Bowie State University - Schematic Design Presentation - 2016

SIGNAGE & WAYFINDING PROGRAM SCHEMATIC WORKSHOP JANUARY 25, NOVEMBER 3,2016 2016

SCHEMATIC WORKSHOP 1. Vision Session Review 2. Observations Review 3. Wayfinding Recommendations 4. Project Process Review 5. Schematic Options 6. Discussion

VISION SESSION REVIEW

VISION SESSION (09/2016)

The Vision Session explored the project need, the relationship between wayfinding and signage, and identified the “big questions” defining the project.

VISION SESSION (09/2016)

The Vision Session explored the project need, the relationship between wayfinding and signage, and identified the “big questions” defining the project.

VISION SESSION (09/2016)

The Vision Session explored the project need, the relationship between wayfinding and signage, and identified the “big questions” defining the project.

The Project Need

VISION SESSION (09/2016)

The Vision Session explored the project need, the relationship between wayfinding and signage, and identified the “big questions” defining the project.

What is the number one thing you want to improve?

Responses: • Hierarchy of information • Clarity on campus - “Where do we go now?”

• Less dependence on verbal assistance • Improved accessibility • Less need for temporary signage

VISION SESSION (09/2016)

The Vision Session explored the project need, the relationship between wayfinding and signage, and identified the “big questions” defining the project.

What issues do you expect this project to solve?

Responses: • To “Fill in the gaps” - Signage where needed • Consistency with color, text, size, etc • Identification on buildings • Greater flexibility for changing information ie: names and departments • Consistent building numbers and letters for emergencies • Leverage GPS compatibility as a tool for wayfinding • Link to buildings and identifiers to course catalogue

VISION SESSION (09/2016)

The Vision Session explored the project need, the relationship between wayfinding and signage, and identified the “big questions” defining the project.

IMAGE CALIBRATION:

CAMPUS & BRAND PALETTE AND EXISTING SIGNAGE

IMAGE CALIBRATION:

VISION SESSION (09/2016)

IMAGE CALIBRATION:

Current Signage & Wayfinding

New Signage & Wayfinding

Mark the adjective that most accurately describes the style of signage you feel is currently present at Bowie State University.

Mark the adjective that most accurately describes the style of signage you feel is appropriate for Bowie State University.

(You may not pick the middle)

(You may not pick the middle)

TRADITIONAL

CONTEMPORARY

TRADITIONAL



MINIMAL

ORNATE

MINIMAL



SUBTLE

BOLD

SUBTLE

VIBRANT

SIMPLE

ACTIVE

CALM

INFORMAL



COMPLEMENT

CONTRAST

OBVIOUS

UNDERSTATED

OBVIOUS 

BRANDED 

COMPLEMENT 



NEUTRAL

FORMAL 



UNDERSTATED

ACTIVE 

FORMAL

CONTRAST

VIBRANT 



INFORMAL

BOLD 



CALM

ORNATE 



SIMPLE

CONTEMPORARY 

NEUTRAL

BRANDED 

The Vision Session explored the project need, the relationship between wayfinding and signage, and identified the “big questions” defining the project.

Contemporary Vibrant Active Obvious

T H E P R I MA RY A U D I EN C E S FOR BOW IE S TAT E A R E ...

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Prospective Students

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Parents

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Athletic Events

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Conference Center Events

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Arts Events

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Community

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Alumni

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Vendors

L I ST THE P R IM ARY D ES T I N ATI O NS F OR T H OS E LE A S T FAM ILIAR W I T H THE C A M PUS.

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Center for Learning and Technology

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Charlotte Robinson Hall

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Leonidas S. James Physical Education Complex

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Martin Luther King Jr. Communication Arts Center

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William E. Henry Administration Building

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Thurgood Marshall Library

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Center for Business and Graduate Studies

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Fine & Performing Arts Center

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Student Center

D EF I NE TH E TROUBLE S PO T S . WHE R E D O P O E P LE G ET C ON F U S E D ?

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Understanding Parking Pass policy

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Jericho Park Rd intersection

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East Loop Rd campus arrival

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East Loop Rd and Campus Dr intersection

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Campus connection to Athletic Field

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Campus connection to Goodloe House

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Parking connection to Fine Arts Center

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Navigating to Deliveries

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HUMAN RESOURCES MARYLAND CENTER VISITOR PARKING PERMITS

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Deliveries

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Visitor Parking Permits

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14000 Jericho Park Rd. Bowie, MD 20715-9465 301-860-4000 or 1-877-77-BOWIE www.bowiestate.edu

5 Computer Science Building

Field House

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To Race Track Rd

DELIVERIES PROCUREMENT

COLLEGE OF EDUCATION COLLEGE OF PROFESSIONAL STUDIES

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VISION SESSION (09/2016)

13 Lucretia Kennard Residence Hall 14 Facilities Management Building

Parking Lots

Visitor Parking (Parking Pass Required) Visitors must obtain a temporary parking permit from the Campus Police Department on the upper level of Charlotte Robinson Hall or in the Theodore McKeldin Gymnasium (#4 or #19 on map). Visitor parking space is usually available on Henry Circle and in Parking Lot E.

