The future of Programmatic Advertising The other day I was reading 5 Lessons That Disrupters Like Facebook Teach About Succeeding Now and there was an extremely important point that made me think for a long time. The article talks about the importance of giving what your customer wishes to be served. This is what Facebook does with its remarkable feature called News Feeds. The key is to understand what your users can digest, and give them what they really care about rather than too many options, and hence adding complexity to their already complicated lives. The key is to empower, not just interrupt.
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In my opinion, it is exactly this reason that makes Programmatic Advertising so popular. It is an attempt to present the right ad to the right person at the right time. Or like we defined in our blog, Programmatic advertising is the online ad bidding and buying system that allows marketers to reach the audience they’ve selected as valuable at the ideal time with a specified message. This system is automated by machines and touches online users across multiple device platforms. Programmatic Advertising alleviates marketers of the administrative tasks that come with traditional marketing strategies. With the use of automated technology, you can have media space that is specifically targeted to your intended audience.