uplight the nature
Problem
Planters are not reaching its full design potential.
You cannot have many plants in not-well lighted spots of your home.
In the evening you cannot see your plants well in mood lighting.
Planters are not providing enough nourishment to the plants.
Solution OUR PLANTERS
Plantoria offers exquisite planters made from fully recyclable materials using 3D printing technology, featuring built-in LED lights. Each planter is meticulously designed by talented Czech designers who prioritize functionality, aesthetics, and sustainability.
You can enjoy the beauty of greenery in every corner, regardless of natural light availability. The integrated LED light not only provides essential nourishment for the plants but also softly illuminates them, enhancing their presence in the evenings and adding a touch of modern elegance to your space.
Our Vision
Czech brand that combines nature with design. Our unique planters with lighting, designed by Czech designers, not only decorate, but also support the growth of your plants. The slogan "Uplight the nature" reflects our passion for aesthetics, nature, light and functionality. We believe in quality and originality that you won't find anywhere else. We bring nature into your home with a Bohemian heart and world-class design.
DESIGNED AND MADE IN THE CZECH REPUBLIC
Offer high-quality, innovative products that seamlessly blend designer planters with integrated lighting, promoting healthy plant growth while serving as a standout element in your interior design.
SUPPORTING CZECH DESIGN AND ARTISTS
By collaborating with leading Czech designers, we aim to highlight the exceptional talent and craftsmanship of our local artists, demonstrating to the world that Czech design is at the forefront of creativity and innovation.
UNIQUENESS AND ORIGINALITY
Our products are crafted with a distinctive touch, ensuring that each planter is not just a functional item, but a true work of art you won’t find anywhere else.
SUSTAINABILITY AND RESPONSIBILITY
We are committed to fostering sustainable development and the conservation of natural resources by using recyclable materials in our production processes. We prioritize ethical business practices, rejecting support for conglomerates and outsourcing from third-world countries.
COMMUNITY INVOLVEMENT
We actively engage in local community projects and champion initiatives that support environmental sustainability and design excellence.
EXPANSION AND FLEXIBILITY
We are dedicated to expanding into new markets and enhancing global recognition of the Plantoria Czech brand. Our goal is to continuously innovate and expand our reach, ensuring that Plantoria remains at the forefront of design excellence and global market presence.
UNIQUE COMBINATION OF DESIGN AND TECHNOLOGY
ECOLOGICAL MATERIALS AND PRODUCTION
FLEXIBILITY FOR VARIOUS MARKETS
MODERN AND ATTRACTIVE DESIGN
LOCAL PRODUCTION EUROPE/CZECH REP
PREMIUM BRAND POSITIONING
EXCEPTIONAL CUSTOMER SERVICE AND SUPPORT
BUSINESS MODEL
From Concept to Creation: The Journey of Our Planters
Our planters embark on a journey that starts with visionary designs crafted by leading Czech designers, who meticulously balance aesthetics with functionality. Each design is thoughtfully developed to enhance your interior while promoting healthy plant growth. Once the design is perfected, we employ cutting-edge 3D printing technology to bring these concepts to life, seamlessly translating innovative ideas into beautifully functional planters.
Market SizeEurope
Market size with Garden Products Europe (billion EUR)
Based on the market analysis for garden products in Europe, the market is highly concentrated in a few key countries. Germany holds a dominant position with a 46 % market share, highlighting its significance as the leading player in this segment. The Czech Republic, while smaller, still holds a relevant share with 1.5 %.
Market Size
Czech Republic
In the Czech Republic, the market for pots and garden products is relatively smaller, but still growing. The total garden market in the Czech Republic will reach approximately CZK 15 billion in 2022, while the modern and designer pots segment may account for 10-15% of this market, i.e. approximately CZK 1.5-2.25 billion
The estimated market share of LED-lit planters could be around 5-10 % of this segment, which would be approximately CZK 75-225 million.
Market Size Germany
Germany, as one of the largest garden markets in Europe, has a much larger market size. The total market for garden products is worth around EUR 19 billion. The segment of designer pots could account for around 10-20% of the market, i.e. around EUR 1.9-3.8 billion.
If we assume that pots with LED lighting account for 5-10 % of this segment, this could mean a market size of around EUR 95-380 million.
Competition
Czech Republic
1. Plastia
Plastia is one of the leading Czech manufacturers of plastic planters and garden accessories.
2. Lechuza
Lechuza is a renowned brand specializing in designer self-watering planters, which are also available on the Czech market.
3. IKEA Czech Republic
IKEA offers a variety of cost- effective, modern planters and interior accessories.
4. Gardners.cz
Gardners.cz specializes in indoor plants and designer accessories, including modern planters.
