Izzan Bacharrudin Soedarsono Product, Experience, and Games Designer
Hello There ! The most valuable things that I learn from all works that I’ve done is how to recognize my the eagerness to learn. More work that I’ve done, it will increase my motivation and intrigue to learn new knowledge. For me, the design is not just a tool, but as a mindset that could tell us about how we face the problem by creating a question, understand the problem and figure it out the solution with a testable prototype. And most importantly, it will create a question that needs to be answered. Also mentioning games as my main hobby, I decided to use my desirability to learn about games to become one of the additional skill that I can add to my design research skills. I believe that by understanding games design, where I learn to implement fun and engaging experience, can hone my design skills and makes differentiate with other. I believe that the combination of design research and games design can create unique possibilities to create an engaging experience and useful solutions.
Izzan Bacharrudin Soedarsono
Curriculum Vitae
Product, Experience, and Games Designer Email : zzazabs@gmail.com
Experience
Education
Skills
Aalto Explorer - IxD Expert (2019 - ongoing) Responsible in developing GUI and Website for Aalto Explorer
Aalto University, 2017 - ongoing Helsinki, Finland Master Degree Major, Collaborative and Industrial Design Minor, Game Design and Production
Visual Design (Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Affinity Designer) Producing deliverables to visualize and communicate the idea or message.
Institut Teknologi Bandung (ITB)2010 - 2015 Bandung, Indonesia Bachelor’s degree, Industrial and Product Design, 2010 - 2015
UI Prototyping Tool (Flinto, Sketch, Adobe XD) Create interactable UI prototype.
UI Designer at Labtek Indie January 2015 - May 2017 (2 year 5 months) Work as in-house designer, concept, sketching, and prototyping. Design Researcher at Labtek Indie (January - May 2017 (5 months) Deciding research module based on client needs using Design Thinking method. Rupa Desain - Design Archive Manager (2015 ongoing) Collecting design archive and manage collected design archive to be accessible for internal team. Dash Hackathon 2018 - Game Design Challenge Participate as UI UX designer in Dash Hackathon, Games Design theme. Design Thinking Lead Facilitator at Design Action Bandung - 2015 Design Action is event organized by BCCF to find solution to solve Bandung city problem. My role in this project is to lead facilitator that teaches design thinking to their participant. Design Thinking Facilitator at Labtek Indie, 2014 - 2017 Help client to find solution of their problem by using design thinking method and create user stories as brief for prototyping phase. Design Thinking Facilitator at Bandung Innovation Jam 2016 The main topic in this workshop is imagining the future of public sector innovation in local government by sharing some thoughts and ideas.
NewSchool of Architecture & Design, 2014 Experience Design Summer Course in San Diego
Certificate From Ideas to Action IDEO U Course IDEO U License 10053733 - September 2015 Insights for Innovation IDEO U Course IDEO U License 1589110ed75e5a - February 2016
Award and Exhibition Best Lighting in Bravacasa Design Challenge May 2014 Fab First Thing First Exhibition in New York 2014 Exhibition in Casa by Bravacasa Alumni Exhibition - June 2016
Sketch (Medibang Pro, Autodesk Sketchbook Pro, Manual Drawing) 3D Modelling (Fusion 360, Solidworks, Sketchup) Processing (Java) - Beginner Unity 3D (C#) - Beginner
Interaction Design
Situational Awareness Platform
FINAL PRESENTATION | 5.4.2018 | EXPERIENCE DRIVEN DESIGN 2018
Situational awareness platform
Type Experience Driven Design Course, as UI UX Designer Date 6 Week Project Design Goal How might we create a digital platform as a new ways to merge data sources and provide information in intuitive, powerful and visually impressive manner. Team Nina Lukin, Izzan Soedarsono and Agnesa Vavrinova for the Experience Driven Design Course 2018
Experience Driven Design Course This project comes from one course that I took in Aalto, which is Experience Driven Design class. The aim of this course how we develop digital experience based on client given task by putting XGoals (Experience Goals) as the main design drivers. We were given a task by Rolls Royce Marine, to design a platform to increase situational awareness or intelligent awareness in harbors combining new and existing data sources in a creative way. The platform would be an user interface providing all important information as well as new interesting data types which help to see harbor operations from different viewpoints and offer new insights on operations. Shared, well presented data is the bridge to increasing awareness of one’s surroundings.
Interaction Design
Goals Rolls-Royce Marine is currently developing a new solution for various stakeholders working in harbour area, to increase their situational awareness on shore. It was our task to help imagine and visualize ways that would support such vision by developing a user interface that would provide dynamic data in an attractive and accessible way. The inspiration for this ambitious project comes from ship situational awareness, a product which Rolls Royce Marine has been developing previously. The goal of our UI is to showcase new ways to merge data sources and provide information in intuitive, powerful and visually impressive manner. UI will increase exchange of data between stakeholders and it will act as an objective and reliable source for knowledge. It would also act as an trust building element inspiring future data experiments for the harbor stakeholders. The double diamond structure provided a base to our project plan and thus we followed the 4 steps when designing our experience driven user interface. So, let’s have a look at how we Discovered, Defined, Developed and lastly at how we aim to Deliver the Intelligent Harbor to our client and in the future hopefully to the users.
