Realestate listing presentation
by Jacqueline Aquilio
JANUARY 08, 2020
JacquelineAquilio
Licensed REALTOR ®, ABS®, RSPS®
YEARS OF EXPERIENCE
I started my Real estate career in 1982 with Century 21 in Boston,MA. I have been a licensed Realtor® and selling Full Time in Naples and Marco Island, Florida since 2018.
DESIGNATIONS
I am a member of the National Association of Realtors, the Marco Island Area Association of Realtors® , the Naples Area Board of Realtors® and the Florida Realtors®. I am certified as a Marco Island Specialist, Accredited Buyers Representative® and a Resort & Second Home Property Specialist®.
Reasons to hire
JacquelineAquilio
Licensed REALTOR ®
COMMUNICATION
My real estate business is built on the concept of putting your needs first. And, an important part of that means that when you have a question or need support, I’m there. When you choose to work with me, you can count on open and honest communication –in the frequency and medium (text, email, phone, etc.) you prefer.
EXPERTISE AND RELAIBILITY
I will put my experience to work while navigating the complexities of the real estate transaction, making it a seamless experience for you.
Founded on the principals of trust and honesty, KW Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs first. It reinforces my belief that my success is ultimately determined by the legacy I leave with each client I serve
MARKETING & TECHNOLOGY
With Keller Williams leading edge tech tools and training gives me the edge in effectively marketing your property online. Through professional photography and brochures for showings.
ClientTestimonials
“We consider ourselves very fortunate to have Jackie sell our condo. She was so supportive, upbeat offered positive suggestions to help sell and present our place to the public. She was constantly giving us updates as far as traffic and buyers feedback. She is dedicated and dworking a real professional with a positive glowing personality”. Joy & Rob Visusi
cqueline was extremely professional. Very aggressive and optimistic. She met with us mid-week and by day 7 we had a buyer. Very happy h her ability to get our unit listed and pull in prospective buyers and negotiate a deal. I would absolutely recommend her”. Harold L
ckie was amazing in helping us find the perfect vacation home. We trusted her and her opinions completely. She was very knowledgeable out the areas we looked at and listened to our wants and needs. She was looking out for us and our interests throughout the entire process en after the closing. We cant recommend her enough. We found the perfect home and I gained a friend” . Jeff & Linda Honaker
cqueline communicated the process, concerns and everything else we needed to know. We moved out of the state by the time we were dy to sell and even being 2000 miles away, Jacqueline made the process easier than if we lived in the same city. She was great to work with d would definitely hire her again! “Walter Kroschel
“Great Job! No nonsense-down to earth and practical realtor !” Richard Dwyer
“Jackie was a pleasure to work with and I would highly recommend her to friends and family”. Lenny Scaffidi
“Jackie was a pleasure to work with. She worked hard to both sell the home as well as getting the highest price. She always responded to our questions in a timely manner. I would strongly recommend her to be your realtor”. Joe from Marco Island
“Jacqueline was very professional and went the extra mile to sell our condo and assist negotiating the best price for us in purchasing another unit. We would definitely use here again and recommend her highly”. Bob and Barb
“Jackie was excellent to work with in the sale of our house. She is a wonderful person and an excellent Realtor. We would gladly use her again. thank you Jackie for all your help and hard work in the sale of our home”. Scott Sheppard
“When you work with a KW agent like Jacqueline , you will get a knowledgeable and professional real estate agent, committed to negotiating on your behalf”. Jon B
VALUEDPARTNERSHIPS
G -
e buyers looking to finance the sale, I have lenders that will e competitive lending programs to fit every buyers mortgage need.
GRAPHER
professional photographer that will prepare your listing pictures, ne videos of where your home is situated and or a walk thru our for the customers that cannot make a showing.
ATTORNEY
list of attorneys for closing or Title Companies that we can use to th. Rest assured they will review all the documents for facilitating h closing and records of all paperwork.
HOME INSPECTION / HANDYMAN
When a buyer chooses to do a home inspection, I have several home inspection partners to recommend. If repairs are needed I can offer you a list of vendors that you can call as well as a handyman for estimates.
