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Introduction |

Lable is a online fashion brand & store where design an everyone’s right.

freedom With Lable y   ou’re free designing your own clothing starting from our basic models. They will perfectly fit with your size thanks to our ‘size-bluprint’, that you will measure in our stores located in the biggest city of Europe. uniqueness no one but you will have clothes like y   ours, you can definitly control your style. semplicity Design you’re clothing on our website will be easy, y   ou will have all the necessary instrument.


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Table of contents |

Contents Lable Visual Identity Guidelines Morris Granzotto Silvia Schiaulini Submitted on 17/04/2008 as the examined output of the Corporate Image Laboratory Professor Michel De Boer

LOGO | 5

Logo construction | 6 Logo clearspace / bleed | 10 Logo minimum size ! 12 Logo color | 14 Logo typography | 16 Animated logo storyboard | 18

applications| 22

stationery | 24 Letterhead | 27 Business card | 29 Envelope and mailing label | 31 Fax sheet | 33

Advertising | 35 Packaging | 41 CLOTHES LABEL | 43 Website | 45 Sketches | 47


4

5

Logo |

LOGO


6

Logo | construction

7

Logo | construction

Logo construction

The logo comes out from the deconstruction of the word Lable. The letters are placed in the space following the basic grind, that is the base of our corporate image. A A1 sheet with a pattern created with the letters themselfs, cutted and random replaced, with a basic modul of 52.5 x 85 cm. The components are always placed in a fixed relationship and should never be altered or modified.

Official Negative Lable logo

Official Lable logo Diapositive version Use only if the yellow logo cannot be used. Ex. Fax sheet

Official Lable logo


8

Logo | construction

9

Logo | construction


10 Logo | clearspace

11

Logo | clearspace

Clearspace The clearspace around the logo has a great importance to ensure its legibility and recognizability. For these reason the logo should be kept clear of competing text, images and graphics; it must be surrounded by an adeguate clearspace. The minimum clear space requirement is rapresented by the grey area, which have a direct proportion with the width(1:4). Bleed The logotype must never be bleed in any way, because it’s itself born from cutted letters.

x

x

x

x

x


12 Logo | size

13 Logo | size

Size Maxmum size raccomended is the 1:1 referring to the 840 x 1188 mm original sheet, with a width of 210 mm. Minimum size refers to the smallest size at which the logo may be reproduced to ensure its legibility. The minimum reproduction size is 1/8 in width, based on the width of the maximum one. The height is always in proportion.


14 Logo | color

15 Logo | color

Color

Color: on photography

The coloration of the logo is an

On photographic background,

essential element in setting a

the logo can be used in yellow,

recognizable tone and look for the

black and white versions. The

identity.

demonstrations at left show

Use of color enhances the

which colors look best on dark

strength of the identity.

backgrounds and which work

The primary colors for Lable logo

better on light backgrounds.

are Black and Yellow

Because every image is different, be sure to choose a color with a strong contrast to the background. When is possible is better to use it at the maximum size, as a textural graphic element on the image.

Pantone®

Pantone®

Process Black C

Process Yellow C

White

Gray

C

0%

C

M

0%

M

0%

C

0%

C

0%

0%

M

0%

M

0%

Y

0%

Y 100%

Y

 0%

Y

 0%

K 100%

K

K

0%

K

20%

R 035

R 225

R 000

R 209

G 031

G 238

G 000

G 211

B 032

B 000

B  000

B  212

0%


16 Logo | typography

17 Logo | typography

Typography Label typography consists of two

Swift (Linotype 1995)

Foundry Journal (The Foundry 1997)

typefaces: Foundry Journal (The

design by Gerard Unger

design by David Quay & Freda Sack

Foundry)and Swift (Linotype). Both typefaces come in a variety

Foundry Journal Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

of weights and offer flexibility of use. Commitment to these

Foundry Journal Book Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

typefaces will create a consistent and strong identity.

