ENTERTAINMENT
A R R A H M A N’s C O N C E R T
The Journey : A Celebration of Music, AR Rahman’s magnum opus concert took place in Dubai at the End of January. Buzzy Bee was brought on board from the event onset to generate pre buzz, promote on ground activations, organize a press conference, manage interviews and international media on the event day. In effect, the concert garnered some incredible coverage, cementing us in the minds of the local audience with Cover stories across all the major dailies and magazines. Moreover, our coverage for the 1000 girl choir activation went viral, hitting almost 16 million views. In total we secured 114 pieces of coverage.