exbeerience-fest_cooperation-with-university_141015

CONFIDENTIAL

exBEERience Fest THE DESTINATION FOR YOUNG ADULT TO EXPERIENCE NEW THINGS

www.exBEERience.vn

CONTENT 1. Square Group introduction 2. exBEERience Fest introduction 3. Cooperation direction proposal

SQUARE GROUP credentials

Having more than 450 full-time staff & experts in communication, digital & entertainment

DIRECT COMMUNICATION COMMUNICATIONS

Integrated Marketing Marketing Communication Communications

PRODUCTION & TECHNOLOGY DIGITAL

Digital Exhibition & Communications Interior

ENTERTAINMENT ENTERTAINMENT

Performance

Event & Activation

Media & Public Relations

Digital & Database Exhibition & Interior

Retail & Trade Trade Marketing

Information Communication Technology (ICT)

Public Entertainment

we have done many successful events such as:

FESTIVAL MOTORSHOW

Outcomes: Over 5 years experience in organizing activities for motorshow Vietnam.

In 2014, 161.700 people have visited motorshow during 05 days event.

we have done many successful events such as:

OUT-DOOR EVENT:FEST INTEGRATED – SOUND FEST COKE SOUND & SAMSUNG Outcomes: Overview:

40.000

Project: Sound Fest attendances, Over Type of Campaign: integrated more than 350 articles/ news communication th April, Time: Feb April, 2012 (Event on 14 created a big hit for Vietnamese 2012) people media. MUSIC FESTIVAL Concept:&International

BIG-BANG - Korean Music Activities: Event, Digital, Band hadPRbeen successfully performed Outcome: in Vietnam.

Over 40,000 attendances, more than 350 articles/news created a big hit to Vietnamese youth and controversy to media.

BEER FEST introduction

Bringing new experience of a Beer festival

exBEERience Fest

INTRODUCTION An annual festival full of excitement, entertainment and new experience to both Vietnamese and foreigners to experience new things A playground for many beer brands to gather and introduce their top quality products to a massive number of endusers A “Beer 101 for dummies� academy with practical information to encourage deeper learning and knowledge of food & drinks

BEER KNOWLEDGE- UNDERSTANDING MORE ABOUT BEER AT “BEER MUSEUM” Besides tasting 55 beer brands, sophisticated consumers can get the chance to understand beer process & get all answer for such questions with beer experts: 1. What is inside & differentiation between: red, yellow & black beer?

2. How many beer types in the market?

3. What kind of food I should drink with this beer type taste the best?

Beer Production Process

Beer Exhibition

Beer Tasting

FOR MORE INFORMATION

http://exBEERience.vn/en

https://www.facebook.com/exBEERience.vn/

SOMETHING THAT PEOPLE IN VIETNAM HAVEN’T EXPERIENCED BEFORE

MAIN-STAGE ON ROOFTOP OF SC VIVO CITY

CO-OPERATION proposal

exBEERience fest is built to be

VIETNAM BEER FESTIVAL all Vietnamese & foreigners who stay or visit Vietnam are willing to participate in this annual festival

TRAINING & PRACTICE:

VOLUNTEERS

TRAINING: -

Basic skill-set of both practical-skills & soft-skills in aspects of Integrated Marketing Communication, Commerce & Event The training sections will be provided by Senior Manager and Director of PiE Entertainment

REAL PRACTICE: -

-

Depending on skills of candidates, they will be divided into groups of volunteers suitable in each aspect (Integrated Marketing Communication, Commercial & Event) and implement the real job in a part-time period of 01 month Meeting & working with senior persons from PiE Entertainment

REQUIREMENT:

VOLUNTEERS

STUDENTS WHO: -

Are currently studying at Universities/ Colleges, priority for students with majors in Marketing, Business & Commerce or Tourism Have the ability to communicate in English Have experience in organizing activities at universities Are responsible, active & enthusiastic

TIMELINE: -

CV submit: 19/10 Finalize candidates: 21/10 Action period (training & working): 22/10 - 17/11