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Design Guidelines
The Village at Market Creek
T
he Diamond Neighborhoods of southeastern San Diego are among the most
culturally-diverse communities in the nation. Located just minutes from San Diego’s thriving downtown area, these neighborhoods, once defined by widespread blight, are undergoing a resident-led renaissance. As the result of a unique partnership between neighborhood residents, the Jacobs Center for Neighborhood Innovation (JCNI), nonprofit development partners, and a large network of local and national investors, a 60-acrea area at the heart of the community is being transformed into a thriving commercial, residential, and cultural center known as The Village at Market Creek. The Village at Market Creek is built on the belief that engaged residents — working together on issues of common concern — can find the pathway to change, building strong, sustainable communities of opportunity. While success is often measured by square feet of new construction, number of jobs, and value of community contracts, The Village of Market Creek’s most significant impact has been the mobilization of large-scale civic involvement by residents working together to change their community. Residents have been involved in the development of The Village at every step of the way. From selecting building colors and designs, to selecting tenants for leased space, to developing the cost structure for mixed-income housing opportunities — residents don’t just give input; they set direction and make decisions. These guidelines were created to give our development partners insights on the residents’ vision for the look and feel of their Village. While the residents encourage each building to be distinct, they feel the design of all buildings should work together to visually distinguish The Village at Market Creek as a vibrant place where culture is celebrated, businesses succeed, and families thrive.
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The Vision of The Village
What Residents Envision
W
ith strong assets in place, The Village
at Market Creek is envisioned as a bustling residential, commercial, and cultural district
Market & 47th Northeast Corner Construction: 2013 - 2014
built upon the extraordinary multicultural
Market View Construction: 2013 - 2014
strength of the surrounding neighborhoods. Planned, built, managed, and owned by community stakeholders, The Village is being designed to provide a direct economic stake to local residents in the changes that occur in their own neighborhood. Centered around a major transit hub, The Village as a large-scale cultural destination will put over 60 acres of blighted land back into productive use, replace substandard housing with nearly 1,000 quality, affordable homes, and restore nearly 5,500 linear feet of wetlands. Over 1.7 million square feet of new construction will bring more than $300 million in construction
Market & 47th Southeast Corner Construction: 2011 - 2012
Youth World Construction: 2015 - 2016
contracts to the community, attracting over
Trolley Residential Construction: 2010 - 2011
250 new businesses and creating 2,000 jobs. Chollas Creek Enhancement Project
What’s in The Village – 2011 Commercial and Industrial Projects Market Creek Plaza BRYCO Business Park Non-Profit & Public Facilities Elementary Institute of Science Horton Elementary School Joe & Vi Jacobs Center Malcolm X Library Tubman-Chavez Multicultural Center The Old Globe Technical Center Amenities Chollas Creek River Parkway (Phase 1) Festival Park Market Creek Amphitheater World Court 2
Market Creek Community Ventures Diamond Management, Inc. Cold Stone Creamery Youth Employment Project Market Creek Events & Venues Market Creek Partners, LLC Writerz Blok Social Enterprise Art Installations African Batik Tile Tapestry Cross-Cultural Dome Art Sempra Energy Children’s Wall Community Faces Mural Project Joe & Vi Jacobs Center Cultural Banners Firefly Dreams Bronze Sculpture Lao Walkway Tile Tapestry Writerz Blok Graffiti Art Park
West Village Construction: 2017 - 2018
Guymon Apartments Construction: 2012 - 2013
Northwest Village
Northwest Village Creek Enhancement Project
Construction: 2012 - 2013
Construction: 2010 - 2011
Northwest Village Commercial
Horton Elementary School
Construction: 2010 - 201
Office/Light Industrial Project Construction: 2011 - 2012
Elementary Institute of Science Malcolm X Library
Joe & Vi Jacobs Center
Tubman-Chavez Multicultural Center
Market Creek Plaza
BRYCO Business Park
The Old Globe Technical Center
Chollas Creek Encanto Tributary Enhancement Project
Village Transit Hub Mixed Use/Office Construction: 2018
Oceanside
Amphitheater, Festival Park & World Court River Parkway
Del Mar
Naranja Commercial Construction: 2012 - 2013
Escondido
La Jolla 15
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Southwest Village
El Cajon
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Mission Valley
La Mesa
Construction: 2017 - 2018 San Diego Int’l Airport
Transit Hub
Housing
Mixed Use
Community Resource
Retail
Park/Open Space
Office/Light Industrial
Complete
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San Diego Coronado
Tijuana
805
The Village at Market Creek Chula Vista
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The Voice of
The Community
F
rom the early design work for Market Creek
over time. Key design elements, however, have
Plaza, which began in 1998, residents have
stood the test of time. As a whole, they create
been involved in making decisions on the look
the distinct flavor that makes The Village at
and feel of the buildings that are developed in
Market Creek so recognizable and sought out.
their community — The Village at Market Creek.
