4 trends that will dominate the future of Social Media Marketing Experts predict that social media will have over 2.95 billion users by 2020. With such a high number of users over the globe, social media channels have to consistently think of novel ways to engage them. Even enterprises have to generate new ways to gain a leadership position in social media charts. We all have got so accustomed to social media that even a day without it seems impossible. Businesses think alike. But I wonder if social media, which is not at a peak of usage, will experience a trough in the near future. It just might, unless we are prepared for the next level. Big brands are already leveraging features like live video, engaging influencers, and personalized updates.
There are a few other things that are unlikely to change – content. You have to be attentive to how your customers perceive your brand on social channels, engage with your followers and provide valuable content that is curated for them. There is a lot of effort that goes in gaining an insight from social conversations, posts, compliments and complaints. There is a growing trend wherein inspirational content is likely to go viral rather than posts seeking a reaction. Emotionally charged messages, artistic imagery, and imaginative content is preferred rather than the salesy kind of posts.
There are quite a few brands that have started to think beyond Facebook, LinkedIn and Twitter. They need to focus on Instagram, Pinterest and Snapchat too.
So, what’s next?