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Alexa Chung shares her style tips with you Find out Who we are stalking on Instagram and whatâ&#x20AC;&#x2122;s on our Tumblr dashboard? We <3 Kylie

THE NEW GENERATION OF TALENT ISSUE! Featuring: Rapper; Rejjie Snow & Blogger; Sarah Ashcroft

Exclusive look at our new collection!

Bloggers Fashion Interviews


Contents Winter 2014 New Generation Edit 7. Rejjie Snow Interview

25. Blogging Babes - our new generation favourites 12. Playlist - All the music you need this month 20. Introducing - Jarreau Vandal

FASHION EDIT 6 Preview Our New Collection 10. Trend Watch: LEATHER

13. Photoshoot - Youth in Revolt 18. Photoshoot - Behind the Scenes 21. Interview - Alexa Chung shares her top style tips 30. Beauty Edit

SOCIAL EDIT 19. Tumblr : Out top dashboard inspo 11. We Heart Instagram: Who you HAVE to follow 31. Lifestyle - Our top UK house nights

Contributors Meet some of our cool team members...

We are very excited to be bringing you the brand new online French Connection magazine 'FC Edit'. This monthly zine will be your guide to the latest trends. as well as introducing some of the hottest talents from the worlds of music, fashion, art and film to you. This month’s magazine is a celebration of the next generation of talent. From bloggers to rappers; we introduce you to just a few names to watch out for. This issue is also an exciting one as it is in collaboration with the launch of our new collection. So keep reading in order to see the preview of our new shoot and collection!

Emma Wickman Emma is a freelance writer for the likes of Vogue, GQ & Vice magazine. Wickman interviews our favourite it girl Alexa Chung for this issue.

Jenny Milton Previous Company Magazine editor Jenny and stylist to the likes of Emma Watson. Jenny has picked out her top bloggers for you to keep your eye on in ‘Blogging Babes’.

Gina Alt Our social media editor shows you her favourite instagram accounts and what is on our Tumblr dashboard!

Don’t forget to tweet us @FCEdit and tag us on Instagram. We hope you enjoy the edit. Jade Lambourne French Connection Creative Director


Amber Lovejoy Cool girl about town makes sure she knows what the latest underground trends are! Amber has just recently returned from LA after a summer of Coachella, shopping and surfing. She is now our events writer telling you about the hottest parties! 4.


STYLE - New Collection

You’ve been liking, tweeting & repinning... and we’ve been listening! Clutch £29.99


After posting this shot of our ss 14 campaign on to Instagram (@frenchconnection) you got in touch using the hashtag.


Mighty Monochrome

skirt £79.99


Be bang on trend this a/w with some of our top picks from our new collection. You can not really go wrong with a bit of monochrome!

Heels £70.99

Dress £44.99


so sign up to our maiiling list to check exlcusive previews of this seasons new range.


Most Liked 1,077 @melonsigal Most Pinned LEO X KATE

Email us at fcedit@mail.

SUBSCRIBE HERE by entering your email address:

crop top £29.99

Tick here to agree to our terms and conditions MIC’s @rosiefortescue looking beaut in our nearly sheer top (£45).

Use the #FCEDIT p.s. click the social media icons at the top for links!


Midi skirt £49.99 Leather bag £50 6.


Snow, Snow, Snow. Introducing:

Words by Jade Lambourne


20 year old Irish rapper, Rejjie Snow is taking on the British Rap scene by storm.

ejjie Snow‘s often compared to the likes of Tyler the Creator and Earl Sweatshirt, but the 20-year-old affirms his originality with blazing songs touching on everything from albinism to the Cartoon Network. “You see lyrical content is very important to me but not important in the sense of portraying a message… It’s more the emotional side and how you feel when you listen to it. It’s not supposed to guide people on how to live or tell people what to do, it’s just like ‘listen to this shit and feel something from it’, you know?”.

It seems Rejjie is bringing something fresh to the whole rap scene. “I don’t talk about my personal life because no one would really care. It’s more about fantasies and giving yourself the persona of something else… Just creating a world; making everything imaginary. I used to be quite shy but rapping gives me confidence, it makes me appreciate myself more”.

Snow’s real name - Alex Butler has had growing success with over 22,000 Twitter followers.


“I’m just changing my horizon”

Rejjie has also had an influence on youth fashion in recent months. The current trends in underground culture are heavily streetwear infulenced; think Stussy, Supreme and Nike. Along with Rejjie’s fellow rapper friend Yung Lean, they are bringing 90s vibes back with Fila & North Face everything and bucket hats.