MARKETING STRATEGY TECHNOLOGY
Leading edge tech tools and training gives me the edge in effectively marketing your property online. Through Keller Williams Listing system, your property is fed to more than 350 online search engines and available on KW’s Web network of more than 76,000 sites. Because of Keller William’ partnership with ListHub, I am able to promote my listings on over 154 participating publishers reaching home buyers on more than 750 websites. I will also showcase your property on my professional website. I want your home to stand out online so buyers view it. I’ll promote your home on every major real estate website , Realtor.com, Trulia.com, Homes.com and Zillow.com. I will also be promoting to other agents so they keep your property in mind when they have a buyer.
INTERNATIONAL MAGAZINES & BROCHURES
When you list with me, we'll have access to the Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through hundreds of the most popular search sites. Selling locally , serving globally , representing 5 continents with 44,861 Properties sold over 1 Million dollars in 2023. https://luxury.kw.com/ Professional brochures Coming Soon and just-listed to feature during property showings .
TARGETED NETWORKING
In real estate it’s not only what you know, it’s who you know. As an active member in the real estate community and our community at large, I will market your listing to top agents and buyer specialists in the area, generating excitement and ensuring maximum exposure.
MARKETING STRATEGY CAPTIVATING STAGING
Staging is what creates a “wow factor” when a buyer walks through the door of your property. It’s what creates an emotional response and can often be an influence on whether or not an offer is made. From maximizing curb appeal to creating a clean and open interior, I will guide you on how to capture maximum buyer interest by highlighting the unique features of your house. At KW we offer a staging option, KW Style to Design if needed.
How your home looks and how it is stages can effect your homes sale price. Remember we want a good first impression. .
Eye-catching Yard Signs
Coming soon. For sale. Just sold. You have certainly seen these signs throughout your neighborhood –and their purpose is clear: to create excitement and interest around a listing. While much emphasis is placed on online advertisement these days, many buyers still look for their next home the old-fashioned way – by simply driving around their desired neighborhood. Professionally designed signage and property fliers will market your home 24/7 and capture attention from highly qualified buyers looking specifically in your area.
Open House Strategy
Whether or not an open house is where your buyer comes from, they serve a strategic purpose –aggregating interested buyers in a specific geographic area. By showcasing your property with an open house, or simply leveraging the leads generated at another nearby open house, we will create and target a highly-qualified, localized group of buyers.
Strategic Promotion
COMING - SOON CAMPAIGN
Walk-through and needs analysis
Professional Photography and videography
Professional Yard Sign
“Coming Soon” email blast to personal database as well as fellow agents
“Coming Soon” social media touch on Twitter, Instagram, and Facebook
“ Coming Soon” call campaign to qualified buyer
JUST - LISTED CAMPAIGN
Launch listing on KWLS, MLS Naples and Marco Island and other syndication websites
“Just Listed” Flier to feature during property showings
“Just Listed” email blast to database and targeted emails to surrounding communities and prospective buyers
“Just Listed ” social media Video on Twitter, Instagram, and Facebook
Custom Landing webpage and campaign to promote Open House - Your home will be showcased on my professional website
Brokers Open House and Public Open House 3 days after listing
Targeted Networking - market to top agents and buyers specialists in the area to ensure maximum exposure
The Marketing - Caravan - Pitch Plus
YOUR PROPERTY WILL BE MARKETED ON THE CARAVAN AND PITCH PLUS
Once a month Keller Williams hosts a caravan of brokers to tour all of our listings. Your property will also be listed on PITCH PLUS with Marco Island Board of Realtors where all the local realtors and buyers agents have a chance to view new inventory.
This weeks
This helps get your property seen by more local Realtors and offers Buyer’s Agents a chance to view new inventory.
CARAVAN TOUR
Tracking showings using the lockbox
A SUPRA LOCKBOX HAS BEEN PLACED ON YOUR DOOR
A record is created when a lockbox is opened, so real estate agents can obtain real-time showing information . Therefore, client questions can be answered quickly and feedback form showing agents can be gathered while information from showing is fresh in their minds.
