FOLSOM HISTORIC DISTRICT
WAYFINDING & SIGNAGE STUDY // 08.17.2018 PREPARED BY: ATOS & GABLE
CONTENTS ABOUT GABLE 01 EXISTING VISUAL CHARACTER 02 EXISTING ARRIVAL 03 EXISTING PEDESTRIAN CIRCULATION
04
PRECEDENT IMAGES 05 KEY RECOMMENDATIONS, NEXT STEPS, AND ESTIMATES 06
&/$ %/ ,22
2*.+
1'#
(+ '0 &
(*
1
+ 0&
/$
FREDERICK COMMUNIT Y COLEGE, FREDERICK , MD
! &'()
KING OF PRUSSIA MALL, KING OF PRUSSIA , PA
$% "##
CABANA BAY BEACH RESORT, ORLANDO, FL
!
$.
COBO CENTER, DETROIT, MI
CORNERS AT BROOKFIELD, BROOKFIELD, WI
+/ (!'(
MGM NATONAL HARBOR, OXON HILL, MD
!"#$%&'(")*&+,!"&-$)-*&+
$.(!'(+/ 10
&+
/$
'0
&(
*
$.
)-*& $ & " &+,! * ) " ( ' $%&
+
MALL OF AMERICA , BLOOMINGTON, MN (+-'.,2(+#) *+ , -
(!
'(
+/
10&
+/$
'0
&(*
* , 2 * 2 ! ' ) . 2 , + # 7 '. /,+&(.02##'0/2,
!"##$%&'()!
BLUESTEM, TOWSON, MD
* + , - . ' # / , + # 0 ' . + # ). +1'#&/$.+,'+
+0,
(!.
,2
+)
%%'
%+ (
2"/)22, , ' 0 , ' +/ & 2 #
* , & # 0 ' / 2 #. !*2,/!
+" /2 12/& 8 '
,22%/2*.+1'#&/$.+,'+
(+-'.,2(+#) *+ , -
' ( ' 0 / , & 0 + (. 02#/,+0/2,
FOLSOM HISTORIC DISTRICT // WAYFINDING & SIGNAGE STUDY // PREPARED BY: GABLE // 08.17.2018 Bluestem: Design Review Panel Submission
2+)
'/3
/ .3"
%+ ( ( ! . ,
456!
%2,'!
01 Gable works with some of the world’s leading organizations, real estate developers, architects, and builders. We provide visual solutions that attract, connect, engage and direct people to properties, buildings, places, and spaces through the integration of architectural and graphic elements that include signs, digital displays, audiovisual, media and lighting. Clients with the largest and most comprehensive undertakings have found success with Gable. You will see our capabilities in action in complex buildings like the Cobo Center in Detroit, The Tampa International Airport, and Macy’s Herald Square; and in international organizations like Starbucks, the United States Postal Service, and Verizon Destination Stores.
Digital Displays + Lighting
VISUAL SOLUTIONS OFFERED
Interactive Kiosks + Wayfinding Corporate + Retail Branding Custom Signage + Graphics Planning + Design Services
ABOUT GABLE
GRANITE CITY &
SACRAMENTO VALLEY RAILROAD
SUTTER STREET CENTER FOR MERCHANTS AND HOTELS AND COMMERCE
FOLSOM HISTORIC DISTRICT // WAYFINDING & SIGNAGE STUDY // PREPARED BY: GABLE // 08.17.2018
02 CAPTAIN JOSEPH FOLSOM RANCHO RIO DE LOS AMERICANOS
FOLSON PRISON &
FOLSOM POWERHOUSE
EXISTING VISUAL CHARACTER
SUTTER STREET THEATRE
HISTORY MUSEUM
DECATUR STREET
WOOL STREET
RILEY STREET
SCOTT STREET
0.37 MILE
CENTRAL VALLEY COMMUNITY BANK
SUTTER STREET
P
READING STREET
P PUBLIC PLAZA & AMPHITHEATRE RAILROAD MUSEUM
P
P
PIONEER VLLAGE
LIGHT RAIL
THE LAKES JOHNNY CASH TRAIL & RAINBOW BRIDGE
P LAKE NATOMA INN
GOLD LAKE DRIVE
LEIDESDORFF STREET
POWER HOUSE MUSEUM
LAKE NATOMA WATERFRONT TRAIL
FOLSOM HISTORIC DISTRICT // WAYFINDING & SIGNAGE STUDY // PREPARED BY: GABLE // 08.17.2018
T
FO
LS
OM
BO
U
LE
VA R
D
READING STREET
03
P
0.22 MILE
The Folsom Historic District is
The Lake Natoma Waterfront Trail
supported by a large parking
offers access to Historic Folsom
garage, located adjacent to
via bicycle, walking, hiking, and
Folsom Boulevard. The primary
kayaking. The primary bicycle route
goal of the vehicular signage is
leads directly to the southwest
to announce the arrival to the
corner, adjacent to the Light Rail
district and to direct first-time-
Station. The walking, hiking, and
visitors to this garage depending
kayaking route terminates at the
on their arrival route. This will help
southwest corner of the Lake
alleviate vehicular traffic within the
Natoma Inn - somewhat distant
pedestrian zones as well as offer
and detached from the core of the
the best opportunity for visitors to
pedestrian zones.