Metro Bus Stops Blue Light Emergency Phones Residence Halls Student Center University Buildings Under Construction

The Vision Session explored the project need, the relationship between Residential Community wayfinding and signage, and Tennis and Basketball Courts Theodore McKeldin identified the “big questions” Gymnasium defining Towers Residence Hall the project.

15 MARC Station 16 Martin Luther King Jr. Communication Arts Center SAMUEL L. MYERS AUDITORIUM

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HENRY WISE WELLNESS CENTER

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CAMPUS POLICE

20 21 William E. Henry Administration Building

ADMISSIONS FINANCIAL AID STUDENT ACCOUNTS UNIVERSITY ADMINISTRATION

22 Center for Natural Sciences, Mathematics and Nursing 23 Thurgood Marshall Library ACADEMIC ADVISING DIV. OF INFORMATION TECHNOLOGY

Campus Gateways

24 Center for Business and Graduate Studies

BOWIE BUSINESS INNOVATION CENTER COLLEGE OF BUSINESS THE GRADUATE SCHOOL

Vehicular Circulation

25 Fine & Performing Arts Center 26 Student Center

Areas of Confusion

BOOKSTORE CAREER CENTER CONFERENCE SERVICES

Missing Connections

OBSERVATIONS REVIEW

GATEWAYS • A large masonry and dimensional letter gateway announces campus arrival • Gateway incorporates older brand components • Secondary masonry and sign panel gateways at main campus intersection • Digital display promotes campus events and important dates

VEHICULAR DIRECTIONAL SIGNS • Signs currently display too much information • Arrow usage is confusing and messages are too small • Signs direct to parking lots, buildings, and residence halls • Sign sizes and construction varies

MAP KIOSKS & DIRECTORIES • Maps directories are limited with one large vehicular map directory at main campus entrance • Directories do not include additional information beyond building names • Messages are too small

PEDESTRIAN DIRECTIONAL SIGNS • Pedestrian directional signs are lacking on campus • Sign type is the same as building identification signs and vehicular directional signs

PARKING SIGNS • Parking identification signs are consistently placed at all parkign areas on campus • Sign type is the same as building identification signs and vehicular directional signs • In many cases reserved sign posts are damaged

BUILDING IDENTIFICATION • Building identification is primarily limited to groundmounted signs • Signs are inconsistently positioned relative to actual building entrances • Few signs contain ancillary building information • Older concrete signs still exist within the system • Many signs are damaged and missing sign panels

ARCHITECTURAL LETTERING • Architectural lettering appears on many buildings • Typefaces and materials vary from building to building • Lettering placement varies from building to building

MISCELLANIOUS SIGNS

WAYFINDING RECOMMENDATIONS

FACADE LETTERING STANDARDIZE THE DESIGN AND PLACEMENT OF FACADE LETTERING TO CREATE A MORE CONSISTENT CAMPUS.

ISSUES • Many Key Destinations have facade lettering - however typestyles, finishes, and locations are not consistent

ISSUES • Many Key Destinations have facade lettering - however typestyles, finishes, and locations are not consistent

ISSUES • Many Key Destinations have facade lettering - however typestyles, finishes, and locations are not consistent

RECOMMENDATIONS • Develop architectural brand standard for building lettering • Remove all existing facade lettering • Identify existing facade lettering opportunities for both vehicular and pedestrian users • Prioritize implementation of Key Destination buildings

RECOMMENDATIONS • Develop architectural brand standard for building lettering • Remove all existing facade lettering • Identify existing facade lettering opportunities for both vehicular and pedestrian users • Prioritize implementation of Key Destination buildings

IMPROVE PEDESTRIAN WAYFINDING PROVIDE MAP DIRECTORIES AT KEY ARRIVAL MOMENTS AND DECISION POINTS. PROVIDE PEDESTRIAN DIRECTIONALS WHERE NEEDED.

ISSUES • Once parked on campus, no orientation information is provided to give visitors a sense of campus organization and layout • Site landscaping and tree canopy obstruct long views into campus • Most pedestrian pathways lack directional information to reinforce wayfinding

ISSUES • Once parked on campus, no orientation information is provided to give visitors a sense of campus organization and layout • Site landscaping and tree canopy obstruct long views into campus • Most pedestrian pathways lack directional information to reinforce wayfinding

ISSUES • Once parked on campus, no orientation information is provided to give visitors a sense of campus organization and layout • Site landscaping and tree canopy obstruct long views into campus • Most pedestrian pathways lack directional information to reinforce wayfinding

ISSUES • Once parked on campus, no orientation information is provided to give visitors a sense of campus organization and layout • Site landscaping and tree canopy obstruct long views into campus • Most pedestrian pathways lack directional information to reinforce wayfinding

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Visitor Parking Permits

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Permits VISITOR PARKING PERMITS

301-860-4000 or 1-877-77-BOWIE Field House www.bowiestate.edu

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Track & Field

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22 12R20Leonidas S.Residence James Visitors must obtain a temporary pa J E R IParking Towers Hall UNIVERS D R K Physical Education CComplex Campus on26 the u H O Police DepartmentBOWIE R LE

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VisitorsDmust obtainIE Ra temporary parking permit from the 4 Physical 10 Goodloe House ACADEE D 6 18 Tennis and Basketball Courts P 13 A J P 7 “Bulldog” Football Stadium Campus Police Department on the upper level of Charlotte 21 William P West Courtyard L ALUMNI RELATIONS R MLK Plaza Deliveries 23 Admin.