PLEASE ALLOW THE SHOWING AGENT TO USE THE LOCKBOX - DO NOT OPEN THE DOOR FOR THEM IF YOU ARE PRESENT
This allows me to track the showing. I know the minute that your door is opened and closed which allows us to obtain feedback on your home.
KEYMARKET FACTORS
LOCATION
Location is the single most important factor in determining the value of your property.
PRICE
Pricing your house properly from the start is the deciding factor on how long it wll take to sell. A Property generates the most interest when it first hits the market. Pricing your property competitively will generate the most activity from agents and buyers. The right price attracts the buyers.
CONDITION
The condition of the property affects the price and the speed of the sale. As prospective buyers often make purchased based on emotion, first impressions are so important. I will be able to help you in optimizing the physical appearance of your house to maximize the buyer’s perception of value.
COMPETITION
Prospective buyers are going to compare your property - both the condition and price - to other listings in and around your neighborhood. The buyers will determine the value based on properties that are listed or recently sold in the area.
TIMING
Property values are effected by the current real estate market. Because we can’t manipulate the market, we’ll collaborate on a pricing and marketing strategy that will take effect for the first 30 days your property is listed. Its the window of opportunity when buyers and their agents discover your property for sale and are likely to visit and make offers.
PRICING MISCONCEPTIONS
The value of your property is determined by what a buyer is wiling to pay and what a seller is willing to accept in todays market. Buyers make their pricing decision based on comparing your property to other properties SOLD in your area. Historically, your fist offer is usually your best.
It is very important to price your property at competitive market value when we finalize the listing agreement.
MARKETING FACTORS
MARKETING FACTORS
Buyer’s or
When the perfect buyer walks through the door
CAPTURING THE RIGHT PRICE IN ANY GIVEN MARKET IS ONE OF THE MOST CRITICAL ELEMENTS IN A SUCCESSFUL REAL ESTATE TRANSACTION.
When it comes to selling your house, the right price matters. Competitive pricing generates the most activity from buyers and agents, while a price that's too high can contribute to a longer stay on the market and, ultimately, a drop in price to compete with newer, well-priced listings. Correctly pricing your property means diligently studying the market to know what interested buyers are willing to pay and to price competitively within that range. This is what will position your house to stand out against other listings.
A house that's priced at market value attracts the maximum amount of the market's potential buyers. Raise that asking price by just a bit above market value, and the percentage of potential buyers will decrease substantially.
Through my competitive market analysis, I'll help you find the pricing sweet spot for your home.
WHATIWILLNEEDFROMYOU
As your chosen REALTOR®, my administrative assistant will take care of almost everything in the listing process. We will be completely committed to getting your property listed for top dollar as quickly as possible, but to do our best job possible, we may have some questions or need paperwork during this process.
THESE ARE SOME THINGS WE NEED FROM YOU DURING THE PROCESS:
Open and honest communication
A copy of all keys, garage door openers and other misc. keys we may need.
Information on your title insurance company
Your home warranty info, if you have one
Information regarding your Home Owners Association
Flood & Insurance Policies
Your current taxes and utility bills pertaining to the house
List of updates
We will need to make an Inventory List ( if furnished )
Real estate is complicated.
That’s where I come in.
At the closing table, my goal is for you to feel that the experience of selling your home exceeded all your expectations, so throughout all of our interactions – from listing to closing – I will work hard to achieve that goal.
When you choose me , Jacqueline Aquilio as your partner, you are not just getting a trusted, respected agent – you are getting a local expert who is passionate about serving our community and those who call it home.
Let’s get started.
PreparingYourListing FORSALE
EXTERIOR
Keep the grass freshly cut
Remove all yard clutter
Clean windows inside and out
Wash and paint the homes exterior
Tighten and clean all door handles
Ensure all gutters and downspouts are firmly attached
SHOWINGS
Turn on all the lights
Open drapes in the daytime for showings
Make arrangements for pets to be secured and out of sight
Play quiet background music
Infuse the home with a comforting scent
Vacate the property while it is being shown
INTERIOR
Remove all excessive wall hangings
Clean or paint walls and ceilings
Shampoo carpets if needed
Clean and organize cabinets and closets
Repair all plumbing leaks, including faucets and drain traps
Clean all light fixtures
