Exclusive Interview with Jose-Manuel GARCIA
IVI DMC Celebrating Years 2
30
1
Year 8 Vol. 1, Issue 108 Visionary, Founder, & Master Coach
Jose-Manuel GARCIA, CDS jmgarcia@ividmc.travel
Contents:
President
Jose-Manuel (Manolo) GARCIA, CIS manolo@ividmc.travel
Vanilla, a Spice Proudly Originated in Mexico
General Comptroller
Trinidad SANCHEZ tsanchez@ividmc.travel
Exclusive Interview with Jose-Manuel GARCIA, Founder of IVI DMC2
Corporate Marketing and Business Director
Francisco BAEZA fbaeza@ividmc.travel
Cover Subject:
Corporate Quality Director
Julia ORTIZ jortiz@ividmc.travel
Electronic Publishing
Alejandro PECH apech@ividmc.travel
IVI DMC2 Celebrating 30 Years
Content and Editing
Managing Director —MyDay Travel
Corporate Headquarters:
Omar GALLEGOS ivicorp@ividmc.travel Jorge OROZCO, DMCP jorozco@myday.travel Av. Acanceh 1-01, SM 15 Cancun, Q. Roo, 77500 Mex. Ph. +52 (998) 287-1700 www.ividmc.travel
Page
Special Edition: Cancun Quick Hits:
Punta Mita Friends of the Maya
3 4,5
6-9 10 11
DQuest Travel
12
Dr. Travel’s: Travel Tip: Beat the Clock… Not!
13
Destination Offices: Mexico
Caribbean
Central America
South America
IVI DMC² Cancun & Riviera Maya Raquel MIJARES, CIS Marketing, Business & Planning Director rmijares@ividmc.travel
IVI DMC² Dominican Republic Genaro ALMONTE, CIS Regional Managing Director galmonte@ividmc.travel
IVI DMC² Guatemala, Belize, El Salvador, & Honduras Jorge LAZO Regional Managing Director jlazo@ividmc.travel
IVI DMC² Colombia Carolina CALDERON Regional Managing Director ccalderon@ividmc.travel
IVI DMC² Mexico City, Central Mexico, Puerto Vallarta, & Riviera Nayarit Jaime NELO Destination Managing Director jnelo@ividmc.travel
IVI DMC² Cuba Alejandro DEBASA Regional Managing Director adebasa@ividmc.travel
IVI DMC² Costa Rica Sonia VARGAS Destination Manager svargas@ividmc.travel
IVI DMC² Brazil & Argentina Andrea MAJELA Regional Managing Director amajela@ividmc.travel
IVI DMC² Panama Ligia VARGAS Regional Managing Director lvargas@ividmc.travel
IVI DMC² Chile Kenneth WELCH Regional Managing Director kwelch@ividmc.travel
IVI DMC² Los Cabos Mario FOSTER Destination Managing Director mfoster@ividmc.travel
Follow us on...
© Copyright 2015. All Rights Reserved. 2
November 2015
Vanilla, a Spice Proudly Originated in Mexico Did you know that vanilla is a type of orchid and that among over 20,000 varieties of orchids, vanilla is the only type that produces something edible? Although it originated in Mexico, this spice is also native to Central America. The Aztecs called it tlilxochitl, “black flower,” alluding to the color of the cured fruit. They used vanilla to flavor their cacao-based drink xocoatl, or chocolate. Montezuma, the Aztec emperor of Mexico, is said to have served it to the Spanish conquistador Hernán Cortés in 1520. Cortés then introduced cacao and vanilla beans to Europe. Vanilla-flavored hot chocolate became the rage in European courts. The Extensive Curing Process Interestingly, fresh vanilla beans have no taste or aroma. They must undergo an extensive curing process that results in the release of vanillin with its distinct aroma and flavor. This processing takes several months. It takes about 4.5 pounds (2 kg) of the green vanilla beans to end up with less than one pound (half a kg) of dried vanilla bean. Thus, producing vanilla is quite a labor-intensive project. Don’t Be Fooled By Knock Off Vanilla Vanillin has also been produced synthetically, though the imitation flavorings are not the same as the original. Both chefs and gourmets will attest that there is no substitute for the flavor of true vanilla. Unsuspecting tourists seeking the famed Mexican vanilla may be offered the artificial kind. Remember, you get what you pay for, so choose a quality product after reading the label. The next time you try ice cream made of natural vanilla, think of its long history and the work involved in producing it, and enjoy the flavor!
Message From Headquarters
only work with suppliers that meet our criteria in order to render an out-of-the-ordinary service.