DIV. OF MARC Parking 21 16 B Building MARC Parking Robinson Admin Hall2 or in the Theodore McKeldin Gymnasium Theodore McKeldin N 14 11 19 Crawford Visitor Penn Line B Harriet Tubman 17 Visitor H 8 George LA West Courtyard 8(#4 or #19 on map). Visitor parking space ADMISS Gymnasium is usually Parking 22 MLK Plaza A Parking 23 UR Lots 24 Cente Science Building 16Residence Parking Hal l 24 Torch1 D FINANCI EL C A and in Parking Permits CAMPUS POLICE Visitor Parking 15available BCircle r8kingGradu Pass Re O (Pa25 R 26 on M Henry Lot E. M Visitor 17 M B E P H 9 Goodloe Apartments STUDEN US

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PROVIDES OVERALL ORIENTATION

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6 Dwight Holmes Residence 11 Hall Field • Consistently provide pedestrian GIVESSoftball SPECIFIC IDENTIFIES D G B Tennis 13 DIRECTION DESTINATION 3 13Power Pla 7 “Bulldog” Football Stadium Lucreti 1 Alex Haley Residence Hall at all18 oriented map kiosks F 20 Reside B areas M 4 to Charlotte 19 Theod 2 Crawford Ceparking nter for L2eand arnin7drop-off g 8 PGeorge Courtyard FRES Holmes Plaza Pedestrian Map Kiosk Pedestrian Directional Destination Identification Visitor 14000and Jericho Park Rd.campus West 14HUMAN Facilitie Technology provide overview and DI Gymn A Science Parking MARYLAND ST Bowie,Building MD 20715-9465 DELIVER COLLEGE OF EDUCATION 11 1 RD layout CAMPU Track & Field VISITOR PAR Visitor 301-860-4000 or PROCUR COLLEGE OF PROFESSIONAL STUDIES DI D A 9 IDENTIFIES Goodloe Apartments Field Parking GIVESSoftball SPECIFIC T 6 OVERALL D G E 13 PROVIDES 22 S • Coordinate location of new 1-877-77-BOWIE C 5 15Computer I Field House Torch 20 Tower ORIENTATION DIRECTION DESTINATION E MARC S R 3 Power Plant 13 pedestrian Lucretia Kennard www.bowiestate.edu 1 Alex Haley Residence Hall B 3 directional signs COLLEGE O S F 10 Goodloe House Softball Field Visitor 14000 Jericho Park Rd. N 12 7 197 M 2 B Residence Hall Hall E P 16 Willia Martin 4 RELATIONS Charlotte Robinson Parking 21 2 CenterPhysical forComplex LePEducation arning PL E M O West MD Courtyard Bowie, 20715-9465 with pedestrian pathway ALUMNI 18 6 Dwight Ho Admin.

Permits HUMAN 21 Management FRESOURCES Commu Visitor Building Pedestrian Map Kiosk Pedestrian Directional Destination Identification Visitor 14000and Jericho Park Rd. B I Parking 301-860-4000 or 19 Technology 14 Facilities 12 Building D MARC Admin hierarchy G B Parking MARYLAND CENTER Parking 7 “Bulldog” Penn Line S TA Bowie, MD 20715-9465 1-877-77-BOWIE DELIVERIES Harriet Tubman COLLEGE OF EDUCATION 11 17 LA Permits 23 ADMIS Track & Field VISITOR PARKING PERMITS 20 Visitor SAMUEL 301-860-4000 or PROFESSIONAL 198 George www.bowiestate.edu 22 MLK Plaza PROCUREMENT U R Softball Field 3 H COLLEGE OF STUDIES 16 Cr Residence Hal l Parking PROVIDES OVERALL GIVES SPECIFIC IDENTIFIES Torch 1-877-77-BOWIE FINANC Holmes Plaza EL

15 5 Computer Science Building BFieldMHouse 17Science Bu ORIENTATION DIRECTION DESTINATION EB Track & Field 15 MARC Station Visitor 3 P Power Plant www.bowiestate.edu 8

