Jack Rizzo's Design Portfolio

GRAPHIC DESIGN PORTFOLIO JACK RIZZO Graphic Designer / 2023

ABOUT ME I am a skilled graphic designer and arts marketer who recently graduated from the MFA Theatre Management program at Florida State University’s prestigious School of Theatre in May of 2023. Prior to my enrollment in the Theatre Management program, I worked as the Marketing and Sales Manager at Gretna Theatre in Central Pennsylvania, where I gained valuable experience in the field. I also completed internships with Seagle Music Colony and Steppenwolf Theatre Company, serving as a Marketing and Public Relations intern and technical intern, respectively.

Alongside my work experience with non-profit arts organizations, I have completed successful freelance marketing and design projects for Quarry Theatre in Baltimore, MD, The Asian Coalition of Tallahassee, in Tallahassee, FL, Southern Shakespeare Company in Tallahasse, FL, and The Walnut Street Theatre in Philadelphia, PA. I am a Digital Marketing graduate of Stevenson University and currently reside in Tallahassee, FL with my three-year-old Staffordshire Terrier named Rosie.

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“Everything is Designed.”

Index.

Brian Reed

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02

About Me

04 - 06

Web Design

07 - 10

Print Design

11 - 13

Visual Identity & Branding

14 - 16

Video Work

17 - 18

Digital Design

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My Design Process

WEB DESIGN

I have been working as a web designer for over six years, and during this time, I have gained a wealth of experience in designing and developing engaging, responsive, and user-friendly websites. My proficiency in HTML and CSS has enabled me to create custom designs and optimize website functionality. In my previous roles, I have designed and developed websites for a diverse range of clients, including arts organizations and non-profit companies. My familiarity with SEO principles has enabled me to create search engine optimized websites. Overall, my passion for web design, combined with my technical skills, has allowed me to deliver exceptional results and exceed client expectations.

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GRETNA THEATRE WEBSITE Gretna Theatre / Mount Gretna, PA / 2019 Using WIX website builder I designed the Gretna Theatre website from scratch using the organization’s branded elements.

More detail: gretnatheatre.org or scan the QR code

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QUARRY THEATRE WEBSITE Quarry Theatre / Baltimore, MD / 2017 Using WIX website builder I designed the Quarry Theatre website from scratch using the organization’s branded elements. I also purchased the organizaion’s domain name and set up the hosting name records on the back end of the website.

More detail: quarrytheatre.com or scan the QR code

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PRINT DESIGN

As a graphic designer, designing print materials is a fundamental aspect of my work. However, the process doesn't end with the design; working with printers is just as important to ensure that the final product is of the highest quality. I have found that communication is key when working with printers.

It is essential to understand the printer's capabilities and limitations, such as color accuracy and paper options, to create designs that can be printed effectively. Working with printers has taught me to pay attention to details, such as bleed and crop marks, to ensure that the final product is printed precisely as intended. Overall, designing for print and working with printers has been a valuable experience that has improved my design skills and attention to detail.

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SCHOOL OF THEATRE PLAYBILLS School of Theatre at Florida State / Tallahassee, FL / 2021 For the School of Theatre at Florida State I have designed 32 page booklet Playbills for each Mainstage performance. In total, I have designed 10 Playbills in my time working for the School of Theatre. Each Playbill has been prepared for print production and has a digital version that is published online.

Software used: Adobe Indesign, Illustrator, Photoshop

2020 - 2021 SEASON

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VIRTUAL PERFORMANCE

SCHOOL OF THEATRE ROLL UP BANNER School of Theatre at Florida State / Tallahassee, FL / 2022 Using Adobe Illustrator and Branded materials from Florida State University, I designed a roll up banner to be placed outside of the Fallon Theatre to inform patrons of the University’s updated Covid-19 guidelines.

Software used: Adobe Illustrator SCHOOL OF THEATRE RACK CARDS School of Theatre at Florida State / Tallahassee, FL / 2022 I designed a rack card announcing the School of Theatre’s 2022/2023 Season. These rack cards are mailed out to patrons and housed at the Theatre Box Office for ticket buyers to take.

