Jasmine griffin portfolio interactive marketing specialist compressed

INTERACTIVE MARKETING DESIGNER

JASMINE GRIFFIN

MARKETING PORTFOLIO 225.614.4355

| JMGRIFFINDESIGN@GMAIL.COM

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JASMINE GRIFFIN | INTERACTIVE MARKETING DESIGNER

PORTFOLIO CONTENTS:

DIGITAL CAMPAIGNS

PRODUCT LAUNCHES

MEDICAL EDUCATION

MEDICAL EDUCATION

SKILLS SHOWCASED:

SKILLS SHOWCASED:

SKILLS SHOWCASED:

SKILLS SHOWCASED:

VISUAL MARKETING CAMPAIGNS DEMOGRAPHIC TARGETING LANDING PAGE DESIGN SOCIAL MEDIA ADS

SOCIAL MEDIA CAMPAIGNS DEMOGRAPHIC TARGETING CONTENT CREATION AD DEVELOPMENT EMAIL CAMPAIGNS

EDUCATIONAL CONTENT AND COPYWRITING DEMOGRAPHIC TARGETING CONTENT CREATION

EVENT PLANNING AND PROMOTION EDUCATIONAL CONTENT AND COPYWRITING DEMOGRAPHIC TARGETING CONTENT CREATION

JASMINE GRIFFIN | INTERACTIVE MARKETING DESIGNER

DIGITAL CAMPAIGNS MARKETING OPPORTUNITY The spa wanted an increase in attendance of their monthly health and beauty seminars and a larger awareness for their monthly specials.

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The Medical Spa of Baton Rouge's health and beauty seminars nearly doubled in attendance after Jasmine Griffin created cohesive and visual effective ads and landing pages which led to increased sales.

Marketing tools such as Hubspot, Google Analytics and other marketing tools were used to track and aggregate data for each monthly campaign.

The clients were very satisfied with the outcome of the monthly campaigns.

JASMINE GRIFFIN | INTERACTIVE MARKETING DESIGNER

Strategies such as the offer of a free gift along with the use of social media was used to cross promote the event with relevant content such as blogs. This in return helped the spa to gain event traction.

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JASMINE GRIFFIN | INTERACTIVE MARKETING DESIGNER

PRODUCT LAUNCHES MARKETING OPPORTUNITY A local startup company has launched a new medical flip flop that treats foot pain conditions such as plantar fasciitis. Since this was a new brand and product, the company needed an extensive strategic branding and marketing plan that would convince the customer of the product's value.

This company's main concern was that the price of the medical flip flop was significantly higher in price than many of its perceived counterparts.

JASMINE GRIFFIN | INTERACTIVE MARKETING DESIGNER

Insights: Studies have shown that Plantar Fasciitis, although affecting all types of people, affects middleaged women the most.

Strategy: Establish our target market as upper-middle class, middle-aged women who are regularly active.

Use a combination of online ads, email blasts, social media, and educational content (ebooks) to gain trust and authority with the subject of foot pain.

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JASMINE GRIFFIN | INTERACTIVE MARKETING DESIGNER

THE ISSUE OF PRICING The Healing Sole's price was an initial concern to the company. However, after further market analysis, we concluded that the target market's financial status allowed them to make higher purchases within this price range with ease. Additionally, the price became even less of a factor due to the excruciating pain that customers experience with heel pain such as plantar fasciitis.

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JASMINE GRIFFIN | INTERACTIVE MARKETING DESIGNER

MEDICAL MARKETING MARKETING OPPORTUNITY A local orthopedics and wellness company wanted to showcase their new services to the Baton Rouge area in hopes of increasing their number of patients. The following marketing campaign had a positive effect on the number of new patients for the clinic.

JASMINE GRIFFIN | INTERACTIVE MARKETING DESIGNER

The Problem: A local orthopedics clinic wanted to introduce a new service called PRP therapy (platelet-rich plasma) to its current patients as well as advertise to new potential clients.

An issue that they faced was educating these patients on how this therapy works in a nonintimidating yet educational way.

The Solution: Create an easy-to-read educational ebook with interactive links that readers can use for more information.

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JASMINE GRIFFIN | INTERACTIVE MARKETING DESIGNER

EVENT PLANNING REACHING OUT TO THE COMMUNITY Delta Sigma Theta Sorority, Inc. (Baker-Zachary Chapter) in collaboration with BRCC, and HAART ( Region 2) wanted to host a World Aids Day for HIV/AIDS awareness for the Baton Rouge Community College student population. The following marketing campaign was used to promote the event across various platforms to encourage students to attend.

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JASMINE GRIFFIN | INTERACTIVE MARKETING DESIGNER

WORLDS AIDS DAY The objective for this event was to raise awareness about HIV/AIDS

YOU HOLD THE POWER

TO STOP

SPONSORED BY:

HIV #LETSENDIT

within the Baton Rouge Community College population. An effective method I created was to design a memorable slogan that directly correlates to event giveaways to increase the impact of the event messaging for the students. A cost effective, yet relevant giveaway was phone rings that attach to the back of a cell phone case which allow users to hold their phones in a more secure way. The slogan was "You Hold The Power To Stop HIV"

TARGET MARKET ANALYSIS The use of hashtags allowed for the event to be promoted across all social media platforms. Due to the target demographic, this is a very important aspect of this campaign that allowed it to be digitally interactive.

#LETSENDIT DELIVERING AWARENESS This project is a wonderful concept that alowed me to market to a specified demographic. Additioanlly, it challenged me to think creatively about how to bring appeal to an undereducated topic in the area.

I appreciate the opportunity to collarborate with various organizations along wth Delta Sigma Theta and BRCC to make this collaboration happen.

THANKYOU! JASMINEÂ GRIFFIN INTERACTIVE

MARKETING

DESIGNER

225-614-4355 - JMGRIFFINDESIGN@GMAIL.COM