STUDEN 3 11 D 1 COLLEGE OF ARTS AND SCIENCES O F 12 Leonidas S.Martin James Visitor R Reside Parking W 12 Holmes Plaz D7 E Physical Education B 10 M P 9 Goodloe 16 Luther King Jr. 4 Charlotte Robinson Hall 6 G Parking 13 I Field HoA UNIVER 21 IE E D HENRY Complex C I 26 W 18 6 Dwight Holmes Residence 11 Hall Education Complex R Permits R D Park Rd. HUMAN RESOURCES Visitor Physical B Communication Arts Center Pedestrian Map Kiosk Pedestrian Directional Destination Identification Visitor 14000 Jericho 19 12 D 10 18Goodloe H A NS P G B 2 Tennis 13 P Parking MARYLAND197 CENTER PLParking MO 22 Cente 7 “Bulldog” Football Stadium Deliveries 23 E Bowie, MD 20715-9465 West Courtyard 18ALUMNI REL MLK Plaza MARC Parking Permits Track & Field VISITOR PARKING PERMITS 5 20 SAMUEL L. MYERS AUDITORIUM 301-860-4000 or 19 MARC Parking 19 Theodo Mathe 14 D 3 8 George Crawford C2 G West Courtyard Penn Line H 11 Harriet Tu R 17 L 1-877-77-BOWIE Visitor G E R Holmes Plaza E I N 8 C A U Building H 5 Computer Science R Y Gymna 22 17 Field House Science Building E ID A Parking Lots K16Residence 20 C RE Parking Torch1 D 3COLLEGE R 11www.bowiestate.edu 24 OF ARTS AND SCIENCES CAMPUS 15 B L R Visitor S B Residential Community C M 12 Holmes Plaza D B E V i s i t o r P a r k i n g ( P a r k i n g P a s s R e q u i r e d ) N A O P Physical Education 26 M 9 Goodloe Apartments O 6 OW 22Thurg M18 13 122320Leonidas D G 6 Dwight Holmes EM CENTER LParking Complex C HENRY WISE WELLNESS Torch Hall 10 Residence Towers P RI I Permits 11 1 19

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COLLEGE O S 6 Dwight Holmes Residence 11 Hall COLLEGE O 1 Field • Consistently provide pedestrian PROVIDES OVERALL GIVESSoftball SPECIFIC IDENTIFIES D 9 PlaG 6 18 Tennis and Basketball Courts 13 ORIENTATION DIRECTION DESTINATION 7 “Bulldog” Football Stadium Lucreti 1 Alex Haley Residence Hall at all3 13Power oriented map kiosks F ResideG B areas M 10 4 to Charlotte 19 Theodore McKeldin P 2 Ceparking nter for Leand arnin7drop-off g 8 George Crawford 2 West Courtyard FRES A Pedestrian Map Kiosk Pedestrian Directional Destination Identification Visitor I 14000and Jericho Park Rd.campus overview 14HUMAN Facilitie Technology provide and D Gymnasium A Science Building Parking MARYLAND T S Bowie,COLLEGE MD 20715-9465 DELIVER OF EDUCATION layout CAMPUS POLICE Track & Field VISITOR PAR Visitor 11 301-860-4000 or 17 PROCUR COLLEGE OF PROFESSIONAL STUDIES DI H H A 9 Goodloe Field Parking PROVIDESApartments OVERALL GIVESSoftball SPECIFIC IDENTIFIES T 22 S • Coordinate location of new 1-877-77-BOWIE C 5 15Computer RS Field House Towers Residence Hall ORIENTATION DIRECTION DESTINATION Torch E201 Alex MARC 3 Power Plant 13 pedestrian Lucretia Kennard www.bowiestate.edu Haley Residence Hall

3 directional signs COLLEGE O F Softball Field Visitor 14000 Jericho Park Rd. 10 Goodloe House Physical12 Education B Residence Hall Hall E M P P 7 16 12 MartinL 4 Charlotte Robinson Parking 21 William E. Henry 2 C e n t e r f o r L e a r n i n g Bowie, MD 20715-9465 with pedestrian pathway Complex ALUMNI RELATIONS 18 6 Dwight Ho Admin.

Permits HUMANFRESOURCES Visitor 21 D I I Commu Pedestrian Map Kiosk Pedestrian Directional Destination Identification Visitor 14000and Jericho Park Rd. B Building 301-860-4000 or 19 14 Facilities Management Building 12 Technology P g Administration Building hierarchy G B Parking MARYLAND CENTER Parking 7 “Bulldog” Penn Line Bowie,COLLEGE MD 20715-9465 1-877-77-BOWIE 11 Harriet DELIVERIES Tubman S T A OF EDUCATION Permits Deliveries 23& Field ADMISSIONS Track VISITOR PARKING PERMITS 20 Visitor SAMUEL 301-860-4000 or PROFESSIONAL 198 George www.bowiestate.edu MLK Plaza PROCUREMENT COLLEGE OF STUDIES 16 3 Cr Field Residence Hal l Parking PROVIDES OVERALL GIVESSoftball SPECIFIC IDENTIFIES 1-877-77-BOWIE FINANCIAL AID Holmes Plaza 14

15 ORIENTATION B M 5 Computer Science Building 17Science Bu Field House DIRECTION DESTINATION E Track & Field 15 MARC Station Visitor 3 Power Plant www.bowiestate.edu 8 P

