Jack Rizzo's Design Portfolio

GRAPHIC DESIGN PORTFOLIO

JACK RIZZO Graphic Designer / 2023

ABOUT ME

I am a skilled graphic designer and arts marketer who recently graduated from the MFA Theatre Management program at Florida State University’s prestigious School of Theatre in May of 2023. Prior to my enrollment in the Theatre Management program, I worked as the Marketing and Sales Manager at Gretna Theatre in Central Pennsylvania, where I gained valuable experience in the field. I also completed internships with Seagle Music Colony and Steppenwolf Theatre Company, serving as a Marketing and Public Relations intern and technical intern, respectively.

Alongside my work experience with non-profit arts organizations, I have completed successful freelance marketing and design projects for Quarry Theatre in Baltimore, MD, The Asian Coalition of Tallahassee, in Tallahassee, FL, Southern Shakespeare Company in Tallahasse, FL, and The Walnut Street Theatre in Philadelphia, PA. I am a Digital Marketing graduate of Stevenson University and currently reside in Tallahassee, FL with my three-year-old Staffordshire Terrier named Rosie.

Brian Reed

“Everything is Designed.”

WEB DESIGN

I have been working as a web designer for over six years, and during this time, I have gained a wealth of experience in designing and developing engaging, responsive, and user-friendly websites. My proficiency in HTML and CSS has enabled me to create custom designs and optimize website functionality. In my previous roles, I have designed and developed websites for a diverse range of clients, including arts organizations and non-profit companies. My familiarity with SEO principles has enabled me to create search engine optimized websites. Overall, my passion for web design, combined with my technical skills, has allowed me to deliver exceptional results and exceed client expectations.

GRETNA THEATRE WEBSITE

Gretna Theatre / Mount Gretna, PA / 2019

Using WIX website builder I designed the Gretna Theatre website from scratch using the organization’s branded elements.

More detail: gretnatheatre.org or scan the QR code

QUARRY THEATRE WEBSITE

Quarry Theatre / Baltimore, MD / 2017

Using WIX website builder I designed the Quarry Theatre website from scratch using the organization’s branded elements. I also purchased the organizaion’s domain name and set up the hosting name records on the back end of the website.

More detail: quarrytheatre.com or scan the QR code

PRINT DESIGN

As a graphic designer, designing print materials is a fundamental aspect of my work. However, the process doesn't end with the design; working with printers is just as important to ensure that the final product is of the highest quality. I have found that communication is key when working with printers. It is essential to understand the printer's capabilities and limitations, such as color accuracy and paper options, to create designs that can be printed effectively. Working with printers has taught me to pay attention to details, such as bleed and crop marks, to ensure that the final product is printed precisely as intended. Overall, designing for print and working with printers has been a valuable experience that has improved my design skills and attention to detail.

SCHOOL OF THEATRE PLAYBILLS

School of Theatre at Florida State / Tallahassee, FL / 2021

For the School of Theatre at Florida State I have designed 32 page booklet Playbills for each Mainstage performance. In total, I have designed 10 Playbills in my time working for the School of Theatre. Each Playbill has been prepared for print production and has a digital version that is published online.

Software used: Adobe Indesign, Illustrator, Photoshop

SCHOOL OF THEATRE ROLL UP BANNER

School of Theatre at Florida State / Tallahassee, FL / 2022

Using Adobe Illustrator and Branded materials from Florida State University, I designed a roll up banner to be placed outside of the Fallon Theatre to inform patrons of the University’s updated Covid-19 guidelines.

Software used: Adobe Illustrator

SCHOOL OF THEATRE RACK CARDS

School of Theatre at Florida State / Tallahassee, FL / 2022

I designed a rack card announcing the School of Theatre’s 2022/2023 Season. These rack cards are mailed out to patrons and housed at the Theatre Box Office for ticket buyers to take.

Software used: Adobe Indesign

GRETNA THEATRE PRINT MATERIALS

I’ve designed a variety of print advertising materials for Gretna Theatre’s Main Stage Season and individual shows. These advertisments appeared in brochure format, print newspapers, magazines, and flyers. I worked with media partners and printers to ensure the specs were met and the files were prepared properly for print.

Gretna Theatre / Mount Gretna, PA / 2019 - 2020

Software used: Adobe Indesign, Illustrator

1. 2019 Season announcement magnet

2. Printed double sided flyer for Gretna Theatre’s Kids Series

3. Black and White Murder for Two show advertisement in a local paper

4. Full color Oliver! magazine advertisement

VISUAL IDENTITY & BRANDING

In the Visual Identity and Branding section of my portfolio, I showcase my expertise in crafting cohesive brand identities that leave a lasting impression. Brand consistency and identity are paramount in establishing a strong and recognizable presence in today's competitive market. Through my work, such as rebranding Gretna Theatre and creating a comprehensive style guide for the organization, I have demonstrated my ability to capture the essence of a brand and communicate it effectively across various touchpoints. Additionally, I have had the opportunity to redesign the Asian Coalition of Tallahassee's brand, implementing a fresh and dynamic visual identity. Furthermore, my experiential design for the Experience Asia Festival allowed me to bring the brand to life in a vibrant and engaging way, leaving attendees with a memorable and immersive experience.

