How is Artificial Intelligence (AI) changing the future of Digital Marketing? I still remember an article published in 2014 on BBC that scared me to bits. It was a prediction on Artificial Intelligence from Professor Stephen Hawking and he said, “The development of full artificial intelligence could spell the end of the human race.... It would take off on its own, and re-design itself at an ever increasing rate. Humans, who are limited by slow biological evolution, couldn't compete, and would be superseded.”
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3 years later, it doesn’t sound scary anymore or even unthinkable. As I see and experience AI in all domains, the professor’s words seem to be becoming a reality. AI is everywhere as you can see and it is already taking up our jobs. Unemployment in technology is happening for real. It is happening at a pace that is much faster than what we can imagine. For instance, Foxconn Electronics, which is one of the biggest Taiwanese manufacturing companies to produce Apple iPhone and other electronic brands, has recently announced that it will fully replace their workforce with robots. Google is no exception. It has already adopted machine learning with the RankBrain algorithm to resolve the search results that the user wishes to see. Even Facebook is using AI for its