STUDENT ACCOUNTS 3 11 D 1 COLLEGE OF ARTS AND SCIENCES A F Parking Lots 12 Leonidas S. James Visitor R Reside Parking Holmes PlazA D7 E 16 Martin Luther King Jr. Physical12 Education B M P 9 Goodloe 4 Charlotte Robinson Hall 6 G Parking 13 Field C UNIVERSITY ADMINISTRATION E D HENRY Complex V i s i t o r P a r k i n g ( P a r kHoiWn C I A 2618 RESOURCES 6 Dwight Holmes Residence 11 Hall Physical Education Complex R Permits M HUMAN B Communication Arts Center 10 Goodloe H VisitorP S Pedestrian Map Kiosk Pedestrian Directional Destination Identification Visitor 14000 Jericho 19 Park Rd. 12 D A NU Visitors must18obtain G 22 MARYLAND B 197 O 2 Tennis 13 a tem P Parking Parking CENTER M Center for Natural Sciences, 7 “Bulldog” Football Stadium ies S Bowie, MD 20715-9465 PL E West Courtyard ALUMNI REL 18 MARC Parking Permits D Campus Police19Departme Track & Field VISITOR PARKING JPERMITS 205 SAMUEL L. MYERS AUDITORIUM R 301-860-4000 or 19 MARC Parking Theodo Mathematics and Nursing 8 George Crawford G Penn Line 2 RD 3 H E Holmes Plaza 11 Harriet RC 17 LA Robinson Hall or inGymna theTu Th West Courtyard 1-877-77-BOWIE I E H N

C 5 Computer Science Building R Y G 22 17 Field House U Science Building 16 E I AD K 20 Parking Lots C R Residence Torch1 D 3COLLEGE OF ARTS AND R or #19 on map).

Visit E L SCIENCES 11www.bowiestate.edu 24 CAMPUS 15 Plaza B (#4 R Visitor S B Residential Community M 12 Holmes D B E VisiPhysical tor PaEducation rkingO (Parking Pass Required) 13 N P Apartments 6 O W Library 9 Goodloe 22 Circle available on Henry 12 20 Leonidas Thurgood Marshall D G236 Dwight EMO HENRY WISE WELLNESS Torch CENTER LParking Complex C I 18 Holmes Residence Hall 10 Towers R IIE 11 Permits 1 Visitors must obtain a temporary parking permit from the 21 B 4 19Parking S Physical E 10 Goodloe House MARC R ACADEMIC ADVISING D N G DP 197 B PolicePenn Line 2 18ALUMNI Tennis and6Basketball Courts 13 RELATIONS A Bus Stops Metro MO P 7 “Bulldog” Football Stadium Campus Department on the upper level of Charlotte 21 William E P J1 West Courtyard L Deliveries 23 DIV. OF INFORMATION TECHNOLOGY AU Admin.

MLK Plaza MARC Parking 21 B Building 20 Theodore McKeldin16Gymnasium RE MARC Parking Admin Robinson Hall or in the 19 Theodore McKeldin N 14 8 George Crawford Visitor Penn Line 2 15 Blue Light Emergency B L 11 Harriet Tubman 17 Visitor H LA West Courtyard Holmes Plaza BO 8 ADMISS Gymnasium (#4 Cor #19 on map). Visitor parking space is22usually U R Parking MLK Plaza Center for Business and A Parking 23 Lots Building 16Residence Parking 24 Science W Hal l 24 0 Torch FINANCI I E 11 EL CAMPUS POLICE VisitoResidence 15 B CM r ParkingO (PaHalls r8king Pass Re AM R D Permits 26Studies M25 Graduate available on Henry Circle and in1 EParking Lot E. Visitor 17 RD B P H 9 Goodloe Apartments STUDEN 6 OW GA PU 13 22 197 12 20Leonidas S.Residence James Parking Visitors must obtain a temporary pa C ID R J 10 S Towers Hall E Torch R I R UNIVERS MARC Parking BOWIE BUSINESS INNOVATION CENTER 21 I I E Student Center B DR J CHO R Metro Bus Stops S R K Campus Police Department on26 the u Physical Education Complex 105 Goodloe House

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HENRY WISE WELLNESS CENTER

RECOMMENDATIONS • Consistently provide pedestrian oriented map kiosks at all parking and drop-off areas to provide campus overview and layout • Coordinate location of new pedestrian directional signs with pedestrian pathway hierarchy

RECOMMENDATIONS • Consistently provide pedestrian oriented map kiosks at all parking and drop-off areas to provide campus overview and layout • Coordinate location of new pedestrian directional signs with pedestrian pathway hierarchy

RECOMMENDATIONS • Consistently provide pedestrian oriented map kiosks at all parking and drop-off areas to provide campus overview and layout • Coordinate location of new pedestrian directional signs with pedestrian pathway hierarchy

PROPOSED MODIFICATIONS INTUITIVE WAYFINDING 1. College Green as the hub of campus 2. South Green is adjacent to South Riverside 3. West Green is adjacent to West Riverside 4. East Green is adjacent to East Riverside 5. North Green is adjacent to Athens, OH

