Typography Portfolio Fall 2024

Typography Portfolio Jacob Singer Arts 3650 Nova Southeastern University Typography Fall 2024

Typography Portfolio | Jacob Singer | Fall 2024

A1 - Symbolic Meaning

Assignment A1: With the brush tool I used the Wacom to draw three different unique symbols that had no existing symbols but still had a meaning to me. In another photoshop file I did the same by drawing out my name in the font style called Chopsic that I found on dafont. In Illustrator I used the pen tools to trace over the template layer (layer that I just sketched in photoshop) to improve my sketches and make them have precise lines and edges to make them into shapes. I did this for all three of my symbols and my name. In the end I arranged the symbols with my name to finish the Illustrator file.

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Typography Portfolio | Jacob Singer | Fall 2024

A2 - Hieroglyph Writing Exercise The servant walked to the lake to fill his bucket with water.

Assignment A2: First I crated a Photoshop file and chose five Hieroglyphs that showed a message. My message was the servant walked to the lake to fill his bucket with water. I started sketching the Hieroglyphs just how they looked from canvas to make sure the message made sense. I then recreated them as sketches with more details to them in my own style, this was the style. In Illustrator I used the pen tool to trace over the sketched I made to add smooth lines to my Hieroglyphs. Once making sure all the lines were laid out in organized ways I added color to them to add more detail. Finally I added text to show what the message of the hieroglyphs were representing and a textured background behind everything.

Typography Portfolio | Jacob Singer | Fall 2024

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A3 - Roman Empire & Middle Ages Roman Empire - Capitals Quadrata

The Roman Typeface The creation of the Roman typeface was a significant event in history and for typography. It is one of three major typefaces that are commonly used in typography. This type of font falls under the Serif category as it has lines that resemble tails for feet on the ends of the letters.

Originating in Europe, this typeface has the type of details that many Roman fonts consisted of which made them unique. We often still see the Roman style fonts used today in books, newspapers, official documents, professional style papers, and many more. This font is used today to represent an icon for formal writing because of its professional look.

The creation of the Latin alphabet, also known as the one we use today, had a big impact on Roman fonts as it was the beginning of what made up the typefaces that we still use today and can be understood universally through many different languages. This relates to my font selection, Capitals Quadrata because they share the serif typeface and make up the capital letters in Roman fonts.

Assignment A3: First I chose a topic and typeface from the list on canvas, I chose the Roman Empire and Capitals Quadrata. I began in photoshop sketching the word Roman in the style of the font that I chose, I added guidelines to help each letter go together as the right size. I brought my sketch over to illustrator where I then used the pen tool to recreate the sketch with smooth and uniform lines. I then did some research on the history of the Roman Empire and how it related to my font and wrote about it. I then created my own symbol using the letters I created using the pen tool.

Lastly, I created a border for the page in Illustrator to add a nice design to the paper.

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Typography Portfolio | Jacob Singer | Fall 2024

A4 - Renaissance Typography France Offers a New Look in Type: Garamond - Robert Estienne

History of the Garamond The Garamond typeface originated in France during the 16th century.

This typeface was created to give off an effect that looked like a formal version of handwriting in a serif type font. We still see the Garamond typeface used today in different formal writings, documents, and even some company logos. It represents a formal theme as it is most used in that context. This typeface was created by Claude Garamond and has been known widely for its easy readability through different languages. This serif font is made up of many straight and curved lines with different legs on the cap and bases of the different letters.

Some of the letters stretch lower than the base of others which give a unique design of the typeface as there are different sizes in the font. Another unique feature of the letters in this typeface is the bottom of some of the letters are curved upward instead of being flat like most other fonts. The Garamond font is also seen in many formal papers similarly to some Roman fonts. This relates to typeface selection I chose because it includes many different French typefaces which directly relates to Garamond.

Assignment A4: First I chose the theme and started with my sketch in Photoshop making it as close to the original while still keeping it as a sketch and not tracing it.

In illustrator I used the pen tool to go over the sketch I had just created in Photoshop to improve upon the sketch my making smoother lines and curves to make it look more like the original font. I then made a design illustration out of the letters I had just made with the pen tool and put them together with different grayscale colors to make a new unique symbol. I then did some research about the history of the Garamond typeface Finally I added a border to the page that I felt went well with the Garamond theme.

