3 tips to make your inbound marketing efforts to attract many leads Every month or quarter you have that dreaded ‘Status Meeting’, where the boss asks you,” Where are my leads?” and you fumble out some stats. You have been investing heavily in inbound marketing and it is not yielding the results that you are anticipating. Let’s face it. Consumers have becomes smarter and more aware. Before making any purchase online, they wish to research the product or service and the brand as well. You have to make your digital marketing strategy for an informed user and have to consider a lot of factors that you did not account for earlier. Some of the questions you need to ask yourself (before you start working on a digital marketing strategy) are listed below. • • •
What and how much information are you giving to your consumers so that they select your product/ service? What is your USP? Do you have a lead acquisition and lead nurturing strategy?
Inbound Marketing can help you address all the concerns listed above. For a quick definition, Inbound Marketing is a combination of social media marketing, content marketing and SEO or search engine optimization to draw customers to the brand’s products or services. “People don't buy what you do, they buy why you do it.” ― Simon Sinek, Author & Optimist Inbound Marketing helps you market the why of your product or service. The key reason why inbound marketing works today is because it creates a customized and personalized online experience for your smart consumer.
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