OBSERVATIONS PROJECT PROCESS REVIEW

predesign pre -design

schematic

design

design

bidding

construction

analysis

design

development

documentation

negotiation

administration

Listening, observing, assessing • data collection and observations • initial observations • visioning workshop

PROCESS

predesign pre -design

schematic

design

design

bidding

construction

analysis

design

development

documentation

negotiation

administration

Inspiration, integration, image • translation and integration of University brand and image (color, typography, logo) • peer precedents • sketches and studies • concept options for primary sign types

PROCESS

predesign pre -design

schematic

design

design

bidding

construction

analysis

design

development

documentation

negotiation

administration

Refinement, expansion, function, programming

Scranton Hall Jesuit Residence

St. Thomas Hall Long Center Byron Recreation Complex DeNaples Center

  

  

The Estate Admissions Office

Vehicular Directional Sign

Pedestrian Directional Sign

Building Identification Sign

Information

Campus Map

Estate

• the selected concept is revised • design is expanded across the breadth of the sign family • scale, shape and size studied • typography is tested for scale and legibility • on-site mock-up review • programming submittal

Kiosk - Scheme 1

Design Revisons – Scheme 1 REVISED

Design Revisons – Kiosk

November 24, 2008

November 20, 2008

PROCESS

predesign pre -design

schematic

design

design

bidding

construction

analysis

design

development

documentation

negotiation

administration

Refinement, expansion, function, programming • the selected concept is revised • design is expanded across the breadth of the sign family • scale, shape and size studied • typography is tested for scale and legibility • on-site mock-up review • programming submittal

PROCESS

predesign pre -design

schematic

design

design

bidding

construction

analysis

design

development

documentation

negotiation

administration

Detail: Design Documentation

Panel install sequence: Alum. posts, size & height as indicated on elevations

A

Horizontal Section @ Message Panel Scale: Half Full

Internal bracing as req’d

Message panel, bonded to backer panel

1. Place sign panels on ground, aligned with side retainer channel position.

2. Install side retainer channels, gripping top of sign panels. Secure with drilled/tapped fasteners to inside frame.

3. Slide sign panels up.

4. Secure bottom of sign panels with bottom retainer.

Removeable side retainer channel (alum.)

Backer panel forms reveal around message panel

915 Mulberry St., Scranton, PA 18510 No. Date

Revision

--

DESIGN INTENT SET

12/03/2009

Notes

--

Mitered and welded aluminum channel sign frame Ease all 90º edges Hemisphere finial and collar Cast alum. ‘infinity’ header detail, hardware mount 1/8" thick alum. removeable backer panels, secured by (2) side retainer channels and bottom retainer assembly 1/8" thick alum. message panels, bonded to backer panels

message panel

A 3.6

Side retainer channel, secured with drilled & tapped tamperproof hardware. Ease edges

1040 Hull Street Suite 100 Baltimore, MD 21230 T: 410.347.8500 F: 410.347.8519

Thru-bar horizontal structure, sized as required and welded to posts Grind smooth and finish all welds Bottom retainer: Removeable mitered and welded alum. channel assembly, secured with drilled & tapped tamperproof hardware. Ease edges

B

Typical Fabrication Details Scale: 3" = 1'-0"

Project Number

Document Title

20805.06

Design Intent Drawings Not for Construction

Project Name

The University of Scranton Campus Signage Program – Phase I Sheet Title

C

Vertical Section Scale: 3" = 1'-0"

Typical Construction Details Sign Types 2, 3, 4 Date

12.03.2009

Sheet No.

3.6 Copyright © 2009 AYERS | SAINT | GROSS

PROCESS

• facilitates the comparative bid process • conveys design intent to fabricators and installers • facilitates shop drawings and samples • incorporates sign location plans and message schedules • incorporates technical specifications • incorporate restoration specifications

predesign pre -design

schematic

design

design

bidding

construction

analysis

design

development

documentation

negotiation

administration

Informed selection • answer questions about bidding documents • review of proposals • comparison of bids Quality assurance • assure quality of fabrication and installation to maintain design intent • review shop drawings and physical samples • final inspection PROCESS

SCHEMATIC OPTIONS

BRA

How it all comes together

SCHEME 1

Our Colors Flame Palette

This modern scheme, with accents of color,

Inspired by the Flame of Faith and Torch of Truth, this secondary palette is made up of warm and bright yellows, oranges, and reds. Pair these hues with our core palette and accent palette to create dynamic color combinations.

PMS 1205

PMS 115

PMS 116

PMS 137

PMS 152

C:3 M:10 Y:53 K:0

C:1 M:12 Y:94 K:0

C:0 M:18 Y:100 K:0

C:0 M:42 Y:100 K:0

C:5 M:67 Y:100 K:0

R:250 G:223 B:141

R:255 G:217 B:35

R:255 G:206 B:0

R:255 G:164 B:0

R:234 G:114 B:0

PMS 7417

R:234 G:75 B:55

#FADF8D

#FFD923

#FFCE00

#FFA400

#EA7200

#E74C39

Find your voice.

