APRIL 2022 — THE ULTIMATE IN LUXURY REAL ESTATE
A LUXURIOUS BUSINESS
JAA Lifestyle | Luxury Real Estate | April 2022
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The information available in the JAALifestyle magazines constitutes general information and is not intended as, nor does it constitute, financial, tax, legal, investment, medical or other advice. Image credits: Jumeirah (jumeirah.com); Tiny Heirloom (www.tinyheirloom.com); Visit Big Sky (www.visitbigsky.com); ©bloodua/123RF.COM; Gröner Group (groener-group.com); ©mazzzur/123RF.COM; Marina Bay Sands
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JAALifestyle | Luxury Real Estate | April 2022
FROM THE TEAM
D
ear Lifestylers, April and Q2 will be truly eventful. Our US partners are busy finalising arrangement for the JAALifestyle’s US listing. As anticipated, many more Lifestylers have
verified their phone numbers and qualified to earn Futures Shares and Zhaka Bonuses by purchasing various packages when the promotion’s closing date was extended to 1 March 2022. All those who have received Future Shares must do their PV without which they cannot qualify to earn real shares when JAALifestyle goes public. EEHHAAA.com launched a refreshing new look and feel to their website. It looks truly professional, inspiring and is much easier to navigate. The EEHHAAA advertising platform has also undergone a major revamp. Viewers and potential advertisers have given them glowing positive feedback. The EEHHAAA Team is busy finalising a comprehensive process to make EEHHAAA the most unique and effective way for advertisers worldwide to promote their products and services, which in turn will provide millions of viewers in all countries the opportunity to earn sustainable cash income. Meanwhile our Crypto provider Zhaka.io is building a social media presence. The Zhaka Token’s price is now given in six decimals places instead of two. Zhaka users will get unique reference codes to help them generate new revenues. Upon registration, new users will receive $25 FREE and their introducers will get between 10% and 12% incentives. Zhaka.io is also introducing two NFTs to the network. A “buy back” scheme will further enable users to buy and sell NFTs to other users.
Sathia Narayan Chief operations officer JAALifestyle
JAA Lifestyle | Luxury Real Estate | April 2022
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JAA Lifestyle | Luxury Real Estate | April 2022
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Small luxuries
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Managing your
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Under a big sky
holiday home
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Different types of rentals
36 Building opportunities
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A luxurious business
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From the team
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How to get your support query solved
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Local offices
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How to join JAALifestyle
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JAALIFESTYLE SUPPORT
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MOSTS
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JAA Lifestyle | Luxury Real Estate | April 2022
MOSTS
Small luxuries
Smallluxuries
I
f you're convinced that less can be
of smallness is portability. The space
more and that beautiful things can
constraints inherent in any tiny home force
come in small packages, a tiny home
owners to make choices about design
may be just the thing for you.
– which in turns motivates developers
But beware — what may be a
to create often ingenious space-saving
charmingly small step across the threshold might be a surprisingly large leap for your wallet. Tiny homes are very much on trend
solutions. Oregon-based Tiny Heirloom – the company behind the TV show Tiny Luxury – has become famous for its range of
and their prices can be larger than expected
portable, customisable tiny homes boasting
— especially in the toniest neighbourhoods.
exquisite design work.
Lower Clapton in London’s East End does not quite fit that bill. Even after several years of gentrification, it has not been able
Jason Francis, one of Tiny Heirloom’s co-owners, told American Express Essentials: “Downsizing to create a more simple
to shake off its reputation as a working class
and free life is what it’s all about, but at
neighbourhood.
what point do you stop compromising your
But recently, a seven-square-metre flat with just enough space for a bed, a
life standards? “We decided to bridge the gap so
toilet and shower, a sink, a microwave and
that downsizing doesn’t have to mean
some storage went on market – and fetched
downgrading. Why couldn’t we create a way
just over €100 000.
for someone to downsize yet upgrade at the
London’s smallest microflat, located in
same time?”
a Victorian conversion, was rather brutally
Instead of the Spartan design often
described on social media as a “posh cell”.
associated with tiny homes, the company
However, there is nothing cell-like
creates exquisite homes such as one
about many of the new tiny homes that are
20-square-metre abode which bears a
coming on the market as part of the one of
"vintage glam" style.
the latest real estate fashions. Luxurious, lovingly-crafted tiny homes
The home is built around a motorised wooden platform that can serve as bed,
are increasingly offering an alternative
bench seats or table at any given time.
