ADOBE SUMMIT CONFERENCE PROGRAM

SUMMIT 2024

Table of Contents

2 3 5

1

Testimonies Schedule Speakers

“A game-changing experience.”

Adobe Summit 2023 Attendee

“Inspiring at every level, from personal reflection to career development.”

Adobe Summit 2023 Attendee

“Adobe Summit 2023 was a marketer’s dream! Jam packed with amazing content, speakers, and fun.”

Adobe Summit 2023 Attendee

“Adobe continues to put together a best-in-class event.”

Adobe Summit 2023 Attendee

2

MARCH

MARCH

MON

TUES

9AM-5PM Preconference trainings

9AM-11AM Preconference Trainings

25

26 1-3:30PM Strategy Keynotes

1-6PM Sessions and Labs 11AM-7PM Sessions and Labs 5:30-7PM Networking Welcome Reception

3

MARCH

MARCH

WED

THURS

10-11:30AM Inspiration Keynote

8:30-am-3pm Sessions and Labs

1-3:30PM Strategy Keynotes

10AM-3PM Community Pavilions

27

28

4-5:30PM Networking Community Mixer Sponsored by Atlassian 5:30-7PM Sneaks 7:30-11PM Summit Bash

4

Emma Springham Chief Marketing Officer, TSB Bank GS2 - Inspiration Keynote

Emma is a highly accomplished senior executive with 20 years plus extensive experience operating at board level for a variety of brands (TSB, Barclays, NatWest, Allianz, Royal Mail) within complex matrix organisations. A seasoned executive with significant P&L responsibility and a proven track record of success in leading transformational change that has delivered outstanding business performance. An entrepreneurial thinker who demonstrates resilience, adaptability and drive. Her motivational leadership style has allowed her to inspire her teams to deliver excellent results, whilst maintaining an environment based on innovation, coaching and professional integrity.

Akintunde Ajayi Sr. Product Marketing Manager, Adobe S522 - Supercharge Marketing Productivity and Creativity with GenA

Akin is a Senior Product Marketing Manager for Adobe Experience Platform where he focuses on bringing innovative Experience Platform capabilities to market and driving awareness and adoption around Adobe’s Personalized Insights and Engagement offerings powered by Platform. His career spans over twelve years of experience in consulting, systems integration and product marketing. Akin joined Adobe in 2019 after obtaining his MBA from Kellogg School of Management, Northwestern University. Akin is a devoted husband, father of one and an ardent Liverpool FC soccer and Utah Jazz fan.

5

Neel Adhya Chief Digital Officer, BlackRock S760 - Operationalizing Personalization at Scale in Financial Services

Nilanjan (Neel) Adhya is the Chief Digital Officer of BlackRock. In his role, Neel actively collaborates with marketing, design, product and sales teams at BlackRock to reimagine all aspects of digital experiences, create new digital innovations, build great experiences and accelerate transformation across the digital ecosystem. Neel has over 25 years of experience working at the intersection of technology, platforms, and people to help global organizations leverage new business models and drive growth.

Theresa Anderson Sr. Digital Strategist, Adobe S811 - Turbocharged: General Motors’ Drive for Experimentation Excellence

Theresa is an Adobe Strategist with twenty years of experience working with companies of all sizes (and within most industries) to create and execute strategic plans and integrated experiences, always keeping the end-customer top-ofmind. She has a keen ability to see the big picture and the insight to ask the right questions to identify the necessary details and steps to make it happen. In her role at Adobe, she’s focused on driving the strategy with her customers and helping them realize the value Adobe Solutions bring to their organization.

6

Marc Angelinovich Principal Product Marketing Manager, AEM Assets, Adobe S401 - Adobe Experience Manager Assets: Top DAM Innovations

With over 16 years in data center infrastructure and software, Marc is a distinguished expert in digital asset management and storage. He has played key roles in shaping technology adoption strategies for global leading brands, agencies, publishers, and government institutions. His expertise aids organizations in navigating collaboration between marketing, sales, and IT, ensuring an effective content supply chain in the dynamic digital landscape. Marc Angelinovich delivers dynamic insights at the intersection of technology, marketing, and content management.