Typography Portfolio | Jacob Singer | Fall 2024

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A5 - Colonization and Industrialization Victorian Style Fonts

The Victorian era took place from around the mid-1700s to the mid-1800s and was known based on the Industrial Revolution. It was most widely known for the advancements manufacturing and social structure including Typography. The typefaces during this time became more simplified than previously but still fell under the Sans Serif category.

There was also a rise of technology during this time making more occurrences of mass printing different typefaces onto newspapers and other forms. The Victorian style of fonts have some straight lines and curved lines, still using the bases and tails on the letters which shows there is still detail. It also resembles a Gothic theme as it has many similarities to those typefaces. The font I chose is called Northead and is a Victorian themed typefaces as it has all the features that make it Gothic like that, they used during this period.

Assignment A5: First I chose the Victorian era theme with a Victorian style font. I then found a font called Northead on dafont.com and brought it into Photoshop. In Photoshop I started by sketching it with the brush tool, I tried to make it as like the original font as possible. I used guidelines to help keep all the letters consistent with each other. I then brought my sketch over into Illustrator so I could trace it. I then used the pen tool to trace the sketch I made to make sure the lines are improved from the sketch. I then made my own symbol from the letters I made with different grayscale colors. I then did additional research about the Victorian Era and how it impacted this project.

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Typography Portfolio | Jacob Singer | Fall 2024

A6 - Early Twentieth Century Offset Lithography - Paul Renner

Cap

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X-Height

Base

Leg

Assignment A6: First I chose the theme Offset Lithography and the artist Paul Renner. I then found a font on dafont.com called American Captain which resembled the typeface that would have been in a Offset style printer. In Photoshop I then created a sketch as close to the original font as I could. I brought my sketch over into Illustrator where I used the pen tool to trace the sketch I made to give it more precise lines to look more like the original font. I then used some of the letters to create my own symbol and wrote a bit about the history of offset printing, along with a photo. I added guidelines to my sketch and pen tool design along with pointers to the significant parts of the letters with labels.

Typography Portfolio | Jacob Singer | Fall 2024

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A7 - Swiss & International Style

Assignment A7: First I chose the theme 1970s and the artist April Greiman. The overall theme I wanted to create a retro type of theme for this page. I found a font on dafont.com called Magic Hat that matched the style that was used in the 1970s.

In Photoshop I then created a sketch as close to the original font as I could. I brought my sketch over into Illustrator where I used the pen tool to trace the sketch. I then used some of the letters to create my own symbol and wrote a bit about the history of the new printing technologies that came about during this era and wrote about it in Indesign. I added guidelines to my sketch, borders and pen tool design along with pointers to the significant parts of the letters with labels. I made sure to add color with background shapes to show the retro style.

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Typography Portfolio | Jacob Singer | Fall 2024

A8 - Contemporary & Digital Style

Assignment A8: I first chose the Bitmap theme and the artist Rudy VanderLans.

The overall theme I wanted to create a pixelated 1980s type of theme for this page. I found a font on dafont.com called M12 Match Biker that matched the style that was by dot matrix printers and Rudy VanderLans. In Photoshop I then created a sketch as close to the original font as I could. I brought my sketch over into Illustrator where I used the pen tool to trace the sketch, this helped make the sharp edges of the pixelated font look more like the original. I then used some of the letters to create my own symbol and wrote a bit about the the dot matrix printer in Indesign. I added guidelines to my sketch, borders and pen tool design along with pointers to the significant parts of the letters with labels. I added pixelated shapes behind some of the features to show the theme I used.

Typography Portfolio | Jacob Singer | Fall 2024

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A9 - Width & Weight Anatomy

Assignment A9: I first chose a Roman theme and chose the word Romania as this type of style came from there along with the font called Augustus. In Photoshop I then created a sketch as close to the original font as I could. I brought my sketch over into Illustrator where I used the pen tool to trace the sketch, this helped make sharp and curved lines of the font look more like the original. I then used some of the letters to create my own symbol and wrote a bit about the Display Type theme and how it relates to the Roman Style in Indesign. I added guidelines to my sketch, borders and pen tool design along with pointers to the significant parts of the letters with labels. I added shapes behind some of the features to show the theme I used with different brown accent colors which I thought went well with the Roman style.