lifestyle choice for people who may be
It can even be turned into stairs to give
feeling priced-out of the traditional housing
access to the living area located on top of
market, or those simply seeking a less
the platform. High-end kitchen amenities
consumerist lifestyle.
like marble countertops, a deep sink, a full-
One of the prime advantages
JAA Lifestyle | Luxury Real Estate | April 2022
size fridge and oven, and even a luxurious
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MOSTS
clawfoot bathtub push the price beyond
the garage door is raised. And the kitchen
€150 000.
features a farmhouse sink, gas stove and
When it comes to tiny homes many
dishwasher. Among the Escher’s furniture
of the most luxurious are based around
is a custom dining table hidden under the
a flatbed truck structure so they can be
stairs that can be extended to seat up
transported wherever the buyer requires.
to 12 adults, while Japanese-style shoji
Of course this means they often come
paper doors separate rooms. The Escher
without an associated plot.
starts at €125 900 and New Heritage says
In the US tiny homes are generally designated as being under 55 square metres – though the average-sized tiny home
everything in the home is custom-made – from cabinets to drop down desks. “Downsizing, which can seem a
measures less than half that, according to
daunting undertaking, is one of the most
a survey by home services platform Porch.
empowering things a person can do to
com. The most expensive states to buy
restructure and redesign one’s life,” says
them are in Hawaii, Montana and New
New Heritage.
Mexico. Another creator of luxury tiny
“Tiny homes are about bringing that which matters most to the forefront of our
homes is Ohio-based Modern Tiny Living,
daily living ... always accruing experience,
whose Kokosing model aims to combine
not more stuff.”
practicality, style and comfort. A 23-square-metre house with acacia
Buyers of tiny homes should be aware that they are not necessarily a great
hardwood flooring, poplar interior walls, and
investment and may not appreciate in value
white quartz countertops retails for around
in the same fashion as more conventional
€60 000.
homes – especially when they have been
Kokosing models can also be created with alternative hardwood floors and other
heavily customised. Sometimes more conventional kinds
high-end features – though customisation
of tiny homes also make a splash in the
affects the final price. Modern Tiny Living
market – such as a charming wood-panelled
calls the Kokosing "truly the most liveable
31 square metre wood cabin in West Point,
tiny home in the world".
Texas. The cabin also came with a historic
Tenessee-based New Frontier aim to
teak table from a Spanish ship. It should be
create “stunning design in a small package”
noted that the price was not for the cabin
and their 28-square-metre Escher model is
alone, but the 23 acre plot featuring lake
a good example of their approach, featuring
and hunting grounds.
a surprising two bedrooms. A cantilevered
The fact that in 2015 it sold for
master bedroom sits behind doors in the
€395 000 shows that many consumers
kitchen while a loft is located above the
increasingly seem to be buying into the idea
bathroom. The exterior combines charred
that bigger need not necessarily be better,
timber and cedar lap with a metal siding.
and are taking the small but significant step
The multi-use living area can act as a
into the world of tiny homes.
dining room or open-air sitting area when
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JAA Lifestyle | Luxury Real Estate | April 2022
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OWN YOUR OWN
Photo courtesy of CNN.
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JAA Lifestyle | Luxury Real Estate | April 2022
OWN YOUR OWN
A luxurious business
JAA Lifestyle | Luxury Real Estate | April 2022
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OWN YOUR OWN
I
f you’re indulging in a bit of blue-sky
ambition, a budding hotelier needs pockets
thinking while lounging next to the
deeper than the Mariana Trench to even get
pool, you probably won’t be the
on the first rung of the ladder topped off
first person ever to ruminate that
by the Hiltons, the Marriots and, yes, the
buying a hotel would be the perfect
Trumps.
way to combine business and pleasure. There is, after all, a glamour
The development costs of the world’s grandest luxury hotels are measured in
attached to the names of great
billions rather than millions – though you
hotels that makes the trade
can end up with plenty of bang for one’s
more than just a dollars-
buck.
and-cents enterprise. The reality, of
Think of the world’s only seven star hotel, the Burj Al Arab in Dubai. From the moment you arrive at Dubai
course,
International Airport a white Rolls
is generally
Royce is standing by to whisk you the
considerably
short distance to the man-made island
grittier than
the hotel itself stands on – unless you
the dream.
choose helicopter transfer.