2
As President of IVI DMC , I deem it an honor to run this prestigious company and continue its positioning as one of the best in the market. The canons assertively say that the customer is first, and I concur. I also agree that our associates are the strong backbone of our company, and I consider them as my extended family. Without them we would not be where we are today.
After 29 eventful years in the business, IVI DMC2 is proud of the relationships we have forged with thousands of satisfied customers. We invite you to enjoy the pleasure of doing business with us and see for yourself that an unforgettable and successful event is feasible. You have my unfailing commitment to make you and your group look great!
Our company is recognized in the M&I industry as being down to earth and having an outstanding service-minded attitude. Our unchangeable commitment is to exceed our customers’ expectations by going the extra mile so to speak in regard to superlative service. A satisfied client is our ultimate goal. With these lofty standards in mind, we strive to choose and
Sincerely, Jose-Manuel (Manolo) GARCIA, CIS President
3
Exclusive Interview with Mr. Jose-Manuel GARCIA, Founder of IVI DMC2 To remain in the industry and continue to succeed is easier said than done. That being said, we’d like to take this opportunity to interview the visionary, founder, & master coach who has spearheaded IVI DMC2 for three consecutive decades.
CQ: You are known for being a visionary, thus, what moved you to create this company? JMG: After 17 years of hotel sales and marketing experience, I saw the need to creating a good, strong, and unique company which could properly serve the growing and demanding incentive travel industry. Back in the early 90’s, only a handful of incentive houses such as: Top Value, EF Mac Donald, Sunbelt Motivation, Carlson Marketing Group, S&H Motivation, ITA Group, Creative Group, and Maritz Travel were handling this niche of business; but they could not keep up with the growing demand and quality expected. This fact made me realize that I had the opportunity to step in and improve service and quality standards. After 30 steady years, I am very proud with the improvement that we have dictated in the industry in this regard.
CQ: What are your 3 biggest accomplishments? JMG: I am very proud of my hospitality dream came true: To significantly improve the ground services rendered to the incentive travel industry. This has been achieved over a period of three decades not only in Cancun, Mexico but also currently holding strong throughout 13 Latin American countries. And I envision accomplishing the same in our upcoming incentive travel destinations as well.
CQ: Please tell us what IVI’s culture is, that is, how is this company different from other DMCs?
Also, we were the first in-bound travel agency in Latin America to spearhead top standards of quality and a new culture in operating destination management services. As a Mexican and a citizen of Latina America, I feel a sense of accomplishment for having reached the above goals.
JMG: For the last 16 years, IVI has been one of the first worldwide DMCs performing with certified ISO 9001:2008 standards, and is also one of the few Accredited Destination Management Companies by the ADMEI making IVI a DMC one level above the others. Due to this fact, we rebranded our name to IVI DMC²; this certainly positions our company ahead in our niche. In addition, and because of our reputation in the industry, our loyal clients continually ask us to open operations in destinations where they have the need of top quality services.
My third accomplishment is certainly a very encouraging one: We have been recognized in the professional environment as an academy of DMCs. In what sense? Throughout these years I’ve seen staff that have been trained and groomed in our company that are currently working for renown hotel chains and in-bound companies. Reportedly, there is a club for former IVI DMC² staff; this is simply amazing!
4
November 2015 CQ: How do you see the company changing in the near future, and how do you see yourself creating that change?
CQ: How do you feel about the fact that IVI DMC² has led the DMC niche for 30 years? JMG: I feel much pride and joy. This has been achieved by means of a clear vision, a solid know -how, know-who, know-where & know-why. I am always ready and open to new changes in technology and new fresh thinking to react accordingly to the times we live in. I am positive that if we continue to abide by the "attitude is everything” motto, we will continue to spearhead and mark new trends in this noble industry.
JMG: IVI has already made a quantum leap without losing the long-standing family touch. Jose-Manuel (MANOLO) Garcia, my son has recently been appointed as the new President, and Karla JIMENEZ his wife, as the new Vice President. Also, we reinforced the Corporate Marketing & Business Director position by assigning it to a seasoned colleague, Francisco BAEZA. Furthermore, my current partners such as those in LATAM are very committed to our brand. Along with them, we have coined this team philosophy: "One for all, and all for IVI DMC²".
