IB annual conference 2019

Digital Transformation: Reimagining Business for the Digital Age Conference – 28 March 2019 #IBDigitalBiz

Welcome to the fourth annual Imperial College Business School conference. As part of Imperial College London, intellectual insight and research leadership are at the core of our identity; we are uniquely positioned to advance our understanding of areas critical to today’s world by combining technological and business understanding.

Mention “digital” in a boardroom and the faces you see pulled will be a mixture of eager, concerned and bored; 30 years ago, most people would have thought you were talking about a watch, and 10 years ago they probably thought about a smartphone.

Of course, one wouldn’t need to explain to anyone in a boardroom nowadays quite how quickly the internet, mobile technology, userfriendly interfaces and data analytics are transforming business. But what they might be looking for is some explanation, a good deal of guidance, and perhaps a little reassurance.

Imperial College Business School is uniquely positioned to advance the understanding of this critical issue through the combination of leading business expertise with world-class technological capabilities from across the College. The research of our faculty places us at the forefront of understanding the effects of digital technology on individual, business and industry levels – and through our programmes and in-house edtech capabilities, we leverage our unique expertise to prepare our students to lead in this new digital business environment.

Today’s conference joins our intellectual leadership with the experience of key players in business and society. Throughout the day, we will reflect on the profound effects of digital on public policy and corporate strategy, explore challenges and paths for corporates and people in this transition to digital, and unpick the management and design of digital transformation. We will ask not what role digital technology plays within society, but what roles we play within the digital society.

Thank you for attending,

Francisco Veloso Dean, Imperial College Business School

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Meet the Conference Co-Chairs

Erkko Autio

Ying-Ying Hsieh

Professor Autio is Chair in Technology Venturing and Entrepreneurship at the Business School and holds a doctorate from the University of Helsinki.

His pioneering research in the areas of comparative entrepreneurship, international entrepreneurship, and innovation ecosystems has been cited in hundreds of news media in over 80 countries around the world.

Dr Hsieh is an Assistant Professor of Innovation and Entrepreneurship at Imperial College Business School, with her research unpacking the coordination and governance mechanisms within blockchain-based decentralised autonomous organsations. She holds a PhD in General Management from Ivey Business School, part of the University of Western Ontario.

Professor Autio’s digital interest lies in its effect on business model transformation and entrepreneurial ecosystems.

Dr Hsieh’s digital interests revolve around the use of cryptocurrency and, more broadly, the fintech industry.

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Mark Kennedy Dr Kennedy is an Associate Professor and the Director of Imperial Business Analytics.

His research focuses on the emergence of new markets and industries, and the more basic building blocks of organising – categories, identities, forms, strategies, practices, reputation criteria – while also having substantial experience in consulting and high technology. He holds a PhD from Northwestern’s Kellogg School of Management and a A.B. in Philosophy from Stanford.

Dr Kennedy is intrigued by data-driven disruption and its effect on UK businesses, particularly when data-enabled business models beat more established ones.

Today’s conference will focus on:

Speakers

What is digital transformation?

How is digital transformation integral?

How can businesses take advantage of transformative change?

What can we learn from previous periods of organisational change?

Samantha Barry Samantha, a former journalist and producer who has worked at RTÉ, the BBC and CNN, has most recently taken up the post of Editor at women’s magazine Glamour. Samantha is only the eighth person to hold the position since the title’s founding in 1939 and will use her digital experience to help move a company traditionally embedded in print into a more digital and interactive world.

How will professionals within businesses be affected?

Vamsi Bodepudi Vamsi is an experienced big data and data science specialist, having previously worked in this area for Oracle before becoming a Cloud Engineer at Google. A self-described “creative innovator”, he has successfully helped to shape digital transformation programmes for hightier clients by merging the technical and corporate aspects of business.

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Geraldine Calpin

Chris Downs

Geraldine brings decades of awardwinning experience spearheading world-class brands, from Hilton to WeWork, to now assuming the role of Executive Vice President and Chief Marketing Officer of the Madison Square Garden Company. As one of Advertising Age’s Top Women to Watch, Geraldine has an eye for utilising technology to maximise commercial advantage across digital channels.

Chris is the founder and Managing Director of Normally, a data product and service design studio based in London. He is internationally recognised for his ability to help build brands, foster product and service innovation, and believes utilising and understanding data is the golden ticket to designing disruptive user experiences.