Besides
As you approach the 212m facade,
moxy
famously styled in the shape of a billowing
and
sail from an Arabian dhow – your own butler awaits. The butler will escort you through an interior liberally decorated with real gold leaf and embroidered silk wallpaper to a room, which even if it is the cheapest in the house, is nevertheless a duplex suite with views of the Arabian Gulf. As we’re assuming that you’re the
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JAA Lifestyle | Luxury Real Estate | April 2022
OWN YOUR OWN
owner there’s a fair chance you’ll plump instead for one of the royal suites. These feature a living room to one side and a dining room and library to the other. They are connected by a staircase, or if that’s just too much effort, a private lift.
Remember, however, that you may well still be paying back the loans on the €1.3 billion it cost to build the Burj Al Arab in the first place. Yet some of the more modern hotels being built make even that look like a
The bedroom has revolving beds
bargain — Singapore’s iconic Marina Bay
surrounded by mirrors that spin at the push
Sands, for example, cost an estimated €5
of the button and the ceiling is – naturally –
billion.
gold-plated. If you’re the indecisive type allow
With 57 stories and a curious “three legged stool” silhouette, the towers of
some time before going to bed to choose
Marina Bay support the world’s largest
from the 17 types of pillow on offer.
infinity pool and a cantilevered viewing
And that’s before you get to try
platform. The lobby houses a shopaholic's
out the amenities, including the Talise
paradise as well as numerous dining
Spa — where you can book the “Romantic
options, including several restaurants by
Moonlight Swim” — a private swimming
celebrity chefs.
pool for two strewn with rose petals, while
Should one be tempted to build one’s
champagne and strawberries are served
own Burj Al Arab or Marina Sands, it helps
poolside.
to have a contacts book full of the names
The hotel’s nine restaurants include the famous Al Mahara or “Oyster Shell”. Al Mahara is accessed through a golden
of bankers, investment house managers and hedge fund owners to spread the cost. Some hoteliers prefer to go it alone,
arch and is surrounded by a gigantic blue
however. One such example was that of
aquarium filled with exotic fish.
Donald Trump himself, who, according to a
As the owner, you’ll naturally be entitled to all of this on the house – which means you can tell yourself you’re saving €17 000 per night.
JAA Lifestyle | Luxury Real Estate | April 2022
report in Forbes, bought two of the hotels in his portfolio with his own money. Trump’s finances are famously opaque and his hotel empire is widely considered to
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OWN YOUR OWN
Photo courtesy of Marina Bay Sands. be heavily mortgaged, but Forbes recently
And while the margins are generally
did some number crunching on the Trump
somewhat lower, they are still substantial
International Hotel in Washington, DC, and
enough to have turned the business into
the Trump National Doral in Miami – and
a €15.7 billion market in the US alone by
claimed that both were losing money.
2019 – one that was expected to continue
“It’s impossible to be certain without seeing the official numbers, but it sure
While chains are increasingly trying to
seems likely that the president has actually
get a piece of the boutique hotel action, it is
been losing money on the D.C. hotel since
a world which also suits a different type of
the start, despite all of the high-priced
entrepreneur — one looking for more than
political events,” said the magazine.
cash returns.
The Trump Organization did not respond to the claims. If the costs of setting up large five
For many years American billionaire and co-owner of Aston Villa Football Club Wes Edens had been a frequent visitor to
star hotels can prove indigestible even for
Jackson Hole, Wyoming, and was thinking
the likes of Trump, it is unsurprising that
of buying a holiday home in the ski resort.
entrepreneurs are turning to boutique
But he told Worth: “I didn’t want to
hotels as a way of getting into the business
be the guy who bought an expensive house
with a smaller footprint.
that was just used a couple of weeks a year
The idea is that character-rich, quirky properties with strong local connections
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growing at 2.7%, according to IBISWorld.
— that just seems like a bad idea. “My thought was it’d be great to
can make up with charm what they lack in
develop with some friends a boutique hotel
the standardisation and economies of scale
that would serve both as a home when I’m
of the corporate chains.
out there as well as a wonderful place for
JAA Lifestyle | Luxury Real Estate | April 2022
OWN YOUR OWN
friends, family and others to enjoy.” With several other investors Eden
out dilapidated "homes with potential" in spectacular locations in places such
created Caldera House, an uber-luxury
as Barcelona, San Francisco, Beijing and
eight-room hotel and private ski club.