Interaction Design
Insight These are the insights that not only supported the importance of introducing new technologies to the harbour environment but also clari ed where are the weak spots and opportunities to design for more enjoyable experiences.
Gathering Insights The context study in which we conducted interviews with the harbor management as well as with a researcher and two operator representatives provided us with strong evidence. When designing with Experience Goals in mind, it is crucial to understand how people feel and why they currently feel this way. To us, a way of pinpointing such feelings would help to set the experience goals, we mapped insights from interviews by using af nity diagrams.
1.
There is no real data share nor exchange of it between the operators because of business reasons – “information is business�.
2.
At the moment there is no accurate information about the container location and time is wasted looking for specific containers in the exchange area.
3.
It is crucial to know about the actions going on in the harbour in real time.
4.
Synergy between operations is important.
5.
There are multiple stakeholders to share data with every day.
Interaction Design
XGOAL (Experience Goal) TRUST
XPLORATION
Trust rose as a XGoal early on out of our research. As data is not shared widely, misunderstandings happen and communication can be a challenge. An objective, shareable information source would increase trust in the harbor site and beyond. Trust is also very closely related to confidence, believing you can achieve and accomplish set goals. More accessible information in a convenient form helps to get new insights about your surroundings and help make better decisions.
Rolls Royce wants to spark creativity and exploration mindset to new data experiments. By providing a UI with new ways to show and share information, we aim to evoke the mindset for exploring everything is possible when you implement new data types and algorithms.
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Info for common good. Sharing & having access to valuable data. Objective data sources help building trust towards other stakeholders. Trust encourages to free exploration. Trust builds over time.
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Using & fusing data in a new and creative way WOW-moments Exploration of new possibilities that users didn’t know existed Curiousness, what could this system provide for me? Exploring new opportunities, being curious and excited
User Scenario Harbor operator monitoring the harbor situation
Customer asking question about the current harbor situation.
Ensuring Cargo Flow is being unloaded and loaded as fast as possible.
Knowing the current situation to help making decision.
Interaction Design
Harbor operator monitoring the harbor situation
Ensuring Cargo Flow is being unloaded and loaded as fast as possible.
Delivering High Fidelity Prototype My role in this project is making the interactable UI prototype by using Sketch and Flinto. The UI provides new viewpoints on harbor processes in real time. You can find all important information as well as new interesting data types which help to see harbor operations from different viewpoints and offer new insights into operations. The UI aims to provide information in intuitive, powerful and visually impressive manner. This UI aims to increase exchange of data between stakeholders and it could act as an objective and reliable source for knowledge. All the included functions and properties build the situational awareness in harbor - you are able to see the condition from multiple viewpoints and get a good overall view of what is going on. By providing a lot of information, it’s help user to accomplish tasks and optimize operations.
Interaction Design
Customer asking question about the current harbor situation.
Knowing the current situation to help making decision.
Real Time Condition User can also use the camera 360 video mode to see your surroundings in harbor in real time footage. 360 cameras are installed to harbor area and you can switch between them easily. This featured comes from one of pain point of harbor manager to check the actual condition of harbour. Weather view provides overall understanding of the weather situation, temperature and winds in harbor area or in the Baltic sea. You are also able to nd the weather forecast for upcoming days.
Interaction Design
Conversation through Picture
Type Public Service Hackathon Course Date 6 Week Project Description Hackathon course that create a disruption of the current public service in Finland with digital solution to achieve better experience. Design Goal How could new technology (e.g. AI and IoT) and Innovations be utilized to improve the independent living of disabled people? Team Timo Ristola ,Henriikka Seittu ,Anttoni Salo, Wilhelm Ala-Krekola,Izzan Bacharrudin Soedarsono
Service Hackathon This course is organized in by Fjord Accenture and Aalto University. With selected public sector organizations (Defence Forces, Disability, and Human Resource Management) as the main topic. The aim of this workshop is to solving real-life digitization challenges of key Finnish public sector organizations. For this hackathon, I join with my team that come from different disciplinary to solve the problem about Disability. The design brief for this topic is how could new technology (e.g. AI and IoT) and innovations be utilized to improve the independent living of disabled people?
Interaction Design
We went to Nursing Home to do or research and interview. The purpose of this visit is to know the real problems.
Ethnographic Research : Pictures as Language.
Findings
We went to nursing home for disabled people to finding more about the real situation in Rastilla, Helsinki. The summary is that our target customers have many different needs and problems in the three problem areas recognized. Some of the residents have more problems in daily routine communication while some have more problems in the access for services, especially in digital and online services. That is why all the solutions made for them needs to be specific and individual. On the other hand, in our observation we noticed that it’s is a difficult to build a solution that would fill all the different needs of the customers.
There are 3 main insight that we found from this research : ● Most of the residents is that they can communicate through pictures and colours. Pictures although must be linked to a context that is familiar to them so that they are able to bring together the meaning and context behind the picture. ● Combining more than one communication method (like voice and picture) helped most of the residents to communicate. ● Communication needs to be “produced” with the help of the workers because the workers have learned to communicate with the “own language” of the residents quite fluent. That is why the possibility of the help of the workers can be utilized and taken into consideration in planning the digital solution.
