:
Top 3 Tips for Using Instagram Stories
Stories can help reach new audiences on social media by giving short, quick images and videos to promote your business. They are only live for 24 hours creating temporary content, whilst Instagram posts exist on your page until you delete them and are more useful for general promotional purposes.
Stories are quick to create and great for boosting engagement and can be a great tool for getting more regular social media content.
Here are our top tips for making Instagram Stories to help your business grow:
Use Polls
Polls are a quick way to engage your audience by giving a direct way to react and give opinions to your content. To find out more, visit Instagram’s helpful guide
Show your work
Show us what you do! Use stories to give a ‘behind the scenes’ view of your business
Show your personality
Present your brand to your consumers.
To keep up to date on events and advice at the Digital Skills Hub, subscribe to your newsletter: https://www.digitalskillshub.org.uk/
Press RELEASE
Created as part of my completion of my Bachelors (Hons) Marketing Communications with Digital Media, May 2022
Grounded Community is an education, community garden and food collection charity based in Boscombe, Bournemouth. Their mission is to “educate, share and grow” (Grounded Community 2022) to connect the community of Boscombe together through nature and community aid.
LOCAL CHARITY TO OPEN SUMMER COOKING AND COMMUNITY MEAL PROGRAMS
Over the summer holidays, a series of weekly workshops designed to teach food sustainability and help provide meals for families is to be hosted by Grounded Community as part of their Feed Our Community project in Boscombe, Bournemouth.
Food insecurity has been a county-wide problem, with Bournemouth, Christchurch and Poole being reported to be the third-highest area for food insecurity in the country in 2021. Over 23.8% of families were found to struggle to afford food. Most of these families rely on charity projects such as Fee Our Community to gain access to enough food to feed their families.
The Boscombe Community Fridge project was set up in 2017, but amidst the food insecurity crisis caused by Covid-19, the project was adopted by the Grounded Community charity. From the fridge in Boscombe library, to food distribution to hostels, care homes, homeless shelters and schools, the project has been supporting the local community with over 50 tons of food per year. Following the UN’s Zero Hunger Challenge, Grounded strives towards creating a self-sustaining community where there is 100% access to nutritious food all year round using sustainable food systems that create low food waste in the process.
These two projects are working collaboratively towards the charity’s goal of ‘community efficiency’. With over 50% of global food being wasted, they aim to put such foods to good use by feeding the Boscombe community. The two-part project aims to alleviate child hunger through the summer holidays, whilst providing the community with the skills necessary to create meals using food that would otherwise become waste. The workshops are set to include a wide range of inclusive skills throughout their month-long period, from using kitchen scraps to make soup broths, to fruit preserves with foraged plants. The result of these workshops will then be included in community meals and food parcels for low-income families. The project will be a first for the charity, who have yet to run any soup kitchens or community meals, but they hope this will become a yearly recurring project.
The first workshop will start on July 30th, located in Grounded’s indoor space at St George church. The community meals are set to start August 1st, running until August 29th.
St Clement’s Rd, Boscombe, Bournemouth, England., Tel: 07530 987349, web: https://groundedcommunity.co.uk/
Online PRIMER
Completed as part of my Bachelors (Hons)
Marketing Communications with Digital Media - published via Medium
"Wearable tech is becoming increasingly more integrated into our everyday lives. From the Apple Watch to Bluetooth headsets, our daily walks, high street shopping and work commutes are all intertwined with the technology we always carry on our bodies. Following this trend for on-the-go tech, Disney’s theme park and resort wristbands have become just as integrally a part of the Disneyland experience as the immersive characters and attractions (Sobitan and Vlachos 2020)."