Raised in Dublin, Ireland; the artist who moved to Florida on a football scholarship. But returned to Ireland to focus on his music career, already has a brimming CV. Performing with such artists as King Krule, Joey Bada$$, MF Doom and the mighty Kendrick Lamar. He is now signed to Elton John’s label, Rocket Music Entertainement. His back-to-basics sound and raw, guttural scowl are at long last proving Irish hip hop to be a non-laughable proposition. You try and name a better Irish rap than Snow’s aggressive spits on ‘Lost in Empathy’.



New Generation - Rejjie Snow

Trend Watch - Leather

The talented rapper names Dr Dre, Nas and A Tribe Called Quest as his main inspirations. “Music wise mostly RnB and hip hop are the themese that infulence me the most. Around the house my dad would just play normal shit like Montell Jordan and all that weird shit. RnB and D’Angelo. I don’t know, I just feel I’ve always kind of had an ear for it, you know”.

We predict HUGE things for this young, creative artist and can’t wait for some new material. “Living in Dublin, you have to kind of learn things on your own,” he says. “I’m just changing my horizon... I can do something mad with Rejjie Snow, but with me – I’m shy as shit, you know what I’m saying?”. Here at FC Edit we like to (try) and keep our finger on the pulse and our first issue is all about that. We want to introduce the new generation of talents that you will soon be seeing EVERYWHERE.

Follow him on Twitter @rejjiesnow


We are big fans of the leather trend here at fc edit, so we were so pleased to see it back on the catwalks and streetstyle shoots featured. Check out our new collection if you are loving these looks! 10.

Social - Instagram Love

Music - Playlist

FC PLAYLIST We have put together our top tunes that you need on your playlist this month! From Hip-Hop classics to some uber cool house remixes, this is the only mix you need!



Get some inspiration from some of FC'S favourite accounts: 7. @amberatheron 8.6k 1. @alexachung 865k 4. @llymrs 96k 2. @kyliejenner 7.9 m 5. @funkyoffishnation 10k 8. @zozeboo 1.7 m 9. @lovelaurenelizabeth 177k 3. @feliciathegoat 1.2 m 6. @helloimarielle 82k

Follow us @frenchconnection_offical


Youth In Revolt





Behind The Scenes We are very excited to be showing you the photoshoot for our new collection. The team worked so hard so we thought we would give you some behind the scenes photos to see what really goes on! We made a few friends along the way, including a lot of pigeons and a few members of the public (and got through lots of cups of tea)! Make sure to follow us and the team on Instagram for behind the scene photos here at HQ.


New Generation - Jarreau Vandal

Our top inspiration from our Tumblr page and dashboard this month! FOLLOW US HERE

With it being our ‘New Generation’ issue we want to share with you

the hottest talents around, and it doesn’t get any fresher than this talented 19 year old producer from Amsterdam. Jarreau Vandal is part of the music SOULECTION group who also look after Sango and IAMNOBODI. Jarreau has amassed over a million plays on his soundcloud page. With popular remixes of Drake, Sam Smith and T pain we predict big things for this artist!

Style inspo with old denim, stripes & leather, our ultimate style crush Alexa Chung, streetwear vibes from Supreme with their Playboy collab. Emoji nail art, crisp workspace, the Jenner sisters off guard, DIY earrings, Cocktial envy and skirts & Air Max combos.


Check out his latest interview and exclusive tracks over on! [Our favourite new music site!]


Fashion - Interview

ALEXA CHUNG Shares her top style and beauty secerts.

The on trend fashion icon tells FC Edit readers her top tips. Ranging from her wardrobe must haves to missing the NU Rave scene.

It seems there is not a lot Miss Chung can’t do as the presenter/ journalist/ model/ author/ desinger/ editor comes into HQ for a chat and sneak peak at our new collection. “I am obessessed with all of this leather” she utters running her hands through the rail of our new AW collectioin. “You see I’m scared of bright colours” admits Alexa. Do you have a style philosophy? ‘Stick to the classics, and you can’t ever go wrong. I see old ladies on the street who have fabulous style and realise it’s because they are probably wearing really classic items that they’ve had for years and years. I think if you find something that suits you, you should just stick to it.’ What fashion item can you not live without? “A navy blue jumper is potentially the most boring item anyone could design, and yet it’s my most important possession. The one I own belongs to an ex-boyfriend, and before to cheer me up. It worked.


shops caught on and made “boyfriendfit jeans” and “boyfriend sweaters,” everyone was happily throwing on their actual boyfriend’s belongings to keep warm. I have never traveled without it and it has rescued me from many mornings of outfit panic. Once when I was heartbroken a male friend of mine sent me his navy cashmere jumper to wear as a perpetual hug”. Do you make associations between music and fashion? ‘I’m indie through and through. I’ve always gone out with boys in bands. I designed a collection for Madewell two years ago, and the whole inspiration for that was girls backstage.