Istanbul, before giving them the high-grade
The hotel has four four-bedroom suites and four two-bedroom suites, two restaurants, a spa with a cedar sauna, a
restoration treatment and turning them into upmarket Airbnb lets. What persuaded him to take a leap
fitness studio and a heated outdoor infinity
into the hotel business was when he found
plunge pool.
two run-down old riads – traditional urban
It featured on the 2019 series finale
homes built around a decorated courtyard
of Keeping Up With The Kardashians as the
– and saw their potential. More importantly,
family decamped there for holidays.
still was the fact that additional rooms
Given that the creation of boutique hotels is so closely linked to the charm of an
could be added. “I bought two beautiful old homes
individual property, an opportune purchase
deep in the heart of the old city, the medina
can provide the stimulus to create a new
of Marrakech, that were in a terrible state
operation.
when I found them,” he said.
Jonathan Kos-Read, an American who
“This was during Covid when the
over the last 25 years has made a name
bottom dropped out of the market — so
for himself as China’s leading foreign actor,
I got them for a third of what they would
recently opened two luxury boutique B’n’Bs
have been selling for pre-Covid. In fact, they
in Marrakech: Riad Persephone and Riad
would have already been cheap at the price
Roxanne.
because they were so run down.”
Kos-Read had spent 10 years hunting
JAA Lifestyle | Luxury Real Estate | April 2022
Since then Kos-Read has been
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OWN YOUR OWN
scouting the city for locally-made decorations to accessorise the rooms in traditional Moroccan style. “I love beautiful things and I love beautiful homes and I love making the area around me beautiful and when it’s not it hurts my soul,” he added. Kos-Read advises anyone designing a boutique hotel to take a hard look at their own sense of interior design. If they have any doubts about their capabilities they
weather, we have a schedule to adhere to
should consider outsourcing this aspect of
but it varies from year to year," Icehotel
the project to a professional.
representative Beatrice Karlsson said.
“How do you know if you have taste?
The hotel has also given guests the
The way you know that is if people come to
chance to co-design a suite – and stay there
your place and say ‘what a great house’. If it
as often as they want before it melts – at a
seems like people don’t mean it you should
cost of more than €220 000.
think twice.” He also advises potential boutique
Once the suite has flown away to the river, clients are given a bottle containing
hoteliers to go with their gut and make
some of the meltwater, as well as design
sure that they love the property they are
blueprints for the design and photographs
considering purchasing.
of the suite.
“If you love it, other people will
Or, if that is not exotic enough for
probably love it too because human
you, how about the Manta Resort, Pemba
beings are not all that unique. And if the
Island, Zanzibar, Tanzania?
investment goes sour, as they sometimes
As well as more conventional rooms,
do, at least you will be left with something
the resort boasts a single underwater room
you love,” he adds.
where guests can sleep as reef fish swim
Of course a hotelier need not necessarily be limited by the idea of bricks and mortar. Since 1989 the Icehotel at
past the surrounding glass. Spotlights under the windows can be turned on to help attract fish and octopuses at night.
Jukkasjaervi, a small Arctic town in Sweden,
To conclude, as George Bernard Shaw
has been built from scratch as construction
once said: “The great advantage of a hotel is
crews sculpt 65 hotel rooms, a lobby and
that it is a refuge from home life.”
reception area, a main hall and an ice bar
Ice hotels, underwater rooms, ski
out of 5 000 tonnes of ice from the River
lodges or Moroccan riads might not quite
Torne.
represent home away from home. But
Opening every winter, the structure
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"We're completely dependent on the
perhaps they give us something even more
lasts only a few months before it melts
precious – the chance to feel like we’re on
away with the spring thaw.
holiday when we’re doing business.
JAA Lifestyle | Luxury Real Estate | April 2022
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OWNER’S MANUAL
MANAGING YOUR HOLIDAY HOME
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JAA Lifestyle | Luxury Real Estate | April 2022
OWNER’S MANUAL
I
f you have a penchant for the finer
lower maintenance your property is, the less
things in life and have invested in
upkeep it requires when you are away for
a second (or third) home in your
months at a time.
country of residence or overseas,
Prior to purchase, research the
it’s important to ensure that your luxury
developers who built the holiday home,
property is fully maintained and managed in
or talk to neighbours and see if any other
your absence.
properties constructed by the company
There are several keys to consider when purchasing a holiday home, especially
have incurred any major issues. Also consider the outdoor space. If a
if it is located hours away. Some properties
large garden comes with your luxury villa,
can be demanding on their owners and
you will have to contemplate the costs of
require plenty of upkeep, while others can
contracting a gardener to mow the lawn
remain untouched for months without any
and tend to flower beds every month. If the
issues at all.
external area is smaller, you may prefer to
If you’re interested in learning more about the best practices for managing your
lay gravel, paving stones or decking to keep maintenance low.
holiday home, we have some tips and tricks that will benefit you below.
