Last 4 Target Magazines by Buying Rate
My target has a 5.00 units per 100 household buying rate for National Examiner.
Soap Opera Weekly makes it into 6.34 units per 100 households of my consumer based on buying rate.
My consumer has a buying rate of 4.02 units per 100 households.
Country Weekly has a 3.90 units per 100 households of my consumer based on buying rates.
Jaclyn Franchetti
Snuggle, Page 33