Meet Our IVI DMC2 Corporate Staff
Jose-Manuel GARCIA, CDS Visionary, Founder, & Master Coach
Karla JIMENEZ Vice President
Jose–Manuel (Manolo) GARCIA, CIS President
Francisco BAEZA Corporate Marketing & Business Director
Julia ORTIZ Corporate Quality Director
Raquel MIJARES, CIS Marketing, Business & Planning Director
Trinidad SANCHEZ General Comptroller 5
Cover Topic:
IVI DMC2 Celebrating 30Years Special Edition: Cancun & Riviera Maya
Our company has turned 30! This certainly marks a milestone in the DMC niche. Through thick and thin, we have been protagonists of change and improvement in the DMC arena and we feel a sense of accomplishment due to this. One of the leading tourism destinations is Cancun & the Riviera Maya. And it’s here where our corporate offices are located. From here too, we promote this unique paradise. Please read on about why Cancun and the Mayan Riviera are jewels in the Mexican Caribbean and at the same time, experience the friendliness that characterizes Mexico.
Top 10 Reasons to Visit Cancun COLORFUL MEXICO We bring you the traditions, folklore, and cuisine of Mexico's 32 states. All of the states together or even separate are excellent options to enjoy the great customs, legends, and flavors of Mexico. A nice selection for a themed event.
THE CARIBBEAN The perfect place to relax and enjoy Cancun's peerless white-sand beaches and turquoise waters. An outstanding location to have a great themed event with the lively and colorful flavors, rhythms, and dances of the Caribbean.
Mexico: Cancun & Riviera Maya 6
Mexico: Cancun & Riviera Maya
November 2015
MAYAN LEGACY The exceptional cultural heritage of the Maya. Three thousand years of history and spectacular architecture offer knowledge of a sophisticated people way ahead of their contemporaries.
ECO-INTERACTIVE PARKS One of Cancun's most popular attractions is the eco-interactive park concept. Investors have carefully designed wonderful parks that preserve and enhance nature, thus creating an amazing vista. Each park has an array of attractions for the comfort and pleasure of its visitors.
THE LARGEST REEF IN THE AMERICAS The second largest barrier reef in the world surrounds Cancun and the Mayan Riviera. It offers a challenging, once-in-a-lifetime experience for snorkelers and divers.
7
ASTONISHIING UNDERGROUND ADVENTURES Another possibility for an unforgettable experience is exploring the cenotes (sink holes), caves, and swimming in the deep crystal-clear waters of underground rivers.
DREAM DESTINATION FOR GOLF LOVERS Cancun and the Mayan Riviera Golf Courses offer amateurs and professionals challenging and enjoyable courses for any skill level.
SIMPLY IRRESISTIBLE DINING Cuisines from around the world are well represented in Cancun & the Riviera Maya. There are a variety of gorgeous settings providing elegant and casual atmospheres, first-class food, and excellent service.
Mexico: Cancun & Riviera Maya 8
Mexico: Cancun & Riviera Maya SUPERB MEETING FACILITIES State of the art meeting facilities offered by the Convention Center and many hotels, together with convenient and international links, make Cancun an ideal venue for groups and conventions.
IMPRESSIVE FLIGHT CONNECTIVITY Commercial and charter flights daily connect Cancun to and from main U.S. cities. Just to mention a few carriers: American Airlines, Continental Airlines, US Airways, Delta Airlines, Aeromexico, Miami Air, North West Airlines, Sun Country Airlines, etc.
9
November 2015
Luxurious W Punta de Mita Hotel - Under Construction in the Riviera Nayarit Starwood Hotels & Resorts’ luxury brand comes to Punta de Mita, the Riviera Nayarit’s glamourous Peninsula, thus expanding the destination’s premium segment infrastructure. This oceanfront hotel will open in 2016, with 120 guest villas, lavish amenities, and the W brand’s signature: Whatever/Whenever known service. It will have a four thousand square-foot spa, gym, bar lounge, a W Living Room, swimming pool, and much more! Top notch hotel brands consider Mexico as an excellent option to invest. We are certain that you and your group programs will enjoy a stay here!
Advertise in CommuniQuest Magazine Advertising and promotional opportunities are now available in CommuniQuest magazine. Sponsorship placement opportunities are limited and are reserved on a “first come, first served” basis. We invite you to advertise in our vastly distributed magazine which is already available to over ten thousand avid readers. These readers are dedicated members, stakeholders, and fine suppliers. The magazine is an inviting 'cover to cover' read, ensuring an eye-catching and successful advertising. Click here to receive more information.
About Us... Our Vision: To run a world-class destination management company that sets fresh trends and establishes new standards for best practices in the M&I industry by exceeding customer expectations. Our Mission: To bear exceptional product knowledge, therefore, enabling us to provide creative solutions, cost-value and effectiveness in every measurable way. To earn and maintain our clients’ trust at each one of our IVI DMC2 destinations by assuring them that their goals are our goals too, and by delivering services that exceed industry standards and customer expectations. To maintain a smooth-operating and efficient business organization that utilizes streamlining management systems with ISO quality standards, and pride and belief in the remarkable abilities of our people. Our People: IVI DMC2 has more than 150 year-round full-time employees throughout our branch network in Latin American. Extraordinary personalities, willingness, knowledge, commitment, service-oriented attitude, and experience in groups and conventions are what characterize them. “Yes, since 1986, we are those neatly attired people in the turquoise blue and white uniforms. Many people call us "Smurfs" since we are knowledgeable, witty, fun to have around, and beautiful or handsome (not necessarily in that order).”