Choose wisely
Consider letting your property If you don’t plan to visit your property often and see your holiday home more as
Most people will tell you that it’s advisable
an investment for the future or as a legacy
to seek out a contemporary property for
for your offspring, consider renting it out
obvious reasons, as older homes can come
for several months at a time, or in the short
with myriad problems. However, if you do
term during peak seasons.
prefer to add a characterful period property
It’s a known fact that when homes are
with wooden beams or inglenook fireplaces
left empty for longer time periods, issues
to your portfolio, it’s always wise to ensure
begin to arise. Perhaps your appliances
that you have a thorough survey conducted
aren’t working correctly, or there has been
prior to purchase to uncover any damp,
inclement weather in the area that caused a
mould or cracks.
tile to be dislodged from the roof.
Taking these steps early in the process
The best way to avoid this is to rent
can give you peace of mind and save you
the property out. This won’t just bring in a
a lot of financial headaches in the future,
second income, it also means that reputable
especially if the property is not your main
tenants or a management company can
place of residence.
keep on top of maintenance in the house for you.
Go low maintenance Choosing a modern, newly-constructed
Invest in property management
holiday home – or one that is only a few
A locally-based property management
years old – can be extremely beneficial. The
company specialising in luxury homes can
JAA Lifestyle | Luxury Real Estate | April 2022
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OWNER’S MANUAL
also help to assist with any holiday home problems in your absence. Whether you wish to instruct them to simply look in and check security once a week or month, or want them to organise cleaning, welcome packs, and check-in and check-outs for rental clientele, they can attend to your every need. These companies are likely to charge between 10% and 20% of your total rental income or a fixed monthly euro fee depending on the services you require. It's important that you research reputable companies before instructing them to work on your behalf. Don’t look for a property management agency who just
a good clean prior to your arrival. Referrals
does the bare minimum, is new to the area
are usually reliable, beneficial and can
or doesn’t have any accreditations; seek out
work out well over long periods of time –
one that is established, puts some effort
especially if you know the person making
into their services and aims to impress.
the recommendation well.
Also, if your holiday home is in another country, find one that employs staff that speak your primary language to avoid any misunderstandings. Good property management agencies use professional tradespeople if a problem arises, and they will always contact you with a quote prior to authorising any work to be undertaken on your behalf. You will also have a 24/7 single point of contact, so you always know who to contact in case of a situation arising.
Get a friend to help out
Additional security measures You may decide to take care of security measures yourself and monitor your holiday home status from afar. With the advent of technology and the Internet of Things, it’s becoming easier for landlords and property owners do just that. Modern surveillance technology such as video doorbells, CCTV cameras and internal monitoring systems can all be installed by a good technician with the correct know-how. You can stream most of the footage
If you know someone locally, a friend or
from your property in real-time via an
colleague, they make be able to look into
app directly to your smartphone or tablet,
your property on a regular basis and report
meaning you will always know what is going
back to you directly.
on in your property, even if you’re hundreds
They may even be able to recommend
of miles away.
a housekeeper to pop in and give the place
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TOP SPOT
Under a big sky 30
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TOP SPOT
Photos courtesy of Visit Big Sky.
T
he name alone conjures visions
store until 2014. But while this was a state
of wide-open spaces and
of affairs which lasted for several decades
limitless outdoors. In this sense,
and many locals were happy to leave it that
as in many others, Big Sky,
way – enjoying Big Sky’s low-key charm –
Montana, doesn’t disappoint. For a long time this town, around an
hour’s drive Yellowstone National Park, was
cases overtaking its rivals. Moves to catapult Big Sky into the
something of an unpolished gem when it
big leagues started with the creation of a
came to American ski resorts.
tram line which accesses some of the most
Founded by newscaster Chet Huntley
extreme slopes in the US, and the creation
in the 1970s, Big Sky was known as a
of the most modern, sophisticated network
bare-bones, hard-to-reach ski station. Even
of ski lifts in the country.
in the 1990s there was no town centre
In 2016 Boyne Resorts, which now
and the town boasted barely more than
owns the resort, launched plans to turn it
500 residents. Visitors had to catch creaky
into a state-of-the-art destination; the town
old lifts crawling up the mountainside
is currently anticipating around €900 million
which frequently broke down and faced
in investment over the next decade.
an après ski offering that was not so much unsophisticated as non-existent. The resort didn’t even gain a grocery
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the resort is catching up with and in many
In 2018 Big Sky became an inaugural participant in the Ikon ski pass scheme and skier numbers started to soar — rising 46%
JAA Lifestyle | Luxury Real Estate | April 2022
TOP SPOT
between 2015 and 2021. These days Big Sky markets itself
the variety of food available at the resort, and Westward Social at base of the slopes
as America’s largest ski resort – whisking
offers craft cocktails and comfort food with
customers across 5 800 skiable acres on
a local twist.