Foundry Journal Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Foundry Journal Demi ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Foundry Journal sc regular abcdefghijklmnopqrstuvwxyz 1234567890 Vulluptat. Em zzriusting euismodo dionseq uismolutem nit lutat, velisl eu facipisi ea feu facillam, sectetummod doluptat do core dion heniatem augiam ercidunt la ad magniam, vel ut dolore dit et, vent augiam quam zzrit, vulla augait prat wis alit etue minim

Vulluptat. Em zzriusting euismodo dionseq uismolutem nit lutat, velisl eu facipisi ea feu facillam, sectetummod doluptat do core dion heniatem augiam ercidunt la ad magniam, vel ut dolore dit et, vent augiam quam zzrit, vulla augait prat wis alit etue minim

vulluptat. em zzriusting euismodo dionseq uismolutem nit lutat, velisl eu facipisi ea feu facillam, sectetummod doluptat do core dion heniatem augiam ercidunt la ad magniam, vel ut dolore dit et, vent augiam quam zzrit, vulla augait prat wis alit etue minim


18 Logo | animated logo

19 Logo | animated logo

ANIMATED LOGO


20 Logo ! style

21 Logo | style

Style Another element of Label style is the cropped line that underline the background grind and therefore the basic element. Throughout this expedient, all the stationary becomes dinamic with the intervention of the user; all the logo entrer in the dinamic of time. The basic element cames out from the background and has an important roule in the finissage of each application. The cropped line added to the logo itself and his original texture, gives Lable its special, vivid and meaningful identity.


22 Application |

23 Application |

APPLICATIONS


www.lable.oui

www.lable.oui

www.lable.oui

www.lable.oui

lable 24 Application | stationery 13, vie en rose 75011 paris france ph. +33 (0)42 345 09 28 fax +33 (0)42 345 09 28

lable 13, vie en rose 75011 paris france ph. +33 (0)42 345 09 28 fax +33 (0)42 345 09 28

lable 13, vie en rose 75011 paris france ph. +33 (0)42 345 09 28 fax +33 (0)42 345 09 28

lable 13, vie en rose 75011 paris france ph. +33 (0)42 345 09 28 fax +33 (0)42 345 09 28

25 Application | stationery

STATIONERY All the stationary is based on the initial 840 x 1188 mm sheet created from a pattern of cutted letters of the logo, with a basic www.lable.oui

www.lable.oui

www.lable.oui

www.lable.oui

lable 13, vie en rose 75011 paris france ph. +33 (0)42 345 09 28 fax +33 (0)42 345 09 28

lable 13, vie en rose 75011 paris france ph. +33 (0)42 345 09 28 fax +33 (0)42 345 09 28

lable 13, vie en rose 75011 paris france ph. +33 (0)42 345 09 28 fax +33 (0)42 345 09 28

lable 13, vie en rose 75011 paris france ph. +33 (0)42 345 09 28 fax +33 (0)42 345 09 28

modul of 52.5 x 85 cm. All the back of the elements are fulvly cover by this texture add up with the cropped line grind. In this way every element could be decontructed but at the same time every unite will keep part of the logo and the most important dates (website, adress, phone). This section provides sample layouts and mechanicals that illustrate how all of the visual elements come together to create a distinct identity.

www.lable.oui

www.lable.oui

www.lable.oui

www.lable.oui

lable 13, vie en rose 75011 paris france ph. +33 (0)42 345 09 28 fax +33 (0)42 345 09 28

lable 13, vie en rose 75011 paris france ph. +33 (0)42 345 09 28 fax +33 (0)42 345 09 28

lable 13, vie en rose 75011 paris france ph. +33 (0)42 345 09 28 fax +33 (0)42 345 09 28

lable 13, vie en rose 75011 paris france ph. +33 (0)42 345 09 28 fax +33 (0)42 345 09 28

www.lable.oui

www.lable.oui

www.lable.oui

www.lable.oui

lable 13, vie en rose 75011 paris france ph. +33 (0)42 345 09 28 fax +33 (0)42 345 09 28

lable 13, vie en rose 75011 paris france ph. +33 (0)42 345 09 28 fax +33 (0)42 345 09 28

lable 13, vie en rose 75011 paris france ph. +33 (0)42 345 09 28 fax +33 (0)42 345 09 28

lable 13, vie en rose 75011 paris france ph. +33 (0)42 345 09 28 fax +33 (0)42 345 09 28


