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Question No. 1
A strategy designer and a UX team have recently workshopped and developed a plan around the team's purpose and how they will align with the rest of the organization's goals and objectives.
Which alignment and accountability document should be used after this workshop to bring the plan to reality?
A. V2MOM
B. RACI
C. UX vision
Answer: A
Question No. 2
Cloud Kicks (CK) wants to drive more business, brand loyalty, and product awareness at its retail partner stores. CK would like to have the ability to effectively run promotions and optimize in-store visits.
Which Salesforce product should be recommended for this business need?
A. Loyalty Cloud
B. Marketing Cloud
C. Consumer Goods Cloud
Answer: C
Question No. 3
Cloud Kicks has generated a handful of ideas to solve the challenge of customer dissatisfaction over long waiting periods between order placement and delivery.
Which method should the strategy designer use to help stakeholders decide which ideas to build-
A. Priority matrix
B. Data analysis
C. Design critique
Answer: A
Question No. 4
The design team at Cloud Kicks is making the case for analogous research as part of the design process for a brand new experience.
What should analogous research help them accomplish?
A. Bring fun into an otherwise boring project.
B. Explain a complex strategy to varied stakeholders.
C. Generate unexpected ideas and increase empathy.
Answer: C
Question No. 5
A start-up specializing in creating healthcare apps for both patients and family caregivers is looking for ideas to develop new features. The company plans on organizing a brainstorming session with staff members from various teams.
What is a rule strategy designers should follow when facilitating a brainstorming session?
A. Emphasize critique of proposed ideas.
B. Explore qualitative assessment of proposed ideas.
C. Encourage participants to build on proposed ideas.
Answer: C