Take the stage.

C:3 M:86 Y:85 K:0

stems from the flame color palette and is

in line with Bowie State’s newest branding

Fin Stren

In our brand new Fine and performing arts Center, you’ll find specialized studios, state-of-the-art equipment, spacious classrooms, and sprawling performance spaces. But even more important, you’ll find the confidence to take your craft to the next level.

Tak Pri

effort. The bold forms are set at an 18.5° angle per brand standards and the panels

MI

KE

HO

ST

ER

VI

LL

E,

Cla

ss o f 2 01

3

are black with white text for maximum legibility.

PRINT AD

Remember to balance attributes with benefits, so the reader knows what they get from the things we have to offer.

Combine the angled overlay with photography to create dynamic layouts.

Left Destination

Right Destination Short Name Spacing for Long

VIEWBOOK COVER

The “Find Strength.

Take Pride.” construction is perfect for introductory materials, when the audience will be exposed to Bowie State University for the first time.

Scheme 1

Left Destination

Right Destination Short Name Spacing for Long Destination

Message One Right Destination Spacing for Long Destination

LOT M Student Faculty & Staff

?

MAP

PERMIT PARKING Monday–Friday 7am to 6pm

Building Name

OPEN PARKING 6pm to 7am

Biology Chemistry Sciences

123 STREET ADDRESS

VEHICULAR DIRECTIONAL

PARKING LOT ID

MAP KIOSK

PED. DIRECTIONAL

BUILDING ID

Scheme 1 - Details

BRAND GUIDELINES

How it all comes together

HOW IT ALL COMES TOGETHER

Our Colors

PMS 1205

R:250 G:223 B:141

R:255 G:217 B:35

R:255 G:206 B:0

R:255 G:164 B:0

R:234 G:114 B:0

R:234 G:75 B:55

Inspired by the Flame of Faith and Torch of Truth, this secondary palette is made up of warm and bright yellows, oranges, and reds. Pair these hues with our core palette Accent and to create and accent palette dynamic color combinations.

Neutral Palettes

#FADF8D

#FFD923

#FFCE00

#FFA400

#EA7200

#E74C39

PMS 268

PMS 307

PMS 362

PMS 428

PMS COOL GRAY 11

C:81 M:100 Y:12 K:2

C:100 M:50 Y:19 K:2

C:74 M:15 Y:100 K:2

C:23 M:17 Y:17 K:0

R:91 G:43 B:130

R:0 G:105 B:166

R:78 G:157 B:45

R:195 G:198 B:200

R:85 G:86 B:90

#5B2B82

#006AA7

#4C9D2F

#C2C6C9

#54565B

Our Colors

Find your voice.

SCHEME Take the 2 This vertical scheme is influenced by stage.

PMS 115

C:3 M:10 Y:53 K:0

Flame Palette

PMS 116

C:1 M:12 Y:94 K:0

C:0 M:18 Y:100 K:0

PMS 137

PMS 152

C:0 M:42 Y:100 K:0

C:5 M:67 Y:100 K:0

PMS 7417 C:3 M:86 Y:85 K:0

C:65 M:57 Y:52 K:29

Attention-getting accent colors allow us to branch out and make a statement. Pair all bright colors (including those in the flame palette) with a neutral to help balance a piece.

Find Strength.

In our brand new Fine and performing arts Center, you’ll find specialized studios, state-of-the-art equipment, spacious classrooms, and sprawling performance spaces. But even more important, you’ll find the confidence to take your craft to the next level.

Take Pride.

the materials and forms of the newer buildings on campus. The clean and MI

KE

HO

ST

ER

VI

LL

E,

minimal appearance of the panel is Cla

ss o f 2 01

3

juxtaposed with a fun and unexpected branded edge patten, incorporating primary and secondary brand colors.

RINT AD

Remember to balance attributes with benefits, so the reader knows what they get from the things we have to offer.

Combine the angled overlay with photography to create dynamic layouts.

VIEWBOOK COVER

The “Find Strength.

Take Pride.” construction is perfect for introductory materials, when the audience will be exposed to Bowie State University for the first time.

Create the angled overlay with our full spectrum of colors to make a big impact when photography isn’t used.

67

Scheme 2

P

Message One

Lot M Student Faculty & Staff

Right Destination Spacing for Long Destination

Permit Parking

Information

Monday–Friday 7am–6pm

Left Destination

Open Parking

Right Destination

6pm–7am

Short Name Spacing for Long Destination

Building Name Biology Chemistry Sciences

123 STREET ADDRESS

VEHICULAR DIRECTIONAL

PARKING LOT ID

MAP KIOSK

PED. DIRECTIONAL

BUILDING ID

Scheme 2 - Details

SCHEME 3 The charcoal body of this post-andpanel scheme provides a bold yet neutral canvas for the vibrant pop of brand color in the header. The angled bracket detail is a subtle brand reinforcer and the elevated posts offer a light footprint on the campus.