find available sheltered parking. The Light Rail Station, located at the southwest corner, adjacent to the northbound Folsom Boulevard exit ramp, offers excellent
SIGN TYPES MAY INCLUDE: DISTRICT GATEWAYS PARKING GARAGE DIRECTIONALS VEHICULAR DIRECTIONALS
pedestrian access to the Public Plaza and Sutter Street.
MAP KEY VEHICULAR ARRIVAL
PREFERRED PARKING GARAGE
LIGHT RAIL ARRIVAL WATERFRONT & TRAIL ARRIVAL
P
PARKING GARAGE & SURFACE LOTS
T
LIGHT RAIL STOP
N
PROJECT BOUNDARY
EXISTING ARRIVAL
SUTTER STREET THEATRE
HISTORY MUSEUM
DECATUR STREET
WOOL STREET
RILEY STREET
SCOTT STREET
0.37 MILE
CENTRAL VALLEY COMMUNITY BANK
READING STREET
SUTTER STREET
PUBLIC PLAZA & AMPHITHEATRE RAILROAD MUSEUM PIONEER VLLAGE
LIGHT RAIL
THE LAKES JOHNNY CASH TRAIL & RAINBOW BRIDGE
LAKE NATOMA INN
GOLD LAKE DRIVE
LEIDESDORFF STREET
POWER HOUSE MUSEUM
LAKE NATOMA WATERFRONT TRAIL
FOLSOM HISTORIC DISTRICT // WAYFINDING & SIGNAGE STUDY // PREPARED BY: GABLE // 08.17.2018
BO
U
LE
VA R
D
READING STREET
04 The Folson Historic District is
Pedestrian map kiosks and
approximately 0.37 mile in length
pedestrian directional signage
and 0.22 mile wide. Overall, it is a
should be placed in locations
very walkable district.
visible from the two parking
FO
LS
OM
garages and arriving via light rail, The Sutter Street pedestrian
walking, hiking, and kiyaking.
experience is very well executed
Additional wayfinding signage
with street trees, light fixtures with
should be evenly spaced to fill-in
banners, traffic calming measures,
the central areas of the district.
paving improvements, benches, and
Select kiosks could be wifi enabled.
an excellent overall treatment to 0.22 MILE
the streetscape. The district would be improved by establishing “preferred pedestrian routes” between Sutter Street and Lake Natoma, and enhancing
SIGN TYPES MAY INCLUDE: WIFI ENABLED MAP KIOSKS STATIC MAP KIOSKS PEDESTRIAN DIRECTIONALS RESTROOM IDENTIFICATIONS
these routes with similiar amenities creating an overall structure to the experience.