We encourage elements that include:
Initially, residents participated in a workshop where they presented objects that represent their cultures and traditions. When they looked for similarities, they found that their cultural designs shared a variety of vibrant colors, bold lines, artistic elements, and cultural motifs. These elements have become the foundation for the design of The Village. As time has progressed residents have also become increasingly committed to energyefficient and environmentally-friendly designs. They have committed to certifying their Village as a LEED-ND (Leadership in Energy and Environmental Design for Neighborhood Development) neighborhood and emphasize that buildings should be designed with a focus on sustainability. The spaces around and between buildings should have landscaping that encourages people to spend time outside and provides opportunitiesy for public and cultural art. Residents’ voices will continue to be heard. Their design preferences will evolve and vary slightly
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• Buildings that have bold lines accented by curves and angles other than always using standard square corners. • A variety of vibrant colors that highlight architectural detail. • Unexpected design elements and details that enhance the uniqueness of each building. • The use of interesting materials such as stone, tile, stamped concrete, and wood for building accents. • Public spaces and art that celebrate the cultural diversity and artistic heritage of the community. • Energy efficient and environmentallyfriendly designs that work toward LEEDND certification.
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Architectural Inspiration
The Village at Market Creek
Combining the eclectic Arabic and Egyptian Nubian styles, the Sheraton Miramar Resort in Egypt — designed by architect Michael Graves — became the architectural inspiration for The Village at Market Creek.
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Existing Buildings & Color Palettes
Color Palette
Market Creek Plaza
Frazee 7846N El Dorado
Frazee 7325D Diced Carrot
Frazee 8195D Eddystone
Frazee 7446N Sizzling Pink
Frazee 7145D Green Melody
Frazee 7006N Purple Passion
Frazee 7985D Blue Border
Frazee CW002W Rain Shimmer
All printers print color differently, please use actual paint chips for color determination.
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Color Palette
Joe & Vi Jacobs Center
Dunn Edwards DEA149 - Spiced Berry
Dunn Edwards DE5235 - Blazing Autumn
Dunn Edwards DE6175 - Burlap
Dunn Edwards DE5181 - Georgia Clay
Dunn Edwards DE6137 - Tan Plan
Dunn Edwards DE6135 - Verona Beach
All printers print color differently, please use actual paint chips for color determination.
Elementary Institute of Science
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Designs for P lanned Building
Trolley Residential
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Designs for P lanned Building
Dunn Edwards DEA109 - Bonfire Flame
Dunn Edwards DEA115 - Orange Jewel
Dunn Edwards DE6189 - Mossy
Dunn Edwards DE5787 - Pacific Palisade
Color Palette Accent
Color Palette Base
Northwest Village Commercial
Dunn Edwards DEA152 - Deep Crimson
Dunn Edwards DE5458 - Marsh Field
Dunn Edwards DE5006 - Plum Passion
All printers print color differently, please use actual paint chips for color determination.
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Public Art Opportunities
The Village at Market Creek
R
esidents have determined that the overall
When designing buildings and spaces for
design of The Village at Market Creek should
The Village, consider how blank walls, empty
celebrate the cultural diversity and artistic
courtyards, or traditional walkways might be
heritage of the community. Public artwork and
enhanced through the use of public art. The
artistic design details have been incorporated
funding for community art projects need not
into all Village developments. Through mosaic
necessarily come from the developer. There are
pathways with traditional cultural designs,
mechanisms in place to partner on the design,
murals on the walls of buildings, sculptures,
implementation, and fundraising for projects that
artistic benches, and a variety of other
help bring The Village of Market Creek alive.
projects, building designers have found ways to incorporate public art into their designs — creating a very unique character for each space.
Wall Murals
Niches
Benches
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Existing Examples
Community Faces Recognizing the contributions of residents who improved their communities, these hand-painted canvas portraits are displayed on the east and west sides of Food 4 Less.
Children’s Wall Runs along the back of the amphitheater. A copper-inlaid tree decorated with handpainted, circular tile leaves created by more than 1,000 local children.
Dragonfly Dreams Designed and created by a community artist, this whimsical life-size bronze sculpture of a child contemplating a dragonfly sits on the Children’s Wall.
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Existing Examples (continued) Cross-Cultural Dome Art Located inside Asia Wok restaurant, the dome was designed and painted by local artist Sal Barajas. The art depicts representatives from the Samoan, Sudanese, Somali, Laotian, Mexican, Filipino, Kumaaya, and African American cultures — all of who live in the surrounding neighborhoods.
Cultural Tile Walkways Two tile walkways located at Market Creek Plaza were designed and installed by community artists. They are renditions of cultural tapestries featuring a traditional Laotian cloth and an African batik.
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404 Euclid Avenue San Diego, CA 92114 (619) 527-6161
www.TheVillageatMarketCreek.com February 2012 11-1637