Lucy Cooper

Peter Estlin

Having begun her career with Accenture Strategy, Lucy is now a Global Shaper for the World Economic Forum while also working to get more women into leadership roles.

As Managing Director at Accenture, Lucy is tasked with helping C-suite clients develop business models that use the power of technology to enable innovative and disruptive growth.

Peter Estlin is the 691st Lord Mayor of the City of London, having been elected in November 2018. In his mayoral year, Alderman Estlin will focus on promoting innovation while championing digital skills and disruptive technology to identify opportunities for economic growth and social inclusion throughout the UK.

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Bob Flint

Mark O’Donoghue

Bob works as BP’s Technology Director. He is tasked with identifying new areas of digital disruption that can be used to make improvements throughout the business. His main interest is the use of wearables and track-and-track technology in industrial situations, which he sees as pivotal in keeping people safe, enhancing their productivity, and optimising workflow.

Mark is the CEO of AVADO, a company that delivers professional education and coaching with a data-driven focus at its core. Having helped facilitate scaled growth as an education provider with companies such as Google and CPID, Mark is charged with leading AVADO and realising its mission to reinvent professional learning with a digital-first approach.

Zaka Mian

Rashik Parmar

Zaka is the Group Director, Transformation at Lloyds Banking Group. He has a passion for creating great customer experiences by transforming business capabilities and is responsible for leading the strategic direction of the group’s Transformation programme while aligning it with enterprise architecture.

Rashik Parmar MBE is an IBM Distinguished Engineer and was previously President of IBM’s Academy of Technology. During his 35 years of practical experience at IBM, Rashik has worked with financial, retail and manufacturing clients on a variety of IT projects. His current focus is helping business and technology clients develop their cloud innovation roadmaps.

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Sukand Ramachandran

Matthew Taylor

Sukand is a Partner and Managing Director of Boston Consulting Group and leads the firm’s European corporate banking arm, as well as its global work on technology in capital markets.

He advises financial institutions and clients across industries on how they can transform their customer engagement and business processes by implementing intelligent technologies.

Matthew has been Chief Executive of the RSA since 2006. During that time, the Society has substantially increased its output of research and innovation, and developed a global profile as a platform for ideas. In 2017, Matthew published the report “Good Work�, an independent review into modern employment commissioned by the UK Prime Minister. Prior to that appointment, Matthew was Chief Adviser on Political Strategy to the Prime Minister.

Daniel Rowles

Fabian Vogelsteller

Daniel is the CEO of Target Internet and has worked in digital marketing for the past two decades, having comprehensive experience in both client and agency-based roles. He has planned and implemented digital campaigns for global clients including the BBC, Sony and Vodafone, as well as being an award-winning author and the voice of the hugely successful Digital Marketing Podcast.

Fabian is the CEO of LUKSO, a blockchain platform specifically created for the fashion and lifestyle industry. An undisputed authority on cryptocurrencies and blockchain technology, Fabian is a passionate open-source web developer, author, and Ethereum developer.

He has worked on many Ethereum user-facing projects, including the Ethereum Mist browser and the Ethereum Wallet.

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Useful information Cloakroom A cloakroom is available until 6pm.

Please note, although the cloakroom will be staffed at all times, items are left at the owner’s risk.

Emergency numbers The 24 hour College emergency telephone number is 020 7589 1000 if keyed into a mobile phone. From College phones on South Kensington Campus, the extension number for Security is 4444.

Fire safety In the event of a fire, please leave as quickly as possible via the nearest fire exit and make your way to the fire assembly point at the corner of Exhibition Road and Imperial College Road.

If you discover a fire, please raise the alarm and inform security or a member of staff at the earliest possible time.

Join the conversation Twitter Follow the conversation online with #IBDigitalBiz Live streaming You can follow the live stream of the conference on our YouTube channel at youtube.com/ICBusinessSchool Please do pass this URL on to anyone who may want to follow the day’s proceedings.

Menu We have made every effort to serve a healthy, locally sourced menu at the conference. Beverages and snacks will be available during breaks throughout the day.

Toilet facilities Toilets are available on the Lower Ground and Ground floors of the Business School, to the right of the lifts.

Wi-Fi Free Wi-Fi is available to all delegates.

Log-in details can be found on the back page of this conference brochure.