MAP KEY PEDESTRIAN CIRCULATION RESTROOMS
POTENTIAL WIFI ENABLED MAP KIOSK LOCATION
N
PROJECT BOUNDARY
POTENTIAL MAP KIOSK LOCATION
EXISTING PEDESTRIAN CIRCULATION
FOLSOM HISTORIC DISTRICT // WAYFINDING & SIGNAGE STUDY // PREPARED BY: GABLE // 08.17.2018
05
PRECEDENT IMAGES
KEY RECOMMENDATIONS
NEXT STEPS
PHASE 1 COST
The following five recommendations would be
We understand that Folsom is seeking a single-
The design fees for this initial planning and
instrumental in a transformation of the Folsom
source design-build approach to the planning,
design phase would be $45,000.
Historic District into an even greater premier
design, manufacturing, and installation of
destination.
a wayfinding and signage system for the
Special discount: Upon award of
Historic District. We have selected our
implementation projects, Gable will apply
Key Recommendations:
project team based on experience working
credit of 50% of the Phase 1 cost towards the
1. Design a coordinated family of sign types
together on similiar projects, demonstrated
Map Kiosk program.
for the Folson Historic District 2. Leverage the larger visitor parking garage as a key vehicular destination to encourge a pedestrian-friendly district 3. Provide map kiosks at key arrival points
design creativity and excellence in creating effective wayfinding and signage systems, and
Travel expenses would be invoiced at cost and
successful experience working with districts
are estimated at $1,200 per person per trip
and projects of similiar size and scope.
(includes air fare, parking, lodging, per diem, and transportation).
Our team will develop a comprehensive
to the district as an orientation and
signage package for the district including the
promotional tool
design of gateways, parking and vehicular
4. Utilize digital kiosks at key pedestrian zones to enhance the overall experience, promote the diversity of retail options, and as an advertising revenue source for the district 5. Develop a unified and standardized “A-Frame� signage program for the district
directionals, digital and static map kiosks, pedestrian directionals, and restroom identification. Our design process will include an initial kickoff meeting, wayfinding analysis, schematic design options, programming submittals, and design-build documents. The final deliverable will include sign type designs, general specifications, sign location plans, sign message schedules, and a cost proposal for manufacturing and installation.
FOLSOM HISTORIC DISTRICT // WAYFINDING & SIGNAGE STUDY // PREPARED BY: GABLE // 08.17.2018
06 ESTIMATES FOR PROCUREMENT, MANUFACTURING, AND INSTALLATION (determined by general sign counts and industry costs of comparable projects)
MAP KIOSKS
SIGN TYPES
QTY
LOW UNIT
HIGH UNIT
LOW TOTAL
HIGH TOTAL
WIFI ENABLED MAP KIOSKS 3 $58,000 $81,000 $174,000 $243,000 SOFTWARE & DEVELOPMENT 1 $23,000 $29,000 $23,000 $29,000 STATIC MAP KIOSKS 7 $5,000 $8,000 $35,000 $56,000 TOTALS $232,000 $328,000
WAYFINDING
SIGN TYPES
QTY
LOW UNIT
HIGH UNIT
LOW TOTAL
HIGH TOTAL
PARKING GARAGE DIRECTIONALS 10 $8,000 $17,000 $80,000 $170,000 VEHICULAR DIRECTIONALS 2 $14,000 $23,000 $28,000 $46,000 PEDESTRIAN DIRECTIONALS 20 $7,000 $9,000 $140,000 $180,000 RESTROOM IDENTIFICATIONS 2 $2,000 $4,000 $4,000 $8,000 TOTALS $252,000 $404,000
GATEWAYS
SIGN TYPES
QTY
LOW UNIT
HIGH UNIT
LOW TOTAL
HIGH TOTAL
FOLSOM BLVD GATEWAY - NB 1 $12,000 $29,000 $12,000 $29,000 FOLSOM BLVD GATEWAY - SB 1 $23,000 $40,000 $23,000 $40,000 RILEY ST GATEWAY - NB 1 $7,000 $10,000 $7,000 $10,000 RILEY ST GATEWAY - SB 1 $52,000 $63,000 $52,000 $63,000 TOTALS $94,000 $142,000
KEY RECOMMENDATIONS, NEXT STEPS, AND ESTIMATES
FOLSOM HISTORIC DISTRICT // WAYFINDING & SIGNAGE STUDY