SIGNAGE & WAYFINDING PROGRAM SCHEMATIC WORKSHOP JANUARY 25, NOVEMBER 3,2016 2016
SCHEMATIC WORKSHOP 1. Vision Session Review 2. Observations Review 3. Wayfinding Recommendations 4. Project Process Review 5. Schematic Options 6. Discussion
VISION SESSION REVIEW
VISION SESSION (09/2016)
The Vision Session explored the project need, the relationship between wayfinding and signage, and identified the “big questions” defining the project.
VISION SESSION (09/2016)
The Vision Session explored the project need, the relationship between wayfinding and signage, and identified the “big questions” defining the project.
VISION SESSION (09/2016)
The Vision Session explored the project need, the relationship between wayfinding and signage, and identified the “big questions” defining the project.
The Project Need
VISION SESSION (09/2016)
The Vision Session explored the project need, the relationship between wayfinding and signage, and identified the “big questions” defining the project.
What is the number one thing you want to improve? Responses: • Hierarchy of information • Clarity on campus - “Where do we go now?” • Less dependence on verbal assistance • Improved accessibility • Less need for temporary signage
VISION SESSION (09/2016)
The Vision Session explored the project need, the relationship between wayfinding and signage, and identified the “big questions” defining the project.
What issues do you expect this project to solve? Responses: • To “Fill in the gaps” - Signage where needed • Consistency with color, text, size, etc • Identification on buildings • Greater flexibility for changing information ie: names and departments • Consistent building numbers and letters for emergencies • Leverage GPS compatibility as a tool for wayfinding • Link to buildings and identifiers to course catalogue
VISION SESSION (09/2016)
The Vision Session explored the project need, the relationship between wayfinding and signage, and identified the “big questions” defining the project.
IMAGE CALIBRATION:
CAMPUS & BRAND PALETTE AND EXISTING SIGNAGE
IMAGE CALIBRATION:
VISION SESSION (09/2016)
IMAGE CALIBRATION:
Current Signage & Wayfinding
New Signage & Wayfinding
Mark the adjective that most accurately describes the style of signage you feel is currently present at Bowie State University.
Mark the adjective that most accurately describes the style of signage you feel is appropriate for Bowie State University.
(You may not pick the middle)
(You may not pick the middle)
TRADITIONAL
CONTEMPORARY
TRADITIONAL
MINIMAL
ORNATE
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SUBTLE
BOLD
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VIBRANT
SIMPLE
ACTIVE
CALM
INFORMAL
COMPLEMENT
CONTRAST
OBVIOUS
UNDERSTATED
OBVIOUS
BRANDED
COMPLEMENT
NEUTRAL
FORMAL
UNDERSTATED
ACTIVE
FORMAL
CONTRAST
VIBRANT
INFORMAL
BOLD
CALM
ORNATE
SIMPLE
CONTEMPORARY
NEUTRAL
BRANDED
The Vision Session explored the project need, the relationship between wayfinding and signage, and identified the “big questions” defining the project. Contemporary Vibrant Active Obvious
T H E P R I MA RY A U D I EN C E S FOR BOW IE S TAT E A R E ...
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Prospective Students
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Parents
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Athletic Events
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Conference Center Events
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Arts Events
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Community
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Alumni
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Vendors
L I ST THE P R IM ARY D ES T I N ATI O NS F OR T H OS E LE A S T FAM ILIAR W I T H THE C A M PUS.
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Center for Learning and Technology
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Charlotte Robinson Hall
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Leonidas S. James Physical Education Complex
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Martin Luther King Jr. Communication Arts Center
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William E. Henry Administration Building
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Thurgood Marshall Library
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Center for Business and Graduate Studies
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Fine & Performing Arts Center
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Student Center
D EF I NE TH E TROUBLE S PO T S . WHE R E D O P O E P LE G ET C ON F U S E D ?