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Programme agenda 9:00

Registration

9:30

Welcome

Francisco Veloso, Dean, Imperial College Business School

Ian Walmsley, Provost, Imperial College London

9:45

Co-Chairs’ welcome

Mark Kennedy, Director of Imperial Business Analytics, Imperial College Business School

Erkko Autio, Chair in Technology Transfer and Entrepreneurship, Imperial College Business School

Ying-Ying Hsieh,

Assistant Professor of Innovation and

Entrepreneurship, Imperial College

Business School

Session 1: Opening keynote Setting the scene for the day, this session will look at the public policy and societal considerations raised by digital transformation.

10:00

Peter Estlin, Lord Mayor, City of London

10:10

Matthew Taylor CEO, the RSA

10:20 Q&A 10:45

Break

Session 2: Paths to transformation A story about the implementation and management of digital transformation strategies from an awardwinning chief marketing officer, followed by a panel discussion illustrating different ways of achieving similar change.

11.15

Geraldine Calpin, CMO, the Madison Square Garden Company

11:45 Q&A

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12:00

Panel discussion:

Bob Flint, Technology Director, BP

Mark O’Donoghue, CEO, AVADO Learning

Rashik Parmar Technical Executive, Europe, IBM

Facilitated by Erkko Autio, Chair in Technology Transfer and Entrepreneurship, Imperial College Business School

12:45

Lunch

Session 3: Designing transformation We zoom in to the actual content of corporate strategies. We will hear from speakers who are not only leaders in the theory of digital transformation, but also in assisting the process within businesses.

Session 4: Sector specific stories A discussion of what challenges executives face in different sectors, from a leading light of media and a panel of executives who have been leading and managing the process in their organisations.

13:45 Panel discussion:

15:00

Lucy Cooper,

Innovation Director, Accenture Daniel Rowles,

CEO, Target Internet Ltd

Samantha Barry, Editor in Chief, Glamour

15:20 Q&A 15:30

Panel discussion:

Zaka Mian,

Group Director, Transformation,

Lloyds Bank

Chris Downs, CEO, Normally

Facilitated by Ileana Stigliani, Associate Professor of Design and Innovation, Imperial College Business School

14:30

Break

Vamsi Bodepudi, Google Cloud Engineer, Google

Facilitated by Ying-Ying Hsieh, Assistant Professor of Innovation and Entrepreneurship, Imperial College Business School

16:15

Closing remarks

16:30

Networking drinks reception

Sukand Ramachandran, Partner & Managing Director, BCG

Fabian Vogelsteller,

Founder, LUKSO

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Join forces with one of the world’s leading universities Working in partnership with Imperial College Business School means joining forces with one of the world’s leading universities.

We combine innovative thinking and insight with new technology to develop practical solutions to real-world issues, benefiting business and improving society.

Fulfil your top executives’ potential Sponsor your high-performing executives on one of our world-class part-time or full-time postgraduate programmes and take them to the next level. We also have a portfolio of open enrolment programmes specifically designed to help busy executives fulfil their potential.

Visit our website to find out more: imperial.ac.uk/business-school

Corporate Partnerships

Development

Partner with us

Support future leaders

We will help you identify key business solutions and drive innovation, drawing on the work of our world-leading faculty. We are committed to supporting global businesses and driving social transformation.

Together, we will inspire brilliant minds and shape the next generation of business leaders. Through scholarships and awards, you can support high-calibre students and enable them to become innovative decision makers of the future.

Julian Sikondari Director of Industry Partnerships j.sikondari@imperial.ac.uk +44 (0)20 7594 5940

Paul Mburu Head of Development p.mburu@imperial.ac.uk +44 (0)20 7594 0738

Executive Education

Careers

Recruit brilliant minds

Develop your people

Be the first in line when it comes to selecting the best business-ready graduates – smart, analytical individuals with commercial skills backed up by research excellence to move your business forward.

We will work with you to develop a customised executive education programme to challenge, inspire and energise your organisation’s top talent, while helping you convert market opportunities into new, successful and sustainable business practices.

Sarah Ranchev-Hale Assistant Director of Careers s.ranchev-hale@imperial.ac.uk +44 (0)20 7594 9124

Patrick Murray Director of Business Development patrick.murray@imperial.ac.uk +44 (0)20 7594 3702

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Notes

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Connect with us facebook.com/imperialbusiness linkedin.com/company/imperial-collegebusiness-school @ImperialBiz instagram.com/imperialbiz Imperial College Business School South Kensington Campus London SW7 2AZ United Kingdom T: +44 (0)20 7594 1230 E: ibconference@imperial.ac.uk W: imperial.ac.uk/business-school All information is correct at the time of print but is subject to change without prior notice.