5. Vingo
Vingo focuses on selling handmade wicker products, including planters.
6. Dům a zahrada
This e-shop offers a wide range of garden and interior accessories, including modern planters.
No competitor in the Czech Republic offers a concept like Plantoria. The availability of planters with integrated LED lighting is extremely limited, and our unique approach combines the expertise of designers, florists, and gardeners with a curated selection of plants, creating a truly unparalleled offering.
Competition Germany
1. Lechuza
Lechuza is a German brand specializing in the production of designer self-watering planters.
2. Scheurich
One of the largest planters manufacturers in Europe, with a strong focus on innovative and sustainable designs.
3. EMSA
Emsa is a well-known German brand specializing in home and garden products.
4. Blumentopf24.de
This specialized German online store offers a wide range of planters, including premium designer models.
5. Muuto Muuto is a Scandinavian brand that has gained popularity in Germany for its minimalist and functional design products.
6. IKEA Germany
IKEA has a strong presence in the German market and offers a range of cost-effective, modern planters.
No competitor in Germany offers a concept like Plantoria. The availability of planters with integrated LED lighting is extremely limited, and our unique approach combines the expertise of designers, florists, and gardeners with a curated selection of plants, creating a truly unparalleled offering.
Market Target Audience B2C
1. Younger generations (Millennials and Gen Z)
Needs: Aesthetically appealing and functional products that fit in with their living style. They are looking for innovative solutions that combine nature with technology and design.
2. Urban residents
Needs: Compact and easy to maintain products that can brighten up their living spaces. They are interested in modern, stylish and practical solutions for small spaces.
3. Gardeners and plant lovers
Needs. They appreciate products that combine function with design.
4. Design-oriented customers
Needs: Products that are not only functional but also visually appealing and original. They are interested in products that can be considered as design elements.
5. Families with children
Needs: Safe, easy to maintain and durable products that can be both attractive and practical for use in the home.
6. Environmentally minded consumers
Needs: Eco-friendly and sustainable planters that are made from recycled or natural materials. They are interested in products that promote sustainability in everyday life.
Market
Target Audience B2B
1. Interior design studios
Needs: They expect innovative products that can fit in with modern design trends.
2. Architectural companies
Needs: Aesthetically sophisticated and technologically advanced products that meet specifications for projects with an emphasis on sustainability and modern design.
3. Commercial real estate and developers
Needs: Durable, easy-to-maintain products that contribute to the attractiveness and value of the property. They are looking for products that are characterized by quality and durability.
4. Hotels and hospitality
Needs: Products that combine aesthetics with functionality, capable of bringing a unique atmosphere to the interior and exterior of hotels. Priority is given to products that can engage guests and add value to the experience.
5. Corporations and large companies
Needs. They prefer products that are not only aesthetic but also promote environmental responsibility.
6. Public institutions
Needs: Products that meet sustainability and safety standards. Quality and aesthetic appeal are important and contribute to a positive environment for the public.
KEY BENEFITS FOR B2B CUSTOMERS
Bulk ordering options with custom branding or modifications.
Design services for tailored space personalization.
Eco-friendly approach – promoting sustainability with the use of recyclable materials.
MARKETING CHANNELS
LINKEDIN AND B2B PLATFORMS:
Leverage LinkedIn for targeted outreach and thought leadership. Share industry insights, case studies, and success stories to position Plantoria as a thought leader in sustainable design.
DIRECT SALES AND NETWORKING:
Develop a dedicated B2B sales team that focuses on identifying and nurturing relationships with key decision-makers in industries such as hospitality, corporate offices, interior design firms, and real estate development.
PARTNERSHIPS WITH DESIGNERS AND ARCHITECTS:
Build strategic partnerships with interior designers and architectural firms to incorporate Plantoria planters into their projects. Offer them exclusive designs, bulk discounts, or co-branded marketing materials.
CUSTOMIZED B2B MARKETING COLLATERAL & SAMPLES:
Develop high-quality digital and print catalogs tailored specifically for B2B clients, highlighting the features, benefits, and customization options of the planters. Offer sample lending for specific projects.
VIRTUAL SHOWROOMS AND AUGMENTED REALITY:
Develop a virtual showroom experience where potential B2B clients can explore the Plantoria product range online.
Offer AR tools that enable clients to see how the planters fit within their projects, making it easier for them to visualize the impact of Plantoria products.
KEY BENEFITS FOR B2C CUSTOMERS
Unique and modern planters that enhance home aesthetics while promoting plant growth. Easy purchase of compatible plants and additional services directly on the website. Consultation services with designers, florists, or gardeners for optimal plant arrangements in interiors.