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Understanding Parking Pass policy
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Jericho Park Rd intersection
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East Loop Rd campus arrival
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East Loop Rd and Campus Dr intersection
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Campus connection to Athletic Field
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Campus connection to Goodloe House
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Parking connection to Fine Arts Center
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Navigating to Deliveries
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HUMAN RESOURCES MARYLAND CENTER VISITOR PARKING PERMITS
Visitor Parking Track & Field
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DELIVERIES PROCUREMENT
COLLEGE OF EDUCATION COLLEGE OF PROFESSIONAL STUDIES
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VISION SESSION (09/2016)
13 Lucretia Kennard Residence Hall 14 Facilities Management Building
Parking Lots
Visitor Parking (Parking Pass Required) Visitors must obtain a temporary parking permit from the Campus Police Department on the upper level of Charlotte Robinson Hall or in the Theodore McKeldin Gymnasium (#4 or #19 on map). Visitor parking space is usually available on Henry Circle and in Parking Lot E.
Metro Bus Stops Blue Light Emergency Phones Residence Halls Student Center University Buildings Under Construction
The Vision Session explored the project need, the relationship between Residential Community wayfinding and signage, and Tennis and Basketball Courts Theodore McKeldin identified the “big questions” Gymnasium defining Towers Residence Hall the project.
15 MARC Station 16 Martin Luther King Jr. Communication Arts Center SAMUEL L. MYERS AUDITORIUM
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HENRY WISE WELLNESS CENTER
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CAMPUS POLICE
20 21 William E. Henry Administration Building
ADMISSIONS FINANCIAL AID STUDENT ACCOUNTS UNIVERSITY ADMINISTRATION
22 Center for Natural Sciences, Mathematics and Nursing 23 Thurgood Marshall Library ACADEMIC ADVISING DIV. OF INFORMATION TECHNOLOGY
Campus Gateways
24 Center for Business and Graduate Studies
BOWIE BUSINESS INNOVATION CENTER COLLEGE OF BUSINESS THE GRADUATE SCHOOL
Vehicular Circulation
25 Fine & Performing Arts Center 26 Student Center
Areas of Confusion
BOOKSTORE CAREER CENTER CONFERENCE SERVICES
Missing Connections
OBSERVATIONS REVIEW
GATEWAYS • A large masonry and dimensional letter gateway announces campus arrival • Gateway incorporates older brand components • Secondary masonry and sign panel gateways at main campus intersection • Digital display promotes campus events and important dates
VEHICULAR DIRECTIONAL SIGNS • Signs currently display too much information • Arrow usage is confusing and messages are too small • Signs direct to parking lots, buildings, and residence halls • Sign sizes and construction varies
MAP KIOSKS & DIRECTORIES • Maps directories are limited with one large vehicular map directory at main campus entrance • Directories do not include additional information beyond building names • Messages are too small
PEDESTRIAN DIRECTIONAL SIGNS • Pedestrian directional signs are lacking on campus • Sign type is the same as building identification signs and vehicular directional signs
PARKING SIGNS • Parking identification signs are consistently placed at all parkign areas on campus • Sign type is the same as building identification signs and vehicular directional signs • In many cases reserved sign posts are damaged
BUILDING IDENTIFICATION • Building identification is primarily limited to groundmounted signs • Signs are inconsistently positioned relative to actual building entrances • Few signs contain ancillary building information • Older concrete signs still exist within the system • Many signs are damaged and missing sign panels
ARCHITECTURAL LETTERING • Architectural lettering appears on many buildings • Typefaces and materials vary from building to building • Lettering placement varies from building to building
MISCELLANIOUS SIGNS
WAYFINDING RECOMMENDATIONS
FACADE LETTERING STANDARDIZE THE DESIGN AND PLACEMENT OF FACADE LETTERING TO CREATE A MORE CONSISTENT CAMPUS.
ISSUES • Many Key Destinations have facade lettering - however typestyles, finishes, and locations are not consistent
ISSUES • Many Key Destinations have facade lettering - however typestyles, finishes, and locations are not consistent
ISSUES • Many Key Destinations have facade lettering - however typestyles, finishes, and locations are not consistent
RECOMMENDATIONS • Develop architectural brand standard for building lettering • Remove all existing facade lettering • Identify existing facade lettering opportunities for both vehicular and pedestrian users • Prioritize implementation of Key Destination buildings
RECOMMENDATIONS • Develop architectural brand standard for building lettering • Remove all existing facade lettering • Identify existing facade lettering opportunities for both vehicular and pedestrian users • Prioritize implementation of Key Destination buildings
IMPROVE PEDESTRIAN WAYFINDING PROVIDE MAP DIRECTORIES AT KEY ARRIVAL MOMENTS AND DECISION POINTS. PROVIDE PEDESTRIAN DIRECTIONALS WHERE NEEDED.