Interaction Design
Hackathon After we got insight from previous ethnographic research, we attend the 2 days hackathon for creating the prototype (led by Fjord by Accenture). What we had done in the workshop were persona creation, user experience journey, lean canvas, and design drivers. We thinking about how we can create a supporting communication tool for disabled people that easier to use and adaptable with each user personification. Also we thinking about how the concept scenario works and the feasibility in business perspective. The result of the hackathon become our brief / draft for creating the prototype. For this hackathon, I as designer create the apps prototype using Sketch (for visual assets) and Flinto (for animation / motion). The 2 day hackathon prototype will be our Minimum Viable Product (MVP) that can be used as test and references for next development.
The situation of the hackathon. We do brainstorming about our project such as Roadmap, Storyboard, Ideation, Prototype, etc. The Hackathon is facilitated by Fjord Accenture.
Interaction Design
Result As the final result, we create a prototype in apps that help disabled people communicate. Our main function in our concept apps is ability to translate pictures into a sentences. Also we consider about how the application looks and feels. Most of recent apps that help disabled people to communicate with pictures giving disabled people feel to handicapped for being using the apps. We want to giving confidence to them, to be proud for themself that even they are handicap, they are not different with others.
First user choose the intention of the conversation. This will help to deliver the context of conversation
User choose the image that represent the conversation. The pictures is categorized by using the standard image and can be added by their own.
After setting the pictures, the apps will translate the pictures into words.
User will show the message and can be shown to audience. Audience can also respond the message so the user can know the feedback.
Interaction Design
“Conte� Dash 2018 Hackathon (Games Design Challenge)
Type Dash Hackathon 2018 Date 3 Days Hackathon
New Genre and Audience of Mobile Games ? The mobile games market is extremely competitive. There are hundreds of thousands new games each year entering the market. Still just a few genres dominate both top download and grossing charts. True innovation is rare, there are more copycats than original ideas. On this hackathon, me and my team do brainstorming and explore about what is the new genre of mobile games in the future ? Is there any audience who is underserved in the mobile games space ? Could we extend new genres from categories that exist on PC, console or board games?
Interaction Design
What is Conte ? After a lot of discussion, exploration, and rapid prototyping, we think how might we create a genre that can be suitable for user who want to play game in the meantime and have a new experience in narrative games. We believe with this new genre, we can create a new audiences, and also fill the gap of lack of interactive storytelling games genre in mobile game Conte gives people who write stories and keep them buried in their desk drawers the possibility to publish the stories in a game format for bigger audiences with instant feedback loop and in a fun way with a possibility to continue the story/write one chapter at a time. The game gives people who enjoy reading stories and playing story driven games the chance to combine these two. It’s a new genre for an underserved group of people. �
Conte makes it possible for designers, writers and artists to use their creativity and publish content in the form of a mobile game with minigames and other mechanics
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Enables users to have non-repetitive gaming experiences through an array of new and interesting stories.
Games Design
Line of Light at Flow Festival’18
Type Installation Alt.Ctrl Games Summer Workshop 2018 Date 1 Month Project Description Alternative Controller Game Installation on Flow Festival Team Jung Huh as Electric and Coder Izzan Bacharrudin Soedarsono as Product Designer
Alternative Controller Games Workshop Alternative Controller Games, or usually called Alt.Ctrl Games, is an exploratory game that using any alternative controller to play with it. In this summer, Aalto Media open a summer workshop with Alt.Ctrl Games. With our mentor Robin Baumgarten and Matti Niinimäki, we learn about creating games that use combination between mechanical and electrical component, such as Arduino, LED Lights, and crank. Me and my team member, Jung Huh, create game called Line of Light. In the of the course, our Installation will be exhibited in Flow Festival 2018.
Games Design
Line of Light The idea of this game comes up when we discussing in the park. We see some interesting activity where people feed some bird that hanging around. “Feeding”, or “Giving” is become the essential idea of this game. Inspired by this, we do brainstorming with “Giving” theme. Then, we decide that we create a game that similar with “Tug of War”, but with some modification. Instead pulling, on this game we implement “Pushing” interaction, and instead we control power, in this game we control lights.. Line of Light is a 2 player installation games that using LED Strip as the main component and crank to control the light. There will be two games mode, which are : 1.
Tug of Light (Competitive Games) a. Tug of Light is a game where two players compete each other to win over the counterpart. Players rotate their own winder and the one faster gets to win.
2.
Balance of Light (Collaborative Games) a. Balance of Light is a game where two players cooperate each other to aim the goal of keeping balance of the light within the area.
Games Design
Line of Light at Flow Festival 2018 In the end of course, the result of the workshop will be exhibited on Flow Festival 2018 in Helsinki. The interesting insight that I learn from this work is understanding the playfulness on game that installed in public area. As game designer, this insight is give me a new insight about how to create of game that can be enjoyable on public area. I found that, in some public area, we need to create a game that easy to understand for player.
Interaction Design
Ulik Ulin Arcade Cabinet Concept
Type Personal Research Project Date 2017 - ongoing Description This is my personal research project based on my interest in Games and Interaction Design. Design Drivers ● How might we recreate the role of Arcade Cabinet Game in Games Industry that can be still demanded in the future ? ● How might we redesign the form of Arcade Cabinet that can be relevant with recent trend ?
First prototype of the Arcade Cabinet concept using cardboard.
