We’re happy to share this new edition of our moodbook, offering you a first glimpse of the season ahead.
Inside, you’ll travel through colours, textures and moods inspired by places near and far. Among the first impressions: the blue-tiled calm of Oceano Azul, the vibrant stripes of La Spiaggia, the laid-back feel of Coconut Island, and the sun-drenched glow of Tierra del Sol.
It’s not the full story, but just enough to spark ideas and help you shape your next selection.
To discover more, we warmly invite you to visit our showrooms. There’s much to explore, and we’d love to welcome you in person.
Warm regards, The J-Line team
Drawn by the sea
It feels like a summer morning in Portugal – the cool of tiled floors, the sea close by. Blue and white, simple and fresh, with fish and coral drifting across plates and cushions. Like the coast, quiet and full of light.
Río Tropical
Where the jungle breathes, the home awakens
Tropical roots, vibrant living
Bring the warmth of the tropics home with pieces echoing Costa Rica’s vibrant rainforest. Lively greens, ocean blues, and jungle creatures invite you to live among nature’s most colourful corners.
Simplicity, wrapped in sun and sand
Coconut Island
Slow moments, soft textures
A breeze whispers through sunlit linen, where soft sands meet woven textures. Inspired by the serene spirit of Bali, rattan and ceramics echo island calm. In tones of white and beige, each piece invites stillness and barefoot simplicity.
Think of a hillside house in Ibiza, white, clean, bathed in light. Now imagine streaks of orange joy, sculptural calm, and effortless style. This is the feeling. Mediterranean modernism distilled into expressive, statement-making pieces.
The sound of the ocean
Rooted in the West Coast of France, this collection brings soft blues, mint greens, and weathered whites together with driftwood, linen, and seashells. It reminds of long afternoons by the sea, windows open, and the quiet rhythm of coastal life.
La
Spiaggia
Ciao, bella Italia!
Beautiful coastal lines
Sun-drenched stripes meet playful seaside charm in this joyful homage to lazy afternoons on the Amalfi coast. Each piece represents the carefree spirit of coastal Italian summers.
Tierra del Sol
The rhythm of Andalusia, in raw textures and quiet tones
The beauty of imperfection, baked by the sun
There’s a warmth that lives in the roughness, sunbaked textures, weathered clay, and the honest feel of handmade forms. Rooted in the spirit of southern Spain, it invites touch, speaks softly of craft and comfort, and wraps the room in a grounded, golden stillness.
Día de las Flores
The spirit of celebration
Bursting with colour and spirit, this joyful collection brings a festive glow to any space, where marigold dreams meet bold fuchsia petals, echoing lively streets and timeless celebrations under the Mexican sun. Let your home come alive with soul.
Life blooms brightest in orange and fuchsia
Esprit Nomade
A tribute to earth’s beauty
Authentic materials, modern style
From the heart of Southern Africa, a story unfolds in sculpted whites and sun warmed browns. Each element, rough and essential, brings the wild serenity of distant landscapes into a space shaped by nature.
WHERE IDEAS COME TO LIFE.
Welcome to J-Line by Jolipa, a family-run business from Belgium that has been bringing creativity and joy to homes since 1978.
With over 12.000 decorative items and home accessories, we offer a wide range, from cosy and classic to stylish and contemporary, and everything in between. Whether you’re updating a single space or transforming an entire home, we have something that will make it shine. As an independent family business, we follow our hearts, trust our instincts, and sprinkle a bit of our own personality in everything we do.
Our home base in Tournai, Belgium, is where the heart of our creativity lies. Our 6.000 m² showrooms are where ideas take shape, and where you can get the first look at our newest collections. Each year, we launch our Spring-Summer and Autumn-Winter collections, giving our customers an exclusive preview of the latest trends for the upcoming seasons. At J-Line, we believe in building lasting connections. When you work with us, you’re more than just a customer; you become part of the J-Line family, where relationships matter just as much as our products.
Our core values
THE HEARTBEAT OF OUR BUSINESS
At J-Line, everything starts with a clear ambition: to inspire you with fresh ideas and to support your business in a way that truly matters. With every collection, we think alongside you, helping you build an offer that connects with your customers. These values guide how we work together, season after season.
Inspiration
Fresh ideas that make a difference. From our showroom to our moodbooks and catalogues, we offer inspiration you can turn into action. We help you create displays that stand out, refresh your assortment, and surprise your customers at every visit.
Creative collections, trendy and timeless
We bring you the right balance between what’s new and what lasts. Our collections combine trend-driven highlights with timeless favourites, so you can shape an offer that feels current today and relevant tomorrow.
Diversity in style and assortment
With one of the largest and most varied assortments on the market, you have the freedom to build the story that fits your business. From modern to rustic, colourful to natural, playful to refined, the choice is yours.
We think alongside you
Your shop, your customers, your ambitions. Every business is different, and we keep that in focus. Our sales experts work closely with you to fine-tune your assortment, style your presentation, and spot opportunities that support your growth.