ISSUES • Once parked on campus, no orientation information is provided to give visitors a sense of campus organization and layout • Site landscaping and tree canopy obstruct long views into campus • Most pedestrian pathways lack directional information to reinforce wayfinding
ISSUES • Once parked on campus, no orientation information is provided to give visitors a sense of campus organization and layout • Site landscaping and tree canopy obstruct long views into campus • Most pedestrian pathways lack directional information to reinforce wayfinding
ISSUES • Once parked on campus, no orientation information is provided to give visitors a sense of campus organization and layout • Site landscaping and tree canopy obstruct long views into campus • Most pedestrian pathways lack directional information to reinforce wayfinding
ISSUES • Once parked on campus, no orientation information is provided to give visitors a sense of campus organization and layout • Site landscaping and tree canopy obstruct long views into campus • Most pedestrian pathways lack directional information to reinforce wayfinding
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Visitor Parking Permits
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Track & Field
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RECOMMENDATIONS • Consistently provide pedestrian oriented map kiosks at all parking and drop-off areas to provide campus overview and layout • Coordinate location of new pedestrian directional signs with pedestrian pathway hierarchy
RECOMMENDATIONS • Consistently provide pedestrian oriented map kiosks at all parking and drop-off areas to provide campus overview and layout • Coordinate location of new pedestrian directional signs with pedestrian pathway hierarchy
RECOMMENDATIONS • Consistently provide pedestrian oriented map kiosks at all parking and drop-off areas to provide campus overview and layout • Coordinate location of new pedestrian directional signs with pedestrian pathway hierarchy
PROPOSED MODIFICATIONS INTUITIVE WAYFINDING 1. College Green as the hub of campus 2. South Green is adjacent to South Riverside 3. West Green is adjacent to West Riverside 4. East Green is adjacent to East Riverside 5. North Green is adjacent to Athens, OH
OBSERVATIONS PROJECT PROCESS REVIEW
predesign pre -design
schematic
design
design
bidding
construction
analysis
design
development
documentation
negotiation
administration
Listening, observing, assessing • data collection and observations • initial observations • visioning workshop
PROCESS
predesign pre -design
schematic
design
design
bidding
construction
analysis
design
development
documentation
negotiation
administration
Inspiration, integration, image • translation and integration of University brand and image (color, typography, logo) • peer precedents • sketches and studies • concept options for primary sign types
PROCESS
predesign pre -design
schematic
design
design
bidding
construction
analysis
design
development
documentation
negotiation
administration
Refinement, expansion, function, programming
Scranton Hall Jesuit Residence
St. Thomas Hall Long Center Byron Recreation Complex DeNaples Center
The Estate Admissions Office
Vehicular Directional Sign
Pedestrian Directional Sign
Building Identification Sign
Information
Campus Map
Estate
• the selected concept is revised • design is expanded across the breadth of the sign family • scale, shape and size studied • typography is tested for scale and legibility • on-site mock-up review • programming submittal
Kiosk - Scheme 1
Design Revisons – Scheme 1 REVISED
Design Revisons – Kiosk
November 24, 2008
November 20, 2008
PROCESS
predesign pre -design
schematic
design
design
bidding
construction
analysis
design
development
documentation
negotiation
administration
Refinement, expansion, function, programming • the selected concept is revised • design is expanded across the breadth of the sign family • scale, shape and size studied • typography is tested for scale and legibility • on-site mock-up review • programming submittal
PROCESS
predesign pre -design
schematic
design
design
bidding
construction
analysis
design
development
documentation
negotiation
administration
Detail: Design Documentation
Panel install sequence: Alum. posts, size & height as indicated on elevations
A
Horizontal Section @ Message Panel Scale: Half Full
Internal bracing as req’d
Message panel, bonded to backer panel
1. Place sign panels on ground, aligned with side retainer channel position. 2. Install side retainer channels, gripping top of sign panels. Secure with drilled/tapped fasteners to inside frame. 3. Slide sign panels up. 4. Secure bottom of sign panels with bottom retainer.
Removeable side retainer channel (alum.)