P

Scheme 3

P LOT M Student Faculty & Staff Directory

Message One

PERMIT PARKING Monday–Friday 7am to 6pm

Right Destination

OPEN PARKING 6pm to 7am

Left Destination

Right Destination Short Name

Spacing for Long Destination

Spacing for Long Destination

Building Name 1. Salsdjal

10. Salsdjal

19. Salsdjal

2. Alsdjfaasp

11. Alsdjfaasp

20. Alsdjfaasp

3. Gjahsdioujwefr

12. Gjahsdioujwefr

21. Gjahsdioujwefr

4. Ffdsaoidsanfnz

13. Ffdsaoidsanfnz

22. Ffdsaoidsanfnz

5. Alkjoidfnoos

14. Alkjoidfnoos

23. Alkjoidfnoos

6. Yououolansdfll

15. Yououolansdfll

24. Yououolansdfll

7. Lasddjofdoawfn

16. Lasddjofdoawfn

25. Lasddjofdoawfn

8. Renosdoiugowudsl

17. Renosdoiugowudsl

26. Renosdoiugowudsl

9. Oewrlnpsifdoan

18. Oewrlnpsifdoan

27. Oewrlnpsifdoan

BIOLOGY CHEMISTRY SCIENCES

123 STREET ADDRESS

VEHICULAR DIRECTIONAL

PARKING LOT ID

MAP KIOSK

PED. DIRECTIONAL

BUILDING ID

Scheme 3 - Details

Scheme 1

Left Destination

Right Destination Short Name Spacing for Long Destination

Message One Right Destination Spacing for Long Destination

LOT M Student Faculty & Staff

?

MAP

PERMIT PARKING Monday–Friday 7am to 6pm

Building Name

OPEN PARKING 6pm to 7am

Biology Chemistry Sciences

123 STREET ADDRESS

VEHICULAR DIRECTIONAL

PARKING LOT ID

MAP KIOSK

PED. DIRECTIONAL

BUILDING ID

Scheme 2

P

Message One

Lot M Student Faculty & Staff

Right Destination Spacing for Long Destination

Permit Parking

Information

Monday–Friday 7am–6pm

Left Destination

Open Parking

Right Destination

6pm–7am

Short Name Spacing for Long Destination

Building Name Biology Chemistry Sciences

123 STREET ADDRESS

VEHICULAR DIRECTIONAL

PARKING LOT ID

MAP KIOSK

PED. DIRECTIONAL

BUILDING ID

Scheme 3

P LOT M Student Faculty & Staff Directory

Message One

PERMIT PARKING Monday–Friday 7am to 6pm

Right Destination

OPEN PARKING 6pm to 7am

Left Destination

Right Destination Short Name

Spacing for Long Destination

Spacing for Long Destination

Building Name 1. Salsdjal

10. Salsdjal

19. Salsdjal

2. Alsdjfaasp

11. Alsdjfaasp

20. Alsdjfaasp

3. Gjahsdioujwefr

12. Gjahsdioujwefr

21. Gjahsdioujwefr

4. Ffdsaoidsanfnz

13. Ffdsaoidsanfnz

22. Ffdsaoidsanfnz

5. Alkjoidfnoos

14. Alkjoidfnoos

23. Alkjoidfnoos

6. Yououolansdfll

15. Yououolansdfll

24. Yououolansdfll

7. Lasddjofdoawfn

16. Lasddjofdoawfn

25. Lasddjofdoawfn

8. Renosdoiugowudsl

17. Renosdoiugowudsl

26. Renosdoiugowudsl

9. Oewrlnpsifdoan

18. Oewrlnpsifdoan

27. Oewrlnpsifdoan

BIOLOGY CHEMISTRY SCIENCES

123 STREET ADDRESS

VEHICULAR DIRECTIONAL

PARKING LOT ID

MAP KIOSK

PED. DIRECTIONAL

BUILDING ID

Scheme 1

Scheme 2

Scheme 3

Left Destination

P

Right Destination Short Name Spacing for Long Destination

Message One Right Destination Spacing for Long Destination

LOT M

Spacing for Long Destination

Student Faculty & S

Lot M

Message One

Student Faculty & Staff Right Destination PERMIT PARKING Monday–Friday 7am to 6pm

LOT M

P

Student Faculty & Staff

?

MAP

OPEN PARKING 6pm to 7am

Message One

Permit Parking

PERMIT PARKIN Monday–Friday 7am to 6pm

Information

Monday–Friday 7am–6pm Open Parking 6pm–7am

Left

Right Destination Spacing for Long Destination

Building Name Biology Chemistry Sciences

OPEN PARKING 6pm to 7am

Righ

Shor

Spac Dest

123 STREET ADDRESS

VEHICULAR DIRECTIONAL

VEHICULAR DIRECTIONAL MAP KIOSK PARKING LOT ID

VEHICULAR DIRECTIONAL MAP KIOSK PARKINGPED. LOT ID DIRECTIONAL BUILDING ID

PARKING LOT ID PED.

DISCUSSION