How to Make Geofencing Work for Your Business
Did you know 71% of all online time is spent over a mobile device in the US? Geofencing targets those on their mobile phone with your ads in a specific area – such as your business location or your competitor’s business location. People today walk, sit, and drive with their phones in their hands, and most of these people stay within arm’s length of their phones every moment of every day. That same device is giving businesses the opportunity to find their target audience exactly where they are. Geofencing is known as the most targeted form of advertising, especially from the geographic perspective.
How Does Geofencing Work? Just about every phone out there has a GPS tracking chip in it. Because of this, businesses can send their message to a person’s phone once they’ve entered a geo-fenced area. These fences can be as small as a sidewalk or as large as a state – depending on the goals of the advertising campaign.
Here are the top ways to make geofencing work for your business
1. Fence the customers that go into your competitors’ stores
Most businesses have returning customers who go to the same location more than once. When you draw out a fence around a competitor, you can target both new and these returning