MARKETING CHANNELS
SOCIAL MEDIA MARKETING & INFLUENCER MARKETING:
Use Instagram, Pinterest, TikTok and Facebook for visual product presentations, inspiration, and engagement with the target audience. Partnership with micro-influencers and collaborations with Interior Designers and Home Decor Bloggers.
CONTENT MARKETING:
Blog on the website with plant care tips, interior design trends, and LED lighting guides. Create video content and tutorials on YouTube. Create educational webinars and workshops with experts.
ONLINE ADVERTISING:
Targeted ads on Google Ads, TikTok Ads, Facebook Ads, and Instagram Ads focusing on design enthusiasts and eco-conscious consumers.
EMAIL MARKETING:
Send beautifully designed, eco-friendly direct mail to target neighborhoods showcasing the Plantoria product line. Include samples of materials or a small plant care kit to entice purchases.
EXPERIENTIAL MARKETING:
Plantoria Experience Corners: mini Plantoria experience corners in popular home decor stores where customers can explore and buy planters.
E-COMMERCE SUBSCRIPTION:
Offer a subscription model where customers receive seasonal plants and care tips directly to their doorstep, paired with the planters.
B2C
1-3 month
Preparation and launch
4-6 month
Launch and marketing
Product development: to complete the design and production of the first prototypes of LED-lit planters.
Branding and Identity: Create logo, website and social media.
Legal: Company registration, trademarks, and setting up legal frameworks.
B2B
1-3 month
Market preparation and segmentation
Marketing campaign: Launch advertising campaigns on Facebook, Instagram and Google Ads.
Collaboration: establishing partnerships with Czech designers and influencers.
Retail partners: Finding and signing contracts with retailers and distributors.
7-9 month
Growth and expansion
Online sales: Optimize your e-shop and increase online sales.
Customer support: Implementing an effective customer support system.
Feedback and improvement: Collecting feedback from customers and improving products based on their opinions.
10-12 months
Stabilization and future plans
Evaluation: analysis of objectives and achievements, financial review.
Planning: Creating a strategy for the next year based on lessons learned and market trends.
New products: Start development of new products or variants of existing products.
Product development: finalizing the design and creating several product variants adapted to the commercial market (e.g., larger sizes, adaptation for public spaces).
Identify target customers: segment the market into different sectors (e.g., hotels, office buildings, commercial interior designers, architects) and create a list of potential B2B clients.
Legal aspects and certification: Ensuring all necessary certifications (e.g. safety and environmental standards) relevant for corporate customers.
4-6 month
Marketing and commercial negotiations
Direct Sales Team: create and train a sales team specialized in B2B sales, which will focus on the acquisition of key clients.
Networking and trade show participation:
Attending industry trade shows, conferences and design exhibitions where product can be introduced to key players in the market.
Partnerships and Alliances: Establishing strategic partnerships with architects, designers, and interior design studios who can further recommend the product to their clients.
7-9 month
Growth and expansion of distribution
Consolidation of the sales network: Establishing contracts with distributors and wholesalers that specialize in the B2B segment.
Adaptation of the product range: adaptation of the product range based on feedback from early corporate clients and adaptation of the production process to market requirements.
Creation of a B2B portal: Development of an online portal for corporate customers with the ability to place bulk orders, access technical specifications and support materials.
10-12 months
Stabilization and future plans
Evaluation of success: regular analysis of sales results, customer feedback and financial review.
Expansion planning: preparation for expansion into foreign markets or other segments (e.g. public administration, municipal authorities).
New product development: innovation and development of new product variants or adaptation of existing products for new B2B market segments.
Brand Personality
Plantoria Czech s.r.o. inspires customers with modern design and innovative technologies, bringing a new dimension to the interior. The company emphasizes ecology, uses recycled materials and supports local production. Its products, including planters with lighting, combine luxury, elegance and durability. Plantoria works with leading Czech designers and provides a complete package of services including flowers and lighting. The brand focuses on precision
Brand Website
Unique Brand Concept
A unique concept with no global competitors. Customers can choose the type of planter, select the lighting option, and even add a plant to their purchase. Everything will be safely delivered to their home.
The website concept is complemented by a blog with tips on plant care as well as a range of services from designers, florists, and gardeners.
uplight the nature
ABOUT US
Plantoria Czech was founded out of a passion for nature and design. Inspired by the beauty of the Czech landscape, our founders decided to create products that bring a piece of nature into every home. We joined forces with talented Czech designers and created unique planters with lighting that not only look beautiful, but also encourage plant growth. Our mission is to show the world that Czech design is world-class and to bring our customers quality and unique products. With our slogan "Uplight the Nature" we illuminate not only your plants
LET‘S UPLIGHT THE NATURE TOGETHER.