39 different ski lift routes – some of which offer heated chairs and windproof bubbles. Perhaps even more importantly
Big Sky has benefited from the proximity of the nearby uber-elite Yellowstone Club, reputed to be one of Bill
the town is finally starting to make some
Gates’ favourite places to kick back and
headlines for its luxury après ski offerings.
relax.
In 2021 the resort opened Montage
Covid-19 has also played a part in
Big Sky lodge built out of regional wood
the sudden popularity of this upmarket ski
and stone within the resort’s Spanish Peaks
resort among the wealthy American buyers.
enclave – and in doing so began to attract the attention of big-spending visitors. The lodge features a spa with 12 treatment rooms, including two couples’ treatment rooms an indoor lap pool, his-
From the perspective of someone sitting in a cramped apartment in a crowded urban centre during a lockdown, Big Sky must have sounded like paradise on Earth. No wonder, perhaps, that realtors
and-hers relaxation areas, heated plunge
like Philip White, CEO of Sotheby’s
pools and steam rooms.
International Realty, reported to Forbes that
Six dining venues have revolutionised
JAA Lifestyle | Luxury Real Estate | April 2022
the resort was one of five mountain towns
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TOP SPOT
that were seeing booming demand in the wake of the pandemic. “Homes in the mountains serve as sanctuaries of privacy and security for newcomers and second homeowners,” said White. “The clean air and space are also a big draw.” Small surprise either that realtors like Brenna Kelleher, an agent with PureWest Real Estate – Big Sky, have reported people even bought in the resort without visiting the homes. And, with The New York Times reporting that the number of people moving out of the city between March and August of 2021 was up 50% on the previous year, it is unsurprising that Big Sky has been one of the big winners. However, one of the biggest problems
Company for €21 million. Outside the skiing season Big Sky
associated with Big Sky real estate is the lack of supply compared to demand. Montage Big Sky has partially helped
offers access to three world-class Blue Ribbon fly-fishing rivers; a private 18-hole
to relieve the pressure. It offers 39 private
golf course designed by Tom Weiskopf; and
residences with flexible layouts and sizes.
a seemingly endless number of hiking trails. And all of these changes have helped
The residences feature decor crafted in hand-stacked stone, Western-inspired
put Big Sky on the radar of airlines across
lighting, and custom cabinetry, as well
the US – making it considerably easier
as state-of-the art kitchens and grand
to get to the nearest airport, Bozeman
fireplaces.
Yellowstone International. Over the last year Bozeman has seen
Another alternative for high-end buyers is 7000 Beaver Creek Road – a 10
the start of direct flights from 29 major
bedroom imposing mansion built out of
hubs.
timber and stone with views over Spanish Peaks into Yellowstone National Park. The compound includes a guest house
To top it off, last year Big Sky was named one of the world’s greatest places in Time magazine, which noted: “Big Sky is
with three bedrooms and a spa building
revelling in its cool-kid status, thanks in part
with outdoor hot tub, outdoor fire pit and
to a pandemic-related boom (and hit TV
large patio. It includes a fully equipped gym,
shows Yellowstone and Big Sky).”
massage room and two trout ponds. The 850-square-metre property is on
The sky, it appears, really is the limit for this Montana resort.
the market with The Big Sky Real Estate
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JAA Lifestyle | Luxury Real Estate | April 2022
JAALifestyle | Luxury Real Estate | April 2022
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BUYING FOR BUSINESS
DIFFERENT TYPES OF RENTALS
I
f you’re thinking of making a property investment in order to rent it out,
small, one-bedroom apartments. The benefit of purchasing this kind of
there are a wide variety of options
property is that there are normally plenty
available, from small apartments
of options, which often makes finding the
to sprawling multi-unit properties, and
right one easier than some others on our
everything in between.
list. Single-family homes are usually rented
Here are five different rental options
by long-term tenants who stay for multiple
for those looking to make property
years, which can make life significantly
investments and the benefits and
easier for the owner.
drawbacks that come with them:
Whether you choose to take a hands-on approach or work with an estate
Single-family homes Single-family homes are likely to be the most common around and can vary greatly in size. While we use the term "singlefamily" this essentially covers any property that could house a family but also covers
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agent to take care of logistics, purchasing and then renting a single-family home is often the first step on the ladder for new investors. One of the few downsides here is that the cost per unit is probably going to be higher than with larger properties that include multiple units.