Backer panel forms reveal around message panel
915 Mulberry St., Scranton, PA 18510 No. Date
Revision
--
DESIGN INTENT SET
12/03/2009
Notes
--
Mitered and welded aluminum channel sign frame Ease all 90º edges Hemisphere finial and collar Cast alum. ‘infinity’ header detail, hardware mount 1/8" thick alum. removeable backer panels, secured by (2) side retainer channels and bottom retainer assembly 1/8" thick alum. message panels, bonded to backer panels
message panel
A 3.6
Side retainer channel, secured with drilled & tapped tamperproof hardware. Ease edges
1040 Hull Street Suite 100 Baltimore, MD 21230 T: 410.347.8500 F: 410.347.8519
Thru-bar horizontal structure, sized as required and welded to posts Grind smooth and finish all welds Bottom retainer: Removeable mitered and welded alum. channel assembly, secured with drilled & tapped tamperproof hardware. Ease edges
B
Typical Fabrication Details Scale: 3" = 1'-0"
Project Number
Document Title
20805.06
Design Intent Drawings Not for Construction
Project Name
The University of Scranton Campus Signage Program – Phase I Sheet Title
C
Vertical Section Scale: 3" = 1'-0"
Typical Construction Details Sign Types 2, 3, 4 Date
12.03.2009
Sheet No.
3.6 Copyright © 2009 AYERS | SAINT | GROSS
PROCESS
• facilitates the comparative bid process • conveys design intent to fabricators and installers • facilitates shop drawings and samples • incorporates sign location plans and message schedules • incorporates technical specifications • incorporate restoration specifications
predesign pre -design
schematic
design
design
bidding
construction
analysis
design
development
documentation
negotiation
administration
Informed selection • answer questions about bidding documents • review of proposals • comparison of bids Quality assurance • assure quality of fabrication and installation to maintain design intent • review shop drawings and physical samples • final inspection PROCESS
SCHEMATIC OPTIONS
BRA
How it all comes together
SCHEME 1
Our Colors Flame Palette
This modern scheme, with accents of color,
Inspired by the Flame of Faith and Torch of Truth, this secondary palette is made up of warm and bright yellows, oranges, and reds. Pair these hues with our core palette and accent palette to create dynamic color combinations.
PMS 1205
PMS 115
PMS 116
PMS 137
PMS 152
C:3 M:10 Y:53 K:0
C:1 M:12 Y:94 K:0
C:0 M:18 Y:100 K:0
C:0 M:42 Y:100 K:0
C:5 M:67 Y:100 K:0
R:250 G:223 B:141
R:255 G:217 B:35
R:255 G:206 B:0
R:255 G:164 B:0
R:234 G:114 B:0
PMS 7417
R:234 G:75 B:55
#FADF8D
#FFD923
#FFCE00
#FFA400
#EA7200
#E74C39
Find your voice. Take the stage.
C:3 M:86 Y:85 K:0
stems from the flame color palette and is
in line with Bowie State’s newest branding
Fin Stren
In our brand new Fine and performing arts Center, you’ll find specialized studios, state-of-the-art equipment, spacious classrooms, and sprawling performance spaces. But even more important, you’ll find the confidence to take your craft to the next level.
Tak Pri
effort. The bold forms are set at an 18.5° angle per brand standards and the panels
MI
KE
HO
ST
ER
VI
LL
E,
Cla
ss o f 2 01
3
are black with white text for maximum legibility. PRINT AD
Remember to balance attributes with benefits, so the reader knows what they get from the things we have to offer.
Combine the angled overlay with photography to create dynamic layouts.
Left Destination
Right Destination Short Name Spacing for Long
VIEWBOOK COVER
The “Find Strength. Take Pride.” construction is perfect for introductory materials, when the audience will be exposed to Bowie State University for the first time.
Scheme 1
Left Destination
Right Destination Short Name Spacing for Long Destination
Message One Right Destination Spacing for Long Destination
LOT M Student Faculty & Staff
?
