Does CTR Still Affect Your Site's SEO Ranking? When you’ve done Search Engine Optimization long enough, you know that strategies are always changing to adapt the latest search engine algorithm. Sites like Google and Bing are constantly changing their ways of ranking sites on search results to give users a better experience. For webmasters who want to either keep their SERP rankings or elevate them, this means that SEO strategies that currently work might no longer do so tomorrow. One of the questions we commonly hear is regarding Click Through Rate (CTR). Does CTR still affect a site’s SEO ranking? Read ahead to know the answer. What is Click Through Rate or CTR? Before I answer your question, let’s discuss what CTR really means and what it supposedly does for a site’s SEO ranking. In a nutshell, CTR is the metric used to measure the number of web users who click a link against the total number of users who had the opportunity to do so. For example, if your site appears on a search results page, and the number of total users who clicked on your links was 40% out of a 100, then your Click Through Rate or CTR is 40%.
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So, how does CTR impact a site’s SEO rank? There’s plenty of debate regarding this matter for years. But the current consensus is that yes, it does. Many studies show that CTR improves SERP rankings if the dwell time of users is good.