JAA Lifestyle | Luxury Real Estate | April 2022
BUYING FOR BUSINESS
Multi-family properties The name might be a little confusing, but a multi-family property is simply a property that can house numerous families — typically between two and four — such as an apartment block or converted townhouse. A purchase of this size is likely to cost much more than a single-family property, but typically you will find that multi-family properties work out cheaper per unit than smaller properties. Purchasing a larger building comes with its own difficulties and it can be more difficult to secure financing, so you’ll need to make a large downpayment towards it. Yet once the sale has been made and you have tenants in some or all of your
homes or suitable options for the elderly. Typically on the small side, condos can be a reasonable investment for even firsttime buyers and, because they are usually run by a Housing Association to which you must pay a monthly or annual fee, they often come with little to no oversight needed. The downside here is that Housing Association fees can be steep, especially within desired areas. When you think that a monthly fee will essentially be coming out of your rental profit, it does give you some food for thought. Another issue is that Housing Associations can be notoriously fickle and it’s not unheard of for rules to be changed that prohibit the renting of condos.
properties, a multi-family option can be
Student accommodation
hugely profitable. It’s much easier to scale
Perhaps a slight wild card here, but with
your profits and small increases in rent per
numbers of university students climbing
unit can really add up. Generally speaking,
steadily around the world, purchasing a
people living in multi-family properties tend
property then renting it out to students can
to move more often than those in single
pay handsomely — but of course, there are
properties, which means you may need to
some downsides.
be flipping units constantly. You’ll likely use a property
The major benefit of this type of housing is that you tend to be able to put
management company to take care of the
more people in the property than with other
day-to-day needs of the property and,
options. Student houses have sometimes
if there is a regular turn-over of tenants,
had their living rooms converted into
you’re going to be glad that you have them.
bedrooms, while every inch of space is maximised, which can lead to higher rents
Condos Condos are sometimes seen as a great option for first-time investors, but they can also come with rules that can make renting tricky. A condo is usually a single property that comes with shared amenities, such as swimming pools and tennis courts, and is often considered either good for holiday
JAA Lifestyle | Luxury Real Estate | April 2022
overall than you would get if a family was living in the same property. But that fact brings us nicely to the negatives. Student properties tend to receive more damage and require more maintenance and upkeep than other housing, while it’s not uncommon for plenty of changes to occur, which may mean some
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BUYING FOR BUSINESS
of the rooms remain vacant for periods
appears, but whether you can soak up
while you search for tenants.
losses like that is quite another matter.
This isn’t so much of an issue when
Renting commercial space is an
the cost of the house is divided between
excellent option when it all goes well, but
the tenants, but when individual rooms are
can bleed you dry when it doesn’t.
rented out, you tread the line of making a
Whether you’re looking to make your
decent amount of profit when things are
first foray into investing in property to rent,
going well, and numerous empty rooms and
or you’re a seasoned pro, there are always
high upkeep costs when things are not.
plenty of variables at play — and there isn’t one distinct “best choice”.
Commercial Purchasing real estate to rent it out as commercial space can prove to be extremely lucrative. A lot depends on where the property is, its size, and also what other commercial interests are in the area, but if you get this one right, it can be well worth the investment. Commercial leases are usually fairly long, sometimes as much as 10 years, which certainly takes the pressure off having to constantly find tenants. However, attracting somebody willing to sign a long lease can sometimes be difficult, especially if their area isn’t great. You may need to wait six months or more before an interested renter
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First-timers will probably go for the single-family property or the condo for the simple reason that there are more of them and so it makes the whole process that much easier. Purchasing a multifamily property is a serious and sizeable investment and one which we probably wouldn’t suggest starting with if you’re new to real estate. Each of these types of rentals come with their positives and negatives, but as is often the case with real estate, it usually comes down to the location and who’s renting the property. A successful investment is based on sound planning, careful consideration of the area — and also a slice of luck.
JAA Lifestyle | Luxury Real Estate | April 2022
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PROPERTY BARONS
BUILDING OPPORTUNITIES
I
nternational readers may not have
be worth €80 million, has often defended
heard of German real estate tycoon
his wealth and spoken against higher
Christoph Gröner – but a wise man
taxes – saying that he doesn’t believe
would not bet against the developer’s
governments have the expertise to spend
reputation spreading beyond his native
taxpayers’ money wisely. But there the
country.
similarities with Trump end.
