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A L P E N G LO W BRANDING GUIDELINES


Alpenglow is a trustworthy brand here to ensure comfort is brought to the chilliest months of the year. Our mission at Alpenglow is to help winter time lovers enjoy their favorite outdoor winter activities, in even the coldest of temperatures, without having to worry about limiting your time due to the discomfort of the cold. We aim to treat every customer like family, making them feel safe and warm. Our winter line of footwear is designed down to the smallest of details to maximize warmth and comfort while offering support simultaneously. Warming and welcoming, Alpenglow is meant to make our customers feel like a roaring fire does after a long day out in the elements. You can trust us to protect you from Father Winter, you’ll never have to fear the cold again.

INTRODUCTION

Our Mission


UR PRODUCT

More than just a boot Our winter boots are built tough and sturdy, made to withstand the worst of conditions and protect you in the most efficient way possible. These shoes are here for you. The materials used are the toughest in the industry but still comfortable for your unique fit. The heating technology is battery powered to make sure your toes stay toasty warm through your whole journey. Even though performance built, these are still constructed with practicality in mind. Slip resistant and durable they are tactile for day to day use. It goes beyond even that, our jackets, snow pants, gloves, hats, and scarves will keep you warm and comfortable whether you’re braving the cold or going to enjoy your favorite slope-side activities.


UR LOGO

Who we are This is our logo at Alpenglow. A logo represents not only a company, but it reminds us of our personal relationship with that company. Our logo uses an abstracted typography for “alpen� to represent snow capped mountains. The line-work swish represents the aurora borealis for Alpenglow’s roots in Alaska. The ring around the logo represents the Earth, because our brand aims to make you as comfortable as we can while you enjoy the great outdoors. Never separate the type from the logo unless one of the approved variants is being used. Never separate the mountain marks from the aurora borealis. Also never separate the circle from the other elements of the logo. This is a carefully crafted mark, and should not be dissected.


A L P E N G LO W

ALPENGLOW

This is the all-black version of the logo. Use an all

This is the all-white version of the logo. Use an all white

black logo when color is not available as an option

logo anytime the logo lives on a black background, or

for printing purposes. It can also be used anytime it

on top of an image with 40% or more gray value.

needs to stand out against it’s background.


URORAL ZON

A natural light display Here you can see all the colors that light up our night sky. Our palette has been carefully crafted and planned in such a way that it represents the aurora borealis to the fullest degree. In any form of branding these are the colors to be used. When dealing with the logo mark, the colors should appear exactly as shown. The logo should not be all one color unless it is the black or white version. In certain cases, like in specialty printing situations, you can use a holographic ink or pigment in substitution of the gradient. The aurora borelis part of the logo is a gradient pictured on the right. It should look exactly as it is shown starting with the darkest color on the left and moving to the lightest color on the right.


CMYK 97 83 46 55

#1

RGB 11 32 59 HEX #0B203B

CMYK 76 64 38 19

#2

#4

RGB 75 85 110 HEX #4B556E

CMYK 92 65 47 36

#3

RGB 23 67 85 HEX #174355

CMYK 82 40 51 16

#4

RGB 49 113 113 HEX #317171

CMYK 73 10 68 0

#5

RGB 65 169 123 HEX #41A97B

CMYK 37 0 40 0

#6

RGB 164 213 174 HEX #A4D5AE

#3

#1

A L P E N G LO W


0.75in ALPENGLOW

no smaller than 0.75in

ALPENGLOW

A L P E N G LO W If using the logo smaller than 0.75in use this version

ALPENGLOW

If you are using the logo any smaller than 0.25 inches for small online use or for a favicon, use this version.

ALPENGLOW

HEADLINE

ALPENGLOW

HEADLINE


We always want to make sure that our logo is readable and legible for all eyes to see. So we have some rules when it comes to sizing and the space that should be left around the logo. The clear space around the logo should always be free of text, imagery, and other graphics. The clear space should be as wide as the “n� from the main logo. There is logo variations pictured to the left that show if the logo is being used below a certain size which version to replace it with so it stays readable and recognizable.

LOGO SIZING

Logo size and standoff


YPOGRAPHY

Not just words on a page Typography, to us, is so much more than just words on a page. Typography has a voice of its own, and we want to make sure that the voice it has matches what our brand is communicating. We use Futura Condensed Extra Bold for headlines and important words on a page. It should always be used in upper case and never lower case. For any other type we use Futura because of how open and wispy it feels. We think it’s a really strong match for our brand message.


Mason Sans OT Mason Sans is the typeface used in the logo. This typeface should appear no where else but in the logo itself.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ooooqq†‡!#$&*M§®ØłŒƒðöAGOR

Futura Condensed Extra Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyzàåéî&fifl 1234567890($£.,!?)

Futura Condensed Extra Bold should be used for headlines, titles, lead-ins and any important type that needs to stand out on a page.

Futura Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyzàåéî&fifl 1234567890($£.,!?)

Futura is the secondary typeface used in subtext and

Futura Medium

winter wear, hang tags, or any other wordage that

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyzàåéî&fifl 1234567890($£.,!?)

isn’t considered primary. Futura light is the primary

paragraphs relating to the brand. It should be used in all digital and print materials that describe our product. This can include manuals that come with

typeface we like to use, but if you need something a little thicker, use with Futura medium.


DON’T REARRANGE ANY ELEMENTS

DON'T USE COLOR LOGO ON IMAGE

DON’T STRETCH/ WARP LOGO

A L P E N G LO W ALPENGLOW DON’T ADD ANY OTHER ELEMENTS

DON'T OUTLINE

A L P E N G LO W

DON'T CHANGE THE TYPEFACE

DON’T ROTATE THE LOGO

AL

PE

L NG

ALPENGLOW

DON’T ADD ANY SPECIAL EFFECTS

A L P E N G LO W

DON’T CHANGE THE COLOR

OW

ALPENGLOW

A L P E N G LO W


We love our logo, and our customers recognize it the way that it is. It should not be changed, altered skewed, or simplified. Please don't stretch or distort the logo. Don't add any new elements, shadows, or effects. If you need to use the black version, please use the one provided and do not outline the stroke. We know it's tempting but don't mix and match parts of the logo or move the type around. Go by the classic rule of thumb, if you have to question it, don't do it.

IMPROPER USE

Things to stay away from


PPLICATIONS

Last but not least Here are some of the many examples of our logo appearing in every day life. You can see the wide range of usage that it falls into, and all of the proper uses for how it should be displayed at both small and large sizes. We really are just looking to bring you comfort and warmth when there is a chill in the air, and we want to make sure our brand is portrayed and remembered the way it should be. We're counting on our logo for that, so always make sure it's looking it's best. Also make sure that it's being used the way it was meant to be. Thank you and we hope to see you on the slopes or outside enjoying the cold!


© Copyright Alpenglow 2022

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