Let’s create Arcade Cabinet ! As an industrial designer and person who want to start learning to code who like games, I see arcade game is an interesting topic because of its combination of industrial, interaction, and game design. When we designing arcade games, we need to think about how the games work, how the player can control the game, and also what kind of the cabinet arcade that makes people intrigue to play. I want to choose Arcade Cabinet as the main topic for my personal project because I believe this topic is a good topic for me to learn furthermore about industrial, interaction and games design.
Interaction Design
Process of rapid prototyping. In the first I use laptop for the display, and the second prototype I use PC Monitor.
Create a software games using Unity. Coded by myself. The first game is a Maze Ball Game, and the second one is a Music Player.
Rapid Prototyping
Arcade Software Prototype
I start by prototyping the arcade to achieve the Arcade game experience. I using cardboard for the frame, the laptop as the machine, and DIY controller board made by used cardboard. I use my own games for the demo with calibration of the controller (use key mapping software) From this prototype, I gather the feedback that most user who play in arcade feel different experience with the original one. They see this experience is kind of gaming experience that can be enjoyed by everyone, even one of my respond enjoy the game even she is not usually playing games. I found that by making an experience of arcade gaming can change perspective about the gaming itself, becoming more acceptable.
I decide to make my own games by using Unity 5.5 and Gameflow Plugin. I make two kind of game, one is Maze Ball and the other one is Playlist Player. Maze Ball game is a collaborative maze game that needs 2 players to finish the game. Each player has different level design that run simultaneously in same time, and need to cooperate to unlock the obstacle until reach to finish line. Jukebox is a software for the user to play music playlist. The user can choose the song using the controller to choose the playlist. The idea of this play- list comes up after interviewing a coffee shop owner, who needs some facilities to entertain customer by giving them chance to choose playlist in a cafe.
Interaction Design
Results We gather feedbacks and insight from the exhibition. The audience reaction mostly are positive, because they think that the concept to port a local independent games into arcade is a unique way to present the game itself. These are insight that I receive from previous event : No age / status boundaries to enjoy the game. One of a unexpected result that come up is Arcade Cabinet can eliminate the paradigm that game is only for gamers. The shape of the physical games in cabinet is more inviting rather than only put console and television.
Testing the Concept To know what is the response of audience for this concept, I try to show the prototype in real situation. I made a collaboration with Independent Game Developer to join a Local Game Exhibition “Game Prime� 2017 in Indonesia.. I ask permission to use one of their game to be port in Arcade Cabinet form.
Arcade Cabinet is a rare thing. The first things come up when people see this arcade cabinet : most of them believe that the game is not local made. This is interesting insight because there are lot of arcade games developer in Indonesia, but not in arcade cabinet shape. Create a communication and interaction in real life. Because the shape of Arcade Cabinet is in more engaging and inviting, it can create connection and interaction between people. For example in this picture, all the people are stranger, but connected because the games.
Interaction Design
Second Prototype in Finland This project begins in designing the form of the arcade cabinet that has smaller size. Because I need to bring the prototype that can be fit into baggage, I design this prototype that can be turn into flatpack. To make this project feasible and can be easy to carry, the arcade cabinet parts should be divided and can be assembled on the exhibition location (Aalto University). All the wood part (using MDF wood) is made from Indonesia. In total, all the part split into 13 part; 2 bottom part, 4 side part, 2 back part, 1 control board part, 1 title board part, and 2 screen part. Every part is designed to be fitted in large luggage size. The total weight of the cabinet is around 15kg.
Games Design
Game Analysis : Frostpunk Resource Analysis
Type Game Analysis Course
Our first meeting with client. To elaborate more what client wants, we facillitated a design thinking session and end with creating a rapid prototype. The prototype help me to understand what client message. We apply “Show don’t Tell” mindset in this workshop.
Duration 2 Months Research Design Brief Game analysis in Frostpunk Game by 11bit studio. Role Researcher Link https://bit.ly/2V2FHU7
Game Analysis - Resource Management in Frostpunk The reason I choose Frostpunk as my game analysis topic because I want to discover moreover of the formula that determines the resource management game mechanics. This insight can beneficially for me to learn about how to design the resource mechanic in the game that will build the game to be balanced. Balancing game with judging how resources can be achieved and consume are the skills that can be implemented for designing my own strategy games in the future. The formula behind the resource consumption and production is already balance and challenging. Different with another city simulation games, where the player possible to have unlimited resource and feel overpower. The twist event such as temperature drop, broken facility, and some unexpected event that can drop workforce efficiency (coup d'etat, protest, food ration being robbed, etc.) makes the game more challenging. For now, Frostpunk developer don’t have any significant update that change the way of play. They only update some scenario that can provide an unique experience for player.
Games Design
It’s Strange VR Games
Type VR Game (using Scrum Method, as 3D and Level Designer) Date 4 Sprint (8 Week) Project Design Brief Create a VR game that can give relaxing and meditative feelings. Role Level and 3D Asset Designer Team Izzan Bacharrudin Soedarsono, Muhammad Hanif, Elian Daiva, Tomy Herseta.