Raquel Banderas Director Marketing Operations, Adobe VS215 - Adobe on Adobe: Marketo Engage and Best Practices for Global Marketing Ops

As Director of Global Marketing Operations for Digital Experience at Adobe, Raquel Banderas empowers Adobe’s “Experience Makers” through process optimization and technology innovation with a special focus on Adobe technology adoption. Raquel has over 20 years of international leadership experience in Technology and Consulting consistently driving growth, organizational excellence, and leading strategic initiatives. She is a proven creative thinker, tackling complex business problems, defining strategic vision and goals, designing innovative solutions, driving executive alignment, infusing collaboration across the organization, and growing high performing teams.

7

Sanup Balakrishnan Global Head of Digital Media & MarTech, DHL VS217 - Deploying Marketo Engage in 139 Markets: Excellence, Simply Delivered

Sanup is a digital marketing & technology enthusiast with over 15 years of robust experience in digital strategy & adtech/mar-tech deployment. He is an independent researcher on Blockchain for Marketing & Advertising. A balanced blend of experienced tech consultant and a seasoned marketer. He is the business owner for Marketo in DHL Express globally, currently spearheading the deployment of Marketo in 139 countries. During his time with GroupM, Sanup was responsible to drive media effectiveness, push for digital quality media and consult on adtech/martech tools.

Stephanie Burton Expert Solutions Consultant, Adobe S113 - CJA’s Secret Sauce: Infusing the Identity Graph for Seamless User Journeys

Stephanie is an Expert Solutions Consultant for Adobe, helping clients learn how to uncover valuable insights and become a data-driven decision powerhouse using Adobe Analytics, Customer Journey Analytics and Adobe Mix Modeler.

With nearly 20 years of experience in Digital Analytics, Stephanie has worked with hundreds of top name brands across all industries. Stephanie’s most recent areas of expertise include data governance, attribution and developing broad scale enablement programs across solutions. Prior to joining Adobe, Stephanie worked client side in marketing analytics for the travel industry. She holds a Bachelor of Science from the Georgia Institute of Technology and a Master of

8

Drew Burns Group Product Marketing Manager, Adobe S812 - AT&T’s Personalization and Testing Success at Scale

Drew Burns is the Group Manager, Product Marketing for Adobe Target. Prior to Adobe, Drew was an avid Adobe Target user and optimization manager, and brings 16 years of agency, digital marketing and production experience, working with enterprise clients and companies in the entertainment and technology industries. At Adobe, he works alongside the leading enterprise companies in retail/ecommerce, travel & hospitality, financial, media & publishing, B2B High Tech and other verticals to improve and grow their experimentation and personalization efforts, strategies and programs.

Goldie Chan Warm Robots CP1 - Making Connections Online and Offline at Adobe Summit

Goldie Chan is a keynote speaker, author, advisor and cancer survivor. Goldie is a LinkedIn Top Voice for Social Media and founded Warm Robots, an award-winning social media strategy agency based in Los Angeles with global clients.

She is a Senior Forbes contributor on her internationally-recognized column on “Personal Branding and Storytelling in the Digital Age,” is working on her first book and has been featured as a fresh voice in The New York Times, CNN, LA Weekly and more.

9

Lily Chiu-Watson Director of Product Marketing, Adobe S735 - Reimagining Marketing & Customer Engagement with the Power of GenAI

Sanup is a digital marketing & technology enthusiast with over 15 years of robust experience in digital strategy & adtech/mar-tech deployment. He is an independent researcher on Blockchain for Marketing & Advertising. A balanced blend of experienced tech consultant and a seasoned marketer. He is the business owner for Marketo in DHL Express globally, currently spearheading the deployment of Marketo in 139 countries. During his time with GroupM, Sanup was responsible to drive media effectiveness, push for digital quality media and consult on adtech/martech tools.

Matthew Coers Solution Consultant, Adobe S112 - Import Data and Export Results: Adding Value to Analytics Data

Matthew Coers has over 25 years of combined experience in Web Application and Analytics Development. His experience includes strong knowledge of digital analytics architecture, testing and optimization, digital marketing, and solution integration. In his current roll as an Expert Solution Consultant at Adobe, Mr. Coers is responsible for ensuring Adobe clients are able to maximize their investments in Adobe’s Analytics and Optimization solutions by applying his extensive experience working with leading organizations in High Tech, Software, Healthcare, Financial Services, Engineering, Telecommunications and Commerce.

10