Visual Merchandising Portfolio

Visual Merchandising BLESSING IWOK Selected works 2020 - 2022

BLESSING IWOK Interior Designer | Project Manager

PROFILE

C O N TA C T +44 (0) 7391005069 blessingiwok@gmail.com

DIGITAL PORTFOLIO

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An ambitious MA Interior Design student at Coventry University with a passion f or creativity an d production, I’m excited to use my skills to create exceptional marketing assets and visual displays to enhanc e the in -store experience and commercial success.

Administrative Support

Props production

Display, Design & Construction

Visual Retailing 3D software

Invoice Processing & Billing

Photography & Graphic Designing

Space planning & product placement

In-store event promotion

VISUAL MERCHANDISING DESIGN • Product Display For Guinness Merch • Window Display for a shoe brand • Window Display for a Floral company

OTHER WORKS • Photoset design • Prop Production • Product Photography/Graphics

INTERIOR DESIGN • SK Skincare & Spa (Retail)

PRODUCT DISPLAY FOR GUINNESS MERCH 3D VISUALS

It was a Guinness glow in the dark themed party and the brief was to showcase the Guinness merch in a way that will drive sales for the brand.

FINAL EXECUTION PICTURES

The merchandise sold out halfway through the event because the stall was the most visited, as it provided a completely unique experience and was the star of the event.

SUMMER INSPIRED WINDOW DISPLAY

MOOD BOARD

The brief was to design a window design for a clothing brand to showcase their summer collection in a unique way that will attract their target audience.

D I G I TA L S K E T C H

Drawing inspiration f rom the beautiful sunset, I went with a vibrant colour theme to march the brand’s summer collection.

DETAILS

3D RENDERS

VALENTINE INSPIRED WINDOW DISPLAY

MOOD BOARD

A valentine themed window display for a floral company, in collaboration with a skincare brand to sell their products in a distinctive way.

D I G I TA L S K E T C H

I went with a seductive appeal type of display, utilising the target audience's pain point and showing how they may surprise their partners with flowers and luxury skincare products.

DETAILS

3D RENDERS

PRODUCT DISPLAY FOR GUINNESS EVENT 3 D VI SUALS

The brief was to design a functional bar for a party and display the product “Guinness” in a unique way to fit with the urban-themed party.

FINAL EXECUTION PICTURES

I went with a dark background with some tube lights in the brand colour & introduced some steps to display the brand. While going with a steel barrel covered in colourful gra ffiti as the bar table legs to tie the whole urban theme together.

PHOTOSET DESIGN FOR JHONNIE WALKER EVENT

The brief was to design an interactive hip hop themed photoset for the Johnnie walker par ty.

PROP PRODUCTION

Photo prop design f or a herbal drink brand.

The design was inspired by nature and the natural element used as ingredients in the product Customed prop for a Fashion inspired theme event by Cîroc.

PRODUCT PHOTOGR APHY & GR APHICS

SK Skincare & Spa PERSONAL PROJECT Th i s proj e ct wa s to de s ig n a reta i l sto re f or a ski n c are bra nd t hat w i l l a ttra c t the i r c l ie n t to co me to t he sto re and p u r c ha se t he i r pr odu c t s rat he r t ha n s h op o n l i ne .

The bra nd fo c u se s o n we l l ne s s a nd h o l i st i c b eau ty a n d i s k ee n o n n at ur e a n d mak i ng s ure t he i r pr odu c t s a re made o f o n ly nat u ra l i ng red ie nt s so it i s sa f e to u se o n the i r c l ie nt s . T he over al l fee l o f t he spa ce fo r it s u ser s wa s t o p rov ide a n inte ra ct ive e nv ir o n me n t t ha t w i l l re f le ct t h i s br a nd ’ s key ele me n t s a nd att ra ct c u st o mer s . so a l ways co me to t h ei r st ore to e xpe r ie n c e it a s i t resonates with their personal style.

Industry: Retail Size: 100 sqm

Software Used: Goggle SketchUp, Enscape & Adobe Photoshop

TARGET AUDIENCE

INSPIRATION BOARD

Ladies from age 25 to 40 are mainly the target market of wellness products.

Especially working-class ladies, they enjoy their exercise in health and wellness as they get to relax after being stressed from their 9-5 jobs every week. So they just need an environment to come to relax with friends and have an amazing chat while getting pampered.

MOOD BOARD & COLOUR PALETTE

I w e n t w i t h a m u t e d c o l o u r pa l e t t e a n d a l s o i n c o r p o r a t e d n a t u r e i n t o t h e de s i g n be c a u s e i t g i v e s a s e n s e o f c a l m n e s s i n t h e s pa c e . I d e s i g n e d t h e s pa c e w i t h t h e pr i m a r y a i m o f i n c r e a s i n g u s e r s ’ c o n n e c t i v i t y t o n a t u r e , s o I r e f l e c t e d t h e s t y l e i n m y c o l o u r s , pa t t e r n s , m a t e r i a l s , e t c . I a l s o a d de d a s p a i n t h e r e t a i l s t o r e s o t h e u s e r s c a n h a v e a s pa c e t o g e t a r e l a x i n g m a s s a g e a n d a l s o e x pe r i e n c e t h e p r o d u c t s be i n g u s e d . I u s e d l o t s o f c r a w l i n g pl a n t s o n t h e w a l l s a n d furniture to give users a stress-free and calm environment.

Biophilic Design Style

Display Shelve

Floor Plan

TOILET

Window Display

RECEPTION

Reception Desk

SPA

CONSULTATION ROOM

Rendered Image (Reception)

Rendered Image (Sitting Area)

Rendered Image (Spa)

Rendered Image (Product Display Area)