Music - REJJIE SNOW
Snow, Snow, Snow. Introducing:
Words by Jade Lambourne
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20 year old Irish rapper, Rejjie Snow is taking on the British Rap scene by storm.
ejjie Snow‘s often compared to the likes of Tyler the Creator and Earl Sweatshirt, but the 20-year-old affirms his originality with blazing songs touching on everything from albinism to the Cartoon Network. “You see lyrical content is very important to me but not important in the sense of portraying a message… It’s more the emotional side and how you feel when you listen to it. It’s not supposed to guide people on how to live or tell people what to do, it’s just like ‘listen to this shit and feel something from it’, you know?”.
It seems Rejjie is bringing something fresh to the whole rap scene. “I don’t talk about my personal life because no one would really care. It’s more about fantasies and giving yourself the persona of something else… Just creating a world; making everything imaginary. I used to be quite shy but rapping gives me confidence, it makes me appreciate myself more”.
Snow’s real name - Alex Butler has had growing success with over 22,000 Twitter followers.
INTRODUCING
“I’m just changing my horizon”
Rejjie has also had an influence on youth fashion in recent months. The current trends in underground culture are heavily streetwear infulenced; think Stussy, Supreme and Nike. Along with Rejjie’s fellow rapper friend Yung Lean, they are bringing 90s vibes back with Fila & North Face everything and bucket hats.
Raised in Dublin, Ireland; the artist who moved to Florida on a football scholarship. But returned to Ireland to focus on his music career, already has a brimming CV. Performing with such artists as King Krule, Joey Bada$$, MF Doom and the mighty Kendrick Lamar. He is now signed to Elton John’s label, Rocket Music Entertainement. His back-to-basics sound and raw, guttural scowl are at long last proving Irish hip hop to be a non-laughable proposition. You try and name a better Irish rap than Snow’s aggressive spits on ‘Lost in Empathy’.
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