Andrea Buran www.andreaburan.com
index
concept
4
logo
8
icons
9
construction
10
size
12
typography
13
colours
14
texture
17
comunication strategy
20
envelope
22
letterhead
23
brand tag business card
24
box
25
animated logo
27
concept | 4
name.
research on multiplicity.
research on generative structures.
research on dynamic structures.
concept | 6
dot as a 3d line.
logo with fixed typography and a variable dot, customizable by users.
logo with variable typography influenced by the height and the size of the users.
concept | 7
the dot becomes an icon, but at the moment it is not so personal.
drawing of more personal dot-icons.
a lot of very personal dot-icons.
the logo is formed by a fixed typography and a variable dot-icon; it can be customized by users choosing different coloured dot-icons.
logo | 8
positive.
reverse.
colour.
icons | 9
construction | 10
modular proportions.
restricted safe area: no elements, except icons in the surrounding texture, can cross it.
construction | 11
structure to make reference to in order to create new icons: the more an icon is contained within the 1st circle, the more it resembles a dot; the doticon can not go beyond the 3rd circle.
mistake: the proportion between the typography and the dot-icon has not be respected; moreover the dot-icon has not be placed in its right position.
size | 12
200% x = 10 mm
150% x = 7,5 mm
100% x = 5 mm
75% x = 3,5 mm
50% x = 2,5 mm
typography | 13
neo sans pro light 16/18
ABCDEFGHIJKLMNOPQRSTUVWYZ abcdefghijklmnopqrstuvwxyz \!“%&/()=?^‘èòàù[]{}*@# 0123456789
neo sans pro regular 16/18
ABCDEFGHIJKLMNOPQRSTUVWYZ abcdefghijklmnopqrstuvwxyz \!“%&/()=?^‘èòàù[]{}*@# 0123456789
neo sans pro medium 16/18
ABCDEFGHIJKLMNOPQRSTUVWYZ abcdefghijklmnopqrstuvwxyz \!“%&/()=?^‘èòàù[]{}*@# 0123456789
neo sans pro bold 16/18
ABCDEFGHIJKLMNOPQRSTUVWYZ abcdefghijklmnopqrstuvwxyz \!“%&/()=?^‘èòàù[]{}*@# 0123456789
colours | 14
colours of dot-icons or textures can be chosen between the colours present in the wheel on the left.
colours | 15
the colour black is used only for the logo typography, it is not used for dot-icons or textures.
cmyk: 0, 0, 0, 100 rgb: 0, 0, 0 pantone: process black c
cmyk: 25, 0, 100, 0 rgb: 211, 213, 29 pantone: 382 c
cmyk: 0, 100, 100, 0 rgb: 193, 0, 31 pantone: red 032 c
cmyk: 50, 0, 100, 0 rgb: 162, 189, 48 pantone: 376 c
cmyk: 0, 50, 100, 0 rgb: 220, 147, 26 pantone: 173 c
cmyk: 75, 0, 100, 0 rgb: 107, 165, 58 pantone: 362 c
cmyk: 0, 50, 100, 0 rgb: 220, 147, 26 pantone: 144 c
cmyk: 100, 0, 100, 0 rgb: 17, 143, 64 pantone: 355 c
cmyk: 0, 25, 100, 0 rgb: 238, 194, 0 pantone: 123 c
cmyk: 100, 0, 75, 0 rgb: 0, 146, 102 pantone: 340 c
cmyk: 0, 0, 100, 0 rgb: 255, 234, 0 pantone: yellow c
cmyk: 100, 0, 50, 0 rgb: 0, 149, 142 pantone: 3275 c
cmyk: 100, 0, 25, 0 rgb: 0, 153, 183 pantone: 632 c
cmyk: 75, 100, 0, 0 rgb: 86, 38, 125 pantone: 256 c
cmyk: 100, 0, 0, 0 rgb: 0, 156, 221 pantone: cyan c
cmyk: 50, 100, 0, 0 rgb: 125, 24, 122 pantone: 253 c
cmyk: 100, 25, 0, 0 rgb: 0, 133, 200 pantone: 640 c
cmyk: 25, 100, 0, 0 rgb: 161, 0, 120 pantone: 241 c
cmyk: 100, 50, 0, 0 rgb: 0, 105, 175 pantone: 2935 c
cmyk: 0, 100, 0, 0 rgb: 193, 0, 118 pantone: 226 c
cmyk: 100, 75, 0, 0 rgb: 19, 76, 149 pantone: 287 c
cmyk: 0, 100, 25, 0 rgb: 193, 0, 100 pantone: rubine red c
cmyk: 100, 100, 0, 0 rgb: 34, 45, 128 pantone: violet c
cmyk: 0, 100, 50, 0 rgb: 193, 0, 78 pantone: 206 c
cmyk: 0, 100, 75, 0 rgb: 193, 0, 55 pantone: 192 c
texture | 17
the icons of the texture are not spread geometrically, they are “casual� but uniformly spaced.
the texture is allowed to wrap the logo without taking its breath away; the colour of the logo dot-icon has to differ from the colour of the texture.
texture | 18
mistake: the texture is too dense.
mistake: the texture is too rarefied.
texture | 19
mistake: the texture has not a uniform distribution, it presents gaps.
mistake: the texture too close to the logo takes its breath away.
comunication | 20 strategy
brand dot-icons: each one will be used in brand communication for four months; after four months, the dot-icon will be replaced by the following one; these icons are not accessible by users when they customize their own logo.
dot-icons accessible by users to customize the logo.
if dot is sponsored on occasion of a particular event, a special dot-icon should be created: this icon has to be used only in that context; a special dot-icon has been created for the six nations rugby contest.
comunication | 21 strategy
a system to choose the colour of the brand doticons could use an hexagon or an equilateral triangule combined with the wheel of colours.
every year three new brand dot-icons are created, moreover a new set of dot-icons accesible by users is released; the dot-icons of the year before are not accesible anymore and will be storicized in the texture.
in order to provide a continuity between the various changes of the brand dot-icons, the colour of the dot-icon replaced will be used as the colour for the texture during the next four months.
envelop | 22
letterhead | 23
brand tag | 24 business card
box | 25
if the texture is not cut by the margins, it has to shape a form.
box | 26
animated logo | 27
storyboard.
starting with the logo alone.
the logo is now surrounded by other dot-icons, which move towards it; the movement of each icon has to be neither slow nor fast: it has to remind the walk of a person seen from the top.
animated logo | 28