Maybe I’m pop sometimes. I think now there’s really no distinction between the categories. Back in the day it was more clear, but now everything is a bit wishy-washy because indie isn’t indie anymore, because it became popular. These days everyone just dresses like a hipster.’ One of our favourite things about Alexa is her constant link with music, and it is obvious in her style. “’ I mean I really really miss that whole Nu Rave scene. I was really torn, because I was friends with [Klaxons] and The Horrors. I would spend one night in a fluoro shirt and the next night in black and white. It was a very confusing time for me.”


Style - Alexa Love


Alexa’s Street Style

How do you get the Alexa make up and hair look? “My look is pretty low maintenance, I have a great team around me for hair and make-up and they have also taught me some great tricks over the years for when I’m doing my own. If I’m doing my hair myself, I just wash it and let it naturally dry. I’m actually quite good at doing hair; if I wear it up I usually do it myself. One of most used products is dry shampoo and L’Oréal Professionnel Fresh Dust, £10.60, is good for a quick fix if I’m going out straight after filming my music show”.

mean, you’ve got all of my favourite styles, colours and trends in one whole great collection. I completely adore it! The new collection is in stores September 26th Alexa Chung’s book ‘IT’ is avaiable in stores nationwide.

Any beauty regimes you follow? “I’m rubbish – I’m really not good at my beauty regimes! I use whatever’s available to me. Dove soap is good or I use a Swedish cleanser made of egg whites that you can buy for five bucks in the States.

Shirt £39.99 Leather Skirt £79.99 Shoes - Alexa’s own

Thoughts on our new collection then Alexa? “Oh my gosh, can I just pack it all up and take it home with me? I




New Generation - Bloggers


Blogging babes

llymlrs Name : Lily Melrose From: UK Social Media stats INSTAGRAM: 96K Twitter: 44k youtube: 112k bloglovin : 53k Started in 2009

Sincerely Jules Julie Sarinana started her fashion blog in 2009 and since then has been featured in various magazines; vogue, elle and glamour. As well as colloaborating with brands such as Topshop, dvf and michael kors. Her effortless beauty and simple style has us gripped here at FC Edit. She also has a handbag collection to die for! Check out her instagram @sincerelyjules for major style inspiration. stats: instagram: 1.1 million twitter: 35k bloglovin: 56k



New Generation - Bloggers

our top #ootd picks from sincerely jules

That Pommie Girl Sarah Ashcroft aka has made such waves in the world of uk blogging. Starting up in 2013 she didnâ&#x20AC;&#x2122;t realise she would amass such a following, with recently reaching over 30k instagram followers. It is a must see account with beautiful selfies and tumblr inspiration. 19 yeard old sarah is a self confessed shopaholic and created her blog in order to document her purchases! SOCIAL MEDIA STATS INSTAGRAM: 31K TWITTER: 2K YOUTUBE: 2K 200K PAGEVIEWS 27.


Blogging babes

Beauty edit A/W Hottest Beauty Trends:

Angelica blick

- Dark Lips - Crimped hair - Highlighted Cheek Bones - Blue dip dye hair - Golden/ purple eyeshadow shades Name: angelica blick from: stockholm social media stats instagram: 337k Bloglovin: 31k


Help hydrate and exfoliate for ‘fresh skin’ with this tip

Pour fresh pineapple juice into an ice tray and freeze overnight. Pass the cubes over the face and leave on for 5 mins before washing off.

Freelances and earns over 50k per year

Three Best Dark Lip Sticks Colour Balm in ‘Brigette’ £12 by Stila

Instant smooth in ‘Deep Rum’ by Nars £19



Glossy Rouge in ‘Purple’ by Burberry £17

Top 4 ‘House Nights’ in the uk 1. Dollop - Nottingham/London Forward thinking electronic music club night. Very popular with students and have their own festival named ‘Everywhere’. 2. Fabric - London This is a must visit venue if you are into your music! Always have top artists on the bill.

Stay locked for next month’s issue! FOLLOW US:

Murkage - Manchester This night at South nightclub (a favourite for Warehouse Project afterparties) is grime and house heavy. Faded - Nottingham A pretty new night, created by students that has grown in a big way! Fashion blogger India Rose is also their Marketing member!



Hop over to to see an exlcusive behind the scenes video from the shoot of our new collection!

FC Edit Online Magazine  

Jade Lambourne - Fashion Strategy - 3RD Year Final Output Project. Online Marketing activity through this interactive magazine - hover over...

FC Edit Online Magazine  

Jade Lambourne - Fashion Strategy - 3RD Year Final Output Project. Online Marketing activity through this interactive magazine - hover over...