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Typography Portfolio | Jacob Singer | Fall 2024

A10 - Identification & Classification

Assignment A10: I first chose the Weighted theme and chose the word Chunky as I felt it described a characteristic of the font and style along with the font called Super Chunky. In Photoshop I then created a sketch as close to the original font as I could. I brought my sketch over into Illustrator where I used the pen tool to trace the sketch, this helped make the curved lines of each letter of the font look more like the original. I then used some of the letters to create my own symbol and wrote a bit about what weighted text is and what it is commonly used for in Indesign. I added guidelines to my sketch, borders and pen tool design along with pointers to the significant parts of the letters with labels. I added shapes behind some of the features to show the theme I used with different red and blue colors which I thought went well with the theme I was creating.

Typography Portfolio | Jacob Singer | Fall 2024

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A11 - Value, Color, & Contrast

Assignment A11: I first started by finding song lyrics, I chose songs written by The Weekend. In InDesign I then created some different shapes to fit part of the lyrics into that were all unique from each other. I then put each section of song lyrics into each shape and chose different fonts for the Title, subtitle, and body text to make them stand out differently from each other, I did this 10 times. I then brought over each section of text over to my page in Illustrator where I put each on the page in a more organized way and resized them to fit the page. I added a border to make the page have more detail to it. I then made my own symbol at the bottom of the page by using different punctuation marks in a way that I thought looked unique.

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Typography Portfolio | Jacob Singer | Fall 2024

A12 - Selecting & Combining Fonts

Assignment A12: I first started by coming up with a theme that I wanted to sketch different iterations of my logo with. I wanted to create a logo for a sunglasses brand that has a beach theme. The sketch that I ended up making was a sunset of a beach with palm trees and the glasses on the sun like it was a face. I then brought the logo sketch I wanted to use into Illustrator where I traced all of the shapes in the logo. I added the name Aqua Shades Miami as the name of the brand along with a slogan See Beyond Horizons. I felt this logo went well with the theme of the logo as it was a sun on the horizon. I chose fonts that I felt went well with the theme. I then created three different iterations of the logo by changing the colors of different parts to give a different look to each iteration. I then added a border, background color, my original sketches, and a description about my design process for the logo.

Typography Portfolio | Jacob Singer | Fall 2024

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A13 - Organizing Compositions #1 A Guide to Differeret Typefaces

Jacob Singer

Typefaces & Fonts The layers of a Typeface Typographic eras

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Sans-Serif Fonts

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Serif Fonts

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Typography Portfolio | Jacob Singer | Fall 2024

Font Weight

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Anatomy of a typeface

Typographic Eras

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Assignment A13: For this assignment I created a page design of different compositions and fonts like in the format of a magazine. I started by creating titles on the theme of Typefaces and fonts with the subtitles/headers of layers of a Typeface and Typographic Eras. I then put placeholder text for the body text when different subtitles throughout the text. I added a few bullets point sections and quotes to add more elements to the text. I then added two photos that went with the theme of the page and applied text wrap to them. I then added a running head and some background colors behind sections of the text I wanted to stand out.

Typography Portfolio | Jacob Singer | Fall 2024

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A14 - Organizing Compositions #2 Typeface Anatomy

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Ascender

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Typeface Anatomy

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Jacob Singer

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Descender

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Typography Portfolio | Jacob Singer | Fall 2024

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Kerning

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Font

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Assignment A14: For this assignment I created a page design about typeface anatomy and different font definitions. I started by creating titles on each page, one for Typography and one for Fonts. I placed these titles sideways to give a unique perspective to the page. I then put placeholder text for the body text when different subtitles throughout the text. I added a few bullets point sections and quotes to add more elements to the text. On the second page I added a quote that had big and bold text making it the focus of the second page. I then added photos of ascender and descender, and a typewriter. I then added a running head and some background colors behind sections of the text I wanted to stand out.

Typography Portfolio | Jacob Singer | Fall 2024

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Jacob Singer

Typography Portfolio | Jacob Singer | Fall 2024