Software used: Adobe Indesign Oct 14 - Oct 23 The Fallon Thea

tre

Book by Neil Simon Music by Cy Colem an Lyrics by Doroth y Fields

OUR 2022-2023

SEASON

DANCE AND DRE AM THROUGH SWINGING 1960 NEW YORK ON A QUEST FOR UNCONDITIONAL S LOVE

Oct 28 - Nov 6 The Lab Theatre

By Rinne Groff

WITNESS THE DAWN OF TELE VISION IN THIS DRAMA ABOUT STYLISH TWO WOMEN BLEND PAST AND PRESENT

Nov 17 - Nov 20 The Fallon Thea

tre

FIRE UP THE PAR TY WITH SOM

Written by Ernie Nolan Based on the book

by Adam Rubin and illustrated by Daniel Salmieri

E LOVABLE DRA GONS

Feb 24 - Mar 5 The Fallon Thea

Book by Karey Kirkpa tre trick and John O'Farr ell Music and Lyrics by Karey Kirkpatrick and Wayne Kirkpa trick

ROLL IN THE AISL ES WITH THIS CAMPY PARODY OF THE WORLD'S FIRST MUSICAL

Mar 31 - Apr 8 The Lab Theatre

EXPERIENCE A

By Eisa Davis

LYRICAL SEARCH

FOR BELONGING

Apr 14 - Apr 23

The Conradi Stud

io Theatre

By Mary Zimme

rman

GET YOUR

ON SEASIPTI ON SUBSCR

TODAY!

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850.644.6500 | TICKETS.THEATRE.FSU.EDU

DISCOVER WHA T MONSTERS LURK IN THE DARK IN THIS HAUNTING FAIR Y

850.644.6500 | TIC

KETS.THEATRE

.FSU.EDU

GRETNA THEATRE PRINT MATERIALS Gretna Theatre / Mount Gretna, PA / 2019 - 2020 I’ve designed a variety of print advertising materials for Gretna Theatre’s Main Stage Season and individual shows. These advertisments appeared in brochure format, print newspapers, magazines, and flyers. I worked with media partners and printers to ensure the specs were met and the files were prepared properly for print.

Software used: Adobe Indesign, Illustrator 1

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2019 Season announcement magnet Printed double sided flyer for Gretna Theatre’s Kids Series Black and White Murder for Two show advertisement in a local paper Full color Oliver! magazine advertisement

VISUAL IDENTITY & BRANDING

In the Visual Identity and Branding section of my portfolio, I showcase my expertise in crafting cohesive brand identities that leave a lasting impression. Brand consistency and identity are paramount in establishing a strong and recognizable presence in today's competitive market.

Through my work, such as rebranding Gretna Theatre and creating a comprehensive style guide for the organization, I have demonstrated my ability to capture the essence of a brand and communicate it effectively across various touchpoints. Additionally, I have had the opportunity to redesign the Asian Coalition of Tallahassee's brand, implementing a fresh and dynamic visual identity.

Furthermore, my experiential design for the Experience Asia Festival allowed me to bring the brand to life in a vibrant and engaging way, leaving attendees with a memorable and immersive experience.

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GRETNA THEATRE REDESIGN & STYLE GUIDE Gretna Theatre / Mount Gretna, PA / 2019 - 2020 After rebranding the organization, I created a comprehensive style guide for the organization, establishing consistent visual identity and brand guidelines, resulting in increased brand recognition and cohesive communication across all platforms. The most challenging yet fulfilling aspect of this redesign project was discovering a method to bring a century-old organization up to date while preserving the brand recognition established prior to my redesign efforts.