Like a certain real estate developer from the US who reached the Oval Office,
associated with glitzy, ultra-high-end
Gröner is considering entering politics.
projects, Gröner has often spoken out
An interest in the political stage isn’t
on behalf of an entirely different cause –
the only thing Gröner — who bears an
sustainable development and the cause of
uncanny resemblance to former German
poorer tenants in rented accommodation.
chancellor Gerhard Schroder – has in common with Trump. This Karlsruhe native is estimated to
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Whereas Trump has always been
In 2019 Gröner introduced himself to reporters at a press conference to open one of the buildings he had developed by
JAA Lifestyle | Luxury Real Estate | April 2022
PROPERTY BARONS
saying: "I'm 50 years old, married and have four children. I like hiking and cycling, and I
on. In 1989 he began studying mechanical
like cars. Everything else you've heard about
engineering at the Technical University of
me is untrue.”
Karlsruhe and the early days of CG Gruppe
But soon he was proving the opposite
initially focused on restoring old buildings.
by talking of the causes closest to his heart.
When he saw the real estate market
“I stand for redistribution. I stand
was stagnant, he seized an opportunity to
for equal opportunities,” he said. They are
invest and, once the market rebounded,
unusual words for an entrepreneur who has
profited handsomely and became one of the
spearheaded construction projects worth
leading developers in the country.
billions. The vehicle that has brought Gröner his wealth has largely been the construction company that bears his initials — CG
Gröner left the board of CG Gruppe in March 2020, reputedly following a dispute over its direction with other shareholders. In April 2020, he announced that
Gruppe AG, which he set up in 1995 and
he had launched a new project developer
which has grown into one of the largest real
called CG Elementum — and then acquired
estate companies in the country.
several projects from his previous business
CG Gruppe has built entire districts in Frankfurt as well as several thousand rental
partner, Consus Real Estate AG. He pledged to keep the same focus
apartments in some other cities. At one
in his new venture to the one which had
point an auditor estimated the company's
served him well beforehand.
value at €1 billion. Many of his developments have hit
Gröner is a health fanatic who runs up the floors of high-rise developments to stay
the headlines because of an emphasis on
fit and snacks on fruit and trail mix during
sustainability.
interviews.
The SLT 107 Schwabenlandtower
He recently allowed himself to be
in Fellbach, for example, was rebuilt to
shadowed for several months by a TV crew
make "important contribution to climate
for a documentary about wealth, Inequality:
protection" when the CG Gruppe converted
How Wealth Becomes Power, which examines
its existing luxury apartments into rental
the possible explanations for the widening
apartments.
gap between rich and poor.
Wind turbines on the roof to
In the documentary he displays a
ensure that electricity is constantly being
self-awareness and a reflective nature when
generated and new construction methods
it comes to the disparities in wealth and
helped make the building more energy-
influence that one would not necessarily
efficient than many of Germany’s high rises.
expect from someone in his position.
Gröner hailed from a relatively modest
While his apartments and other
background in Karlsruhe where as a young
residential buildings are overwhelmingly
man he worked on construction sites, in
occupied by the wealthy, he has been a
warehouses and even by collecting bicycles
fierce advocate of ensuring developments
from waste, repairing them and selling them
contain a mix of affordable housing for
JAA Lifestyle | Luxury Real Estate | April 2022
43
PROPERTY BARONS
Photos courtesy of Gröner Gruppe. poorer tenants, in addition to glitzier apartments. "With my company, I stand for making
minded and out of date, he believes. However, he also believes that unless politicians allow development to take place
it possible to create affordable housing for
there will be a squeeze on land which will
everyone,” he said.
force up prices and eventually take the
“But without the municipalities also providing us with the cheap building land, we can't do anything." Gröner’s philosophy is that in a changing city such as Berlin it is impossible to completely prevent gentrification.
matter out of developer’s hands. At the same time Gröner believes it is vital that construction becomes more sustainable and uses increasing amounts of recycled concrete, for example. “When we build today, we know that
However, the effects of it can be
more waste is generated in Germany from
mitigated by politicians and developers
construction than from general household
working together and by passing policies
waste. This is unimaginable,” he said.
which ensure that developers set aside, say, 30% of any project for affordable housing. The idea that high-end housing and more affordable versions should not co-
It remains to be seen whether Gröner is satisfied with running his new business or whether his ideas will eventually make it onto an even larger stage.
exist within the same development is small-
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JAA Lifestyle | Luxury Real Estate | April 2022
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