How to Design Landing Pages That Convert? When someone hits your website, you need to able to convey, as soon as possible, a strong reason for them to stay. You need to convert them to your side by using as few effective elements as possible. This task is not easy, and you must deal with a large amount of human psychology to achieve your goal. Creating a good landing page goes beyond creating something that simply looks cool or good. You want to amaze and strike awe in a viewer and draw them in! Unfortunately, there is no exact science to design a landing page that converts, but with this blog, I’ll do the best to outline the key elemental points that you should focus on to bring in the customers. With considerations ranging from punchy headlines to testimonials, I hope to make your vision a reality.
An Explosive Headline Say whatever you’d like about explosions, but one thing is universal: Nobody can ignore an awesome explosion and not enjoy it. In fact, some Hollywood careers were built on this premise. What you want to do is make a headline that functions just like an explosion. You want the viewer to be immediately drawn in and unable to look away. The qualities of a good headline should get attention, quickly inform, and short. Your headline should look bold and inform explosively quickly and explosively obviously.
An Enticing Sub-headline When the headline explodes, you’ll want the user to scroll further and find a more detailed and enticing sub-headline. The main goal of the sub-headline is to build on the initial hook that the headline provides. The sub-headline should be intentionally persuasive to convince the user to stick around after the initial wow of the headline. Expand the points raised in the headline and build up a better picture of your product or service in the mind of the consumer. Remember to keep it brief and adequately informative though. The sub-headline is not the place to write an essay.