Description Developed for LeapMotion 3D Jam 2015, I was assigned by Labtek Indie as the part of a 5-people team, consisted of two designers & three developers. Within in 8 Weeks range, we challenged to make a VR Game, with zero experience about VR before. We were exploring our Leap Motion Controller & Oculus Rift to create a VR games using Unity. In this team, I’m take a role for design for the “starry” level and doing rendering process for each element. I’m doing UV mapping and set lighting to make an immersing atmosphere. The result of the jam is “It’s Strange”, an immersive VR game controlled with your hands via Leap Motion Controller. You will explore a strange world that you can interact with your hand. You can see your hand will transform into two kinds of hand, a branch-alike and alien shape. This application made by Unity 5, utilising Oculus Rift and Leap Motion for playing it. It’s Strange is designed to be relaxing and a meditative game.
Games Design
My role in this project. For this project, my role was create Visual Concept, 3D modeling, and Level designer. In this game, there are 3 different level that has its own uniqueness feeling : Jungle / Forest, Underwater, Space Field. After 2 sprint (around 4 weeks), I assigned to create level for Space Field level. The target for this area is giving a eerie yet beautiful experience for user. All the assets is created using Cinema4D. You can play it (requires Oculus Rift with 0.5.0.1 runtime and Leap Motion) by downloading it on https://itch.io/jam/leapmotion3djam/rate/42820
Games Design
TruGolf
Type VR Game Duration 30 Days development. Design Brief How to deliver a promotion about Zurich Insurance products in unique way that can be relevant with Zurich Golf Competition event. Role Product Owner (Scrum)
Our first meeting with client. To elaborate more what client wants, we facillitated a design thinking session and end with creating a rapid prototype. The prototype help me to understand what client message. We apply “Show don’t Tell” mindset in this workshop.
Product Owner Our client is Zurich Insurance, who want to develop a Golf VR Game that can be a strategy for their product marketing. They have an idea to put some promotion about Insurance Program in the form VR Game in one of their event, an International Golf Competition. In this project, my role is Product Owner. I responsible communicating with the client about the game concept and make a design brief for the team using user stories. We using Design Thinking method from IDEO and Scrum in developing. My first task is facilitate a design thinking session with client, analyze the result, and translate into several of User Story. This User Story is a definition of completion in one sentence based on scenario / experience (For example : as Player, I want to feel standing in the golf field, so that I feel excited and immerse with the game). This User Story will give development team easier to understand the brief, and it will encourage them to create ideas (not in one single solution).
Games Design
Development process to creating the VR Games. In this project my role is to deliver a brief from client to developers and do Quality Check of the prototype.
Development and Interactive Prototype This is the process of the development. Start from scratches using cardboard and other stuff in the office, until the development using Unity. By using philosophy of rapid prototyping, we can see the failures faster and can explain the ideas for clearly to the team. The VR Golf in installation in Royale Golf Club, Jakarta. We using Samsung Gear VR (with Samsung Edge 7), and make our own golf stick (using Arduino). The stick will track the motion of the swing, and send the signal to the smartphone. Inside in the game, they will given a “Penalty Score”. This score happen when player hits his / her golf ball into a asset in game and broke them. This “Penalty Score” is a representative of value that you can get if you get insurance.
Implementation of VR games in real situation.
Games Design
SoulShot
Type Stealth, Puzzle, 2D-Platform Game Duration 30 Days development. Design Brief How to deliver a promotion about Zurich Insurance products in unique way that can be relevant with Zurich Golf Competition event.
Our first meeting with client. To elaborate more what client wants, we facillitated a design thinking session and end with creating a rapid prototype. The prototype help me to understand what client message. We apply “Show don’t Tell” mindset in this workshop.
What is Soulshot ? Possess and escape from the slimy hands of grave diggers You're a Soul sleeping away the rest of your life on the safe hands of gargoyles. You are special. You have the ability to possess and move small creatures and ancient things. But there are people who want to misuse your powers and want to capture you. You have to avoid getting into their slimy hands and move to a safer gargoyle to rest. You can move around for a limited time before you vanish into thin air..
Role Level Designer Link https://connect.unity.com/p/soulshot-1
Team Gorkem I, Oskari L, Maimuna S, Izzan Bacharrudin Soedarsono Visual assets in Soulshot, created by Gorkem.
Games Design
Development process in creating level for Soulshot. Difficulty of the level is define by the position and movement of grave digger, and the other object position.
Level Designers SoulShot is a stealth and puzzle 2D platform game where you're a soul with possessing ability that has been awakened from a long slumber by grave diggers looking to steal and exploit your abilities. Your mission is to escape the castle using your possessing ability without being detected by the kniving diggers. In this game, I responsible as level designer, that the main goal is defining and experimenting the difficulty and playability of the games.
UI UX Research
Design Thinking Facilitator, Researcher and Manager The situation where I responsible to maintain the workshop and support the participants for better understanding the concept of Design Thinking.
Type Design Thinking Implementation Description In Labtek Indie, we use Design Thinking as starting point of the project to better understanding about client needs, create a report, and if necessary, we translate the report to user story for further development (for prototyping phase using Scrum) This is explanation about my role that implement Design Thinking during my career in Labtek Indie. All this projects is Client Based Project.
Design Thinking Facilitator In several project, I assigned to be Design Thinking Lead Facilitator. The target of this facilitation are : 1. Deeper understanding about the client needs / brief and profile. 2. Co-Creation process with rapid prototyping phase to have more clearer message / brief from client. 3. Translation from the result of workshop into User Story, where it can be use as design brief for development team in prototyping phase. Based what I’ve experienced with it, I learn about how to encourage them do participation when the workshop started. Also because every client has different context, I need to prepare the workshop module that suit with the client about what to need to be prepared when I conducting the Facilitation.
