JULY 2013 NUMBER 58
S A L ES
M AG A ZI N E
ON THE COVER THE
IVECO PLUS / SALES MAGAZINE
110690082/58
NUMBER 58 / JULY 2013
NEW IVECO BUS URBANWAY
IVECO CITY BUS
THE NEW
CONTENTS IVECO PLUS IS ALSO ON THE WEB
4
LOUNGE IN THE CITY
7
ASTRA HHD9 FOR IMPOSSIBLE MISSIONS
8
THE IVECO MARATHON RUNNER GIVES IT FULL GAS
Iveco Bus is born and the new URBANWAY is presented
The new heavy vehicle exhibited at Bauma in Munich
750 km without stopping. Here comes Stralis LNG Natural Power
10
NEWS FROM THE IVECO WORLD
11
AFRICA SPECIAL
16
SAFER TRAVEL WITH IVECO AND NEW HOLLAND
17
WE MOVE THE MOTOGP CHAMPIONSHIP
The new 682 launched in Angola. The potential of a growing market
The two brands together with FIA for a safety campaign
Iveco is the Official Sponsor of the MotoGP in 2013 also
19
STARTING OFF ON THE RIGHT FOOT
20
IVECO USED VEHICLES ALSO ON FACEBOOK
22
THE WORKSHOP OF THE FUTURE IS BORN
The company alongside Ferrero for a campaign to promote Made in Italy
An Internet campaign to increase sales
NEW EDITORIAL CONTENT, VIDEOS AND OTHER FEATURES
A new address where you can find Iveco Plus issues in all languages, enriched with exclusive editorial contributions. That's what you can find at www.ivecoplus. com, the website which expands the magazine's readership. You can now also consult the magazine from your tablet, smart phone or PC, selecting the language and supplementing your reading with videos and photo galleries that go into more depth on the articles and enrich their content. Iveco Plus thus becomes more interactive, closer to traditional and new readers who it can reach through multiple channels: paper, PC, smart phones and tablets. This allows Iveco products, initiatives and services to be more widely publicised. The availability of an archive of back issues, hypertext contributions and direct link to the official Iveco website make www.ivecoplus. com a useful tool for updating and deepening your professional skills, as well as an information tool on the Iveco world for all web surfers.
TELL US WHAT YOU THINK
We would like to invite you to participate in a satisfaction survey of the magazine. Complete a short on-line questionnaire and receive an exclusive gift: a Moleskine diary and the New Stralis Hi-Way badge lanyard. What are you waiting for? Visit the website www.ivecoplus.com
The Parts & Service project opens up a new route in after-sales services
IVECO PLUS SALES MAGAZINE - JULY 2013 - PREPARED BY IVECO. Editor-In-Chief: Maurizio Pignata / Editorial Committee: Luigi Antonacci (coordination), Alessandra Collura, Francesco Novo, Marco Monacelli, Maurizio Pignata, Sara Buosi / Editorial Staff: Carola Popaiz, Christian Benna, Francesca Rech, Giancarlo Riolfo, Nicola Grande, Paola Ravizza, Stefania Castano / Contributors: Alessandro Destefanis, Alex Rabassa, Antonino Brancato, Antonio Cupi, Antonio Palmieri, Chiara Moneghini, Dino Maggioni, Fabrizio Cordoni, Giuseppe Francesco Simonato, Marco Martinetti, Marco Monacelli, Maria Elena Gianotti, Mauro Veglia, Paolo Biginelli, Pierre Lahutte, Rossella Altavilla, Stefano Zutta, Valeria Riba / Market correspondents: Ana Montenegro (Spain), Christine Heller (France), Fabrizio Dessy (Turkey), Jane-Aake Carlsson (Sweden-Norway), Jaroslaw Szepietowski (Poland), Karina Lassoe (Denmark), Manfred Kuchlmayr (Germany), Nigel Emms (England), Nikolay Lebedev (Russia), TimothĂŠe Hage (Benelux), Vitor Borges (Portugal) / Iveco Editor and Editorial Staff, Via Puglia 35, 10156 Turin / Concept: Studio Sanna Adv / Publisher Satiz srl, Court of Turin reg. no. 1 of 01/2013 / Printed by Satiz srl
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