CONSUMER WELLNESS
Promoting Lifelong Wellness
Overview
Our bath and spa products are designed to meet the wellness needs of a variety of consumers ranging from individuals looking for a relaxing hydrotherapy experience to professional athletes who use our products during recovery. To account for such a broad consumer base, we expanded our Jacuzzi Performance Program by creating new types of internal and external wellness resources.
Consumer wellness is an essential piece of our business that employs educational resources, product innovation, and philanthropy to meet and exceed the wellness needs of our consumers. In 2021, we expanded our Jacuzzi Performance Program by creating new wellness resources and partnering with athletic ambassadors who promoted the wellness benefits of our products. Our work to incorporate consumer wellness into our business is a cornerstone of our commitment to supporting consumer well-being across our industry.
GOAL
Aim to increase the availability of both external and Jacuzzi Group-created wellness content and resources for consumers, to enable them to optimize their personal well-being
One new resource we offered to our consumers for the first time in 2021 is a weekly podcast called The Jacuzzi® Podcast. Presented by Edward Baxter, this podcast explores the lives of our Jacuzzi® Ambassadors as they discuss their best approaches for recovery, relaxation, and wellness. For this project, we partnered primarily with high-endurance athletes who have first-hand experience with the benefits offered by hydrotherapy. Some of the brand ambassadors who spoke on our podcast included, Olympic Swimming Champion Adam Peaty, Paralympic Gold Medalist Jessica Jane Applegate, and British All-Around Gymnast Champion Joe Fraser. Other consumer wellness content we created in 2021 were YouTube videos highlighting how our sponsored athletes incorporate our products into their everyday lives. In one of these videos, we asked Olympic Gold Medalist Sally Gunnell about her reflections on her career, why the mental health aspect of exercise and fitness is most important to her today, and her advice to anyone struggling with the burdens of modern-day life. Sally has been using Jacuzzi products for over 20 years and touches on what role her hot tub, swim spa (and now bath) has played in her recovery and well-being routine.
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