GRETNA THEATRE REDESIGN & STYLE GUIDE

Gretna Theatre / Mount Gretna, PA / 2019 - 2020

After rebranding the organization, I created a comprehensive style guide for the organization, establishing consistent visual identity and brand guidelines, resulting in increased brand recognition and cohesive communication across all platforms. The most challenging yet fulfilling aspect of this redesign project was discovering a method to bring a century-old organization up to date while preserving the brand recognition established prior to my redesign efforts.

Software used: Adobe Indesign, Illustrator

Old Logo

Redesigned Logo

ASIAN COALITION OF TALLAHASSEE BRANDING AND EXPERIENCE DESIGN

Asian Coalition of Tallahassee / Tallahassee, FL / 2023 - Present

I had the opportunity to revamp the logo and brand identity for the Asian Coalition of Tallahassee (ACT). During the redesign process, a challenge arose as many other organizations also used the ACT acronym. To tackle this, I embraced the uniqueness of the organization's full name and incorporated vibrant colors inspired by Asian culture into the brand. The revitalized branding came to life through the annual Experience Asia Festival, where attendees were immersed in a vibrant and culturally rich experience, further solidifying the brand's identity and impact.

Software used: Adobe Indesign, Illustrator, Photoshop

Old Logo

Experience Asian Festival Branded Design

Redesigned Logo

VIDEO WORK

As a video editor/videographer, I have honed my skills in both the technical and creative aspects of video production. From capturing high-quality footage to selecting the perfect music and sound effects, I know how to tell a compelling story through the lens of a camera. My expertise in Adobe Premiere Pro allows me to bring my vision to life, whether it's a corporate training video or a thirty second commercial. I understand the importance of working closely with clients to ensure that their unique message is communicated effectively through my work. My experience in this field has given me the ability to adapt to any project and consistently deliver high-quality content that exceeds expectations.

SCHOOL OF THEATRE 15 SECOND COMMERCIAL

School of Theatre at Florida State / Tallahassee, FL / 2021

15 second commercial created in Adobe Premier Pro and Adobe After Effects.

THE GREAT DuBOIS 30 SECOND COMMERCIAL

Gretna Theatre / Mount Gretna, PA / 2020

30 second commercial created in Adobe Premier Pro and Adobe After Effects.

SCAN TO WATCH

SCAN TO WATCH

WALNUT STREET THEATRE GALA VIDEO

Walnut Street Theatre / Philadelphia, PA / 2022

Three minute video that I edited using Premiere Pro and provided footage to be played at the Walnut Street Theatre’s 2022 Gala.

COMPOSOR INTERVIEW FOR MEDITATIONS ON NATIONALISM

Quarry Theatre / Baltimore, MD / 2020

An interview with the composor of Meditations on Nationalism that I filmed and edited on Premiere Pro for Quarry Theatre.

SCAN TO WATCH

SCAN TO WATCH

DIGITAL DESIGN

As a graphic designer who specializes in creating digital advertisements and materials, I am constantly faced with new challenges and exciting opportunities to showcase my skills. From designing web banners and social media graphics to creating visually stunning email newsletters and landing pages, I enjoy the creative process of transforming ideas into eye-catching designs that effectively communicate a message to the intended audience. I take pride in staying up-to-date with the latest design trends and techniques, as well as collaborating closely with clients to ensure their vision is brought to life in the most impactful way possible. Seeing my work being utilized in real-world campaigns and driving results is a rewarding experience that keeps me motivated to continue pushing the boundaries of what's possible with digital design.

SCHOOL OF THEATRE DIGITAL ADVERTISMENTS

The School of Theatre at Florida State / Tallahassee, FL / 2021 - 2022

The following digital assets were designed to be used as social media advertisements to drive traffic to the ticket site. Each ad was designed in a variety of different layouts to be optimized when served on different devices (i.e. desktop, phone, tablet).

Software used: Adobe Illustrator, Photoshop

LIVE ON STAGE!

DESIGN PROCESS

3 4 5 6 2 1

DISCOVER RESEARCH STRUCTURE VALIDATION DESIGN DELIVERY

As a graphic designer, my process typically begins with a discovery phase where I work with the client to gain a deep understanding of the project goals and target audience. Next, I move on to the research phase, where I conduct research on the industry, competitors, and trends to inform my design approach. During the structure phase, I organize the information gathered in the previous phases and outline the design concept. In the validation phase, I seek feedback from the client and target audience to ensure that the design meets their needs and expectations. Then, in the design phase, I create the visual elements and layout for the project. Finally, in the delivery phase, I deliver the completed design to the client for use in the intended context.