Software used: Adobe Indesign, Illustrator Old Logo

Redesigned Logo

BRAND VISUALS

BRAND VISUALS

COLORS

ADDITIONAL DESIGN ASSETS

PRIMARY COLORS

BRAND STYLE GUIDE

Gretna Green Hex: #316835 RGB: 49, 104, 53 CMYK: 81, 36, 98, 28

Hex: #68B451 RGB: 104, 180, 81 CMYK: 64, 5, 92, 0

BRANCH BACKGROUND

Hex: #FED20A RGB: 254, 210, 10 CMYK: 1, 16, 99, 0

THE PLAYHOUSE

ADDITIONAL COLORS

Hex: #61BD6B RGB: 97, 189, 107 CMYK: 64, 0, 78, 0

YOUR HOME FOR SUMMER THEATRE | GRETNATHEATRE.ORG

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BRANCHES

Hex: #41BEAD RGB: 65, 190, 173 CMYK: 67, 0, 40, 0

Hex: #99BB3D RGB: 153, 187, 61 CMYK: 46, 9, 99, 0

Hex: #B5873D RGB: 181, 135, 61 CMYK: 27, 45, 89, 6

ASIAN COALITION OF TALLAHASSEE BRANDING AND EXPERIENCE DESIGN Asian Coalition of Tallahassee / Tallahassee, FL / 2023 - Present I had the opportunity to revamp the logo and brand identity for the Asian Coalition of Tallahassee (ACT). During the redesign process, a challenge arose as many other organizations also used the ACT acronym. To tackle this, I embraced the uniqueness of the organization's full name and incorporated vibrant colors inspired by Asian culture into the brand. The revitalized branding came to life through the annual Experience Asia Festival, where attendees were immersed in a vibrant and culturally rich experience, further solidifying the brand's identity and impact.

Software used: Adobe Indesign, Illustrator, Photoshop Old Logo

Redesigned Logo

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Experience Asian Festival Branded Design

VIDEO WORK

As a video editor/videographer, I have honed my skills in both the technical and creative aspects of video production. From capturing high-quality footage to selecting the perfect music and sound effects, I know how to tell a compelling story through the lens of a camera. My expertise in Adobe Premiere Pro allows me to bring my vision to life, whether it's a corporate training video or a thirty second commercial. I understand the importance of working closely with clients to ensure that their unique message is communicated effectively through my work. My experience in this field has given me the ability to adapt to any project and consistently deliver high-quality content that exceeds expectations.

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SCHOOL OF THEATRE 15 SECOND COMMERCIAL School of Theatre at Florida State / Tallahassee, FL / 2021 15 second commercial created in Adobe Premier Pro and Adobe After Effects.

SCAN TO WATCH

THE GREAT DuBOIS 30 SECOND COMMERCIAL Gretna Theatre / Mount Gretna, PA / 2020 30 second commercial created in Adobe Premier Pro and Adobe After Effects.

SCAN TO WATCH

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WALNUT STREET THEATRE GALA VIDEO Walnut Street Theatre / Philadelphia, PA / 2022 Three minute video that I edited using Premiere Pro and provided footage to be played at the Walnut Street Theatre’s 2022 Gala.

SCAN TO WATCH

COMPOSOR INTERVIEW FOR MEDITATIONS ON NATIONALISM Quarry Theatre / Baltimore, MD / 2020 An interview with the composor of Meditations on Nationalism that I filmed and edited on Premiere Pro for Quarry Theatre.

SCAN TO WATCH

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DIGITAL DESIGN

As a graphic designer who specializes in creating digital advertisements and materials, I am constantly faced with new challenges and exciting opportunities to showcase my skills. From designing web banners and social media graphics to creating visually stunning email newsletters and landing pages, I enjoy the creative process of transforming ideas into eye-catching designs that effectively communicate a message to the intended audience. I take pride in staying up-to-date with the latest design trends and techniques, as well as collaborating closely with clients to ensure their vision is brought to life in the most impactful way possible. Seeing my work being utilized in real-world campaigns and driving results is a rewarding experience that keeps me motivated to continue pushing the boundaries of what's possible with digital design.

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SCHOOL OF THEATRE DIGITAL ADVERTISMENTS The School of Theatre at Florida State / Tallahassee, FL / 2021 - 2022 The following digital assets were designed to be used as social media advertisements to drive traffic to the ticket site. Each ad was designed in a variety of different layouts to be optimized when served on different devices (i.e. desktop, phone, tablet).

Software used: Adobe Illustrator, Photoshop

LIVE ON STAGE!

NOV. 17 - 20, 2022 GET TICKETS >>

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DESIGN PROCESS

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DISCOVER

RESEARCH

STRUCTURE

VALIDATION

DESIGN

DELIVERY

As a graphic designer, my process typically begins with a discovery phase where I work with the client to gain a deep understanding of the project goals and target audience. Next, I move on to the research phase, where I conduct research on the industry, competitors, and trends to inform my design approach. During the structure phase, I organize the information gathered in the previous phases and outline the design concept. In the validation phase, I seek feedback from the client and target audience to ensure that the design meets their needs and expectations. Then, in the design phase, I create the visual elements and layout for the project. Finally, in the delivery phase, I deliver the completed design to the client for use in the intended context.

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Thank you for taking the time to view my portfolio!

For additional materials or to learn more about me email: jackrizzo13@gmail.com | call: 631.316.5236

Jack Rizzo © 2023