10
November 2015
Our Foundation received a generous donation of school supplies from the Westin Hotel in Cancun. These supplies were delivered to schools in less favored communities, thus filling a pressing need.
IVI DMC² World Headquarters: Ave. Acanceh #1-01, SM 15 Cancun, Quintana Roo, Mx Phone: +52 (998) 287-1700 Email: ivicorp@ividmc.travel Serving the meetings, incentives, conferences, and exhibitions industry since 1986. Find us in over 40 destinations throughout:
Mexico Cuba Dominican Republic Belize Guatemala El Salvador Honduras Costa Rica Panama Colombia Brazil Argentina Chile Coming soon...Peru!
For further information on the fine hotels, deals, activities, and group packages mentioned in this magazine, please contact Francisco BAEZA: fbaeza@ividmc.travel
11
Destinations • Mexico • Cuba • Dominican Republic • Belize • Guatemala • El Salvador • Honduras • Costa Rica • Panama • Colombia • Brazil • Argentina • Chile
This portal was created to assist Meeting Planners in easily locating ideal destinations, hotels, services, and activities within the group market in Latin America. On this site you will find a large collection of photographs and videos of selected hotels, tours, and activities that fit the needs of the M&I industry, as well as a RFP engine that will directly connect you with the hotel of your interest.
Easy to use Go to the menu on top of the home page and click on the destination (s) of your interest. For instance, if you want to know more about Dominican Republic for a possible group follow these steps:
From “Destinations” select Dominican Republic. Immediately you will be on the Dominican Republic home page. As with each destination, you can see 10 reasons that make each destination stand out above the rest. You can click on each photo to see even more images.
To the right side there is a submenu showing airlines, hotels, restaurants, what to see, and what to do, etc. The content of each submenu includes: property description, amenities, location (Google map), photos, videos, pdf downloads. Some properties have 360 0 photos.
You can use this site for your own presentations; feel free to use the photos and videos. From the home page menu you can easily access videos, sample programs, change the language, get connected through our social media, & contact us.
12
November 2015
Travel Tip: Beat the Clock… Not! If you can’t get to the airport, you aren’t going anywhere. So always allow extra time to reach the airport. If it takes thirty minutes to get to the airport, don’t allow thirty-one and still expect to be on time for your flight. Remember, arriving at the airport an hour early and having to wait for your flight is far better than arriving an hour late and having to wait three hours for the next flight. Arriving early gives you time to check in, deal with lengthy lines, and negotiate the airport maze (especially if you are unfamiliar with some larger terminals). If you have a boarding pass, it’s fine to reach the gate fifteen minutes prior to departure - but play it safe: twenty minutes or more is much safer. If you don’t have a boarding pass, make sure you check in at least thirty minutes before your flight is scheduled to leave. Your seat can be reassigned to someone else if you do not show up on time. (Taken from page 115) James Feldman, (a.k.a. Doctor Travel) is a Certified Facilitator and internationally recognized professional motivator, author, television host, and radio personality. His company Incentive Travelers Cheque Int’l provides individual and group incentive travel awards for many Fortune 500 companies. His book “Doctor’s Travel Cure For The Common Trip” is an entertaining and invaluable travel guide whose purpose is not to tell you where to go, but rather to help you get ready for the adventure. CommuniQuest is pleased to share some of Mr. Feldman’s travel wisdom with our readers, who from time to time must deal with lines, cancellations, lost luggage, and a person in the adjacent seat making extensive use of the air sickness bag. Reprinted by permission from the Author: jfeldman@itcheque.com
THANK YOU FOR READING Like life in general, the M&I Industry seems to move at the speed of light. As a committed B2B partner, we aim to help you keep up with the latest industry news and opportunities. CommuniQuest magazine is a valuable tool that brings you the timely information and analysis that you need, with a lair for what's hot, relevant, and interesting. I wish you the best of success in your quest, whatever it may be.
The Customer is Always Right
Information was received in a timely manner. Great teamwork was shown as staff took care of our clients very well. They even took extra time to help in the evenings with transfers. - Paula Murphy -
Jose-Manuel GARCIA, CDS Visionary, Founder, & Master Coach IVI DMC²
13
14