26 Application | letterhead

27 Application | letterhead

Letterhead & continuation sheet Format A4 210 x 297 mm Shown at 75% of actual size. Label Logo 100% Color Pantone速 Process Yellow C Return address typeface: Foundry Journal Sc Book 8 pt Template Body copy typeface: Swift Regular 8 pt


28 Application | letterhead

29 Application | business card

Business card Format 52,5 x 85 mm Shown at 100% of actual size. Front Contact information typeface: Foundry Journal Sc Book 8 pt Back Element of Lable logo Color: Pantone速Process Yellow C See pages 31-32 for specifications Brand information typeface: Foundry Journal Sc Book 8 pt

www.lable.oui lable adress city country ph. +00 (0)00 000 00 00 fax +00 (0)00 000 00 00 name surname function p.o. box 00, 0000 md city - country ph. +00 (0)00 000 00 00 fax +00 (0)00 000 00 00 name.surname@lable.oui


30 Application | business card

31 Application | envelope

Envelope Format

Front sticker:

260 x 160 mm

Contact information typeface:

Shown at 60% of actual size

Foundry Journal Sc Book 8 pt

. Sticker

Back sticker:

The data are not printed directly

Element of Lable logo

on the envelop but they are

Color:

printed on a adhesive paper,

Pantone速Process Yellow C

cutted and sticked.

Brand information typeface: Foundry Journal Sc Book 8 pt

www.lable.oui lable 13, vie en rose 75011 paris france ph. +33 (0)42 345 09 28 fax +33 (0)42 345 09 28 raymond queneau fashion designer p.o. box 01, 8324 md paris - france ph. +33 (0)42 345 09 28 fax +33 (0)42 345 09 28 raymond.queneau@lable.oui


32 Application | telefax

33 Application | telefax

Telefax forms To ensure optimal legibility the information on a telefax form is presented in a larger typeface than that used on general letterheads. Shown at 75% of actual size


34 Application | manitesto

35 Application | manifesto

Manifesto Format 500 x 700 mm Shown at 25% of actual size. The interaction of the user bring the dimention of time in the manifesto: it will take new form depending from how many basic modul will be tear up.


36 Application | manitesto

37 Application | manifesto


38 Application | manitesto

39 Application | manifesto


40 Application | packaging

41 Application | packaging

Packaging Because of the wide diversity in packaging types, sizes and materials, it is impossible to give universally applicable rules. For this reason we have choose to use a generally applicable method that permit to solve all the packaging problems. As for the envelope the data are not printed directly on the boxes but they are printed on a adhesive paper, cutted and sticked. The sticker dimentions are 52,5 x 85 mm, as the basic unit of the A1 sheet. We strive to maximize product and brand recognition by using a basic element and its riproduction.


42 Application | label

43 Application | label

cloth lable In line with all the other applications, Label lable is made with simple stikers cutted from the original A1 sheet. In this way the user must take it off to wear his new Lable cloth. When the customer will wear his t-shirt, he will wear only his personal design without any trace of the brand.


44 Application | website

45 Application | website

website ®

® Lable Store

Log-in or register

The website is one of the most

*Shopping Bag

Search

Home

Find

important elements for the communication of our brand. All the clients will take advantage of it.

<

The website tools recall the ones used in the graphic software as

Hear It First!

See our selection of T-shirt and Sweatshirts.

sign-up to buy

palette and instrument banner.

Men Women Kids Babies Accessories Newstand & More

The structure will use Javascript and Html language, and not Flash, to respect the Web 2.0 rules.

User Free Shipping

Password

All Orders Over $50

log-in

Coming soon!

Shop women

Service Contact Us FAQ Store Locations

Shop men

Policies Shipping Returns Privacy

These new styles will soon be available to you.

© 2008 Lable. All Rights Reserved.

®

Lable Store

Lisa’s Account *Shopping Bag

Search

Home > persolalize

Find

<

T-shirt PRODUCT DETAILS

COLOUR

FABRIC

PRINT

GENERAL SLEEVE THREAD

© 2008 Lable. All Rights Reserved.

SIZE

MOD_BASIC1


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47 Sketches

SKETCHES

Lable - Morris Granzotto e Silvia Schiaulini  

Lable è un progetto realizzato da Morris Granzotto e Silvia Schiaulini, per il corso di "Immagine Coordinata". Università IUAV di Venezia 20...

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