UI UX Research
Glimpse of experience to do interview and create insight from the result of interview.
Situation where I help trainee to help them a better understanding about Design Thinking method.
Design Researcher
Design Research Manager
In some project, I assigned to be Design Thinking Researcher. In this role, it’s about how implementing empathy to have deeper understanding with the problems. Usually as design researcher, my task is preparing for user interview, brainstorming with internal team, and creating reports. Most of the method that I used in this role is from what I learn from IDEOU Course “Insight for Innovation�.
In this role, I responsible to do module quality check with another colleague of Design Thinking Facilitator and Researcher. I also decide what kind of module that can be done. I also responsible to conduct internal training about how implement Design Thinking method.
Product Design
Worker Scooter
Type Form Exploration Course Date 6 Week Project Design Goal How might we do form exploration of Electric Scooter by understanding the user to reveal the possibilities of new market for Meeko Company (Electric Scooter company).
Form Exploration Course Form Exploration course teach me insight about how to learn advanced skills in form giving and the aesthetical design of physical industrial products. In this course, I learn to identify the premises of form giving such as design strategy, brand positioning, trends, cultural differences in consumer preference and such not forgetting their personal insight. Every year in this course, student will collaborate with real client. For this year, my client is Meeko, an Electric Scooter company based on Helsinki. Meeko want to us to do some exploration about the development possibilities that can be done on Electric Scooter, to reveal the possibilities of new market for Meeko.
Product Design
Findings To have deep understanding about the user, I made some desk research about Warehouse Manager. The things that looking up is about what is the main manager jobs and what the goal that need to fulfilled. Based on the research, there are several user scenario that need to be fulfil as Warehouse Manager : 1.
Support operations leadership team in daily operations management of the delivery station, including route assignment, leading meetings, and communicating with internal and external suppliers.
2.
Build, optimize, and assign delivery routes on your shift.
3.
Troubleshoot problems through to resolution, escalating as necessary.
Design Drivers
Target Group : Warehouse (Area) Manager This scooter concepts will aims Warehouse Manager as main target market. Their role to support daily operation in warehouse, managing, and troubleshooting cause them to have high mobility. Recently they use segway for support transportation, but it’s not suit with the real case because its too heavy. They need a lightweight transportation, so they can easy to carry with.
One Handed Control Manager always do use several tools such as pen and paper or tablet to managing the warehouse workflow. Based on that, it will be game changing if manager can control the scooter with one handed. Lightweight Scooter Help user can carry it with less effort. Stabilize Make user make less focus on stabilize the scooter when using it. This feature will be enable manager to do cruising mode to monitoring the warehouse surrounding.
Product Design
Style Inspiration I did a research that focus on user fashion style and the place where they will work (in this case, Warehouse). The result is the user mandatory to use working vest, but they use casual clothes to work. This fact inspire me to put a bright color on the scooter, to be more revealed. The scooter also needs to be same style like the other tools in Warehouse. It’s should be look understandability, professional and handy.
Product Design
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3
2
5
4
(1) Implementation of Color Variations. (2) Side View with model. (3) Close up of Detachable Battery as aesthetic element. (4) Folded Mode. 5) Detail of handle and display with battery condition interface.
Product Design
Liku - Solo Travelling Wearable Gadget
Type Final Year Project, 2015 Duration 12 Months - Student Project Introduction Design Goal How might we provide information and create a mutual connection between tourist and local in Bandung city that can create a memorable holiday experience. Role Designer
Bandung tourism sector became an important economic factor, because there’s a lot of people who capitalize on this sector as a livelihood. Unfortunately, the improvement of public information is not as much as it’s still difficult for tourists to obtain the information about the city, especially the local wisdom of local people. Study of user experience is used to determine the level of difficulty and satisfaction for tourist to access the information, by creating a better travel experience by designing a system as a personal tour guide in Bandung, tourist will be able to get to know the city deeper , by providing more information about local wisdom, which means the information comes from the local citizen .
Product Design
Travellers Categories There are 3 main user that will be the critical part to make the system working. First one is the travellers, volunteer, and local vendor / owner. The main point of this system is connect- ing them through one HUB, which is Liku apps.
Volunteer The locals who provide information about their places. They can give specific information, for example as photography enthusiast, they can give information to traveller about places that will provide good photos.
Travellers Categories According to how traveller planned they trip, there are two kinds of type, which are Free Independent Travellers (FIT) and Group Inclusive Tour (GIT). 1. Free Independent Travellers (FIT) A trip that only includes few travellers (usually less than five persons) who planned their own trip; time schedule and places. They want to separate themself with other travel trip that planned by travel agent. The aim of such method is for having privacy in their holiday . They usually use public transportation for commuting.
Traveller Person who accesses information about local content of their destination. With the information, they can decide which place they want to visit or what kind of local food that they want to taste.
2. Group Inclusive Tour (GIT) Trip planned by Travel Agent, from destination, tour guide, accomodation, etc. This kind of plan to ensure travel can only focus to enjoy the trip. For this project, i choose the FIT type because the travellers theirself are planning their own trip, and with the help with Liku, it can provide information for them.
Local Vendor Person who own and provide the content of tourism, such as food vendor stall, restaurant, coffeeshop, shop, etc.