MAP
PERMIT PARKING Monday–Friday 7am to 6pm
Building Name
OPEN PARKING 6pm to 7am
Biology Chemistry Sciences
123 STREET ADDRESS
VEHICULAR DIRECTIONAL
PARKING LOT ID
MAP KIOSK
PED. DIRECTIONAL
BUILDING ID
Scheme 1 - Details
BRAND GUIDELINES
How it all comes together
HOW IT ALL COMES TOGETHER
Our Colors
PMS 1205
R:250 G:223 B:141
R:255 G:217 B:35
R:255 G:206 B:0
R:255 G:164 B:0
R:234 G:114 B:0
R:234 G:75 B:55
Inspired by the Flame of Faith and Torch of Truth, this secondary palette is made up of warm and bright yellows, oranges, and reds. Pair these hues with our core palette Accent and to create and accent palette dynamic color combinations. Neutral Palettes
#FADF8D
#FFD923
#FFCE00
#FFA400
#EA7200
#E74C39
PMS 268
PMS 307
PMS 362
PMS 428
PMS COOL GRAY 11
C:81 M:100 Y:12 K:2
C:100 M:50 Y:19 K:2
C:74 M:15 Y:100 K:2
C:23 M:17 Y:17 K:0
R:91 G:43 B:130
R:0 G:105 B:166
R:78 G:157 B:45
R:195 G:198 B:200
R:85 G:86 B:90
#5B2B82
#006AA7
#4C9D2F
#C2C6C9
#54565B
Our Colors
Find your voice. SCHEME Take the 2 This vertical scheme is influenced by stage.
PMS 115
C:3 M:10 Y:53 K:0
Flame Palette
PMS 116
C:1 M:12 Y:94 K:0
C:0 M:18 Y:100 K:0
PMS 137
PMS 152
C:0 M:42 Y:100 K:0
C:5 M:67 Y:100 K:0
PMS 7417 C:3 M:86 Y:85 K:0
C:65 M:57 Y:52 K:29
Attention-getting accent colors allow us to branch out and make a statement. Pair all bright colors (including those in the flame palette) with a neutral to help balance a piece.
Find Strength.
In our brand new Fine and performing arts Center, you’ll find specialized studios, state-of-the-art equipment, spacious classrooms, and sprawling performance spaces. But even more important, you’ll find the confidence to take your craft to the next level.
Take Pride.
the materials and forms of the newer buildings on campus. The clean and MI
KE
HO
ST
ER
VI
LL
E,
minimal appearance of the panel is Cla
ss o f 2 01
3
juxtaposed with a fun and unexpected branded edge patten, incorporating primary and secondary brand colors. RINT AD
Remember to balance attributes with benefits, so the reader knows what they get from the things we have to offer.
Combine the angled overlay with photography to create dynamic layouts.
VIEWBOOK COVER
The “Find Strength. Take Pride.” construction is perfect for introductory materials, when the audience will be exposed to Bowie State University for the first time.
Create the angled overlay with our full spectrum of colors to make a big impact when photography isn’t used.
67
Scheme 2
P
Message One
Lot M Student Faculty & Staff
Right Destination Spacing for Long Destination
Permit Parking
Information
Monday–Friday 7am–6pm
Left Destination
Open Parking
Right Destination
6pm–7am
Short Name Spacing for Long Destination
Building Name Biology Chemistry Sciences
123 STREET ADDRESS
VEHICULAR DIRECTIONAL
PARKING LOT ID
MAP KIOSK
PED. DIRECTIONAL
BUILDING ID
Scheme 2 - Details
SCHEME 3 The charcoal body of this post-andpanel scheme provides a bold yet neutral canvas for the vibrant pop of brand color in the header. The angled bracket detail is a subtle brand reinforcer and the elevated posts offer a light footprint on the campus.
