Ideation & Production - Publication Design

Assignment 1 - Ideation and Production of Print/Electronic Publication Design

CDT101A TYPOGRAHPY 2

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BY: Jacinda Dales Student No: 00102104T Date: 5/07/17

“A” – Module 1.1 Exercise - Colour, shape, Texture (Macro and Micro - Willie Kuntz)

AA A

COLOUR.

Using repetition, I typed an AA, the third A, I dropped down to create a lead line for the eye and placed it into it’s own separate type box to protect it from the gradient applied to the lead line A. I selected the font Avenir 35 Light and aligned the letter where they join. I used a Gradient Feather tool to add the white over spray. This was all created in Indesign.

Tones and pattern, I love this blue and pink combination and could see a symbolic or a logo forming from the use of shadow, play on light and colour.

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“W” – Module 1.2 Exercise – Space, Form, Unity/Harmony (Grid Systems in Graphic Design’ by Josef Muller-Brockmann)

wwWww wwWww wwWww wwWww ww W ww

ww ww ww

ww ww ww

UNITY, SPACE & FORM.

Using Indesign, I selected Copperplate Gothic Bold as the font and typed four rows of“W”. I noticed the lower case “W” had the same form as the capital and really liked how this complimented in a square form with only the centerline being a capital “W”. This gently leads your eye along to a message. I added another type box and flipped the lowecase “W” on it’s head to adjoin the tops of the upright lowercase “W”’s only. I then selected the entire piece and complete roatated them around to create the form.

The geometric rabbit like form that was revealed through the centerline almost takes on a middle eastern character with the 10, 8 and 5 pointed looking geometric shapes.

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“S” – Module 2.1 Exercise - Balance; Hierarchy; Scale/proportion -(Five Books of a restless typographer’. Typographer Jurrian Schofer)

SCALE & BALANCE

Using Illustrator I set create outline to the “S” from the font Script MT Bold at 145pt. I then used the pen tool to drag the tip anchor points to create an arched “unicorn tip” to the “S”. I gave it a partner and then nestled the baby “S” at 39pt in both lower curves, they almost represent a game of swans.

To balance and create scale I anchored the design in the 245pt “S”. The steady curvacious S’s resembled the well-known balanced form of a viennetta ice-cream cake.

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“E” – Module 2.2 Exercise - Dominance/Emphasis; Similarity/Contrast; Rhythm (Dave Carson, Neville Brody and Takenobu Igarashi’s experimental typographic design of the 1980)

CONTRAST & EMPHASIS.

Opening up Photoshop, I imported my elements of pink spring colour and jungle tropics. Using these two back grounds I typed my text of LOVE in the font Poplar Std at 300pt. I turned the text into a clipping layer and moved the back ground images into a position that complimented the emphasis of the words and form.

I added the effect of tecture, bevel and emboss to assist the text in leaving the page. I really like how the colour compliment and give life to a simple font.

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LAYOUT THOUGHTS

Neville Brody 1980

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Sketch your letters!

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INSPIRATION - TYPOGRAPHERS

A LETTER IS A PURE THING. NOTES - “...experience the unity of opposites.” - Jurriaan Schrofer - intentinally geometric - modular - minimalist - inspired by mathematical, geometric - influenced by Bauhaus/De Nieunne Stijl

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LAYOUT THOUGHTS

PASSION. CHALLENGE. DISCOVERY. “...the three essential things in work.” Takenobu Igarashi 1970

NOTES “...working method...precursor to layering capabilities software programs Illustrator, Photoshop” - Lloyd Miller, 1980’s

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LAYOUT THOUGHTS

“Why be inhibited by the edges of the page?” - Neville Brody, 1980’s.

Arcadia Industrial Insignia

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NOTES & REFERENCES

NOTED

REFERENCES

Schrofer - designs influenced by Bauhaus & De Nieuwe Stijl

Poster 1 - accessed 5/07/2017 http://indexgrafik.fr/jurriaan-schrofer/

- think fluid compositions, hypnotic patters

Poster 2 - accessed 5/07/2017 https://au.pinterest.com/pin/328622104035044260/

Wolfgang Weinghart - creativeity experiment - stagnated Swiss typographical industry - repro camera, sketch, blur, cut type

Poster 4 - accessed 5/07/2017 http://kingygraphicdesignhistory.blogspot.com.au/2010/05/roxy1980s-face-neville-brody.html

1970 marriage of continious tone images and letters

Final Poster - accessed 5/07/2017 http://thinkingform.com/2014/02/06/thinking-wolfgang-weingart-02-06-1941/

Basel Kunstkredit - black and white posters

Complex rgthenic compositions.

See Dutch designs and influence.

Visual design fives form the status quo. Jan van Toorn provided amazing alternatives to usual design world conventions.

Jacinda Dales Student No: 00102104T Date: 5/07/17 PAGE 11