Product Design
Branding I create moodboard to be a references for styling of the concept.. We use pastel color to represent calmness of Bandung and young spirit. As you can see, this moodboard present how the user behaviour when they are travelling and the main color of Bandung scenery. From moodboard, come up some buzzword that represent for Liku visual references. These words are scenery, togetherness, technology, landmark, uniqueness, traditional, youth, and functional. Through these definition, I translate them into a Logo. Liku means “corner” in Indonesia. The reason why i use this name is because this concept can help tourist to know the secret gem places or attractive in Bandung that usually hidden in the corner of the city.
Design Drivers After I did some interview with the stakeholder, there are some design drivers that need to be considered. 1. 2. 3. 4.
Young Tourist find trouble to find a interesting place that usually local coming in. They want to feel be like local Some recommendation places that suggested by media sometimes doesn’t same as like expectation. Backpacker tourist doesn’t want to bring too much stuff when travelling. Some tourist agree that Bandung has potential to be a food paradise destination based on local vendor. Unfortunately, some hidden gem is still secret and few people know about this. Only a few local people know this.
Based on this design drivers, comes up “HMW” : How might we provide information and create a mutual connection between tourist and local in Bandung city that can create a unforgettable holiday experience.
Product Design
Prototyping This is the highlight of the process. The reason why i make wearable is to make travellers easier bring the device by wearing it. I use styrofoam for exploration and synthetic skin. The next process is use wood to make the sample body, in purpose to get exact dimension of the product. The final process is using 3D printing to print product with precise dimension. It need to be done in purpose to fit with the arduino that will be applied into the device.
Product Design
Final Product The final product of Liku. There are two main devices, the bracelet and tagging device. The bracelet for keep the trip data of travellers inside the device, so make user easier to access this information. This also possible for travellers to share his data with the others.
The second device is the tagging device, for collect data from bracelet. This device is going to be used by the local vendor for collect the customer data. The travellers who tag their bracelet will get benefit depending by the local vendor, such as discount. These data can be use for local vendor to get contact, and can be use for government to know the population of travellers in one area. This insight can be useful for government to make a decision.
Product Design
UI UX This is the Concept Art for UI UX in Liku apps. With using the previous moodboard as the references of styling, i use three main color that represent Bandung, which are green, blue, and yellow. Each color represent different function: Green for Information, Blue for Personal Trip, and Yellow for Scanning features.
Thank you for your time, hope you enjoyed with my story ! Email zzazabs@gmail.com izzan.soedarsono@aalto.fi
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Work Experience
Labtek Indie Website Redesigned
Type Website Development (Using Scrum, as UI UX Designer) Duration 2 Sprint (4 Weeks) Project Design Brief Create a website for Labtek Indie that tells viewer about the company service, works, and explanation about company organization. Role UI UX Designer, Interaction Designer
Holacracy Company Based In this project I assigned to redesign Labtek Indie website. In this team there are three member, 2 UI UX Designer and 1 Website Developer. In this project, I focused on designing the experience, interaction, and motion for the mockup. Tools that I used in this project are Sketch for making visual assets, Flinto for making the motion, and Zeplin for development into web based. The biggest challenge in this website is how to communicate that this company adapt Holacracy for main organization. Holacracy means each member have multiple roles. The result of the project can be seen on current website on https://labtekindie.com/
Izzan B.S Portfolio - 2018
Student Work (Bachelor Degree)
Hanabunga Bento
Description University Workshop, 2014 in collaboration with Dini Lestari, Miyu Takeda, Aryo Pangestu, Yuki Oshige, Minori Wakabayashi. Duration 2 Week Student Project Design Brief Create a product that use bamboo material by understanding the culture, craftsmanship capabilities, and material characteristic. Role Workshop Participant
Background In my third years, I get a chance to join Bamboo Workshop with collaboration with Musashino Art University student. The aim of the workshop is an exploration of bamboo material with help local craftsman’s to develop a new product or concept with bamboo material. The workshop start with a excursion to local bamboo craftsman, a lecture about bamboo material, and prototyping session idea with craftsman help to create the tangible concept.
Izzan B.S Portfolio - 2018
Student Work (Bachelor Degree)
Concept For this workshop, my group has an idea to adopt the lunch tradition in Indonesia and Japan. We combine the two differences culture in lunch time in Indonesia and Japan. After we doing brainstorming session, we come up with a question, How might we create a better lunchtime experience that resembles Japan and Indonesia culture ?
Mix Culture Lunchbox We combine two food culture from Japan and Indonesia. We adapt Bento, Japanese Lunch Box with Nasi Tumpeng, Indonesia dish that usually use for celebration. Hanabunga Bento is a compact bamboo bento and can make a lunchtime more fun by preparing the bento to different shape. Each bento represents petal of a flower, or surprisingly it represents bamboo ship shape. The shape of traditional Natto package, fermented beans from Japanese cuisine inspires us to make a bento with similar shape. From Indonesia culture, we adopted how “Nasi Tumpeng� be served.
Izzan B.S Portfolio - 2018
Student Work (Bachelor Degree)
Formation Shape We can set the bento into a circular pattern, so everyone who brings this bento can share their meals with others, or potluck lunch. The center of the petal can be used for putting the utensil. The reason why we put circular, because we adopt Indonesian traditional food, “Nasi Tumpeng�, that represented in circular form.