P
Scheme 3
P LOT M Student Faculty & Staff Directory
Message One
PERMIT PARKING Monday–Friday 7am to 6pm
Right Destination
OPEN PARKING 6pm to 7am
Left Destination
Right Destination Short Name
Spacing for Long Destination
Spacing for Long Destination
Building Name 1. Salsdjal
10. Salsdjal
19. Salsdjal
2. Alsdjfaasp
11. Alsdjfaasp
20. Alsdjfaasp
3. Gjahsdioujwefr
12. Gjahsdioujwefr
21. Gjahsdioujwefr
4. Ffdsaoidsanfnz
13. Ffdsaoidsanfnz
22. Ffdsaoidsanfnz
5. Alkjoidfnoos
14. Alkjoidfnoos
23. Alkjoidfnoos
6. Yououolansdfll
15. Yououolansdfll
24. Yououolansdfll
7. Lasddjofdoawfn
16. Lasddjofdoawfn
25. Lasddjofdoawfn
8. Renosdoiugowudsl
17. Renosdoiugowudsl
26. Renosdoiugowudsl
9. Oewrlnpsifdoan
18. Oewrlnpsifdoan
27. Oewrlnpsifdoan
BIOLOGY CHEMISTRY SCIENCES
123 STREET ADDRESS
VEHICULAR DIRECTIONAL
PARKING LOT ID
MAP KIOSK
PED. DIRECTIONAL
BUILDING ID
Scheme 3 - Details
Scheme 1
Left Destination
Right Destination Short Name Spacing for Long Destination
Message One Right Destination Spacing for Long Destination
LOT M Student Faculty & Staff
?
MAP
PERMIT PARKING Monday–Friday 7am to 6pm
Building Name
OPEN PARKING 6pm to 7am
Biology Chemistry Sciences
123 STREET ADDRESS
VEHICULAR DIRECTIONAL
PARKING LOT ID
MAP KIOSK
PED. DIRECTIONAL
BUILDING ID
Scheme 2
P
Message One
Lot M Student Faculty & Staff
Right Destination Spacing for Long Destination
Permit Parking
Information
Monday–Friday 7am–6pm
Left Destination
Open Parking
Right Destination
6pm–7am
Short Name Spacing for Long Destination
Building Name Biology Chemistry Sciences
123 STREET ADDRESS
VEHICULAR DIRECTIONAL
PARKING LOT ID
MAP KIOSK
PED. DIRECTIONAL
BUILDING ID
Scheme 3
P LOT M Student Faculty & Staff Directory
Message One
PERMIT PARKING Monday–Friday 7am to 6pm
Right Destination
OPEN PARKING 6pm to 7am
Left Destination
Right Destination Short Name
Spacing for Long Destination
Spacing for Long Destination
Building Name 1. Salsdjal
10. Salsdjal
19. Salsdjal
2. Alsdjfaasp
11. Alsdjfaasp
20. Alsdjfaasp
3. Gjahsdioujwefr
12. Gjahsdioujwefr
21. Gjahsdioujwefr
4. Ffdsaoidsanfnz
13. Ffdsaoidsanfnz
22. Ffdsaoidsanfnz
5. Alkjoidfnoos
14. Alkjoidfnoos
23. Alkjoidfnoos
6. Yououolansdfll
15. Yououolansdfll
24. Yououolansdfll
7. Lasddjofdoawfn
16. Lasddjofdoawfn
25. Lasddjofdoawfn
8. Renosdoiugowudsl
17. Renosdoiugowudsl
26. Renosdoiugowudsl
9. Oewrlnpsifdoan
18. Oewrlnpsifdoan
27. Oewrlnpsifdoan
BIOLOGY CHEMISTRY SCIENCES
123 STREET ADDRESS
VEHICULAR DIRECTIONAL
PARKING LOT ID
MAP KIOSK
PED. DIRECTIONAL
BUILDING ID
Scheme 1
Scheme 2
Scheme 3
Left Destination
P
Right Destination Short Name Spacing for Long Destination
Message One Right Destination Spacing for Long Destination
LOT M
Spacing for Long Destination
Student Faculty & S
Lot M
Message One
Student Faculty & Staff Right Destination PERMIT PARKING Monday–Friday 7am to 6pm
LOT M
P
Student Faculty & Staff
?
MAP
OPEN PARKING 6pm to 7am
Message One
Permit Parking
PERMIT PARKIN Monday–Friday 7am to 6pm
Information
Monday–Friday 7am–6pm Open Parking 6pm–7am
Left
Right Destination Spacing for Long Destination
Building Name Biology Chemistry Sciences
OPEN PARKING 6pm to 7am
Righ
Shor
Spac Dest
123 STREET ADDRESS
VEHICULAR DIRECTIONAL
VEHICULAR DIRECTIONAL MAP KIOSK PARKING LOT ID
VEHICULAR DIRECTIONAL MAP KIOSK PARKINGPED. LOT ID DIRECTIONAL BUILDING ID
PARKING LOT ID PED.
DISCUSSION