Izzan B.S Portfolio - 2018
Student Work (Bachelor Degree)
Potluck This Bento can be disassembled, because when it finished, the user can fold it up and segmented into small parts. And this bento can make lunchtime more fun and interaction by sort this bento with another bento user into a unique shape, like flower shape. From this idea, it will encourage user to do “Potluck Session�. User can bring their own lunchbox, and share with the other by assembly each lunchbox.
Izzan B.S Portfolio - 2018
Collaborative and Industrial Design Master Degree
User Inspired Design
Type Course Date 6 Week Student Project Description This project tells about my approach to better understand of the neighborhood context to finds the real problem and answer it with a solution. Role Visual and Service Designer
“Hood” User Inspired Design (UID) is a compulsory course from Aalto Collaborative and Industrial department. UID making addresses visual and narrative approaches of human-centred design to illustrate users, use, concepts and contexts for reflective design, collaboration, evaluation and persuasion purposes. This course is a client based project, where students create a team of four member to meet with real client. The theme for this year is HOOD – Engage residents to develop suburban neighbourhoods. Our client this time is with Vahanen Group, ine of the biggest Finnish-owned technical consulting organizations in construction and property branch. Key themes related human centered and collaborative design: Quality of housing & neighborhood reputation & local services Resident engagement, empowerment & democracy Multi-layered and versatile suburban cultures and structures
Izzan B.S Portfolio - 2018
Collaborative and Industrial Design Master Degree
Ethnographic Research We selected Malmi as our area of study because it's a diverse neighbourhood in Helsinki. It has both calm detached houses and high apartment buildings. It has peaceful parks, but also a highly active centre, with good communications and services. Due to the train station and the good bus network node, thousands of people travel through, from or to Malmi each day. Malmi is also multicultural, which we thought would create a varying base for ideas, needs and inspirations. We decided to study Malmi area and its citizens further by doing ethnographic research and interview. Underneath is our research questions for our small ethnographic study. ● ● ● ● ●
How do the residents interact with each other? Which area in Malmi to improve ? How to engage Malmi residents to share their ideas and inspirations ? How to engage the youth of Malmi ? How easy it is to get people to take part in our study?
From the research, we found : Graffiti Vandalism - We found that graffiti is one of issue in Malmi area. Central Activity - In the middle area of Malmi, there is a train station that became the central activity of people in Malmi.
Izzan B.S Portfolio - 2018
Collaborative and Industrial Design Master Degree
STAKEHOLDERS
Framing the Project Mention Goals How to encourage people in the suburb to take part in improving their environment ? After we doing brainstorming session, we have a idea to elaborate one of issue in Malmi which is graffiti into a way to communicate.
Teenagers
HIIDENKIVEN PERUSKOULU
We name create the project as “Create Malmi�. We named this project to invite Malmi citizen to create their dream neighborhood.
Co-Creation with Graffiti To maximize the result, we set to co-create a mural to leave a lasting mark of collaboration to the suburb. As we want to reach as many people as possible with our workshop, we concluded that the it should be held coinciding with some other event.
Malmi Residence
#remonttirekka
Stakeholder Mapping We map the stakeholder who involved in maintaining neighborhood in Malmi. Through this information we can know what kind possibilities solution that can be done. From this mapping, we know there are lot of young communities in Malmi itself (for example, Operaatio Pulssi! is a young art communities based on Malmi). This insight is interesting young people activities is quite active in Malmi. We believe that young generation take a important role to shape their neighborhood.
Izzan B.S Portfolio - 2018
Collaborative and Industrial Design Master Degree
Workshop The workshop also served as a platform enabling participants with opposing views to engage in discussion. The workshop provided us with a touch point, through which we could reach locals. People of all ages were eager to share their thoughts. The drawing board acted as an attraction, and we could interview participants while they drew. It also provided us with time to discuss with parents, as they could let their children spend time drawing on the board while being interviewed.
Izzan B.S Portfolio - 2018
Collaborative and Industrial Design Master Degree
200 180 10 participants in our workshop
3250 total visitors in Lähiöfest
drawings and thoughts
place suggestions
1050 visitors in Malmi’s Lähiöfest
Wrap Up From this workshop, we learn that : ● Sketching is a good way to share opinions. ● People seemed to be willing to share their ideas easily. ● The wall was good touchpoint, encouraging people to participate in an ongoing workshop. ● The wall engaged individuals in an indirect discussion. Also the result of the workshop also show what kind of issue and problem that happened in Malmi. This knowledge can be used for stakeholder to decide what issues that should be focused with. Imagine this board is on the public space (for example, Metro Station) for 1 weeks with certain topic, and we will get a lot of information about the topic itself. This method is works because by drawing and sketching in wall it’s a fun and creative way to create communication.
Izzan B.S Portfolio - 2018
Personal Project Type Student Project / Personal Project Date 6 Week Student Project Description Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Design Drivers ● How might we create a experience ● New Gaming experience that ● Lorem Ipsum dolor sit amet
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Type Student Project / Personal Project Date 6 Week Student Project Description Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Design Drivers ● How might we create a experience ● New Gaming experience that ● Lorem Ipsum dolor sit amet
Izzan B.S Portfolio - 2018
Bachelor Degree